--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Exif Manager" developer_entity: "Vladyslav Hetman" bundle_id: "com.brightside.ExifManager" app_store_id: "931277630" category: "Photo & Video" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-04-04" report_date: "2026-08-31" last_verified: "2026-08-31T00:00:00.000Z" report_version: "3.1.7" total_reviews: 7 overall_rating: 3.4 confidence: "low" confidence_score: 0.05 data_age_days: 75 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["photo & video", "freemium", "mobile app", "app review", "app analysis", "photography", "enthusiasts", "privacy-conscious"] canonical_url: "https://marlvel.ai/apps/exif-manager-1" license: "CC-BY-NC 4.0" content_version: "v2" --- # Exif Manager Intelligence Report ## TL;DR {#tldr} - **Category**: Photo & Video · Freemium - **Signal**: Rating 3.43 > **TL;DR:** Exif Manager is a photo & video app by Vladyslav Hetman, rated 3.43/5 by 7 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Exif Manager is a photo & video app by Vladyslav Hetman. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.43/5 (7 reviews) | | **Category** | Photo & Video | | **Developer** | Vladyslav Hetman | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 75d | ## Metadata & Market Performance - **Publisher:** Vladyslav Hetman - **Category:** Photo & Video - **Target Audience:** Photography enthusiasts and privacy-conscious users on iOS. - **Platforms:** iOS - **Version Reviewed:** 3.1.7 - **Report Date:** 2026-08-31 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 931277630 - **Bundle ID:** com.brightside.ExifManager - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-08-31 ## Executive Snapshot **What it is:** Exif Manager is a photo metadata viewing and editing utility for iOS users. **Why users hire it:** The app removes the need for recurring subscriptions by offering a one-time purchase model for metadata management. ## App DNA (Features & Intent) - **[Standard] EXIF Metadata Viewer:** Displays technical photo data including file size, timestamp, location, and ISO settings. - **[Standard] Metadata Removal:** Strips all EXIF data from selected photos to protect privacy before sharing. * *User Intent:* Users prioritize data protection and trust in the platform. - **[Differentiator] Photos Extension:** Enables metadata editing directly within the system Photos app interface. ## Market Position {#market-position} Exif Manager maintains a static presence in the Photo & Video category with a 3.4-star rating across 7 lifetime reviews. The lack of recent updates relative to category norms signals a low-velocity position that relies entirely on its one-time purchase value proposition. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free version with limited batch processing, PRO version with Photos Extension and full batch processing - **Analysis:** The app gates workflow-critical features like Photos Extension and full batch processing behind a PRO upgrade. ## SWOT Analysis {#swot} **Core Strengths:** - Photos Extension integration reduces workflow friction **Growth Levers:** - Capture users avoiding subscription-based metadata tools ## Recent Changes (v2 → v3) {#recent-changes} The competitive narrative shifted from a focus on feature-gating to emphasizing the one-time purchase model as a strategic differentiator against subscription-based rivals. This pivot highlights the app's value proposition while increasing the urgency of technical maintenance to prevent extension breakage. **Overall trend**: Stable **Compared at**: 2026-08-31 ### High-impact changes - **[Shifted] One-time purchase positioning** (positioning) - **[Added] Technical obsolescence threat** (swot) ### Medium-impact changes - **[Shifted] Opportunity pivot** (swot) ## What's New - **Latest (v3.1.7, 4 months ago):** General performance and stability improvements. ## App Momentum (Maintenance) {#momentum} - Ships maintenance-only updates. - Last major update 4 months ago. > **Cadence:** 1 total versions · 0 majors in last 6 