--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Passport Photo - ID Photo" developer_entity: "Vitalij Schaefer" bundle_id: "de.vsmedia.ios.passportphoto" app_store_id: "917389447" google_play_id: "de.vsmedia.biometricpassportphoto" category: "Photo & Video" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-04" report_date: "2026-08-16" last_verified: "2026-08-16T00:00:00.000Z" report_version: "8.9" total_reviews: 34138 overall_rating: 4.5 confidence: "medium" confidence_score: 0.55 data_age_days: 45 momentum_velocity: "maintenance" intelligence_version: 12 nemesis: "Screenshot App: Snipping Tool" competitor_count: 11 tags: ["photo & video", "freemium", "mobile app", "app review", "app analysis", "individuals", "requiring", "compliant"] canonical_url: "https://marlvel.ai/apps/passport-photo-id-photo" license: "CC-BY-NC 4.0" content_version: "v2" --- # Passport Photo - ID Photo Intelligence Report ## TL;DR {#tldr} - **Category**: Photo & Video · Freemium - **Signal**: Rating 4.48 > **TL;DR:** Passport Photo - ID Photo is a photo & video app by Vitalij Schaefer, rated 4.48/5 by 34.1K users, available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Passport Photo - ID Photo is a photo & video app by Vitalij Schaefer. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.48/5 (34.1K reviews) | | **Category** | Photo & Video | | **Developer** | Vitalij Schaefer | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.55/1.0) | | **Data Age** | 45d | ## Metadata & Market Performance - **Publisher:** Vitalij Schaefer - **Category:** Photo & Video - **Target Audience:** Individuals requiring compliant ID, passport, or job application photos who prefer self-service mobile tools. - **Platforms:** iOS & Android - **Version Reviewed:** 8.9 - **Report Date:** 2026-08-16 - **Signal Count:** 276 reviews analyzed - **Confidence:** Medium (0.55/1.0) - **App Store ID (iOS):** 917389447 - **Bundle ID:** de.vsmedia.ios.passportphoto - **Google Play ID:** de.vsmedia.biometricpassportphoto - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-08-16 ## Executive Snapshot **What it is:** Passport Photo - ID Photo is a utility app for iOS and Android that formats, crops, and prepares compliant passport and ID photos using predefined templates. **Why users hire it:** The app removes the need for professional studio visits by providing automated background replacement and country-specific compliance templates for immediate document submission. ## App DNA (Features & Intent) - **[Differentiator] Passport Photo Templates:** Predefined formatting templates for 100 countries. - **[Differentiator] Automatic Background Replacement:** Removes and replaces backgrounds with professional alternatives. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Multi-photo Export:** Arranges multiple passport photos on standard paper sizes. ## Market Position {#market-position} Passport Photo - ID Photo maintains a 4.54 rating across 34,138 total ratings, signaling high user satisfaction with its core template utility. However, the app's maintenance-only release cadence suggests a defensive posture rather than an aggressive growth strategy. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier for single photo saving, One-time IAP for ad removal and extra backgrounds - **Analysis:** The one-time IAP model avoids recurring subscription friction but limits the capital available for continuous feature development. ## SWOT Analysis {#swot} **Core Strengths:** - 100-country template library creates high switching costs for users needing specific regional compliance. - Automatic background replacement removes manual friction from professional photo editing. **Growth Levers:** - Localized pricing could be tested in European markets where the app currently holds top-200 grossing positions. ## Recent Changes (v11 → v12) {#recent-changes} The report now incorporates a 4.54 rating across 34,138 total ratings and refines the competitive threat landscape by identifying specific gaps in cloud-save functionality and PDF export capabilities. **Overall trend**: Stable **Compared at**: 2026-08-16 ### High-impact changes - **[Added] Rating and Review Volume Baseline** (sentiment) ### Medium-impact changes - **[Added] Cloud-Save and Localized Pricing** (swot) - **[Shifted] Feature Gap Realignment** (features) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Passport Photo - ID Photo vs Screenshot App: Snipping Tool - **[Screenshot App: Snipping Tool](https://marlvel.ai/apps/screenshot-app-snipping-tool)** by Moon Technolabs Pvt Ltd: This app competes for the same utility-focused user base that requires quick image manipulation and formatting for professional or administrative documentation. - **Key differences:** - Massive install base and review volume create a significant barrier to entry for niche competitors. - Advanced clipboard integration allows for faster cross-app workflows than this app's