--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "EXIF Metadata +" developer_entity: "Giang Le Ngoc" bundle_id: "com.exifapp.exif" app_store_id: "1548410594" category: "Photo & Video" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-08-21" report_date: "2026-09-05" last_verified: "2026-09-05T00:00:00.000Z" report_version: "1.1.1" total_reviews: 62 overall_rating: 4.3 confidence: "low" confidence_score: 0.05 data_age_days: 70 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["photo & video", "subscription", "mobile app", "app review", "app analysis", "photographers", "content", "creators"] canonical_url: "https://marlvel.ai/apps/exif-metadata-1" license: "CC-BY-NC 4.0" content_version: "v2" --- # EXIF Metadata + Intelligence Report ## TL;DR {#tldr} - **Category**: Photo & Video · Subscription - **Signal**: Rating 4.26 > **TL;DR:** EXIF Metadata + is a photo & video app by Giang Le Ngoc, rated 4.26/5 by 62 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** EXIF Metadata + is a photo & video app by Giang Le Ngoc. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.26/5 (62 reviews) | | **Category** | Photo & Video | | **Developer** | Giang Le Ngoc | | **Pricing** | Subscription | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 70d | ## Metadata & Market Performance - **Publisher:** Giang Le Ngoc - **Category:** Photo & Video - **Target Audience:** Photographers and content creators requiring bulk technical image data management and privacy-focused geotag removal. - **Platforms:** iOS - **Version Reviewed:** 1.1.1 - **Report Date:** 2026-09-05 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 1548410594 - **Bundle ID:** com.exifapp.exif - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-09-05 ## Executive Snapshot **What it is:** EXIF Metadata + is a photo utility for iOS that enables bulk editing, viewing, and removal of image metadata and GPS location tags. **Why users hire it:** The app removes the manual friction of cleaning location data from large batches of photos, a task that otherwise requires individual file editing. ## App DNA (Features & Intent) - **[Standard] Bulk Metadata Editing:** Applies changes to multiple photos simultaneously, including ISO, shutter speed, and aperture tags, driving premium conversion through efficiency. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] GPS Geotag Removal:** Strips location data from image files to protect user privacy, serving as the primary acquisition hook for the free tier. * *User Intent:* Users prioritize data protection and trust in the platform. - **[Differentiator] Metadata Presets:** Saves custom configurations for repeated application, acting as a retention lever for professional photographers. * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} EXIF Metadata + operates in the Photo & Video category with a 4.26-star rating across 62 reviews. The maintenance-only update cadence suggests a stable but non-aggressive market posture. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Free tier with limited functionality, $9.99 per year for Premium - **Analysis:** Monetization relies on a $9.99 annual subscription, targeting power users who require bulk editing and advanced metadata manipulation. ## SWOT Analysis {#swot} **Core Strengths:** - Metadata presets drive retention for professional photographers **Growth Levers:** - Localized pricing strategies in high-ARPU markets ## Recent Changes (v2 → v3) {#recent-changes} The app's strategic outlook has shifted from neutral stability to a defensive acknowledgment that its maintenance-only development cadence risks losing market share to more active competitors. This pivot is reflected in updated SWOT threats and a new priority on UI/UX auditing rather than billing model adjustments. **Overall trend**: Mixed **Compared at**: 2026-09-05 ### High-impact changes - **[Shifted] Strategic Outlook Narrative** (positioning) ### Medium-impact changes - **[Added] Updated SWOT Threats** (swot) - **[Shifted] PM Action Item Pivot** (pricing) ## What's New - **Latest (v1.1.1, 