--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "EXIF Viewer by Fluntro" developer_entity: "Fluntro" bundle_id: "com.fluntro.exif" app_store_id: "944118456" google_play_id: "henry.exif.viewer.editor" category: "Photo & Video" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-06" report_date: "2026-05-20" last_verified: "2026-05-20T03:36:17.212Z" report_version: "6.5.3" total_reviews: 1885 overall_rating: 4.62 sentiment: "Mixed" sentiment_score: 45 confidence: "low" confidence_score: 0.7 top_praise_theme: "Comprehensive metadata viewing capabilities provide professional photographers with necessary technical insights for their workflow" top_complaint_theme: "File size processing errors prevent users from editing or viewing images post-update" top_request_theme: "Search functionality is needed to locate specific photos within large libraries efficiently" review_sample_size: 65 total_review_count: 65 analyzed_review_count: 63 data_age_days: 43 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "Exif Metadata" competitor_count: 4 tags: ["photo & video", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "professional", "photographers", "privacy-conscious"] canonical_url: "https://marlvel.ai/intel-report/photo-video/com-fluntro-exif" license: "CC-BY-NC 4.0" content_version: "v2" --- # EXIF Viewer by Fluntro App Audit ## TL;DR {#tldr} - **Category**: Photo & Video · Freemium - **Signal**: Rating 4.62 · Sentiment Mixed - **Recent focus**: File size processing errors prevent users from editing or viewing images post-update (top complaint) · Comprehensive metadata viewing capabilities provide professional photographers with necessary technical insights for their workflow (top praise) · Search functionality is needed to locate specific photos within large libraries efficiently (top request) > **TL;DR:** EXIF Viewer by Fluntro is a photo & video app by Fluntro, rated 4.62/5 by 1.9K users, with Mixed user sentiment (45/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** EXIF Viewer by Fluntro shows Mixed sentiment (4.62/5 from 1.9K reviews) — users praise comprehensive metadata viewing capabilities provide professional photographers with necessary technical insights for their workflow but report issues with file size processing errors prevent users from editing or viewing images post-update. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.62/5 (1.9K reviews) | | **User Mood** | Mixed | | **Category** | Photo & Video | | **Developer** | Fluntro | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Low (0.7/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Fluntro - **Category:** Photo & Video - **Target Audience:** Professional photographers and privacy-conscious iPhone users who need to manage, audit, or remove image metadata. - **Platforms:** iOS & Android - **Version Audited:** 6.5.3 - **Audit Date:** 2026-05-20 - **Signal Count:** 65 reviews analyzed - **Confidence:** Low (0.7/1.0) - **App Store ID (iOS):** 944118456 - **Bundle ID:** com.fluntro.exif - **Google Play ID:** henry.exif.viewer.editor - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-20 - **Short Description:** EXIF Viewer | EXIF Editor - View, edit, and save EXIF data on your images. ## Executive Snapshot **What it is:** EXIF Viewer is a photo metadata management tool for iOS and Android that allows users to view, edit, and remove EXIF tags. **Why users hire it:** Users hire this tool to audit sensitive location data and maintain technical consistency in their photography workflows without recurring subscription costs. ## App DNA (Features & Intent) - **[Differentiator] Metadata Editing and Removal:** Allows users to modify or wipe EXIF tags, including GPS location and camera settings, from images. - **[Differentiator] Bulk Metadata Editing:** Enables batch modification of date and location tags across multiple selected images. - **[Standard] Export and Print:** Generates documentation of image metadata in PDF, CSV, and Excel formats. ## Market Position {#market-position} EXIF Viewer maintains a presence in the Photo & Video category, though its #89 Paid rank in the US reflects volatility following recent stability regressions. The 1.83 rating on Android compared to 4.67 on iOS signals a significant gap in cross-platform quality that undermines the brand's professional positioning. ## Monetization Strategy - **Model:** Freemium - **Tiers:** iOS: $2.99 one-time purchase, Android: Free with ad-supported model - **Price:** iOS: $2.99 - **Analysis:** The iOS version utilizes a one-time purchase model to avoid subscription fatigue, while the Android version relies on ad-inventory monetization. ## 🟡 User Sentiment (Low Confidence: 63 of 65 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.62/5 - **Platform Split:** iOS 4.7/5 (1.9K ratings) | Android 1.8/5 (34 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Comprehensive metadata viewing capabilities provide professional photographers with necessary technical insights for their workflow** ### Top Complaints (Impact Areas) - **File size