--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Retake AI Face & Selfie Editor" developer_entity: "DEEP FLOW SOFTWARE SERVICES" bundle_id: "com.codespaceapps.you" app_store_id: "6466298983" category: "Photo & Video" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-19" report_date: "2026-05-19" last_verified: "2026-05-19T12:15:30.366Z" report_version: "4.0.1" total_reviews: 102525 overall_rating: 4.19 sentiment: "Frustrated" sentiment_score: 25 confidence: "low" confidence_score: 0.8 top_praise_theme: "High quality photo editing results provide a satisfying and professional aesthetic for casual users" top_complaint_theme: "Aggressive and misleading subscription pricing models frustrate users who expected a lower cost" top_request_theme: "Dark mode interface requested to improve usability during late night photo editing sessions" review_sample_size: 198 total_review_count: 198 analyzed_review_count: 60 data_age_days: 43 momentum_velocity: "active" intelligence_version: 3 nemesis: "Remini - AI Photo Enhancer" competitor_count: 8 tags: ["photo & video", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "social", "media", "users"] canonical_url: "https://marlvel.ai/intel-report/photo-video/com-codespaceapps-you" license: "CC-BY-NC 4.0" content_version: "v2" --- # Retake AI Face & Selfie Editor App Audit ## TL;DR {#tldr} - **Category**: Photo & Video · Freemium - **Signal**: Rating 4.19 · Sentiment Frustrated - **Recent focus**: Aggressive and misleading subscription pricing models frustrate users who expected a lower cost (top complaint) · High quality photo editing results provide a satisfying and professional aesthetic for casual users (top praise) · Dark mode interface requested to improve usability during late night photo editing sessions (top request) > **TL;DR:** Retake AI Face & Selfie Editor is a photo & video app by DEEP FLOW SOFTWARE SERVICES, rated 4.19/5 by 102.5K users, with Frustrated user sentiment (25/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Retake AI Face & Selfie Editor faces Frustrated user sentiment (4.19/5 from 102.5K reviews), with aggressive and misleading subscription pricing models frustrate users who expected a lower cost as the primary user concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.19/5 (102.5K reviews) | | **User Mood** | Frustrated | | **Category** | Photo & Video | | **Developer** | DEEP FLOW SOFTWARE SERVICES | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Low (0.8/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** DEEP FLOW SOFTWARE SERVICES - **Category:** Photo & Video - **Target Audience:** Social media users on Instagram and TikTok seeking to improve selfie quality without manual editing expertise. - **Platforms:** iOS & Android - **Version Audited:** 4.0.1 - **Audit Date:** 2026-05-19 - **Signal Count:** 198 reviews analyzed - **Confidence:** Low (0.8/1.0) - **App Store ID (iOS):** 6466298983 - **Bundle ID:** com.codespaceapps.you - **Google Play ID:** com.codespaceapps.you - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-19 - **Short Description:** Be your best in every shot! Fix, edit and retouch your face in selfies & photos. ## Executive Snapshot **What it is:** Retake is an AI-powered photo and selfie editor for iOS and Android that uses personalized models to refine facial features. **Why users hire it:** Users hire Retake to achieve professional-grade selfie aesthetics without manual editing, relying on the app to preserve their natural spirit while fixing lighting and composition. ## App DNA (Features & Intent) - **[Differentiator] AI Face Model Generation:** Creates a personalized AI model from 12 user-uploaded photos to apply consistent edits * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] One-Tap Retouching:** Automated AI refinement of facial features and lighting in selfies * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Social Media Export:** Direct sharing flow for Instagram and TikTok optimized for visual quality * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Differentiator] Realistic Re-imagining:** AI-driven photo editing that modifies existing snapshots without applying standard artificial filters * *User Intent:* Users want to quickly find relevant content or features. ## Market Position {#market-position} Retake maintains a strong #11 Grossing position across numerous international photography charts, signaling high willingness to pay despite the negative sentiment surrounding billing. The app's ability to hold this rank while facing significant user complaints suggests the core AI model output provides enough value to sustain revenue in the short term. