--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Color Viewfinder - palette" developer_entity: "ANDRES FELIPE SARRAZOLA VELEZ" bundle_id: "dfectuoso.apps.ColorViewfinder" app_store_id: "519551982" category: "Photo & Video" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2025-11-19" report_date: "2026-08-21" last_verified: "2026-08-21T00:00:00.000Z" report_version: "5.0" total_reviews: 62 overall_rating: 3.8 sentiment: "Mixed" sentiment_score: 45 confidence: "medium" confidence_score: 0.6 top_praise_theme: "Artists and designers appreciate the simple color extraction tool for building palettes from complex photos" top_complaint_theme: "Frequent application crashes during photo selection and sharing processes disrupt the core creative workflow for users" review_sample_size: 49 total_review_count: 49 analyzed_review_count: 49 data_age_days: 4 momentum_velocity: "zombie" intelligence_version: 3 tags: ["photo & video", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "designers,", "photographers,", "interior"] canonical_url: "https://marlvel.ai/apps/color-viewfinder-palette" license: "CC-BY-NC 4.0" content_version: "v2" --- # Color Viewfinder - palette Intelligence Report ## TL;DR {#tldr} - **Category**: Photo & Video · Free - **Signal**: Rating 3.81 · Sentiment Mixed - **Recent focus**: Users report: Frequent application crashes during photo selection and sharing processes disrupt the core creative workflow for users (top complaint) · Artists and designers appreciate the simple color extraction tool for building palettes from complex photos (top praise) > **TL;DR:** Color Viewfinder - palette is a photo & video app by ANDRES FELIPE SARRAZOLA VELEZ, rated 3.81/5 by 62 users, with Mixed user sentiment (45/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Color Viewfinder - palette shows Mixed sentiment (3.81/5 from 62 reviews) - users praise artists and designers appreciate the simple color extraction tool for building palettes from complex photos but report issues with frequent application crashes during photo selection and sharing processes disrupt the core creative workflow for users. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.81/5 (62 reviews) | | **User Mood** | Mixed | | **Category** | Photo & Video | | **Developer** | ANDRES FELIPE SARRAZOLA VELEZ | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Medium (0.6/1.0) | | **Data Age** | 4d | ## Metadata & Market Performance - **Publisher:** ANDRES FELIPE SARRAZOLA VELEZ - **Category:** Photo & Video - **Target Audience:** Designers, photographers, and interior decorators requiring a mobile tool to capture and organize color palettes. - **Platforms:** iOS - **Version Reviewed:** 5.0 - **Report Date:** 2026-08-21 - **Signal Count:** 49 reviews analyzed - **Confidence:** Medium (0.6/1.0) - **App Store ID (iOS):** 519551982 - **Bundle ID:** dfectuoso.apps.ColorViewfinder - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-08-21 ## Executive Snapshot **What it is:** Color Viewfinder - palette is a mobile design utility that extracts color schemes from photos and exports them in professional formats for designers and photographers. **Why users hire it:** The app removes the friction of manual color matching by automating the extraction of palettes from real-world imagery, which displaces the need for manual color picking in desktop software. ## App DNA (Features & Intent) - **[Standard] Color Extraction:** Generates color palettes from camera snapshots or existing photos using on-device processing. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Multi-Format Export:** Exports palettes as Adobe ASE, JSON, CSS, or CSV files for use in external design software. - **[Differentiator] Palette Presentation Styles:** Offers three layout modes (CENTER, Float, Bars) for visualizing color combinations. ## Market Position {#market-position} Color Viewfinder - palette holds a 3.8-star rating across 62 total ratings, reflecting a mixed reception due to stability concerns. The lack of updates for over 270 days signals a maintenance-mode posture that risks losing ground to more active design utilities. ## Monetization Strategy - **Model:** Free - **Tiers:** Free to use - **Analysis:** The app is currently free with no visible subscription or IAP gates, which limits revenue for ongoing maintenance. ## 🟡 User Sentiment (Medium Confidence: 49 of 49 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.81/5 - **Platform Split:** iOS 3.8/5 (62 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Artists and designers appreciate the simple color extraction tool for building palettes from complex photos** - **The interface layout options provide a clean way to visualize and share color palettes with others** ### Top Complaints (Impact Areas) - **Users report: Frequent application crashes during photo selection and sharing processes disrupt the core creative workflow for users** ## SWOT Analysis {#swot} **Core Strengths:** - Multi-format export (Adobe ASE, JSON, CSS, CSV) enables direct integration into professional design software workflows **Growth Levers:** - Implementing manual color selection would capture the power-user segment currently frustrated by automatic swatch generation ## What's New - **Latest (v5.0, 9 