months · 148 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Exif Manager is a photo & video app that is free with in-app purchases. It holds a 3.43/5 rating from 7 reviews. > **Bottom Line:** Exif Manager serves a specific segment by avoiding subscription costs, but the 149-day update gap threatens the reliability of its core Photos Extension. Verifying technical stability would protect the existing user base from potential iOS-driven breakage. **Best for:** Photography enthusiasts and privacy-conscious users on iOS. ### PM Action Plan (Next Best Moves) - [ ] [MAINTAIN] Audit Photos Extension compatibility because the 149-day update gap risks technical obsolescence → maintain core utility ### Outlook: Stable The metadata utility market is shifting toward subscription-based models that offer frequent feature updates. Exif Manager remains stable as a low-maintenance, one-time purchase option, but its lack of recent activity leaves it exposed to technical drift as iOS evolves. - ⚪ The 149-day update gap indicates a maintenance-only posture, which limits the ability to respond to new iOS photo format requirements. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.43/5 | | Total Reviews | 7 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Exif Manager** (this app) | 3.43/5 | N/A | Vladyslav Hetman | | [AI Catch: AI Video Generator](https://marlvel.ai/apps/com-prominent-aicatch) | 4.4/5 | n/a | Prominent Fortune PTE. LTD | | [Cantina: AI Video & Characters](https://marlvel.ai/apps/is-signal-ios) | 4.8/5 | N/A | Cantina, Inc | | [CapCut: Photo & Video Editor](https://marlvel.ai/apps/capcut-photo-video-editor) | 4.1/5 | Mixed | Bytedance Pte. Ltd | | [Lightroom: AI Photo Editor](https://marlvel.ai/apps/lightroom-ai-photo-editor) | 4.8/5 | Excited | Adobe Inc. | | [Picsart AI Photo Editor, Video](https://marlvel.ai/apps/picsart-ai-photo-editor-video) | 4.3/5 | n/a | PicsArt, Inc. | ## Company Profile - **Developer:** Vladyslav Hetman ## Data Sources & Links - **App Store ID:** 931277630 - **Sources:** App store metadata. ## Related Intel Reports - [*AI Catch: AI Video Generator*](https://marlvel.ai/apps/com-prominent-aicatch) (Prominent Fortune PTE. LTD) · 4.4/5 Rating - [*Cantina: AI Video & Characters*](https://marlvel.ai/apps/is-signal-ios) (Cantina, Inc) · 4.8/5 Rating - [*CapCut: Photo & Video Editor*](https://marlvel.ai/apps/capcut-photo-video-editor) (Bytedance Pte. Ltd) · 4.1/5 Rating - [*Lightroom: AI Photo Editor*](https://marlvel.ai/apps/lightroom-ai-photo-editor) (Adobe Inc.) · 4.8/5 Rating | Positive Sentiment - [*Picsart AI Photo Editor, Video*](https://marlvel.ai/apps/picsart-ai-photo-editor-video) (PicsArt, Inc.) · 4.3/5 Rating - [*Sora by OpenAI*](https://marlvel.ai/apps/sora-by-openai) (OpenAI OpCo, LLC) · 4.7/5 Rating | Positive Sentiment - [*Video Star*](https://marlvel.ai/apps/com-frontierdesign-videostar) (Frontier Design Group) · 3.5/5 Rating - [*짤봇*](https://marlvel.ai/apps/blackturtle2-jjalbot-ios) (jaesung Lee) · N/A Rating - [*예쁜 사진 - 좋은 하루의 시작*](https://marlvel.ai/apps/kwonkunkun-goodmorning) (KunWoo Kwon) · N/A Rating - [*요술봉 - 배경 이미지 자동 편집, 합성, 삭제*](https://marlvel.ai/apps/cswpd-imageeditor) (SuWon Choi) · 1.0/5 Rating ## Frequently Asked Questions {#faq} ### Is Exif Manager a one-time purchase? Yes, Exif Manager is marketed as a universal app without recurring in-app purchases, allowing users to buy once and use it indefinitely on iOS devices. ### Does Exif Manager work with the system Photos app? Yes, the PRO version includes a Photos Extension that allows users to edit metadata directly within the system Photos app interface. ### What is the difference between the free and PRO versions? The free version includes basic metadata viewing and limited batch processing, while the PRO version unlocks the Photos Extension and full batch processing capabilities. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 75 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/exif-manager-1) Data licensed for AI Agent attribution under CC-BY-NC 4.0.