--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "ND Meter by Camera Butter" developer_entity: "Breakwater Management Inc." bundle_id: "camerabutter.NDMeter" app_store_id: "6755007668" google_play_id: "com.camerabutter.ndmeter" category: "Photo & Video" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-01-13" report_date: "2026-09-08" last_verified: "2026-09-08T00:00:00.000Z" report_version: "1.10" total_reviews: 12 overall_rating: 5 sentiment: "Thrilled" sentiment_score: 90 confidence: "medium" confidence_score: 0.55 top_praise_theme: "The app provides precise guidance for selecting neutral density filters and camera settings for cinematic motion blur" review_sample_size: 1 total_review_count: 1 analyzed_review_count: 1 data_age_days: 22 momentum_velocity: "zombie" intelligence_version: 3 tags: ["photo & video", "free", "thrilled sentiment", "mobile app", "app review", "app analysis", "action", "camera", "drone"] canonical_url: "https://marlvel.ai/apps/nd-meter-by-camera-butter" license: "CC-BY-NC 4.0" content_version: "v2" --- # ND Meter by Camera Butter Intelligence Report ## TL;DR {#tldr} - **Category**: Photo & Video · Free - **Signal**: Rating 5 · Sentiment Thrilled - **Recent focus**: The app provides precise guidance for selecting neutral density filters and camera settings for cinematic motion blur (top praise) > **TL;DR:** ND Meter by Camera Butter is a photo & video app by Breakwater Management Inc., rated 5/5 by 12 users, with Thrilled user sentiment (90/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** ND Meter by Camera Butter maintains Thrilled user sentiment (5/5 from 12 reviews), with users consistently praising the app provides precise guidance for selecting neutral density filters and camera settings for cinematic motion blur. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 5/5 (12 reviews) | | **User Mood** | Thrilled | | **Category** | Photo & Video | | **Developer** | Breakwater Management Inc. | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.55/1.0) | | **Data Age** | 22d | ## Metadata & Market Performance - **Publisher:** Breakwater Management Inc. - **Category:** Photo & Video - **Target Audience:** Action camera and drone operators, including FPV pilots and content creators. - **Platforms:** iOS & Android - **Version Reviewed:** 1.10 - **Report Date:** 2026-09-08 - **Signal Count:** 1 review analyzed - **Confidence:** Medium (0.55/1.0) - **App Store ID (iOS):** 6755007668 - **Bundle ID:** camerabutter.NDMeter - **Google Play ID:** com.camerabutter.ndmeter - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-09-08 ## Executive Snapshot **What it is:** ND Meter by Camera Butter is a utility app for action camera and drone pilots that calculates optimal ND filter and exposure settings on iOS and Android. **Why users hire it:** The app removes the guesswork from selecting ND filters for cinematic motion blur, which is a common pain point for FPV and action sports creators. ## App DNA (Features & Intent) - **[Standard] Real-time Light Measurement:** Uses phone camera to measure brightness and calculate exposure values. - **[Differentiator] GoPro Labs QR Code Generator:** Applies recommended settings directly to hardware via QR codes. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] ND Filter Recommendations:** Suggests specific ND4–ND64 filter strengths based on scene light. * *User Intent:* Users want to quickly find relevant content or features. ## Market Position {#market-position} ND Meter by Camera Butter occupies a niche utility space for action camera users, maintaining a 5.0-star rating across 12 total ratings. The lack of updates since January 2026 signals a maintenance-mode posture rather than active market expansion. ## Monetization Strategy - **Model:** Free - **Tiers:** Fully free utility - **Analysis:** The app functions as a free acquisition tool for the developer's physical ND filter business. ## 🟢 User Sentiment (Medium Confidence: 1 of 1 review analyzed) {#user-sentiment} - **Overall Rating:** 5/5 - **Platform Split:** iOS 5.0/5 (12 ratings) - **Overall Sentiment:** Thrilled ### Top Praises - **The app provides precise guidance for selecting neutral density filters and camera settings for cinematic motion blur** ## SWOT Analysis {#swot} **Core Strengths:** - GoPro Labs QR code integration enables hardware-level setting application - Niche utility focus builds brand authority with FPV pilots **Growth Levers:** - Integrating direct links to purchase recommended ND filters could convert utility users into customers - Adding support for newer camera models could refresh the user base ## Recent Changes (v2 → v3) {#recent-changes} The developer identified a lack of conversion paths as a core weakness, shifting the strategic focus from passive brand-loyalty to active revenue generation via direct purchase links for physical hardware. **Overall trend**: Mixed **Compared at**: 2026-09-08 ### High-impact changes - **[Added] Monetization conversion gap** (swot) - **[Shifted] Monetization priority** (pricing) ### Medium-impact changes - **[Added] Hardware compatibility