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with limited access, Premium subscription for full AI model capabilities - **Analysis:** Freemium model gates advanced AI model generation behind subscription to offset cloud compute costs. ## 🔴 User Sentiment (Low Confidence: 60 of 198 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.19/5 - **Platform Split:** iOS 4.6/5 (48K ratings) | Android 3.8/5 (54.6K ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.19/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **High quality photo editing results provide a satisfying and professional aesthetic for casual users** ### Top Complaints (Impact Areas) - **Aggressive and misleading subscription pricing models frustrate users who expected a lower cost** - **Difficult cancellation processes and unresponsive support lead to unauthorized recurring charges for users** - **Technical instability and data loss prevent users from accessing purchased pro features consistently** ### Top Requests (What Users Want) - **Dark mode interface requested to improve usability during late night photo editing sessions** ## SWOT Analysis {#swot} **Core Strengths:** - Personalized AI model generation creates high switching costs - Realistic output differentiates from filter-heavy incumbents - Direct social-sharing flows drive organic install velocity **Critical Frictions:** - Subscription pricing transparency issues drive high churn - Difficult cancellation flows trigger negative sentiment - Technical instability causes pro-feature access loss **Growth Levers:** - Education partnerships for B2B distribution - Expansion into short-form video AI tools - Dark mode interface to improve late-night usability **Market Threats:** - Remini's high-frequency update cadence - EU data-minimization tightening on AI-heavy apps - Rising user distrust regarding unauthorized recurring charges ## Recent Changes (v2 → v3) {#recent-changes} The app is experiencing a decline in user trust due to new technical instability and more specific complaints regarding cancellation friction, despite maintaining a high grossing position. **Overall trend**: Declining **Compared at**: 2026-05-19 ### High-impact changes - **[Declined] Sentiment Score Drop** (sentiment) — Sentiment score decreased from 35 to 25, reflecting a more negative user reception. - **[Added] Technical Instability Weakness** (swot) — Added 'Technical instability causes pro-feature access loss' to weaknesses, following reports of data loss. - **[Added] New Technical Complaints** (sentiment) — Users now report app crashes and loss of AI profile data, which were not cited in the previous report. ### Medium-impact changes - **[Shifted] Granular Billing Complaints** (sentiment) — Complaints shifted from general 'deceptive billing' to specific reports of inability to locate subscription management options. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Retake AI Face & Selfie Editor vs Remini - AI Photo Enhancer — Head to Head - **[Remini - AI Photo Enhancer](https://marlvel.ai/intel-report/photo-video/com-bigwinepot-nwdn-international)** by Bending Spoons Apps ApS: Dominates the AI photo enhancement niche with massive scale and a high-frequency release cadence that keeps it at the forefront of user expectations. - **Moat strength:** High — sustainable advantage over 12 months - **Key differences:** - Leverages massive proprietary datasets to deliver superior facial reconstruction compared to standard retouching filters. - Maintains a high-frequency update cycle with 30 releases in six months to rapidly iterate on AI model quality. - Aggressive monetization strategy focused on high-value subscription tiers for professional-grade restoration features. - **Where Retake AI Face & Selfie Editor wins:** - ✅ Offers a more focused, lightweight interface for quick selfie retouches without the heavy processing overhead of full restoration. - ✅ Provides a more accessible entry point for casual users who find complex enhancement tools intimidating. - **Where Remini - AI Photo Enhancer wins:** - ❌ Industry-leading AI restoration technology that consistently outperforms standard retouching in high-fidelity facial reconstruction tasks. - ❌ Massive cross-platform distribution and brand recognition create a significant barrier to entry for smaller niche competitors. - **Verdict:** The target app must pivot toward niche, high-speed social-first editing to avoid direct feature competition with Remini's heavy-duty restoration engine. ### Contenders (Strong Challengers) - **[EPIK - AI Photo & Video Editor](https://marlvel.ai/intel-report/photo-video/com-snowcorp-epik)** by SNOW Corporation [Moat: Medium]: A direct competitor in the AI-driven selfie and face editing space with a strong focus on trendy, social-media-ready features. - Integrates advanced AI-powered video editing tools alongside photo retouching to capture the growing short-form video market. - Provides a comprehensive suite of aesthetic filters and templates that cater specifically to current social media trends. - **[Lensa AI: Photo Editor](https://marlvel.ai/intel-report/photo-video/com-prisma-ai-lensa-app)** by Prisma labs, inc. [Moat: Medium]: Strong competitor in the AI portrait and avatar generation space, directly overlapping with the target's face editing value proposition. - Pioneered viral AI avatar generation features that drive high user engagement and social sharing loops. - Focuses on high-end artistic transformations rather than just subtle retouching, appealing to a more creative user base. - **[Airbrush: Face Photo Editor](https://marlvel.ai/intel-report/photo-video/com-magicv-airbrush)** by PIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD. [Moat: Medium]: A long-standing incumbent in the face editing category with a highly refined, user-friendly toolset for portrait perfection. - Offers a highly intuitive, gesture-based retouching interface that remains the gold standard for ease-of-use in portrait editing. - Maintains a specialized focus on natural-looking skin smoothing and facial feature adjustment, avoiding the 'over-processed' look of newer AI apps. ### Peers (What They Do Better) - **[YouCam Makeup: Face Editor](https://marlvel.ai/intel-report/photo-video/com-cyberlink-youcammakeup)** by PERFECT MOBILE CORP.: A major player in the virtual makeup and beauty simulation space, serving an adjacent but highly overlapping audience. - Features advanced AR-based real-time makeup try-on technology that goes beyond static photo editing. - Deep integration with beauty brands allows for unique monetization through virtual product placement and affiliate links. - **[Meitu- AI Photo & Video Editor](https://marlvel.ai/intel-report/photo-video/com-meitu-mtxx)** by Xiamen Meitu Technology Co., Ltd.: A massive, multi-functional platform that covers the entire spectrum of photo and video editing, acting as a broad-market alternative. - Operates as an all-in-one ecosystem providing everything from basic filters to complex AI-driven video animation tools. - Leverages a massive library of localized content and stickers tailored to specific regional aesthetic preferences. ### New Kids on the Block (What's Innovative) - **[Momo: AI Photo & Video Maker](https://marlvel.ai/intel-report/photo-video/com-scaleup-dreame)** by SCALEUP YAZILIM HIZMETLERI: Rapidly emerging with a high release velocity, focusing on AI-driven content creation for the creator economy. - **[AI Video - AI Video Generator](https://marlvel.ai/intel-report/photo-video/ai-video-generator)** by HUBX: A new entrant shifting the focus from static photo editing to AI-powered video generation, signaling a market trend toward motion. ## What's New - **Latest (v4.0.1, today):** General bug fixes. ## App Momentum (Active) {#momentum} - Ships bug fixes in latest release - Maintains #11 Grossing in multiple markets > **Cadence:** 5 total versions · 0 majors in last 6 months · 0 days since last update · 9 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Retake AI Face & Selfie Editor is a challenged photo & video app that is free with in-app purchases. With a 4.19/5 rating from 102.5K reviews, it faces significant user friction. > **Bottom Line:** Retake delivers high-quality AI edits that justify its grossing rank, but the opaque billing and cancellation friction are actively destroying brand trust, so the PM must prioritize subscription transparency to prevent long-term revenue collapse. **Best for:** Social media users on Instagram and TikTok seeking to improve selfie quality without manual editing expertise. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [HIGH IMPACT] Audit cancellation flow because difficult cancellation is a top complaint → reduce refund surge — *Top complaint theme regarding inability to locate subscription management options.* _(trade-off: deprioritize Pause the price-test on the annual tier — refund surge has 4x the revenue impact.)_ - [ ] [INVEST] [HIGH IMPACT] Ship stability patch for AI profile data because data loss is a top technical complaint → unlock pro-feature access — *Users report app crashes and loss of AI profile data after recent updates.