file-saving focused approach. - Broad productivity positioning captures users who need general image capture beyond just passport photo requirements. ### Contenders (Strong Challengers) - **[ID Photo Maker document photos](https://marlvel.ai/apps/id-photo-maker-document-photos)** by Arthur Eduardo Skaetta Alvarez Desenvolvimento de Software LTDA.: Directly challenges this app's core value proposition by offering AI-driven ID photo creation and background removal. - AI-powered auto-framing reduces manual effort, providing a more modern and efficient user experience than this app. - Flexible export options cater to diverse document requirements, directly threatening this app's template-based market share. - **[Status Bar - Screenshot Editor](https://marlvel.ai/apps/com-statusbar-app)** by Jordan Zeleny: Competes for the user segment that requires precision image editing and visual customization for professional-looking document exports. - Precision adjustment tools for visual elements offer a more polished aesthetic for professional document presentation. - Focused UX on visual customization makes it a preferred choice for users prioritizing image quality over speed. - **[The Photo Investigator](https://marlvel.ai/apps/the-photo-investigator)** by Daniel Anderson: Targets the technical side of photo management by focusing on metadata, which is a critical component of professional document submission. - Deep metadata inspection and editing capabilities provide granular control that this app currently lacks. - Bulk template processing allows for high-volume metadata management, appealing to power users and professional photographers. - **[Canon Mini Print](https://marlvel.ai/apps/canon-mini-print)** by Canon U.S.A., Inc.: Competes by offering a hardware-integrated printing experience that overlaps with this app's goal of physical photo output. - Direct Bluetooth connectivity to physical printers provides a seamless end-to-end experience for physical photo output. - Remote live-view and tile printing features offer creative utility that goes beyond simple document formatting. ### Peers (What They Do Better) - **[Moment Pro Camera II](https://marlvel.ai/apps/moment-pro-camera-ii)** by Moment Inc.: Competes for the high-end photography user who demands professional-grade control over their image capture process. - Cinematic video tools and precision monitoring cater to professional creators who require advanced hardware-level integration. - Strong brand association with professional photography gear creates a high barrier to entry for general utility apps. - **[Golden Hour App](https://marlvel.ai/apps/golden-hour-app)** by Oleg Kan: Targets the same photography-focused audience, though it prioritizes environmental planning over document formatting. - Offline functionality ensures photographers can plan shoots in remote locations without relying on cellular data. - Specialized sunlight phase calculations provide a niche utility that keeps users engaged within the photography ecosystem. - **[Search by Image for Safari](https://marlvel.ai/apps/dev-armin-searchbyimage)** by Armin Sebastian: Operates in the image utility category, focusing on the post-capture analysis and identification of images. - Multi-engine search integration provides broader utility for users needing to verify or source image origins. - Integrated image extraction modes offer a unique workflow for users who frequently pull images from web sources. - **[Timestamp Camera Basic](https://marlvel.ai/apps/com-jeyluta-camera7free)** by 玉彬 陈: Shares the 'utility camera' space by focusing on adding metadata overlays to images for verification purposes. - Millisecond-accurate timestamping provides a level of forensic verification that this app does not currently offer. - Real-time metadata overlay during capture creates a more efficient workflow for users needing immediate document evidence. ### New Kids on the Block (What's Innovative) - **[Photo Sheet Pro](https://marlvel.ai/apps/photo-sheet-pro)** by Arctic Surf Designs: A new competitor focusing on high-quality document layout and PDF export, directly overlapping with this app's printing features. - High-resolution PDF export and lab-style layout presets offer a more professional output for physical document printing. - **[Steady Cam: Horizon Lock](https://marlvel.ai/apps/steady-cam-horizon-lock)** by NOOR HOOR BUILDERS & MARBLES ( PRIVATE ) LIMITED: A new entrant in the photo/video utility space that focuses on image stabilization and alignment. - Automatic horizon alignment provides a specialized utility that could be integrated into this app's photo-straightening workflow. ## What's New - **Latest (vVARY, 1 months ago):** General bug fixes and performance improvements. ## App Momentum (Maintenance) {#momentum} - Ships bug fixes at 6-week cadence. - No major feature updates in 2026. > **Cadence:** 2 total versions · 0 majors in last 6 months · 8 days since last update · 34 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Passport Photo - ID Photo is a photo & video app that is free with in-app purchases. It holds a 4.48/5 rating from 34.1K reviews. > **Bottom Line:** Passport Photo - ID Photo relies on its template library to retain users, but the lack of active development invites disruption from AI-automated rivals. Investing in automated framing would address the primary manual friction point and defend the app's market position. **Best for:** Individuals requiring compliant ID, passport, or job application photos who prefer self-service mobile tools. