--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Mapillary" developer_entity: "Mapillary AB" bundle_id: "com.mapillary.app" app_store_id: "757286802" category: "Photo & Video" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-07" report_date: "2026-05-14" last_verified: "2026-05-14T03:48:36.507Z" report_version: "6.11.0" total_reviews: 1061 overall_rating: 3.84 sentiment: "Mixed" sentiment_score: 65 confidence: "medium" confidence_score: 0.8 top_praise_theme: "Utility for map improvement" top_complaint_theme: "Lack of surveying tools" top_request_theme: "Professional GIS integration" review_sample_size: 1042 data_age_days: 10 momentum_velocity: "maintenance" intelligence_version: 3 competitor_count: 3 tags: ["photo & video", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "professionals,", "urban", "planners,"] canonical_url: "https://marlvel.ai/intel-report/photo-video/mapillary" license: "CC-BY-NC 4.0" content_version: "v2" --- # Mapillary App Audit ## TL;DR {#tldr} - **Category**: Photo & Video · Free - **Signal**: Rating 3.84 · Sentiment Mixed - **Recent focus**: Lack of surveying tools (top complaint) · Utility for map improvement (top praise) · Professional GIS integration (top request) > **TL;DR:** Mapillary is a photo & video app by Mapillary AB, rated 3.84/5 by 1.1K users, with Mixed user sentiment (65/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Mapillary shows Mixed sentiment (3.84/5 from 1.1K reviews) — users praise utility for map improvement but report issues with lack of surveying tools. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.84/5 (1.1K reviews) | | **User Mood** | Mixed | | **Category** | Photo & Video | | **Developer** | Mapillary AB | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.8/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Mapillary AB - **Category:** Photo & Video - **Target Audience:** GIS professionals, urban planners, and open-source mapping enthusiasts who require street-level imagery for geospatial analysis and map improvement. - **Platforms:** iOS & Android - **Version Audited:** 6.11.0 - **Audit Date:** 2026-05-14 - **Signal Count:** 1061 reviews analyzed - **Confidence:** Medium (0.8/1.0) - **App Store ID (iOS):** 757286802 - **Bundle ID:** com.mapillary.app - **Google Play ID:** com.mapillary.app - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-05-14 ## Executive Snapshot **What it is:** Mapillary is a street-level imagery platform that uses computer vision to automate mapping for GIS professionals and open-source enthusiasts. **Why users hire it:** Users hire Mapillary to aggregate and process visual geographic data that is otherwise too costly or slow to capture manually, enabling better map accuracy. ## App DNA (Features & Intent) - **[Differentiator] Computer Vision Data Extraction:** Automated identification of traffic signs and map features from uploaded street-level imagery - **[Standard] Privacy Blurring:** Automated masking of faces and license plates in uploaded imagery * *User Intent:* Users prioritize data protection and trust in the platform. - **[Differentiator] Collaborative Mapping:** Public dataset aggregation allowing users to explore and contribute street-level views globally ## Market Position {#market-position} Mapillary maintains a niche position in the Photo & Video category, anchored by a 3.82 rating on Android across 1,042 reviews. The platform's reliance on open-source imagery distinguishes it from proprietary mapping services, though the lack of professional surveying tools limits its penetration into high-end GIS workflows. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access to all features and data - **Analysis:** The platform operates as a free, open-data utility supported by Meta, focusing on data acquisition rather than direct consumer subscription revenue. ## 🟡 User Sentiment (Medium Confidence: 1.1K reviews) {#user-sentiment} - **Overall Rating:** 3.84/5 - **Platform Split:** iOS 4.7/5 (19 ratings) | Android 3.8/5 (1K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Utility for map improvement** ### Top Complaints (Impact Areas) - **Lack of surveying tools** ### Top Requests (What Users Want) - **Professional GIS integration** ## SWOT Analysis {#swot} **Core Strengths:** - Automated computer vision pipeline extracts map data from raw imagery - Global contributor network aggregates imagery in 190 countries **Critical Frictions:** - 0.9★ Android-iOS rating gap - Lacks professional coordinate conversion tools - No native offline mode for remote imagery capture **Growth Levers:** - Integrate professional GIS surveying tools to capture the enterprise market - Expand B2B partnerships for specialized geospatial data licensing **Market Threats:** - Specialized GIS apps siphoning professional users - Reliance on Meta sponsorship creates long-term funding risk ## Recent Changes (v2 → v3) {#recent-changes} The platform is pivoting its roadmap toward professional GIS surveying tools to address user demand for coordinate conversion, moving away from its previous focus on sensor-calibration stability. **Overall trend**: Mixed **Compared at**: 2026-05-14 ### High-impact changes - **[Shifted] Professional Tooling Gap** (swot) — Weaknesses updated to include 'Lacks professional coordinate conversion tools' and 'No native offline mode', replacing the previous focus on magnetic sensor calibration. - **[Shifted] Roadmap Priority Pivot** (positioning) — PM action items shifted from 'Rebuild magnetic sensor calibration logic' to 'Ship coordinate conversion tools' to address enterprise user requirements. ### Medium-impact changes - **[Shifted] Complaint Theme Evolution** (sentiment) — Top