--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "GIPHY Sticker Extension" developer_entity: "Giphy, Inc." bundle_id: "com.giphy.giphyformessenger.StickerApp" app_store_id: "6469542593" google_play_id: "com.smi.giphy" category: "Photo & Video" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-13" report_date: "2026-04-19" report_version: "4.17.0" total_reviews: 280 overall_rating: 4.63 confidence: "low" confidence_score: 0.25 data_age_days: 30 intelligence_version: 2 tags: ["photo & video", "free", "mobile app", "app review", "app analysis", "mobile", "users", "looking"] canonical_url: "https://marlvel.ai/intel-report/photo-video/giphy-sticker-extension" license: "CC-BY-NC 4.0" last_verified: "2026-04-19T01:44:38.577Z" --- # GIPHY Sticker Extension App Audit > **TL;DR:** GIPHY Sticker Extension is a photo & video app by Giphy, Inc., rated 4.63/5 by 280 users, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** GIPHY Sticker Extension is a photo & video app by Giphy, Inc.. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.63/5 (280 reviews) | | **Category** | Photo & Video | | **Developer** | Giphy, Inc. | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.25/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Giphy, Inc. - **Category:** Photo & Video - **Target Audience:** Mobile users looking to enhance their messaging experience with animated visual content. - **Platforms:** iOS & Android - **Version Audited:** 4.17.0 - **Audit Date:** 2026-04-19 - **Signal Count:** 5 reviews analyzed - **Confidence:** Low (0.25/1.0) - **App Store ID (iOS):** 6469542593 - **Bundle ID:** com.giphy.giphyformessenger.StickerApp - **Google Play ID:** com.smi.giphy - **Data Window:** Analysis based on signals collected up to 2026-04-19 ## Executive Snapshot The GIPHY Sticker Extension is a keyboard integration that provides access to a vast library of animated stickers and reactions. It allows users to search, send standalone messages, or peel and layer stickers directly onto existing conversations. ## App DNA (Features & Intent) - **[Standard] Sticker Search:** Provides a search interface to browse the extensive GIPHY library for specific animated stickers. * *User Intent:* Users want to quickly find relevant content or features. - **[Standard] Standalone Messaging:** Allows users to tap and send stickers as individual messages within a chat. * *User Intent:* Users want real-time communication within the app experience. - **[Standard] Peel and Layer:** Enables users to long-press stickers to overlay them on top of other messages in a conversation. * *User Intent:* Users want real-time communication within the app experience. - **[Standard] Curated Reactions:** Offers a pre-selected list of sticker reactions for quick and easy sharing. ## Monetization Strategy - **Model:** Free ## The "So What?" (Strategic Takeaway) GIPHY Sticker Extension is an established photo & video app that is completely free. With a 4.63/5 rating from 280 reviews, it shows polarized user reception. > **Bottom Line:** While the app offers a robust library for visual communication, recent user feedback highlights significant technical issues regarding extension integration and interface updates. **Best for:** Mobile users looking to enhance their messaging experience with animated visual content. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.63/5 | | Total Reviews | 280 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 4 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **GIPHY Sticker Extension** (this app) | 4.63/5 | N/A | Giphy, Inc. | | [Picsart AI Photo Editor, Video](https://marlvel.ai/intel-report/photo-video/picsart-ai-photo-editor-video) | 4.3/5 | Mixed | PicsArt, Inc. | | [Lightroom: AI Photo Editor](https://marlvel.ai/intel-report/photo-video/lightroom-ai-photo-editor) | 4.8/5 | Excited | Adobe Inc. | | [Sora by OpenAI](https://marlvel.ai/intel-report/photo-video/sora-by-openai) | 4.7/5 | Mixed | OpenAI OpCo, LLC | | [Hide Photos Video -Hide it Pro](https://marlvel.ai/intel-report/photo-video/hide-photos-video-hide-it-pro) | 4.7/5 | N/A | Anuj Tenani | | [Bimostitch](https://marlvel.ai/intel-report/photo-video/com-bcdvision-bimostitchpro) | 4.0/5 | Mixed | Chomba Bupe | ## Company Profile - **Developer:** Giphy, Inc. - **Website:** [https://giphy.com/apps#giphy](https://giphy.com/apps#giphy) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/giphy-sticker-extension/id6469542593?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.smi.giphy&hl=en&gl=us) - **Dev Site:** [Official Website](https://giphy.com/apps#giphy) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*Picsart AI Photo Editor, Video*](https://marlvel.ai/intel-report/photo-video/picsart-ai-photo-editor-video) (PicsArt, Inc.) — 4.3/5 Rating | Mixed Sentiment - [*Lightroom: AI Photo Editor*](https://marlvel.ai/intel-report/photo-video/lightroom-ai-photo-editor) (Adobe Inc.) — 4.8/5 Rating | Positive Sentiment - [*Sora by OpenAI*](https://marlvel.ai/intel-report/photo-video/sora-by-openai) (OpenAI OpCo, LLC) — 4.7/5 Rating | Mixed Sentiment - [*Hide Photos Video -Hide it Pro*](https://marlvel.ai/intel-report/photo-video/hide-photos-video-hide-it-pro) (Anuj Tenani) — 4.7/5 Rating | N/A Sentiment - [*Bimostitch*](https://marlvel.ai/intel-report/photo-video/com-bcdvision-bimostitchpro) (Chomba Bupe) — 4.0/5 Rating | Mixed Sentiment - [*Tangled FX*](https://marlvel.ai/intel-report/photo-video/com-orangeqube-tangledfx) (Orange Qube) — 4.8/5 Rating | N/A Sentiment - [*Photo Lab PROHD picture editor*](https://marlvel.ai/intel-report/photo-video/com-photoprohd) (Linerock Investments LTD) — 4.8/5 Rating | Mixed Sentiment - [*TV Cast for Sony Smart TV*](https://marlvel.ai/intel-report/photo-video/tv-cast-for-sony-smart-tv) (Kraus und Karnath GbR 2Kit Consulting) — 3.4/5 Rating | N/A Sentiment - [*Reverse Image Search App*](https://marlvel.ai/intel-report/photo-video/reverse-image-search-app) (WarthogLab) — 4.5/5 Rating | N/A Sentiment - [*Screen Shot App - ZapShare*](https://marlvel.ai/intel-report/photo-video/screen-shot-app-zapshare) (Adam Fahlman) — 3.0/5 Rating | N/A Sentiment ## Methodology This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.25/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 5 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/photo-video/giphy-sticker-extension) Data licensed for AI Agent attribution under CC-BY-NC 4.0.