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship automated framing logic because AI-driven rivals reduce manual effort → increase conversion ### Feature Gaps vs Competitors - AI-powered auto-framing (available in ID Photo Maker document photos but absent here) ### Outlook: Stable The photography utility market is consolidating around AI-driven automation, which puts Passport Photo - ID Photo at a disadvantage. The app will likely remain stable in its current niche, but it risks gradual erosion if it fails to adopt automated framing to match modern competitor workflows. - ⚪ The maintenance-only release cadence indicates a stable, low-cost operation rather than an attempt to capture new market share. - 🔴 The emergence of AI-driven framing in rival apps threatens to make the manual adjustment workflow feel dated to new users. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.48/5 | | Total Reviews | 34.1K | | Confidence | Medium | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Passport Photo - ID Photo** (this app) | 4.48/5 | N/A | Vitalij Schaefer | | [Search by Image for Safari](https://marlvel.ai/apps/dev-armin-searchbyimage) | 4.1/5 | Mixed | Armin Sebastian | | [Timestamp Camera Basic](https://marlvel.ai/apps/com-jeyluta-camera7free) | 4.8/5 | Excited | 玉彬 陈 | | [Moment Pro Camera II](https://marlvel.ai/apps/moment-pro-camera-ii) | 4.3/5 | Mixed | Moment Inc. | | [Screenshot App: Snipping Tool](https://marlvel.ai/apps/screenshot-app-snipping-tool) | 4.2/5 | Mixed | Moon Technolabs Pvt Ltd | | [Photo Sheet Pro](https://marlvel.ai/apps/photo-sheet-pro) | N/A/5 | N/A | Arctic Surf Designs | ## Company Profile - **Developer:** Vitalij Schaefer - **Website:** [https://www.codenia.com](https://www.codenia.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/passport-photo-id-photo/id917389447?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=de.vsmedia.biometricpassportphoto&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.codenia.com) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Search by Image for Safari*](https://marlvel.ai/apps/dev-armin-searchbyimage) (Armin Sebastian) · 4.1/5 Rating - [*Timestamp Camera Basic*](https://marlvel.ai/apps/com-jeyluta-camera7free) (玉彬 陈) · 4.8/5 Rating | Positive Sentiment - [*Moment Pro Camera II*](https://marlvel.ai/apps/moment-pro-camera-ii) (Moment Inc.) · 4.3/5 Rating - [*Screenshot App: Snipping Tool*](https://marlvel.ai/apps/screenshot-app-snipping-tool) (Moon Technolabs Pvt Ltd) · 4.2/5 Rating - [*Photo Sheet Pro*](https://marlvel.ai/apps/photo-sheet-pro) (Arctic Surf Designs) · N/A Rating - [*ID Photo Maker document photos*](https://marlvel.ai/apps/id-photo-maker-document-photos) (Arthur Eduardo Skaetta Alvarez Desenvolvimento de Software LTDA.) · 4.8/5 Rating - [*Canon Mini Print*](https://marlvel.ai/apps/canon-mini-print) (Canon U.S.A., Inc.) · 4.8/5 Rating - [*Steady Cam: Horizon Lock*](https://marlvel.ai/apps/steady-cam-horizon-lock) (NOOR HOOR BUILDERS & MARBLES ( PRIVATE ) LIMITED) · 3.7/5 Rating - [*The Photo Investigator*](https://marlvel.ai/apps/the-photo-investigator) (Daniel Anderson) · 4.4/5 Rating - [*Golden Hour App*](https://marlvel.ai/apps/golden-hour-app) (Oleg Kan) · 5.0/5 Rating | Positive Sentiment ## Frequently Asked Questions {#faq} ### Is Passport Photo - ID Photo suitable for official passport applications? The app provides templates for 100 countries, but the developer explicitly states they do not guarantee the accuracy of these templates and advises users to check with local authorities. ### How does Passport Photo - ID Photo compare to AI-based ID makers? Passport Photo - ID Photo relies on manual multi-touch gestures for alignment, whereas newer competitors use AI to automatically frame and align photos, reducing manual effort. ### Does Passport Photo - ID Photo offer a free version? Yes, the app is free to use for single photo saving, with a one-time in-app purchase available to remove ads and unlock additional professional backgrounds. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.55/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 276 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 45 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/passport-photo-id-photo) Data licensed for AI Agent attribution under CC-BY-NC 4.0.