complaints shifted from 'Inconsistent camera orientation and magnetic sensor calibration' to 'Lack of surveying tools' and 'Request for coordinate conversion'. - **[Shifted] Competitive Landscape Refresh** (positioning) — Competitive set replaced from navigation-focused apps (Mapy.com, AllTrails) to specialized GIS utilities (Large Maps, GPS Coordinates Converter App). ## What's New - **Latest (v2026.03.16-6.12.76, 1 months ago):** Added pinch-to-zoom (up to 5x) for camera, two-finger map rotation, and a compass button to the explore map. ## App Momentum (Maintenance) {#momentum} - Ships regular stability updates. - Maintains consistent global data ingestion. > **Cadence:** 2 total versions · 2 majors in last 6 months · 6 days since last update · 45 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Mapillary is an established photo & video app that is completely free. With a 3.84/5 rating from 1.1K reviews, it shows polarized user reception. > **Bottom Line:** Mapillary holds a unique advantage through its automated imagery processing, but it bleeds professional users to specialized GIS competitors, so revenue growth hinges on adding surveying-grade tools to the core platform. **Best for:** GIS professionals, urban planners, and open-source mapping enthusiasts who require street-level imagery for geospatial analysis and map improvement. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship coordinate conversion tools because professional users cite this as the top missing feature → increase enterprise retention — *User sentiment analysis shows a clear demand for surveying-grade features missing from the current build.* _(trade-off: deprioritize Deprioritize the UI refresh for the imagery viewer — professional utility has higher conversion impact.)_ ### Feature Gaps vs Competitors - Coordinate system conversion (available in GPS Coordinates Converter App but absent here) - Native offline GPS tracking (available in Locate me but absent here) ### Outlook: Stable The geospatial data market is consolidating around high-precision, professional-grade tools, leaving general-purpose imagery platforms like Mapillary exposed to specialized rivals. The platform must pivot toward enterprise-specific features to maintain relevance against competitors that offer native surveying and coordinate conversion. - ⚪ Recent updates focus on stability and maintenance, indicating a shift away from aggressive feature expansion in the current quarter. - 🔴 The Android-iOS rating gap highlights persistent quality-control issues that erode trust among the professional user base. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.84/5 | | Total Reviews | 1.1K | | Sentiment | Mixed (65/100) | | Confidence | Medium | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Mapillary** (this app) | 3.84/5 | Mixed | Mapillary AB | | [Large Maps](https://marlvel.ai/intel-report/navigation/large-maps) | 5.0/5 | N/A | Corporate Smalltalk Consulting Ltd | | [Locate me](https://marlvel.ai/intel-report/navigation/locate-me) | 3.0/5 | N/A | Blue-82 | | [GPS Coordinates Converter App](https://marlvel.ai/intel-report/navigation/gps-coordinates-converter-app) | 3.9/5 | N/A | Veena Makhija | | [Picsart AI Photo Editor, Video](https://marlvel.ai/intel-report/photo-video/picsart-ai-photo-editor-video) | 4.3/5 | Frustrated | PicsArt, Inc. | | [Sora by OpenAI](https://marlvel.ai/intel-report/photo-video/sora-by-openai) | 4.7/5 | Excited | OpenAI OpCo, LLC | ## Company Profile - **Developer:** Mapillary AB - **Website:** [https://www.mapillary.com/](https://www.mapillary.com/) - **Social:** [Facebook](https://www.facebook.com/mapillary) · [X/Twitter](https://twitter.com/mapillary) · [YouTube](https://www.youtube.com/channel/UCG-qQGNLaE2elvupD6sTfRg) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/mapillary/id757286802?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.mapillary.app&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.mapillary.com/) - **Sources:** About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Large Maps*](https://marlvel.ai/intel-report/navigation/large-maps) (Corporate Smalltalk Consulting Ltd) — 5.0/5 Rating | N/A Sentiment - [*Locate me*](https://marlvel.ai/intel-report/navigation/locate-me) (Blue-82) — 3.0/5 Rating | N/A Sentiment - [*GPS Coordinates Converter App*](https://marlvel.ai/intel-report/navigation/gps-coordinates-converter-app) (Veena Makhija) — 3.9/5 Rating | N/A Sentiment - [*Picsart AI Photo Editor, Video*](https://marlvel.ai/intel-report/photo-video/picsart-ai-photo-editor-video) (PicsArt, Inc.) — 4.3/5 Rating | Negative Sentiment - [*Sora by OpenAI*](https://marlvel.ai/intel-report/photo-video/sora-by-openai) (OpenAI OpCo, LLC) — 4.7/5 Rating | Positive Sentiment - [*Lightroom: AI Photo Editor*](https://marlvel.ai/intel-report/photo-video/lightroom-ai-photo-editor) (Adobe Inc.) — 4.8/5 Rating | Positive Sentiment - [*Memento - Photo Widget*](https://marlvel.ai/intel-report/photo-video/memento-photo-widget) (Rick Fleuren) — N/A Rating | N/A Sentiment - [*Wallpaper color*](https://marlvel.ai/intel-report/photo-video/wallpaper-color) (Salim Alhajri) — 3.8/5 Rating | N/A Sentiment - [*Video Recovery: Restore Files*](https://marlvel.ai/intel-report/photo-video/video-recovery-restore-files) (Kyle Allen) — 4.4/5 Rating | N/A Sentiment - [*Photo Lab PROHD picture editor*](https://marlvel.ai/intel-report/photo-video/com-photoprohd) (Linerock Investments LTD) — 4.8/5 Rating | Mixed Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 1.1K - **Data Sources:** user reviews, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/photo-video/mapillary) Data licensed for AI Agent attribution under CC-BY-NC 4.0.