* _(trade-off: deprioritize Push the dark mode sprint to Q3 — stability is a higher churn risk.)_ ### Feature Gaps vs Competitors - Advanced AI-powered video editing (available in EPIK but missing here) - Real-time AR makeup try-on (available in YouCam Makeup but missing here) ### Outlook: Declining The AI photo editing market is consolidating around high-fidelity restoration and social-first video tools, leaving Retake exposed to incumbents with faster release cycles. Unless the team addresses the billing friction and technical stability in the next two quarters, the current revenue momentum will likely erode as user trust hits a breaking point. - 🔴 Technical instability and data loss in the latest release prevent paying subscribers from accessing features, accelerating churn pressure. - 🔴 Opaque cancellation flows and billing confusion drive high-frequency negative reviews, creating a trust deficit that will compress new-user conversion. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.19/5 | | Total Reviews | 102.5K | | Sentiment | Frustrated (25/100) | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 4 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Retake AI Face & Selfie Editor** (this app) | 4.19/5 | Frustrated | DEEP FLOW SOFTWARE SERVICES | | [YouCam Makeup: Face Editor](https://marlvel.ai/intel-report/photo-video/com-cyberlink-youcammakeup) | 4.7/5 | Mixed | PERFECT MOBILE CORP. | | [Remini - AI Photo Enhancer](https://marlvel.ai/intel-report/photo-video/com-bigwinepot-nwdn-international) | 4.6/5 | Mixed | Bending Spoons Apps ApS | | [Meitu- AI Photo & Video Editor](https://marlvel.ai/intel-report/photo-video/com-meitu-mtxx) | 4.8/5 | Frustrated | Xiamen Meitu Technology Co., Ltd. | | [Momo: AI Photo & Video Maker](https://marlvel.ai/intel-report/photo-video/com-scaleup-dreame) | 4.5/5 | Upset | SCALEUP YAZILIM HIZMETLERI | | [EPIK - AI Photo & Video Editor](https://marlvel.ai/intel-report/photo-video/com-snowcorp-epik) | 4.7/5 | Mixed | SNOW Corporation | ## Company Profile - **Developer:** DEEP FLOW SOFTWARE SERVICES - **Website:** [https://www.codeway.co](https://www.codeway.co) - **Social:** [Instagram](https://www.instagram.com/codeway) · [Facebook](https://www.facebook.com/sharer/sharer.php?u=https) · [X/Twitter](https://twitter.com/share) · [YouTube](https://www.youtube.com/channel/UCS8d61isDiGYQ3tTlT4QgsA) · [TikTok](https://www.tiktok.com/@codeway) · [LinkedIn](https://www.linkedin.com/company/codewaystudios) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/retake-ai-face-selfie-editor/id6466298983?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.codespaceapps.you&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.codeway.co) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*YouCam Makeup: Face Editor*](https://marlvel.ai/intel-report/photo-video/com-cyberlink-youcammakeup) (PERFECT MOBILE CORP.) — 4.7/5 Rating | Mixed Sentiment - [*Remini - AI Photo Enhancer*](https://marlvel.ai/intel-report/photo-video/com-bigwinepot-nwdn-international) (Bending Spoons Apps ApS) — 4.6/5 Rating | Mixed Sentiment - [*Meitu- AI Photo & Video Editor*](https://marlvel.ai/intel-report/photo-video/com-meitu-mtxx) (Xiamen Meitu Technology Co., Ltd.) — 4.8/5 Rating | Negative Sentiment - [*Momo: AI Photo & Video Maker*](https://marlvel.ai/intel-report/photo-video/com-scaleup-dreame) (SCALEUP YAZILIM HIZMETLERI) — 4.5/5 Rating | Terrible Sentiment - [*EPIK - AI Photo & Video Editor*](https://marlvel.ai/intel-report/photo-video/com-snowcorp-epik) (SNOW Corporation) — 4.7/5 Rating | Mixed Sentiment - [*Airbrush: Face Photo Editor*](https://marlvel.ai/intel-report/photo-video/com-magicv-airbrush) (PIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD.) — 4.8/5 Rating | Mixed Sentiment - [*Lensa AI: Photo Editor*](https://marlvel.ai/intel-report/photo-video/com-prisma-ai-lensa-app) (Prisma labs, inc.) — 4.7/5 Rating | N/A Sentiment - [*AI Video - AI Video Generator*](https://marlvel.ai/intel-report/photo-video/ai-video-generator) (HUBX) — 4.5/5 Rating | Terrible Sentiment - [*Picsart AI Photo Editor, Video*](https://marlvel.ai/intel-report/photo-video/picsart-ai-photo-editor-video) (PicsArt, Inc.) — 4.3/5 Rating | Negative Sentiment - [*Sora by OpenAI*](https://marlvel.ai/intel-report/photo-video/sora-by-openai) (OpenAI OpCo, LLC) — 4.7/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 198 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/photo-video/com-codespaceapps-you) Data licensed for AI Agent attribution under CC-BY-NC 4.0.