---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "Lapse It"
developer_entity: "INTERACTIVE UNIVERSE CREATIVE SOFTWARES EIRELI"
bundle_id: "net.interactiveuniverse.LapseIt"
app_store_id: "539108382"
category: "Photo & Video"
primary_platform: "ios"
primary_monetization: "Freemium"
offline_capable: false
market_region: "US"
platforms: "iOS"
app_last_updated: "2019-10-24"
report_date: "2026-08-23"
last_verified: "2026-08-23T00:00:00.000Z"
report_version: "5.02"
total_reviews: 1110
overall_rating: 3.4
sentiment: "Frustrated"
sentiment_score: 35
confidence: "high"
confidence_score: 0.7
top_praise_theme: "Versatile editing tools allow users to create time-lapse videos from existing photo libraries easily"
top_complaint_theme: "Frequent application crashes during rendering or recording cause significant loss of user progress"
review_sample_size: 49
total_review_count: 49
analyzed_review_count: 49
data_age_days: 38
momentum_velocity: "zombie"
intelligence_version: 3
tags: ["photo & video", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "photography", "enthusiasts", "content"]
canonical_url: "https://marlvel.ai/apps/lapse-it"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

# Lapse It Intelligence Report

## TL;DR {#tldr}

- **Category**: Photo & Video · Freemium
- **Signal**: Rating 3.36 · Sentiment Frustrated
- **Recent focus**: Frequent application crashes during rendering or recording cause significant loss of user progress (top complaint) · Versatile editing tools allow users to create time-lapse videos from existing photo libraries easily (top praise)

> **TL;DR:** Lapse It is a photo & video app by INTERACTIVE UNIVERSE CREATIVE SOFTWARES EIRELI, rated 3.36/5 by 1.1K users, with Frustrated user sentiment (35/100), available on iOS.
>
> **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** Lapse It faces Frustrated user sentiment (3.36/5 from 1.1K reviews), with users reporting frequent application crashes during rendering or recording cause significant loss of user progress as the primary concern.
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Rating** | 3.36/5 (1.1K reviews) |
| **User Mood** | Frustrated |
| **Category** | Photo & Video |
| **Developer** | INTERACTIVE UNIVERSE CREATIVE SOFTWARES EIRELI |
| **Pricing** | Freemium |
| **Platforms** | iOS |
| **Confidence** | High (0.7/1.0) |
| **Data Age** | 38d |

## Metadata & Market Performance
- **Publisher:** INTERACTIVE UNIVERSE CREATIVE SOFTWARES EIRELI
- **Category:** Photo & Video
- **Target Audience:** Photography enthusiasts and content creators looking for granular control over time-lapse and stop-motion production.
- **Platforms:** iOS
- **Version Reviewed:** 5.02
- **Report Date:** 2026-08-23
- **Signal Count:** 49 reviews analyzed
- **Confidence:** High (0.7/1.0)
- **App Store ID (iOS):** 539108382
- **Bundle ID:** net.interactiveuniverse.LapseIt
- **Performance Trend:** Stable
- **Data Window:** Analysis based on signals collected up to 2026-08-23

<!-- section:executive-snapshot -->
## Executive Snapshot
**What it is:** Lapse It is a time-lapse and stop-motion production tool for iOS that provides manual camera controls and advanced editing features.
**Why users hire it:** It serves creators who need professional-grade capture modes (RAW, HDR, depth) that standard mobile camera apps lack.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Differentiator] Manual Camera Controls:** Adjustable exposure, focus, ISO, and white balance settings during capture.
- **[Differentiator] Stop Motion Mode:** Includes onion skin overlay and sound-triggered capture for frame-by-frame animation.
- **[Differentiator] Remote Capture:** Live monitoring and zoom control via Apple Watch or iCloud.
  * *User Intent:* Users expect seamless access across multiple devices.
<!-- /section:features -->

<!-- section:market-position -->
## Market Position {#market-position}

Lapse It maintains a 3.36 rating across 1,110 total ratings, reflecting a long-term user base that is currently frustrated by stability issues. The lack of updates since 2019 leaves the app vulnerable to modern competitors that offer better stability and batch-processing workflows.
<!-- /section:market-position -->

## Monetization Strategy
- **Model:** Freemium
- **Tiers:** Free version with resolution limits, Professional version with full sensor access
- **Analysis:** Freemium model gates high-resolution output and professional camera controls behind a one-time purchase or upgrade.

