--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Halloween Photo Booth 2017" developer_entity: "UAB Target Works" bundle_id: "vidas.apps.photoantlers.halloween.free" app_store_id: "691268354" category: "Photo & Video" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2017-09-04" report_date: "2026-08-10" last_verified: "2026-08-10T00:00:00.000Z" report_version: "3.0" total_reviews: 5 overall_rating: 3.4 confidence: "low" confidence_score: 0.2 data_age_days: 6 intelligence_version: 10 nemesis: "Picsart AI Photo Editor, Video" competitor_count: 11 tags: ["photo & video", "free", "mobile app", "app review", "app analysis", "casual", "mobile", "users"] canonical_url: "https://marlvel.ai/apps/halloween-photo-booth-2017" license: "CC-BY-NC 4.0" content_version: "v2" --- # Halloween Photo Booth 2017 Intelligence Report ## TL;DR {#tldr} - **Category**: Photo & Video · Free - **Signal**: Rating 3.4 > **TL;DR:** Halloween Photo Booth 2017 is a photo & video app by UAB Target Works, rated 3.4/5 by 5 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Halloween Photo Booth 2017 is a photo & video app by UAB Target Works. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.4/5 (5 reviews) | | **Category** | Photo & Video | | **Developer** | UAB Target Works | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 6d | ## Metadata & Market Performance - **Publisher:** UAB Target Works - **Category:** Photo & Video - **Target Audience:** Casual mobile users looking for quick, thematic holiday photography. - **Platforms:** iOS - **Version Reviewed:** 3.0 - **Report Date:** 2026-08-10 - **Signal Count:** 5 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 691268354 - **Bundle ID:** vidas.apps.photoantlers.halloween.free - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-08-10 ## Executive Snapshot **What it is:** Halloween Photo Booth 2017 is a photo-editing app for iOS that allows users to add holiday-themed stickers to photos. **Why users hire it:** Users hire this app for quick, low-effort Halloween-themed photo decoration that avoids the complexity of professional editing software. ## App DNA (Features & Intent) - **[Standard] Themed Sticker Library:** Includes assets such as pumpkins, ghosts, and skulls for photo decoration. * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Live Preview:** Enables sticker placement during the photo-taking process. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} The app occupies a stagnant niche in the Photo & Video category, with no updates since 2017. Its 3.4-star rating across only 5 reviews indicates a lack of active user engagement compared to modern competitors. ## Monetization Strategy - **Model:** Free - **Analysis:** The app operates on a free model, likely relying on ad inventory for monetization. ## SWOT Analysis {#swot} **Core Strengths:** - Zero-learning-curve interface allows for immediate seasonal photo edits **Growth Levers:** - Integration of exclusive seasonal assets could differentiate from generic AI content ## Recent Changes (v9 → v10) {#recent-changes} The competitive assessment has sharpened, moving from a general observation of dormancy to a specific focus on hardware incompatibility and poor user engagement metrics. **Overall trend**: Declining **Compared at**: 2026-08-10 ### Medium-impact changes - **[Shifted] Engagement Metrics Inclusion** (positioning) - **[Shifted] Hardware Compatibility Focus** (swot) - **[Shifted] Outlook Refinement** (positioning) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Halloween Photo Booth 2017 vs Picsart AI Photo Editor, Video - **[Picsart AI Photo Editor, Video](https://marlvel.ai/apps/picsart-ai-photo-editor-video-1)** by PicsArt, Inc.: Picsart dominates the photo editing space by offering a comprehensive AI-driven suite that directly competes with this app's niche sticker-based Halloween functionality. - **Key differences:** - Advanced AI Playground and background removal tools far exceed this app's basic static sticker overlay capabilities. - Massive cross-platform community and social sharing ecosystem creates a network effect this app cannot replicate. - Frequent