2 weeks ago):** Maintenance update focused on performance and stability improvements. ## App Momentum (Maintenance) {#momentum} - Ships bug fixes only. - No new features in 3 months. > **Cadence:** 1 total versions · 0 majors in last 6 months · 14 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} EXIF Metadata + is a photo & video app. It holds a 4.26/5 rating from 62 reviews. > **Bottom Line:** EXIF Metadata + provides a necessary utility for privacy-conscious photographers, but the lack of feature development limits its growth. A UI refresh would improve retention against more active competitors. **Best for:** Photographers and content creators requiring bulk technical image data management and privacy-focused geotag removal. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Audit UI/UX for modern design standards because the current interface lacks recent updates → increase user retention ### Outlook: Stable The metadata utility market is consolidating around apps that offer frequent UI updates and cloud integration. EXIF Metadata + remains stable, but the lack of new features will likely lead to gradual churn as users seek more modern alternatives. - ⚪ The maintenance-only release cadence indicates a stable product lifecycle, which limits growth but minimizes the risk of breaking core functionality. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.26/5 | | Total Reviews | 62 | | Confidence | Low | | Pricing Model | Subscription | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **EXIF Metadata +** (this app) | 4.26/5 | N/A | Giang Le Ngoc | | [AI Catch: AI Video Generator](https://marlvel.ai/apps/com-prominent-aicatch) | 4.4/5 | n/a | Prominent Fortune PTE. LTD | | [Cantina: AI Video & Characters](https://marlvel.ai/apps/is-signal-ios) | 4.8/5 | N/A | Cantina, Inc | | [CapCut: Photo & Video Editor](https://marlvel.ai/apps/capcut-photo-video-editor) | 4.1/5 | Mixed | Bytedance Pte. Ltd | | [Instagram](https://marlvel.ai/apps/instagram) | 4.3/5 | n/a | Instagram, Inc. | | [Lightroom: AI Photo Editor](https://marlvel.ai/apps/lightroom-ai-photo-editor) | 4.8/5 | Excited | Adobe Inc. | ## Company Profile - **Developer:** Giang Le Ngoc ## Data Sources & Links - **App Store ID:** 1548410594 - **Sources:** App store metadata. ## Related Intel Reports - [*AI Catch: AI Video Generator*](https://marlvel.ai/apps/com-prominent-aicatch) (Prominent Fortune PTE. LTD) · 4.4/5 Rating - [*Cantina: AI Video & Characters*](https://marlvel.ai/apps/is-signal-ios) (Cantina, Inc) · 4.8/5 Rating - [*CapCut: Photo & Video Editor*](https://marlvel.ai/apps/capcut-photo-video-editor) (Bytedance Pte. Ltd) · 4.1/5 Rating - [*Instagram*](https://marlvel.ai/apps/instagram) (Instagram, Inc.) · 4.3/5 Rating - [*Lightroom: AI Photo Editor*](https://marlvel.ai/apps/lightroom-ai-photo-editor) (Adobe Inc.) · 4.8/5 Rating | Positive Sentiment - [*Picsart AI Photo Editor, Video*](https://marlvel.ai/apps/picsart-ai-photo-editor-video) (PicsArt, Inc.) · 4.3/5 Rating - [*Sora by OpenAI*](https://marlvel.ai/apps/sora-by-openai) (OpenAI OpCo, LLC) · 4.7/5 Rating | Positive Sentiment - [*Video Star*](https://marlvel.ai/apps/com-frontierdesign-videostar) (Frontier Design Group) · 3.5/5 Rating - [*짤봇*](https://marlvel.ai/apps/blackturtle2-jjalbot-ios) (jaesung Lee) · N/A Rating - [*예쁜 사진 - 좋은 하루의 시작*](https://marlvel.ai/apps/kwonkunkun-goodmorning) (KunWoo Kwon) · N/A Rating ## Frequently Asked Questions {#faq} ### Is EXIF Metadata + free to use? The app offers a free tier for basic metadata viewing and geotag removal, while bulk editing and custom presets require a $9.99 annual subscription. ### Does EXIF Metadata + support RAW image files? Yes, the app supports a wide range of file formats including CR2, CR3, JPEG, PNG, and HEIC. ### Is there a lifetime purchase option? No, the app currently operates on an annual subscription model for premium features. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 70 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/exif-metadata-1) Data licensed for AI Agent attribution under CC-BY-NC 4.0.