processing errors prevent users from editing or viewing images post-update** ### Top Requests (What Users Want) - **Search functionality is needed to locate specific photos within large libraries efficiently** ## SWOT Analysis {#swot} **Core Strengths:** - Integrated share sheet extension enables metadata access without leaving the native photo gallery - Technical depth of metadata extraction provides professional-grade utility **Critical Frictions:** - Persistent file size processing errors on the latest version - 0.7★ Android-iOS rating gap indicates poor cross-platform parity **Growth Levers:** - Development of metadata presets for lens and camera settings would reduce manual entry for professional workflows **Market Threats:** - High-frequency update cycles from pure-play rivals threaten to make the app's metadata schemas obsolete - Stability regressions drive churn toward more reliable competitors ## Recent Changes (v2 → v3) {#recent-changes} The app transitioned to a freemium model on Android and is currently experiencing a decline in stability, leading to negative sentiment regarding core file-processing capabilities. **Overall trend**: Declining **Compared at**: 2026-05-20 ### High-impact changes - **[Shifted] Freemium Model Adoption** (pricing) — Pricing model shifted from paid-only to freemium, adding an ad-supported tier on Android while keeping the $2.99 iOS purchase. - **[Declined] Sentiment Score Drop** (sentiment) — Sentiment score decreased from 55 to 45, reflecting increased user frustration with recent stability regressions. - **[Declined] Stability Regressions** (swot) — Weaknesses expanded to include persistent file size processing errors, replacing general crash reports as the primary technical blocker. ### Medium-impact changes - **[Added] Export and Print Feature** (features) — Added PDF, CSV, and Excel metadata export capabilities as a standard feature. - **[Declined] Cross-Platform Rating Gap** (sentiment) — Emergence of a 0.7-star rating gap between Android and iOS, highlighting inconsistent cross-platform performance. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### EXIF Viewer by Fluntro vs Exif Metadata — Head to Head - **[Exif Metadata](https://marlvel.ai/intel-report/photo-video/exif-metadata)** by New Marketing Lab, Inc: With over 5,900 reviews and consistent updates, this app dominates the pure-play EXIF utility niche. - **Moat strength:** Medium — durable but contestable - **Key differences:** - Focuses exclusively on metadata extraction without the feature bloat found in general photo editors. - Maintains a high-frequency update cycle that ensures compatibility with the latest iOS metadata schemas. - Provides a streamlined, single-purpose interface that appeals to users seeking utility over creative editing. - **Where EXIF Viewer by Fluntro wins:** - ✅ Offers integrated EXIF editing capabilities, whereas this rival is primarily focused on metadata viewing. - ✅ Provides a more modern, cohesive UI design that feels native to the latest iOS design language. - **Where Exif Metadata wins:** - ❌ Leverages a massive, established user base that creates a strong social proof barrier for new entrants. - ❌ Optimized for rapid metadata extraction, reducing the number of taps required to view complex image data. - **Verdict:** The target app must emphasize its unique 'edit and save' value proposition to differentiate from this utility-focused incumbent. ### Contenders (Strong Challengers) - **[ViewExif](https://marlvel.ai/intel-report/photo-video/com-skyjos-viewexif)** by Skyjos Co., Ltd. [Moat: Low]: A long-standing direct competitor in the EXIF viewing space, though it lacks recent release activity. - Offers a specialized extension for the iOS Photos app, allowing users to view data without leaving the gallery. - Provides a legacy-focused feature set that caters to long-time power users of the platform. ### Peers (What They Do Better) - **[HashPhotos](https://marlvel.ai/intel-report/photo-video/hashphotos)** by beyondf: An adjacent power-user tool that includes EXIF management as part of a broader photo organization suite. - Integrates advanced file management and search features that go far beyond simple metadata viewing. - Maintains an aggressive release cadence with 14 updates in the last six months alone. - **[Photo Metadata Viewer](https://marlvel.ai/intel-report/photo-video/photo-metadata-viewer)** by PLATINUM CITY LLC: A direct functional alternative that serves the same niche but suffers from lower user satisfaction. - Provides a basic, no-frills interface that prioritizes raw data display over user-friendly visualization. - Lacks the advanced editing and saving workflows that define the target app's core value. ## What's New - **Latest (v6.5.3, 1 weeks ago):** General stability improvements and minor UI enhancements. ## App Momentum (Maintenance) {#momentum} - Shipped stability improvements in latest release. - Maintains infrequent update cadence. > **Cadence:** 4 total versions · 0 majors in last 6 months · 13 days since last update · 145 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} EXIF Viewer by Fluntro is an established photo & video app that is free with in-app purchases. With a 4.62/5 rating from 1.9K reviews, it shows polarized user reception. > **Bottom Line:** EXIF Viewer holds a strong niche through its deep metadata utility, but recent stability regressions on the latest version are eroding its professional reputation, so the PM must prioritize core file-loading fixes to stop the churn toward more reliable competitors. **Best for:** Professional photographers and privacy-conscious iPhone users who need to manage, audit, or remove image metadata. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship stability patch for file-loading errors because they are the top-cited churn driver → restore rating baseline. — *File size processing errors are the #1 complaint theme in recent reviews.* _(trade-off: deprioritize Pause the lens-preset feature development — stability is the primary retention risk.)_ - [ ] [PIVOT] [MEDIUM IMPACT] Pivot Android development to feature-parity with iOS because the 1.83★ rating indicates a failing product-market fit → reduce negative sentiment drag. — *The Android rating is significantly lower than the iOS rating, indicating a lack of platform-specific optimization.* _(trade-off: deprioritize Deprioritize the new map-view UI refresh — functional stability is more critical than aesthetic updates.)_ ### Feature Gaps vs Competitors - Advanced file management and search (available in HashPhotos but absent here) ### Outlook: Declining The metadata utility market is consolidating around high-frequency, subscription-based tools that guarantee schema compatibility. EXIF Viewer's maintenance-mode update cadence leaves it exposed to rivals who can better afford the engineering cost of constant platform adaptation, so the PM must stabilize the core experience to prevent further erosion of the professional user base. - 🔴 File-loading regressions in the latest update prevent core utility, which drives immediate user churn and negative sentiment. - 🔴 The Android rating gap suggests a lack of cross-platform investment, which limits the total addressable market to iOS users. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.62/5 | | Total Reviews | 1.9K | | Sentiment | Mixed (45/100) | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **EXIF Viewer by Fluntro** (this app) | 4.62/5 | Mixed | Fluntro | | [ViewExif](https://marlvel.ai/intel-report/photo-video/com-skyjos-viewexif) | 4.3/5 | N/A | Skyjos Co., Ltd. | | [Photo Metadata Viewer](https://marlvel.ai/intel-report/photo-video/photo-metadata-viewer) | 4.4/5 | N/A | PLATINUM CITY LLC | | [HashPhotos](https://marlvel.ai/intel-report/photo-video/hashphotos) | 4.7/5 | N/A | beyondf | | [Exif Metadata](https://marlvel.ai/intel-report/photo-video/exif-metadata) | 4.6/5 | Excited | New Marketing Lab, Inc | | [Picsart AI Photo Editor, Video](https://marlvel.ai/intel-report/photo-video/picsart-ai-photo-editor-video) | 4.3/5 | Frustrated | PicsArt, Inc. | ## Company Profile - **Developer:** Fluntro - **Website:** [https://exifviewerapp.com/blog/](https://exifviewerapp.com/blog/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/exif-viewer-by-fluntro/id944118456?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=henry.exif.viewer.editor&hl=en&gl=us) - **Dev Site:** [Official Website](https://exifviewerapp.com/blog/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*ViewExif*](https://marlvel.ai/intel-report/photo-video/com-skyjos-viewexif) (Skyjos Co., Ltd.) — 4.3/5 Rating | N/A Sentiment - [*Photo Metadata Viewer*](https://marlvel.ai/intel-report/photo-video/photo-metadata-viewer) (PLATINUM CITY LLC) — 4.4/5 Rating | N/A Sentiment - [*HashPhotos*](https://marlvel.ai/intel-report/photo-video/hashphotos) (beyondf) — 4.7/5 Rating | N/A Sentiment - [*Exif Metadata*](https://marlvel.ai/intel-report/photo-video/exif-metadata) (New Marketing Lab, Inc) — 4.6/5 Rating | Positive Sentiment - [*Picsart AI Photo Editor, Video*](https://marlvel.ai/intel-report/photo-video/picsart-ai-photo-editor-video) (PicsArt, Inc.) — 4.3/5 Rating | Negative Sentiment - [*Lightroom: AI Photo Editor*](https://marlvel.ai/intel-report/photo-video/lightroom-ai-photo-editor) (Adobe Inc.) — 4.8/5 Rating | Positive Sentiment - [*Sora by OpenAI*](https://marlvel.ai/intel-report/photo-video/sora-by-openai) (OpenAI OpCo, LLC) — 4.7/5 Rating | N/A Sentiment - [*Memento - Photo Widget*](https://marlvel.ai/intel-report/photo-video/memento-photo-widget) (Rick Fleuren) — N/A Rating | N/A Sentiment - [*Clean Camera for Stream Feed*](https://marlvel.ai/intel-report/photo-video/io-patentmasters-cleancamera) (Thomas Backes) — 4.6/5 Rating | N/A Sentiment - [*Wallpaper color*](https://marlvel.ai/intel-report/photo-video/wallpaper-color) (Salim Alhajri) — 3.8/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 65 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/photo-video/com-fluntro-exif) Data licensed for AI Agent attribution under CC-BY-NC 4.0.