--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Meitu- AI Photo & Video Editor" developer_entity: "Xiamen Meitu Technology Co., Ltd." bundle_id: "com.meitu.mtxx" app_store_id: "416048305" google_play_id: "com.mt.mtxx.mtxx" category: "Photo & Video" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-16" report_date: "2026-04-19" report_version: "12.8.0" total_reviews: 1518242 overall_rating: 4.57 sentiment: "Mixed" sentiment_score: 48 confidence: "high" confidence_score: 0.85 data_age_days: 27 intelligence_version: 3 tags: ["photo & video", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "social", "media", "users,"] canonical_url: "https://marlvel.ai/intel-report/photo-video/com-meitu-mtxx" license: "CC-BY-NC 4.0" last_verified: "2026-04-19T22:29:56.772Z" --- # Meitu- AI Photo & Video Editor App Audit > **TL;DR:** Meitu- AI Photo & Video Editor is a photo & video app by Xiamen Meitu Technology Co., Ltd., rated 4.57/5 by 1.5M users, with Mixed user sentiment (48/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** โ€” Independent analysis. US Market. No publisher influence. > **Key Insight:** Meitu- AI Photo & Video Editor shows Mixed sentiment (4.57/5 from 1.5M reviews) โ€” users praise ease of use but report issues with removal of template feature. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.57/5 (1.5M reviews) | | **User Mood** | Mixed | | **Category** | Photo & Video | | **Developer** | Xiamen Meitu Technology Co., Ltd. | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.85/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Xiamen Meitu Technology Co., Ltd. - **Category:** Photo & Video - **Target Audience:** Social media users, content creators, and selfie enthusiasts looking for quick, high-quality, and AI-enhanced photo and video editing tools. - **Platforms:** iOS & Android - **Version Audited:** 12.8.0 - **Audit Date:** 2026-04-19 - **Signal Count:** 1518242 reviews analyzed - **Confidence:** High (0.85/1.0) - **App Store ID (iOS):** 416048305 - **Bundle ID:** com.meitu.mtxx - **Google Play ID:** com.mt.mtxx.mtxx - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-04-19 - **Short Description:** Enhance, Retouch & Aesthetic Filters ## Executive Snapshot Meitu is a veteran all-in-one photo and video editing platform (launched 2011) that has successfully pivoted to AI-driven aesthetic enhancements. It targets social media creators with a value proposition of "effortless beauty," currently ranking #36 Grossing in its US category. Its primary differentiator is its proprietary AI Portrait Retouching and AI Art Effects, though it is currently facing a sentiment crisis due to aggressive monetization and the removal of core features. ## App DNA (Features & Intent) - **[Differentiator] AI Portrait Retouching:** Advanced facial feature detection for automated skin smoothing, blemish removal, and body reshaping. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Differentiator] AI Art & Illustration:** Transforms portraits into stylized illustrations using generative AI technology. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] AI Object Removal:** Intelligently erases unwanted objects or people from photos and videos. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free version with core editing tools, Meitu VIP subscription (1000+ materials, advanced retouching), VIP+ tier (reported by users for specific features like watermark removal) - **Analysis:** Uses high-utility basic tools to drive acquisition while gating precision-retouching (teeth, hair, wrinkles) behind a subscription. Recent introduction of 'VIP+' features is causing significant user friction. ## ๐ŸŸก User Sentiment (High Confidence: 1.5M reviews) {#user-sentiment} - **Overall Rating:** 4.57/5 - **Platform Split:** iOS 4.8/5 (78.2K ratings) | Android 4.6/5 (1.4M ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Ease of Use** - **Feature Versatility** ### Top Complaints (Impact Areas) - **Removal of Template Feature** - **Aggressive Monetization** ## SWOT Analysis **Core Strengths:** - Market longevity and massive 1.5M+ user rating base - Proprietary AI tech for facial detection and generative art - Comprehensive all-in-one photo and video suite **Critical Frictions:** - Aggressive ad load for both free and VIP users - Removal of 'Personalized Templates' feature - Server instability for AI-powered tools **Growth Levers:** - Expansion of video retouching tools for TikTok/Reels creators - Diversification of AI generative art styles **Market Threats:** - Declining user sentiment following feature regressions - Churn to competitors due to 'VIP+' paywalling ## What's Changed (v2 โ†’ v3) {#recent-changes} Meitu is undergoing a period of intense development and aggressive monetization, resulting in a significant backlash from its user base due to feature regressions and complex, multi-layered paywalls. - **[HIGH]** **[Declined] Increased User Friction:** New, intense complaints regarding the removal of templates and aggressive ad-loading for paid users have emerged. - **[HIGH]** **[Removed] Removal of Personalized Templates:** The ability to save custom templates was removed, triggering widespread user frustration and negative reviews. - **[HIGH]** **[Shifted] Introduction of VIP+ Tier:** The pricing strategy has evolved into a more complex freemium model, introducing a 'VIP+' tier that has caused confusion and dissatisfaction. - [MED] **[Removed] Feature List Consolidation:** Standard features like Video Editor and Collage/Templates were removed from the key features list to focus on AI-specific differentiators. ## What's New - **Latest (v12.7.5, 4 days ago):** Added mixed-media editing for photos, live content, and videos with flexible export, plus new group eye refinement tools for wrinkle and fatigue reduction. ## The "So What?" (Strategic Takeaway) {#so-what} Meitu- AI Photo & Video Editor is an established photo & video app that is free with in-app purchases. With a 4.57/5 rating from 1.5M reviews, it shows polarized user reception. > **Bottom Line:** Meitu is a powerful AI-first incumbent, but it is currently over-leveraging its market position through aggressive monetization and feature gating. To maintain its #36 Grossing rank, the PM must prioritize restoring the template workflow and stabilizing the AI server infrastructure to appease a frustrated power-user base. **Best for:** Social media users, content creators, and selfie enthusiasts looking for quick, high-quality, and AI-enhanced photo and video editing tools. ### PM Action Plan (Next Best Moves) - [ ] [HIGH] Restore 'Personalized Templates' functionality โ€” *This is the top complaint theme and a primary reason power users stay with the app; its removal is a major churn driver.