months ago):** Implemented a UI redesign and expanded global reach with support for Spanish, German, Italian, Japanese, and Chinese (Simplified/Traditional). ## App Momentum (Zombie) {#momentum} - Quiet 9 months, no feature expansion. - Last major release November 2025. > **Cadence:** 1 total versions · 1 majors in last 6 months · 274 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Color Viewfinder - palette is a photo & video app that is completely free. With a 3.81/5 rating from 62 reviews, it shows mixed user reception. > **Bottom Line:** Color Viewfinder - palette provides a functional utility for color extraction, but the lack of stability updates and manual control limits its utility for professional design workflows. Addressing the crash-on-share bug is the prerequisite to retaining the existing user base. **Best for:** Designers, photographers, and interior decorators requiring a mobile tool to capture and organize color palettes. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Audit sharing and photo-selection logic because crashes are the top-reported frustration theme -> restore core workflow stability ### Outlook: Declining The market for mobile design utilities is shifting toward tools that offer seamless integration with professional software, and Color Viewfinder - palette is currently failing to keep pace. The lack of updates over the last nine months signals a decline in competitiveness, which will likely lead to further user attrition as the app fails to address basic stability requirements. - 🔴 The nine-month update silence suggests the app is in maintenance mode, which prevents it from addressing critical stability bugs reported by users. - 🔴 Persistent crashes during core photo-selection tasks drive negative sentiment, which compounds the risk of users migrating to more stable design utilities. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.81/5 | | Total Reviews | 62 | | Sentiment | Mixed (45/100) | | Confidence | Medium | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Color Viewfinder - palette** (this app) | 3.81/5 | Mixed | ANDRES FELIPE SARRAZOLA VELEZ | | [Cantina: AI Video & Characters](https://marlvel.ai/apps/is-signal-ios) | 4.8/5 | N/A | Cantina, Inc | | [CapCut: Photo & Video Editor](https://marlvel.ai/apps/capcut-photo-video-editor) | 4.1/5 | Mixed | Bytedance Pte. Ltd | | [Lightroom: AI Photo Editor](https://marlvel.ai/apps/lightroom-ai-photo-editor) | 4.8/5 | Excited | Adobe Inc. | | [Picsart AI Photo Editor, Video](https://marlvel.ai/apps/picsart-ai-photo-editor-video) | 4.3/5 | n/a | PicsArt, Inc. | | [Sora by OpenAI](https://marlvel.ai/apps/sora-by-openai) | 4.7/5 | Excited | OpenAI OpCo, LLC | ## Company Profile - **Developer:** ANDRES FELIPE SARRAZOLA VELEZ - **Website:** [https://docs.google.com/document/d/1nvhdWafWPfjmkoCaMO-b_7FW1oQuo48-xLbFmJzOEnI/edit?tab=t.0](https://docs.google.com/document/d/1nvhdWafWPfjmkoCaMO-b_7FW1oQuo48-xLbFmJzOEnI/edit?tab=t.0) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/color-viewfinder-palette/id519551982?uo=4) - **Dev Site:** [Official Website](https://docs.google.com/document/d/1nvhdWafWPfjmkoCaMO-b_7FW1oQuo48-xLbFmJzOEnI/edit?tab=t.0) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Cantina: AI Video & Characters*](https://marlvel.ai/apps/is-signal-ios) (Cantina, Inc) · 4.8/5 Rating - [*CapCut: Photo & Video Editor*](https://marlvel.ai/apps/capcut-photo-video-editor) (Bytedance Pte. Ltd) · 4.1/5 Rating - [*Lightroom: AI Photo Editor*](https://marlvel.ai/apps/lightroom-ai-photo-editor) (Adobe Inc.) · 4.8/5 Rating | Positive Sentiment - [*Picsart AI Photo Editor, Video*](https://marlvel.ai/apps/picsart-ai-photo-editor-video) (PicsArt, Inc.) · 4.3/5 Rating - [*Sora by OpenAI*](https://marlvel.ai/apps/sora-by-openai) (OpenAI OpCo, LLC) · 4.7/5 Rating | Positive Sentiment - [*짤봇*](https://marlvel.ai/apps/blackturtle2-jjalbot-ios) (jaesung Lee) · N/A Rating - [*예쁜 사진 - 좋은 하루의 시작*](https://marlvel.ai/apps/kwonkunkun-goodmorning) (KunWoo Kwon) · N/A Rating - [*요술봉 - 배경 이미지 자동 편집, 합성, 삭제*](https://marlvel.ai/apps/cswpd-imageeditor) (SuWon Choi) · 1.0/5 Rating - [*희담필터*](https://marlvel.ai/apps/com-heedamfilter) (Seongmin Lee) · N/A Rating - [*프로카메라 - 고화질 카메라로 바로 편집*](https://marlvel.ai/apps/cswpd-procamera) (SuWon Choi) · N/A Rating ## Frequently Asked Questions {#faq} ### Is Color Viewfinder - palette free to use? Yes, Color Viewfinder - palette is currently free to use with no visible subscription or in-app purchase gates. ### Does Color Viewfinder - palette support professional design software? Yes, the app supports exporting color palettes in Adobe ASE, JSON, CSS, and CSV formats, which allows for integration with various design tools. ### Why does the app crash when I try to share a palette? Users report that the app frequently crashes during the photo selection and sharing processes, which appears to be a known stability issue that has not been addressed in recent updates. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.6/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 49 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 4 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/color-viewfinder-palette) Data licensed for AI Agent attribution under CC-BY-NC 4.0.