--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Insta360 ONE-360° Photo&Video" developer_entity: "Shenzhen Arashi Vision Co., Ltd." bundle_id: "com.insta360.one" app_store_id: "1239300711" category: "Photo & Video" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2020-07-21" report_date: "2026-09-06" last_verified: "2026-09-06T00:00:00.000Z" report_version: "3.7.1" total_reviews: 90 overall_rating: 2.5 confidence: "low" confidence_score: 0.05 data_age_days: 24 momentum_velocity: "zombie" intelligence_version: 3 tags: ["photo & video", "free", "mobile app", "app review", "app analysis", "content", "creators", "social"] canonical_url: "https://marlvel.ai/apps/insta360-one-360-photo-video" license: "CC-BY-NC 4.0" content_version: "v2" --- # Insta360 ONE-360° Photo&Video Intelligence Report ## TL;DR {#tldr} - **Category**: Photo & Video · Free - **Signal**: Rating 2.52 > **TL;DR:** Insta360 ONE-360° Photo&Video is a photo & video app by Shenzhen Arashi Vision Co., Ltd., rated 2.52/5 by 90 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Insta360 ONE-360° Photo&Video is a photo & video app by Shenzhen Arashi Vision Co., Ltd.. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 2.52/5 (90 reviews) | | **Category** | Photo & Video | | **Developer** | Shenzhen Arashi Vision Co., Ltd. | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 24d | ## Metadata & Market Performance - **Publisher:** Shenzhen Arashi Vision Co., Ltd. - **Category:** Photo & Video - **Target Audience:** Content creators and social media users who own Insta360 hardware and require mobile-based editing tools for 360-degree media. - **Platforms:** iOS - **Version Reviewed:** 3.7.1 - **Report Date:** 2026-09-06 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 1239300711 - **Bundle ID:** com.insta360.one - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-09-06 ## Executive Snapshot **What it is:** Insta360 ONE-360° Photo&Video is a camera control and editing utility for Insta360 ONE hardware on iOS. **Why users hire it:** The app removes the technical friction of stitching and editing 360-degree media, allowing users to share content to social platforms without external desktop software. ## App DNA (Features & Intent) - **[Differentiator] FreeCapture Editing:** Converts 360-degree footage into standard 1080p video for social media sharing, simplifying post-production for creators. * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Differentiator] SmartTrack:** Locks onto a subject to maintain center-frame positioning automatically, reducing technical barriers for solo creators. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Differentiator] Bullet-Time Mode:** Captures 240 FPS slow-motion shots with customizable music, driving organic social discovery. * *User Intent:* Users seek social connection and competitive engagement with peers. ## Market Position {#market-position} Insta360 ONE-360° Photo&Video holds a 2.52 rating across 90 total reviews. The lack of updates for over 2,200 days indicates the developer has shifted focus to newer hardware-specific apps. ## Monetization Strategy - **Model:** Free - **Tiers:** Free app for camera control - **Analysis:** The app functions as a free utility to support hardware sales, with no direct in-app subscription or purchase gates. ## SWOT Analysis {#swot} **Core Strengths:** - Hardware-tethered utility model ensures high-intent user base - FreeCapture editing lowers technical barriers for 360-degree content creation **Growth Levers:** - Migration of existing hardware users to current-generation Insta360 software suites ## What's New - **Latest (v3.7.1, 6 years ago):** Maintenance release focused on bug fixes and UX refinements. ## App Momentum (Zombie) {#momentum} - Zero updates in 74 months. - Maintenance-mode status confirmed. > **Cadence:** 1 total versions · 0 majors in last 6 months · 2237 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Insta360 