--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Mapillary" developer_entity: "Mapillary AB" bundle_id: "com.mapillary.app" app_store_id: "757286802" category: "Photo & Video" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-07" report_date: "2026-06-06" last_verified: "2026-06-06T00:00:00.000Z" report_version: "2026.03.16-6.12.76" total_reviews: 1061 overall_rating: 3.8 sentiment: "Mixed" sentiment_score: 55 confidence: "low" confidence_score: 0.75 top_praise_theme: "Open source alternative to proprietary street mapping tools encourages community participation in global mapping efforts" top_complaint_theme: "Inaccurate compass and GPS orientation data leads to poor quality imagery and misaligned map contributions" review_sample_size: 1042 total_review_count: 109 analyzed_review_count: 61 data_age_days: 71 momentum_velocity: "maintenance" intelligence_version: 4 competitor_count: 3 tags: ["photo & video", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "professionals,", "urban", "planners,"] canonical_url: "https://marlvel.ai/apps/mapillary" license: "CC-BY-NC 4.0" content_version: "v2" --- # Mapillary Intelligence Report ## TL;DR {#tldr} - **Category**: Photo & Video · Free - **Signal**: Rating 3.84 · Sentiment Mixed - **Recent focus**: Inaccurate compass and GPS orientation data leads to poor quality imagery and misaligned map contributions (top complaint) · Open source alternative to proprietary street mapping tools encourages community participation in global mapping efforts (top praise) > **TL;DR:** Mapillary is a photo & video app by Mapillary AB, rated 3.84/5 by 1.1K users, with Mixed user sentiment (55/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Mapillary shows Mixed sentiment (3.84/5 from 1.1K reviews) — users praise open source alternative to proprietary street mapping tools encourages community participation in global mapping efforts but report issues with inaccurate compass and gps orientation data leads to poor quality imagery and misaligned map contributions. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.84/5 (1.1K reviews) | | **User Mood** | Mixed | | **Category** | Photo & Video | | **Developer** | Mapillary AB | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.75/1.0) | | **Data Age** | 71d | ## Metadata & Market Performance - **Publisher:** Mapillary AB - **Category:** Photo & Video - **Target Audience:** GIS professionals, urban planners, and OpenStreetMap contributors who require street-level imagery for mapping and infrastructure analysis. - **Platforms:** iOS & Android - **Version Reviewed:** 6.11.0 - **Report Date:** 2026-06-06 - **Signal Count:** 109 reviews analyzed - **Confidence:** Low (0.75/1.0) - **App Store ID (iOS):** 757286802 - **Bundle ID:** com.mapillary.app - **Google Play ID:** com.mapillary.app - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-06-06 ## Executive Snapshot **What it is:** Mapillary is a street-level imagery platform for crowdsourced mapping and computer vision data extraction, available on iOS and Android. **Why users hire it:** Users hire Mapillary to generate and access open-source geospatial data for urban planning and mapping, replacing expensive proprietary street-view alternatives. ## App DNA (Features & Intent) - **[Differentiator] Computer Vision Data Extraction:** Automated identification of traffic signs and map features from uploaded street-level imagery - **[Standard] Privacy Blurring:** Automated masking of faces and license plates in all uploaded imagery * *User Intent:* Users prioritize data protection and trust in the platform. - **[Differentiator] Open Data Integration:** Direct export and sync capabilities with OpenStreetMap, JOSM, and ArcGIS * *User Intent:* Users expect seamless access across multiple devices. ## Market Position {#market-position} Mapillary holds a niche in the Photo & Video category as an open-data utility. The Android version maintains a 3.82 rating across 1,042 reviews, indicating that technical reliability issues are currently limiting the platform's growth relative to proprietary mapping alternatives. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access to all features and data - **Analysis:** The platform operates as a free, open-data utility supported by Meta, focusing on data volume and network growth rather than direct consumer monetization. ## 🟡 User Sentiment (Low Confidence: 61 of 109 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.84/5 - **Platform Split:** iOS 4.7/5 (19 ratings) | Android 3.8/5 (1K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Open source alternative to proprietary street mapping tools encourages community participation in global mapping efforts** ### Top Complaints (Impact Areas) - **Inaccurate compass and GPS orientation data leads to poor quality imagery and misaligned map contributions** ## SWOT Analysis {#swot} **Core Strengths:** - Privacy-blurring mechanism lowers legal compliance barriers for government data partnerships - Open-data integration creates high switching costs for professional GIS workflows **Growth Levers:** - Untapped B2B education partnerships for data distribution - Wearable integration for hands-free capture in complex urban environments ## Recent Changes (v3 → v4) {#recent-changes} The platform shifted focus from feature development to technical stability, specifically targeting GPS accuracy and upload transparency to mitigate contributor churn. **Overall trend**: Declining **Compared at**: 2026-06-06 ### High-impact changes - **[Shifted] Roadmap Priority Pivot** (positioning) - **[Declined] Sentiment Score Drop** (sentiment) ### Medium-impact changes - **[Shifted] SWOT Analysis Update** (swot) - **[Shifted] Audience Narrowing** (audience) ## What's New - **Latest (v2026.03.16-6.12.76, 1 months ago):** Added pinch-to-zoom (up to 5x) for camera, two-finger map rotation, and a compass button to the explore map. ## App Momentum (Maintenance) {#momentum} - Enabled 2-finger map rotation. - Implemented pinch-to-zoom camera functionality. - Updated font to Source Sans 3. > **Cadence:** 2 total versions · 2 majors in last 6 months · 6 days since last update · 45 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Mapillary is an established photo & video app that is completely free. It holds a 3.84/5 rating from 1.1K reviews. > **Bottom Line:** Mapillary maintains a strong utility moat through its open-data integration, but the platform risks losing its contributor base to technical unreliability, so the PM must prioritize GPS and upload stability over feature expansion to protect the core dataset. **Best for:** GIS professionals, urban planners, and OpenStreetMap contributors who require street-level imagery for mapping and infrastructure analysis. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Rebuild GPS orientation logic because inaccurate compass data is the #1 complaint → increase data quality ### Feature Gaps vs Competitors - Offline GPS tracking (available in Locate me but missing here) ### Outlook: Mixed The open-mapping market is consolidating around high-precision data, and Mapillary's current technical instability leaves it exposed to professional-grade competitors. Unless the team shifts focus from UI polish to core GPS reliability, the platform will struggle to retain the high-quality contributors necessary for its computer vision engine to remain competitive. - 🔴 Frequent reports of GPS drift and orientation errors during capture erode contributor trust, which compounds the rating drag already visible on Android. - ⚪ Recent updates focused on UI refinements like map rotation and font changes, suggesting the team is currently prioritizing usability over core technical stability. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.84/5 | | Total Reviews | 1.1K | | Sentiment | Mixed (55/100) | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Mapillary** (this app) | 3.84/5 | Mixed | Mapillary AB | | [Large Maps](https://marlvel.ai/apps/large-maps) | 5.0/5 | N/A | Corporate Smalltalk Consulting Ltd | | [Locate me](https://marlvel.ai/apps/locate-me) | 3.0/5 | Thrilled | Blue-82 | | [GPS Coordinates Converter App](https://marlvel.ai/apps/gps-coordinates-converter-app) | 3.9/5 | Mixed | Veena Makhija | | [Lightroom: AI Photo Editor](https://marlvel.ai/apps/lightroom-ai-photo-editor) | 4.8/5 | Excited | Adobe Inc. | | [Sora by OpenAI](https://marlvel.ai/apps/sora-by-openai) | 4.7/5 | Excited | OpenAI OpCo, LLC | ## Company Profile - **Developer:** Mapillary AB - **Website:** [https://www.mapillary.com/](https://www.mapillary.com/) - **Social:** [Facebook](https://www.facebook.com/mapillary) · [X/Twitter](https://twitter.com/mapillary) · [YouTube](https://www.youtube.com/channel/UCG-qQGNLaE2elvupD6sTfRg) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/mapillary/id757286802?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.mapillary.app&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.mapillary.com/) - **Sources:** About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Large Maps*](https://marlvel.ai/apps/large-maps) (Corporate Smalltalk Consulting Ltd) · 5.0/5 Rating - [*Locate me*](https://marlvel.ai/apps/locate-me) (Blue-82) · 3.0/5 Rating | Excellent Sentiment - [*GPS Coordinates Converter App*](https://marlvel.ai/apps/gps-coordinates-converter-app) (Veena Makhija) · 3.9/5 Rating - [*Lightroom: AI Photo Editor*](https://marlvel.ai/apps/lightroom-ai-photo-editor) (Adobe Inc.) · 4.8/5 Rating | Positive Sentiment - [*Sora by OpenAI*](https://marlvel.ai/apps/sora-by-openai) (OpenAI OpCo, LLC) · 4.7/5 Rating | Positive Sentiment - [*Picsart AI Photo Editor, Video*](https://marlvel.ai/apps/picsart-ai-photo-editor-video) (PicsArt, Inc.) · 4.3/5 Rating - [*SMPTE Score HD*](https://marlvel.ai/apps/smpte-score-hd) (Patrick Q. Kelly) · 3.0/5 Rating - [*Wallpaper color*](https://marlvel.ai/apps/wallpaper-color) (Salim Alhajri) · 3.8/5 Rating - [*Clean Camera for Stream Feed*](https://marlvel.ai/apps/io-patentmasters-cleancamera) (Thomas Backes) · 4.6/5 Rating - [*Expedition Power Planner*](https://marlvel.ai/apps/org-nativesoutdoors-expeditionplanner) (LEN EDWARD NECEFER) · 5.0/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.75/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 109 - **Data Sources:** user reviews, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 71 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/mapillary) Data licensed for AI Agent attribution under CC-BY-NC 4.0.