feature updates and AI-driven content generation keep users engaged year-round versus seasonal-only utility. ### Contenders (Strong Challengers) - **[Art Photo Editor - Edit Photos](https://marlvel.ai/apps/art-photo-editor-edit-photos)** by Danijel Cvetkovic: This app competes by offering stylized artistic transformations, serving as an alternative for users looking to modify photos beyond simple stickers. - Focuses on artistic filter transformations rather than this app's sticker-based 'scary and funny' photo decoration approach. - Simplified editor design targets casual users who want one-tap artistic effects without complex manual adjustments. - **[Analog Portland](https://marlvel.ai/apps/analog-portland)** by ordinaryfactory Inc.: Competes for the same user attention by offering specialized, location-based aesthetic filters that occupy the same 'niche photo utility' category. - Provides city-specific aesthetic filters that appeal to users seeking a distinct, curated look for their photos. - Offers a more refined, minimalist editing interface compared to this app's sticker-heavy, playful design language. - **[Halloween Photo Editor 2020](https://marlvel.ai/apps/halloween-photo-editor-2020)** by Dusan Lilic: A direct functional competitor that targets the exact same Halloween-themed photo editing use case with more modern AI features. - Includes an AI background changer that allows for more immersive Halloween scene creation than static stickers. - Features a built-in countdown timer, increasing user retention during the weeks leading up to the holiday. - **[Leprecam](https://marlvel.ai/apps/leprecam)** by Asinine Games Inc: This app mirrors this app's seasonal 'photo-bombing' utility model, focusing on holiday-specific assets rather than general editing. - Focuses on St. Patrick's Day assets, providing a direct seasonal alternative to this app's Halloween-themed niche. - Utilizes a similar 'photo-bombing' mechanic that prioritizes humor and social sharing over professional image quality. ### Peers (What They Do Better) - **[1001 Butterflies](https://marlvel.ai/apps/1001-butterflies)** by Near Future Marketing Inc.: Relates to this app through its use of stickers and 3D brushes, though it is positioned more as a creative toy than a photo editor. - Integrates iMessage sticker packs, extending the utility beyond the photo app into social messaging platforms. - Includes a 3D brush tool that allows for more creative, free-form decoration than this app's static stickers. - **[Koja Cam: Vintage Film Camera](https://marlvel.ai/apps/koja-cam-vintage-film-camera)** by Afterlight Collective, Inc: Competes for the same casual photography market by offering specialized lens effects and vintage-style photo processing. - Offers high-fidelity optical lens effects and double exposure tools for a more authentic vintage photography experience. - Modular customization allows users to build their own camera presets, offering deeper utility than static stickers. - **[SLMMSK: Anti Selfie Camera](https://marlvel.ai/apps/slmmsk-anti-selfie-camera)** by Glitche Ltd.: Shares the 'novelty camera' space by using real-time distortions and filters to change the appearance of subjects in photos. - Uses real-time facial distortion and glitch effects to create a unique, edgy aesthetic for social media. - Stronger brand identity built around 'anti-selfie' culture differentiates it from this app's family-friendly holiday theme. - **[CINEMA24 - Cinematic Multi Cam](https://marlvel.ai/apps/com-parade)** by JiYeon Noh: Occupies the same photo/video category by providing real-time visual effects, though it focuses on cinematic quality rather than holiday fun. - Delivers real-time cinematic transitions and film looks that cater to serious content creators rather than casual holiday users. - High release cadence ensures compatibility with the latest iOS hardware and camera capabilities. ### New Kids on the Block (What's Innovative) - **[8K Video Recording](https://marlvel.ai/apps/8k-video-recording)** by John Archer: Represents the high-end technical shift in the photo/video category, challenging this