* - [ ] [HIGH] Fix AI server capacity and 'Server Busy' errors โ€” *Paid VIP members report being unable to use the AI tools they pay for, directly impacting retention and subscription value.* - [ ] [MEDIUM] Review ad-load for VIP subscribers โ€” *Users report seeing ads despite having a premium subscription, which is a significant brand-detractor and source of 'Frustrated' sentiment.* ### Outlook: Declining - ๐Ÿ”ด Removal of personalized templates in recent updates has triggered a wave of 'Frustrated' user reviews. - ๐Ÿ”ด Introduction of 'VIP+' tiering is creating friction with existing premium subscribers. - ๐ŸŸข Active investment in advanced AI (wrinkle removal, group eye refinement) keeps the tech stack competitive. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.57/5 | | Total Reviews | 1.5M | | Sentiment | Mixed (48/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Meitu- AI Photo & Video Editor** (this app) | 4.57/5 | Mixed | Xiamen Meitu Technology Co., Ltd. | | [Picsart AI Photo Editor, Video](https://marlvel.ai/intel-report/photo-video/picsart-ai-photo-editor-video) | 4.3/5 | Mixed | PicsArt, Inc. | | [Lightroom: AI Photo Editor](https://marlvel.ai/intel-report/photo-video/lightroom-ai-photo-editor) | 4.8/5 | Excited | Adobe Inc. | | [Sora by OpenAI](https://marlvel.ai/intel-report/photo-video/sora-by-openai) | 4.7/5 | Mixed | OpenAI OpCo, LLC | | [Hide Photos Video -Hide it Pro](https://marlvel.ai/intel-report/photo-video/hide-photos-video-hide-it-pro) | 4.7/5 | N/A | Anuj Tenani | | [Bimostitch](https://marlvel.ai/intel-report/photo-video/com-bcdvision-bimostitchpro) | 4.0/5 | Mixed | Chomba Bupe | ## Company Profile - **Developer:** Xiamen Meitu Technology Co., Ltd. - **Website:** [https://www.meituxiuxiu.com/](https://www.meituxiuxiu.com/) - **Social:** [Instagram](https://www.instagram.com/meitu.app) ยท [TikTok](https://www.tiktok.com/@meitu.global) ยท [LinkedIn](https://www.linkedin.com/company/meitu) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/meitu-ai-photo-video-editor/id416048305?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.mt.mtxx.mtxx&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.meituxiuxiu.com/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Picsart AI Photo Editor, Video*](https://marlvel.ai/intel-report/photo-video/picsart-ai-photo-editor-video) (PicsArt, Inc.) โ€” 4.3/5 Rating | Mixed Sentiment - [*Lightroom: AI Photo Editor*](https://marlvel.ai/intel-report/photo-video/lightroom-ai-photo-editor) (Adobe Inc.) โ€” 4.8/5 Rating | Positive Sentiment - [*Sora by OpenAI*](https://marlvel.ai/intel-report/photo-video/sora-by-openai) (OpenAI OpCo, LLC) โ€” 4.7/5 Rating | Mixed Sentiment - [*Hide Photos Video -Hide it Pro*](https://marlvel.ai/intel-report/photo-video/hide-photos-video-hide-it-pro) (Anuj Tenani) โ€” 4.7/5 Rating | N/A Sentiment - [*Bimostitch*](https://marlvel.ai/intel-report/photo-video/com-bcdvision-bimostitchpro) (Chomba Bupe) โ€” 4.0/5 Rating | Mixed Sentiment - [*Tangled FX*](https://marlvel.ai/intel-report/photo-video/com-orangeqube-tangledfx) (Orange Qube) โ€” 4.8/5 Rating | N/A Sentiment - [*Photo Lab PROHD picture editor*](https://marlvel.ai/intel-report/photo-video/com-photoprohd) (Linerock Investments LTD) โ€” 4.8/5 Rating | Mixed Sentiment - [*TV Cast for Sony Smart TV*](https://marlvel.ai/intel-report/photo-video/tv-cast-for-sony-smart-tv) (Kraus und Karnath GbR 2Kit Consulting) โ€” 3.4/5 Rating | N/A Sentiment - [*Reverse Image Search App*](https://marlvel.ai/intel-report/photo-video/reverse-image-search-app) (WarthogLab) โ€” 4.5/5 Rating | N/A Sentiment - [*Screen Shot App - ZapShare*](https://marlvel.ai/intel-report/photo-video/screen-shot-app-zapshare) (Adam Fahlman) โ€” 3.0/5 Rating | N/A Sentiment ## Frequently Asked Questions ### Is Meitu VIP worth it if I want to remove ads? User reviews suggest that even with a VIP subscription, you may still encounter ads. Some users report needing to watch ads to process photos or being prompted for a 'VIP+' tier for specific features like watermark removal. ### Can I still save my own templates in Meitu? According to recent user feedback following the latest update, the ability to save personalized templates has been removed, which has been a major point of frustration for long-time users. ### Does Meitu work for editing videos for TikTok? Yes, Meitu includes a dedicated video editor with filters, music, and unique portrait retouching features specifically marketed for Vlogs and TikTok content. ## Methodology {#methodology} This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** โ€” Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** โ€” Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** โ€” Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.85/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 1.5M - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- ยฉ 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/photo-video/com-meitu-mtxx) Data licensed for AI Agent attribution under CC-BY-NC 4.0.