--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Magisto Video Editor & Maker" developer_entity: "Vimeo, Inc." bundle_id: "com.magisto.magisto" app_store_id: "486781045" category: "Photo & Video" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2025-03-26" report_date: "2026-04-15" report_version: "6.9.4" total_reviews: 123386 overall_rating: 4.62 confidence: "low" confidence_score: 0.25 data_age_days: 66 intelligence_version: 2 tags: ["photo & video", "subscription", "mobile app", "app review", "app analysis", "social", "media", "users"] canonical_url: "https://marlvel.ai/apps/magisto-video-editor-maker-1" license: "CC-BY-NC 4.0" last_verified: "2026-04-27T01:30:05.460Z" --- # Magisto Video Editor & Maker App Audit > **TL;DR:** Magisto Video Editor & Maker is a photo & video app by Vimeo, Inc., rated 4.62/5 by 123.4K users, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Magisto Video Editor & Maker is a photo & video app by Vimeo, Inc.. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.62/5 (123.4K reviews) | | **Category** | Photo & Video | | **Developer** | Vimeo, Inc. | | **Pricing** | Subscription | | **Platforms** | iOS | | **Confidence** | Low (0.25/1.0) | | **Data Age** | 66d | ## Metadata & Market Performance - **Publisher:** Vimeo, Inc. - **Category:** Photo & Video - **Target Audience:** Social media users and content creators looking for automated, template-based video production tools. - **Platforms:** iOS - **Version Audited:** 6.9.4 - **Audit Date:** 2026-04-15 - **Signal Count:** 5 reviews analyzed - **Confidence:** Low (0.25/1.0) - **App Store ID (iOS):** 486781045 - **Bundle ID:** com.magisto.magisto - **Data Window:** Analysis based on signals collected up to 2026-04-15 ## Executive Snapshot Magisto is an AI-driven video editing platform by Vimeo designed to help users create professional-looking videos, slideshows, and collages from photos and clips. It leverages automated editing technology to add graphics, effects, and music, targeting users who need high-quality social media content with minimal manual effort. ## App DNA (Features & Intent) - **[Standard] AI-Driven Smart Editor:** Automatically edits media clips by applying graphics, effects, filters, and music to create cohesive stories. * *User Intent:* Users want to quickly find relevant content or features. - **[Standard] Ready-made Templates:** Provides pre-designed layouts for specific occasions such as birthdays, event invitations, and anniversary announcements. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Slideshow and Collage Maker:** Enables the creation of moving photo slideshows and video collages even without original video footage. ## Monetization Strategy - **Model:** Subscription ## The "So What?" (Strategic Takeaway) Magisto Video Editor & Maker is an established photo & video app that is available. With a 4.62/5 rating from 123.4K reviews, it shows polarized user reception. > **Bottom Line:** While the app offers powerful AI-assisted automation for quick content creation, users report significant technical stability issues and concerns regarding the value of its subscription pricing. **Best for:** Social media users and content creators looking for automated, template-based video production tools. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.62/5 | | Total Reviews | 123.4K | | Confidence | Low | | Pricing Model | Subscription | | Platforms | iOS | | Key Features | 3 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Magisto Video Editor & Maker** (this app) | 4.62/5 | N/A | Vimeo, Inc. | | [Lightroom: AI Photo Editor](https://marlvel.ai/apps/lightroom-ai-photo-editor) | 4.8/5 | Excited | Adobe Inc. | | [Sora by OpenAI](https://marlvel.ai/apps/sora-by-openai) | 4.7/5 | Mixed | OpenAI OpCo, LLC | | [Picsart AI Photo Editor, Video](https://marlvel.ai/apps/picsart-ai-photo-editor-video) | 4.3/5 | Mixed | PicsArt, Inc. | | [Hide Photos Video -Hide it Pro](https://marlvel.ai/apps/hide-photos-video-hide-it-pro) | 4.7/5 | N/A | Anuj Tenani | | [Bimostitch](https://marlvel.ai/apps/com-bcdvision-bimostitchpro) | 4.0/5 | Mixed | Chomba Bupe | ## Company Profile - **Developer:** Vimeo, Inc. - **Website:** [https://www.magisto.com](https://www.magisto.com) - **Social:** [Instagram](https://www.instagram.com/vimeo) · [Facebook](https://www.facebook.com/Vimeo) · [X/Twitter](https://www.twitter.com/Vimeo) · [LinkedIn](https://www.linkedin.com/company/vimeo) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/magisto-video-editor-maker/id486781045?uo=4) - **Dev Site:** [Official Website](https://www.magisto.com) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*Lightroom: AI Photo Editor*](https://marlvel.ai/apps/lightroom-ai-photo-editor) (Adobe Inc.) — 4.8/5 Rating | Positive Sentiment - [*Sora by OpenAI*](https://marlvel.ai/apps/sora-by-openai) (OpenAI OpCo, LLC) — 4.7/5 Rating | Mixed Sentiment - [*Picsart AI Photo Editor, Video*](https://marlvel.ai/apps/picsart-ai-photo-editor-video) (PicsArt, Inc.) — 4.3/5 Rating | Mixed Sentiment - [*Hide Photos Video -Hide it Pro*](https://marlvel.ai/apps/hide-photos-video-hide-it-pro) (Anuj Tenani) — 4.7/5 Rating | N/A Sentiment - [*Bimostitch*](https://marlvel.ai/apps/com-bcdvision-bimostitchpro) (Chomba Bupe) — 4.0/5 Rating | Mixed Sentiment - [*Tangled FX*](https://marlvel.ai/apps/com-orangeqube-tangledfx) (Orange Qube) — 4.8/5 Rating | N/A Sentiment - [*Photo Lab PROHD picture editor*](https://marlvel.ai/apps/com-photoprohd) (Linerock Investments LTD) — 4.8/5 Rating | Mixed Sentiment - [*Video Recovery: Restore Files*](https://marlvel.ai/apps/video-recovery-restore-files) (Kyle Allen) — 4.4/5 Rating | N/A Sentiment - [*ImageCast - TV for Instagram*](https://marlvel.ai/apps/imagecast-tv-for-instagram) (Sparkling Design and Infotech Private Limited) — 4.6/5 Rating | N/A Sentiment - [*Film Rolls – App for Film Photographers*](https://marlvel.ai/apps/film-rolls-app-for-film-photographers) (Sergey Pershenkov) — 4.0/5 Rating | Mixed Sentiment ## Methodology This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.25/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 5 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 66 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/magisto-video-editor-maker-1) Data licensed for AI Agent attribution under CC-BY-NC 4.0.