<!-- section:sentiment -->
## 🔴 User Sentiment (High Confidence: 49 of 49 reviews analyzed) {#user-sentiment}
- **Overall Rating:** 3.36/5
- **Platform Split:** iOS 3.4/5 (1.1K ratings)
- **Overall Sentiment:** Frustrated

### Top Praises
- **Versatile editing tools allow users to create time-lapse videos from existing photo libraries easily**
- **Powerful camera features provide high-quality capture options that exceed standard mobile camera capabilities**

### Top Complaints (Impact Areas)

- **Frequent application crashes during rendering or recording cause significant loss of user progress**

<!-- /section:sentiment -->
<!-- section:swot -->
## SWOT Analysis {#swot}

**Core Strengths:**
- Manual camera controls provide a defensible capability for mobile creators.
- Stop-motion mode with onion-skin overlay creates a specific workflow advantage.
- Remote capture monitoring via Apple Watch enables professional-grade production setups.

**Growth Levers:**
- Implement a batch-import feature to address the #1 user request.
- Optimize memory management for long rendering sequences to stabilize the application.


<!-- /section:swot -->
## Recent Changes (v2 → v3) {#recent-changes}

Lapse It remains in a state of total stagnation, with no functional or pricing updates recorded since 2019. The primary shift is a more granular articulation of technical debt and competitive threats within the SWOT and PM action items.

**Overall trend**: Stable
**Compared at**: 2026-08-23

### High-impact changes
- **[Shifted] PM Action Item specificity** (positioning)

### Medium-impact changes
- **[Added] Expanded SWOT detail** (swot)

<!-- section:whats-new -->
## What's New

- **Latest (v5.02, 6 years ago):** Introduced 4K capture, RAW/HDR/Depth/Bracket modes, iCloud sync, and HEIC support. Added a Metal-powered editor with multi-segment projects, professional color grading, and cross-platform Mac availability.
<!-- /section:whats-new -->

<!-- section:momentum -->
## App Momentum (Zombie) {#momentum}

- Dormant status, no updates since 2019.
- Maintenance-mode cadence limits feature expansion.

> **Cadence:** 1 total versions · 1 majors in last 6 months · 2495 days since last update

<!-- /section:momentum -->

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

Lapse It is a photo & video app that is free with in-app purchases.
With a 3.36/5 rating from 1.1K reviews, it faces significant user friction.

<!-- speakable-start -->
> **Bottom Line:** Lapse It rests on a strong feature set for time-lapse production, but the lack of stability and maintenance-mode status invites churn. Addressing the rendering crashes and batch-import friction would stabilize the user base, preventing further migration to modern, actively supported rivals.
<!-- speakable-end -->

**Best for:** Photography enthusiasts and content creators looking for granular control over time-lapse and stop-motion production.

<!-- section:pm-actions -->
### PM Action Plan (Next Best Moves)

- [ ] [INVEST] Optimize rendering memory management because crashes during export are the top churn driver → reduce progress-loss complaints.
<!-- /section:pm-actions -->

<!-- section:outlook -->
### Outlook: Declining

The time-lapse market is consolidating around apps with active live-ops and stable rendering pipelines. Lapse It's maintenance-mode status leaves it exposed to churn, as the lack of batch-processing and stability fixes forces users to seek more reliable alternatives.