ONE-360° Photo&Video is a photo & video app that is completely free. It holds a 2.52/5 rating from 90 reviews. > **Bottom Line:** Insta360 ONE-360° Photo&Video is a legacy utility that no longer receives support, and sunsetting the app would prevent further brand erosion among the remaining hardware user base. **Best for:** Content creators and social media users who own Insta360 hardware and require mobile-based editing tools for 360-degree media. ### PM Action Plan (Next Best Moves) - [ ] [SUNSET] Sunset the application because it has received zero updates in over 74 months → eliminate brand drag from legacy software ### Outlook: Declining The market for 360-degree mobile editing has shifted toward unified, cross-hardware software suites. Insta360 ONE-360° Photo&Video is now a liability that risks alienating legacy hardware owners who expect modern OS compatibility. - 🔴 The 74-month update gap signals that the developer has abandoned the codebase, which erodes trust for the broader Insta360 hardware brand. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 2.52/5 | | Total Reviews | 90 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Insta360 ONE-360° Photo&Video** (this app) | 2.52/5 | N/A | Shenzhen Arashi Vision Co., Ltd. | | [AI Catch: AI Video Generator](https://marlvel.ai/apps/com-prominent-aicatch) | 4.4/5 | n/a | Prominent Fortune PTE. LTD | | [Cantina: AI Video & Characters](https://marlvel.ai/apps/is-signal-ios) | 4.8/5 | N/A | Cantina, Inc | | [CapCut: Photo & Video Editor](https://marlvel.ai/apps/capcut-photo-video-editor) | 4.1/5 | Mixed | Bytedance Pte. Ltd | | [Instagram](https://marlvel.ai/apps/instagram) | 4.3/5 | n/a | Instagram, Inc. | | [Lightroom: AI Photo Editor](https://marlvel.ai/apps/lightroom-ai-photo-editor) | 4.8/5 | Excited | Adobe Inc. | ## Company Profile - **Developer:** Shenzhen Arashi Vision Co., Ltd. ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/insta360-one-360-photo-video/id1239300711?uo=4) - **Sources:** App store metadata. ## Related Intel Reports - [*AI Catch: AI Video Generator*](https://marlvel.ai/apps/com-prominent-aicatch) (Prominent Fortune PTE. LTD) · 4.4/5 Rating - [*Cantina: AI Video & Characters*](https://marlvel.ai/apps/is-signal-ios) (Cantina, Inc) · 4.8/5 Rating - [*CapCut: Photo & Video Editor*](https://marlvel.ai/apps/capcut-photo-video-editor) (Bytedance Pte. Ltd) · 4.1/5 Rating - [*Instagram*](https://marlvel.ai/apps/instagram) (Instagram, Inc.) · 4.3/5 Rating - [*Lightroom: AI Photo Editor*](https://marlvel.ai/apps/lightroom-ai-photo-editor) (Adobe Inc.) · 4.8/5 Rating | Positive Sentiment - [*Picsart AI Photo Editor, Video*](https://marlvel.ai/apps/picsart-ai-photo-editor-video) (PicsArt, Inc.) · 4.3/5 Rating - [*Sora by OpenAI*](https://marlvel.ai/apps/sora-by-openai) (OpenAI OpCo, LLC) · 4.7/5 Rating | Positive Sentiment - [*Video Star*](https://marlvel.ai/apps/com-frontierdesign-videostar) (Frontier Design Group) · 3.5/5 Rating - [*짤봇*](https://marlvel.ai/apps/blackturtle2-jjalbot-ios) (jaesung Lee) · N/A Rating - [*예쁜 사진 - 좋은 하루의 시작*](https://marlvel.ai/apps/kwonkunkun-goodmorning) (KunWoo Kwon) · N/A Rating ## Frequently Asked Questions {#faq} ### Is Insta360 ONE-360° Photo&Video still supported? No, the app has not received an update since July 2020, making it a legacy tool that may not function correctly on modern mobile operating systems. ### What should I use instead of this app? Users should check the official Insta360 website to see if their camera model is supported by the current, actively maintained Insta360 app suite. ### Does this app work on the latest iOS versions? Given the lack of updates since 2020, the app is likely to experience compatibility issues, crashes, or performance degradation on current iOS versions. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 24 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/insta360-one-360-photo-video) Data licensed for AI Agent attribution under CC-BY-NC 4.0.