threat** (swot) ## What's New - **Latest (v1.0, 7 months ago):** Launched ND Meter to calculate optimal ND filter selection and camera settings for cinematic motion blur. ## App Momentum (Zombie) {#momentum} - Last major release January 2026. - Zombie release velocity for 8 months. > **Cadence:** 2 total versions · 1 majors in last 6 months · 238 days since last update · 2 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} ND Meter by Camera Butter is a photo & video app that is completely free. It holds a 5/5 rating from 12 reviews. > **Bottom Line:** ND Meter by Camera Butter is an effective acquisition funnel for physical hardware, but the lack of updates since January 2026 risks the app becoming obsolete as camera hardware evolves. **Best for:** Action camera and drone operators, including FPV pilots and content creators. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship direct purchase links for recommended ND filters because the app currently lacks a conversion path → increase hardware revenue ### Outlook: Stable The market for specialized action-camera utilities is consolidating, with users favoring tools that integrate directly with hardware. ND Meter by Camera Butter remains advantaged due to its GoPro Labs integration, but the lack of updates will eventually erode this lead as new camera models launch. - ⚪ The app has been in maintenance mode for 8 months, which limits feature expansion but maintains the existing utility for core users. - 🟢 The 5.0-star rating indicates that the core utility of calculating motion blur settings remains highly valued by the target audience. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 5/5 | | Total Reviews | 12 | | Sentiment | Thrilled (90/100) | | Confidence | Medium | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **ND Meter by Camera Butter** (this app) | 5/5 | Thrilled | Breakwater Management Inc. | | [AI Catch: AI Video Generator](https://marlvel.ai/apps/com-prominent-aicatch) | 4.4/5 | n/a | Prominent Fortune PTE. LTD | | [Cantina: AI Video & Characters](https://marlvel.ai/apps/is-signal-ios) | 4.8/5 | N/A | Cantina, Inc | | [CapCut: Photo & Video Editor](https://marlvel.ai/apps/capcut-photo-video-editor) | 4.1/5 | Mixed | Bytedance Pte. Ltd | | [Instagram](https://marlvel.ai/apps/instagram) | 4.3/5 | n/a | Instagram, Inc. | | [Lightroom: AI Photo Editor](https://marlvel.ai/apps/lightroom-ai-photo-editor) | 4.8/5 | Excited | Adobe Inc. | ## Company Profile - **Developer:** Breakwater Management Inc. - **Website:** [https://camerabutter.com/](https://camerabutter.com/) - **Social:** [Instagram](https://www.instagram.com/camera_butter) · [Facebook](https://www.facebook.com/CameraButter) · [YouTube](https://www.youtube.com/channel/UC9YqN-QVLWwkG1h7s2OZWfg) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/nd-meter-by-camera-butter/id6755007668?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.camerabutter.ndmeter&hl=en&gl=us) - **Dev Site:** [Official Website](https://camerabutter.com/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*AI Catch: AI Video Generator*](https://marlvel.ai/apps/com-prominent-aicatch) (Prominent Fortune PTE. LTD) · 4.4/5 Rating - [*Cantina: AI Video & Characters*](https://marlvel.ai/apps/is-signal-ios) (Cantina, Inc) · 4.8/5 Rating - [*CapCut: Photo & Video Editor*](https://marlvel.ai/apps/capcut-photo-video-editor) (Bytedance Pte. Ltd) · 4.1/5 Rating - [*Instagram*](https://marlvel.ai/apps/instagram) (Instagram, Inc.) · 4.3/5 Rating - [*Lightroom: AI Photo Editor*](https://marlvel.ai/apps/lightroom-ai-photo-editor) (Adobe Inc.) · 4.8/5 Rating | Positive Sentiment - [*Picsart AI Photo Editor, Video*](https://marlvel.ai/apps/picsart-ai-photo-editor-video) (PicsArt, Inc.) · 4.3/5 Rating - [*Sora by OpenAI*](https://marlvel.ai/apps/sora-by-openai) (OpenAI OpCo, LLC) · 4.7/5 Rating | Positive Sentiment - [*Video Star*](https://marlvel.ai/apps/com-frontierdesign-videostar) (Frontier Design Group) · 3.5/5 Rating - [*짤봇*](https://marlvel.ai/apps/blackturtle2-jjalbot-ios) (jaesung Lee) · N/A Rating - [*예쁜 사진 - 좋은 하루의 시작*](https://marlvel.ai/apps/kwonkunkun-goodmorning) (KunWoo Kwon) · N/A Rating ## Frequently Asked Questions {#faq} ### Is ND Meter by Camera Butter free to use? Yes, ND Meter by Camera Butter is a fully free utility app designed to help users select the correct ND filter and camera settings. ### How does ND Meter compare to generic light meter apps? ND Meter is specifically tailored for action cameras and drones, offering hardware-specific recommendations and GoPro Labs QR code generation that generic light meters lack. ### Is ND Meter safe to use for my camera settings? ND Meter provides recommendations based on scene brightness; however, users should always verify settings against their specific camera model's manual. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.55/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 1 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 22 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/nd-meter-by-camera-butter) Data licensed for AI Agent attribution under CC-BY-NC 4.0.