- 🔴 The lack of updates since 2019 indicates a maintenance-only posture, which prevents the app from competing with modern, stable alternatives.
- 🔴 Frequent rendering crashes during long projects erode the daily active habit, which compounds the rating drag already visible in the store.
<!-- /section:outlook -->

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 3.36/5 |
| Total Reviews | 1.1K |
| Sentiment | Frustrated (35/100) |
| Confidence | High |
| Pricing Model | Freemium |
| Platforms | iOS |
| Key Features | 3 analyzed |
| Trend | Stable |
| Outlook | Declining |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **Lapse It** (this app) | 3.36/5 | Frustrated | INTERACTIVE UNIVERSE CREATIVE SOFTWARES EIRELI |
| [Cantina: AI Video & Characters](https://marlvel.ai/apps/is-signal-ios) | 4.8/5 | N/A | Cantina, Inc |
| [CapCut: Photo & Video Editor](https://marlvel.ai/apps/capcut-photo-video-editor) | 4.1/5 | Mixed | Bytedance Pte. Ltd |
| [Lightroom: AI Photo Editor](https://marlvel.ai/apps/lightroom-ai-photo-editor) | 4.8/5 | Excited | Adobe Inc. |
| [Picsart AI Photo Editor, Video](https://marlvel.ai/apps/picsart-ai-photo-editor-video) | 4.3/5 | n/a | PicsArt, Inc. |
| [Sora by OpenAI](https://marlvel.ai/apps/sora-by-openai) | 4.7/5 | Excited | OpenAI OpCo, LLC |

## Company Profile
- **Developer:** INTERACTIVE UNIVERSE CREATIVE SOFTWARES EIRELI
- **Website:** [https://www.youtube.com/watch?v=8jhIyDYcumM](https://www.youtube.com/watch?v=8jhIyDYcumM)
- **Social:** [YouTube](https://www.youtube.com/channel/UCFQi6RR5nZCY9gD2q8_sDqQ)

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/lapse-it/id539108382?uo=4)
- **Dev Site:** [Official Website](https://www.youtube.com/watch?v=8jhIyDYcumM)
- **Sources:** Developer website content, About us / company information, App store metadata, User reviews.

## Related Intel Reports
- [*Cantina: AI Video & Characters*](https://marlvel.ai/apps/is-signal-ios) (Cantina, Inc) · 4.8/5 Rating
- [*CapCut: Photo & Video Editor*](https://marlvel.ai/apps/capcut-photo-video-editor) (Bytedance Pte. Ltd) · 4.1/5 Rating
- [*Lightroom: AI Photo Editor*](https://marlvel.ai/apps/lightroom-ai-photo-editor) (Adobe Inc.) · 4.8/5 Rating | Positive Sentiment
- [*Picsart AI Photo Editor, Video*](https://marlvel.ai/apps/picsart-ai-photo-editor-video) (PicsArt, Inc.) · 4.3/5 Rating
- [*Sora by OpenAI*](https://marlvel.ai/apps/sora-by-openai) (OpenAI OpCo, LLC) · 4.7/5 Rating | Positive Sentiment
- [*Video Star*](https://marlvel.ai/apps/com-frontierdesign-videostar) (Frontier Design Group) · 3.5/5 Rating
- [*짤봇*](https://marlvel.ai/apps/blackturtle2-jjalbot-ios) (jaesung Lee) · N/A Rating
- [*예쁜 사진 - 좋은 하루의 시작*](https://marlvel.ai/apps/kwonkunkun-goodmorning) (KunWoo Kwon) · N/A Rating
- [*요술봉 - 배경 이미지 자동 편집, 합성, 삭제*](https://marlvel.ai/apps/cswpd-imageeditor) (SuWon Choi) · 1.0/5 Rating
- [*희담필터*](https://marlvel.ai/apps/com-heedamfilter) (Seongmin Lee) · N/A Rating

## Frequently Asked Questions {#faq}

### Is Lapse It good for professional time-lapse creation?

Lapse It offers advanced manual controls like RAW and HDR, which are useful for professionals. However, users report frequent crashes during rendering, which may hinder professional workflows that require high reliability.

### Does Lapse It have a free version?

Yes, Lapse It operates on a freemium model. The free version allows for basic capture, while high-resolution output and professional camera controls are gated behind a one-time purchase.

### Is there a way to import photos in bulk?

Currently, Lapse It lacks a bulk-import feature. Users must manually select photos for their projects, which is a frequently cited friction point in user reviews.

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes).
4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 49
- **Data Sources:** user reviews, developer website, company about page, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 38 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/lapse-it)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.