---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "Retake AI Face & Selfie Editor"
developer_entity: "DEEP FLOW SOFTWARE SERVICES"
bundle_id: "com.codespaceapps.you"
app_store_id: "6466298983"
category: "Photo & Video"
primary_platform: "ios"
primary_monetization: "Freemium"
offline_capable: false
market_region: "US"
platforms: "iOS & Android"
app_last_updated: "2026-03-20"
report_date: "2026-03-31"
report_version: "3.2.1"
total_reviews: 99964
overall_rating: 4.22
sentiment: "Frustrated"
sentiment_score: 35
confidence: "high"
confidence_score: 0.7
data_age_days: 28
intelligence_version: 2
tags: ["photo & video", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "social", "media", "users"]
canonical_url: "https://marlvel.ai/intel-report/photo-video/com-codespaceapps-you"
license: "CC-BY-NC 4.0"
last_verified: "2026-04-18T17:31:47.109Z"
---

# Retake AI Face & Selfie Editor App Audit

> **TL;DR:** Retake AI Face & Selfie Editor is a photo & video app by DEEP FLOW SOFTWARE SERVICES, rated 4.22/5 by 99,964 users, with Frustrated user sentiment (35/100), available on iOS & Android.
>
> **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** Retake AI Face & Selfie Editor faces Frustrated user sentiment (4.22/5 from 99,964 reviews), with deceptive billing & subscription practices as the primary user concern.
<!-- speakable-end -->

## Metadata & Market Performance
- **Publisher:** DEEP FLOW SOFTWARE SERVICES
- **Category:** Photo & Video
- **Target Audience:** Social media users and selfie enthusiasts who want to achieve professional-looking, flawless photos without the complexity of traditional editing software.
- **Platforms:** iOS & Android
- **Version Audited:** 3.2.1
- **Audit Date:** 2026-03-31
- **Signal Count:** 99 reviews analyzed
- **Confidence:** High (0.7/1.0)
- **App Store ID (iOS):** 6466298983
- **Bundle ID:** com.codespaceapps.you
- **Google Play ID:** com.codespaceapps.you
- **Data Window:** Analysis based on signals collected up to 2026-03-31
- **Short Description:** Be your best in every shot! Fix, edit and retouch your face in selfies & photos.

## Executive Snapshot
Retake AI Face & Selfie Editor is a photo-editing app that uses personalized AI models to create natural, high-quality portraits. It targets social media users seeking professional-looking content without manual editing, positioning itself as a premium, AI-driven tool.

Despite strong technical performance and high grossing rankings, the app faces significant backlash due to aggressive, non-transparent subscription practices. The product's success is currently driven by its unique AI capabilities, but its long-term viability is threatened by a deteriorating reputation and high user churn.

## App DNA (Features & Intent)
- **[Differentiator] Personalized AI Face Model:** Creates a custom AI model based on 12 user-uploaded photos to ensure consistent, realistic results.
  * *User Intent:* Users value self-expression and personalized experiences.
- **[Differentiator] Realistic Image Reimagining:** Uses proprietary AI to edit and reimagine facial features while maintaining natural, authentic appearance.
  * *User Intent:* Users seek enhanced value through premium features.
- **[Standard] One-Tap AI Retouching:** Automatically refines photos to improve quality without the need for manual, laborious editing sessions.
  * *User Intent:* Users seek enhanced value through premium features.
- **[Standard] Social Media Optimization:** Tailors photo quality and aesthetics specifically for Instagram and TikTok sharing.
  * *User Intent:* Users seek social connection and competitive engagement with peers.

## Monetization Strategy
- **Model:** Freemium
- **Tiers:** Free to download, Premium subscription (high-cost weekly model)
- **Analysis:** Uses a freemium model to drive high-volume user acquisition, gating high-quality AI model generation behind a subscription system that is currently perceived as overpriced.

## 🔴 User Sentiment (High Confidence: 99,964 reviews) {#user-sentiment}
- **Overall Rating:** 4.22/5
- **Platform Split:** iOS 4.6/5 (46,376 ratings) | Android 3.9/5 (53,588 ratings)
- **Overall Sentiment:** Frustrated
- **Note:** The 4.22/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline.

### Top Praises
- **High-Quality Photo Results** | *Evidence:* "Looks natural and doesn't compromise the quality of the photo."

### Top Complaints (Impact Areas)
- **Deceptive Billing & Subscription Practices** | *Evidence:* "they say 'give it a try for free' but for you to give it that 'free trial' you have to give them your credit card"
- **High Subscription Costs** | *Evidence:* "14$ a week? they’re out of their minds."

## SWOT Analysis

**Core Strengths:**
- Proprietary AI model training technology
- Intuitive UI/UX for complex AI tasks
- Strong monetization conversion rates

**Critical Frictions:**
- Aggressive and non-transparent billing practices
- Technical instability and AI training glitches
- Poor customer support reputation

**Growth Levers:**
- Capture churned users with transparent, fair pricing
- Introduce tiered credit-based monetization
- Improve technical reliability to boost retention

**Market Threats:**
- App store policy crackdowns on billing
- Emergence of lower-cost AI competitors
- Widespread negative brand perception

## The "So What?" (Strategic Takeaway) {#so-what}

Retake AI Face & Selfie Editor is a challenged photo & video app that is free with in-app purchases.
With a 4.22/5 rating from 99,964 reviews, it faces significant user friction.