app's relevance by focusing on hardware-level performance. - Focuses on professional-grade 8K upscaling and external storage support, appealing to power users over casual hobbyists. - **[SquishCam](https://marlvel.ai/apps/squishcam)** by Alessandro Salvioni: A new entrant that uses interactive warp technology to achieve the same 'funny photo' goal as this app. - Interactive warp camera provides a more engaging, dynamic experience than this app's static sticker overlays. ## App Momentum (Steady) {#momentum} - No updates since 2017. - Legacy status limits discoverability. ## The "So What?" (Strategic Takeaway) {#so-what} Halloween Photo Booth 2017 is a photo & video app that is completely free. It holds a 3.4/5 rating from 5 reviews. > **Bottom Line:** Halloween Photo Booth 2017 offers a simple, niche utility for holiday photos, but its lack of updates since 2017 makes it a legacy product, so the developer should either sunset the app or pivot to a modern, AI-enhanced seasonal platform. **Best for:** Casual mobile users looking for quick, thematic holiday photography. ### PM Action Plan (Next Best Moves) - [ ] [SUNSET] Sunset the application because it has not received an update since 2017 → reduce brand dilution. ### Feature Gaps vs Competitors - AI background changer (available in Halloween Photo Editor 2020 but missing here) ### Outlook: Declining The photo-editing market has shifted toward real-time AI and high-frequency content updates, leaving static sticker apps like this one behind. Without a major technical overhaul, the app will continue to lose relevance as iOS hardware evolves. - 🔴 The lack of updates since 2017 leads to hardware incompatibility → user churn to modern alternatives. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.4/5 | | Total Reviews | 5 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 2 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Halloween Photo Booth 2017** (this app) | 3.4/5 | N/A | UAB Target Works | | [CINEMA24 - Cinematic Multi Cam](https://marlvel.ai/apps/com-parade) | 3.3/5 | N/A | JiYeon Noh | | [Leprecam](https://marlvel.ai/apps/leprecam) | 4.3/5 | N/A | Asinine Games Inc | | [8K Video Recording](https://marlvel.ai/apps/8k-video-recording) | 5.0/5 | N/A | John Archer | | [Analog Portland](https://marlvel.ai/apps/analog-portland) | 3.1/5 | N/A | ordinaryfactory Inc. | | [1001 Butterflies](https://marlvel.ai/apps/1001-butterflies) | 5.0/5 | Thrilled | Near Future Marketing Inc. | ## Company Profile - **Developer:** UAB Target Works - **Website:** [https://www.targetworks.eu](https://www.targetworks.eu) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/halloween-photo-booth-2017/id691268354?uo=4) - **Dev Site:** [Official Website](https://www.targetworks.eu) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*CINEMA24 - Cinematic Multi Cam*](https://marlvel.ai/apps/com-parade) (JiYeon Noh) · 3.3/5 Rating - [*Leprecam*](https://marlvel.ai/apps/leprecam) (Asinine Games Inc) · 4.3/5 Rating - [*8K Video Recording*](https://marlvel.ai/apps/8k-video-recording) (John Archer) · 5.0/5 Rating - [*Analog Portland*](https://marlvel.ai/apps/analog-portland) (ordinaryfactory Inc.) · 3.1/5 Rating - [*1001 Butterflies*](https://marlvel.ai/apps/1001-butterflies) (Near Future Marketing Inc.) · 5.0/5 Rating | Excellent Sentiment - [*Koja Cam: Vintage Film Camera*](https://marlvel.ai/apps/koja-cam-vintage-film-camera) (Afterlight Collective, Inc) · 4.4/5 Rating - [*SLMMSK: Anti Selfie Camera*](https://marlvel.ai/apps/slmmsk-anti-selfie-camera) (Glitche Ltd.) · 3.3/5 Rating - [*SquishCam*](https://marlvel.ai/apps/squishcam) (Alessandro Salvioni) · N/A Rating - [*Art Photo Editor - Edit Photos*](https://marlvel.ai/apps/art-photo-editor-edit-photos) (Danijel Cvetkovic) · 2.3/5 Rating - [*Halloween Photo Editor 2020*](https://marlvel.ai/apps/halloween-photo-editor-2020) (Dusan Lilic) · 3.7/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 5 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 6 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/halloween-photo-booth-2017) Data licensed for AI Agent attribution under CC-BY-NC 4.0.