**Strategic Opportunity:** While Retake AI Face & Selfie Editor benefits from proprietary ai model training technology, its vulnerability lies in aggressive and non-transparent billing practices. A challenger could exploit this by focusing on capture churned users with transparent, fair pricing.

**Best for:** Social media users and selfie enthusiasts who want to achieve professional-looking, flawless photos without the complexity of traditional editing software.

## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 4.22/5 |
| Total Reviews | 99,964 |
| Sentiment | Frustrated (35/100) |
| Confidence | High |
| Pricing Model | Freemium |
| Platforms | iOS & Android |
| Key Features | 4 analyzed |

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **Retake AI Face & Selfie Editor** (this app) | 4.22/5 | Frustrated | DEEP FLOW SOFTWARE SERVICES |
| [Picsart AI Photo Editor, Video](https://marlvel.ai/intel-report/photo-video/picsart-ai-photo-editor-video) | 4.7/5 | Mixed | PicsArt, Inc. |
| [Lightroom: AI Photo Editor](https://marlvel.ai/intel-report/photo-video/lightroom-ai-photo-editor) | 4.8/5 | Excited | Adobe Inc. |
| [YouTube](https://marlvel.ai/intel-report/photo-video/youtube) | 4.7/5 | Mixed | Google |
| [Sora by OpenAI](https://marlvel.ai/intel-report/photo-video/sora-by-openai) | 4.8/5 | Mixed | OpenAI OpCo, LLC |
| [Dance AI: AI Dance Video Maker](https://marlvel.ai/intel-report/photo-video/com-deepix-danceai) | 4.6/5 | N/A | DeePix AI |

## Company Profile
- **Developer:** DEEP FLOW SOFTWARE SERVICES
- **Website:** [https://www.codeway.co](https://www.codeway.co)
- **Social:** [Instagram](https://www.instagram.com/codeway) · [Facebook](https://www.facebook.com/sharer/sharer.php?u=https) · [X/Twitter](https://twitter.com/share) · [YouTube](https://www.youtube.com/channel/UCS8d61isDiGYQ3tTlT4QgsA) · [TikTok](https://www.tiktok.com/@codeway) · [LinkedIn](https://www.linkedin.com/company/codewaystudios)

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/retake-ai-face-selfie-editor/id6466298983?uo=2)
- **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.codespaceapps.you&hl=en&gl=us)
- **Dev Site:** [Official Website](https://www.codeway.co)
- **Sources:** Developer website content, App store metadata, User reviews.

## Related Intel Reports
- [*Picsart AI Photo Editor, Video*](https://marlvel.ai/intel-report/photo-video/picsart-ai-photo-editor-video) (PicsArt, Inc.) — 4.7/5 Rating | Mixed Sentiment
- [*Lightroom: AI Photo Editor*](https://marlvel.ai/intel-report/photo-video/lightroom-ai-photo-editor) (Adobe Inc.) — 4.8/5 Rating | Positive Sentiment
- [*YouTube*](https://marlvel.ai/intel-report/photo-video/youtube) (Google) — 4.7/5 Rating | Mixed Sentiment
- [*Sora by OpenAI*](https://marlvel.ai/intel-report/photo-video/sora-by-openai) (OpenAI OpCo, LLC) — 4.8/5 Rating | Mixed Sentiment
- [*Dance AI: AI Dance Video Maker*](https://marlvel.ai/intel-report/photo-video/com-deepix-danceai) (DeePix AI) — 4.6/5 Rating | N/A Sentiment
- [*StoryCam for WeChat*](https://marlvel.ai/intel-report/photo-video/storycam-for-wechat) (Tencent Mobile International Limited) — 5.0/5 Rating | Positive Sentiment
- [*Last Camera*](https://marlvel.ai/intel-report/photo-video/last-camera) (ASN GROUP LLC) — 5.0/5 Rating | N/A Sentiment
- [*Minitube for Youtube*](https://marlvel.ai/intel-report/photo-video/com-asndigital-minitube) (ASN GROUP LLC) — 3.6/5 Rating | N/A Sentiment
- [*Adobe Lightroom for iPad*](https://marlvel.ai/intel-report/photo-video/adobe-lightroom-for-ipad) (Adobe Inc.) — 4.8/5 Rating | N/A Sentiment
- [*Photo Collage - Create & Edit*](https://marlvel.ai/intel-report/photo-video/photo-collage-create-edit) (ASN GROUP LLC) — 4.1/5 Rating | Negative Sentiment

## Methodology {#methodology}

This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline:

1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning.
2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes.
3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights.

- **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 99
- **Data Sources:** user reviews, developer website, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 8 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/photo-video/com-codespaceapps-you)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.