---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "PencilPic - Pencil filters"
developer_entity: "Mireia Lluch Ortola"
bundle_id: "com.arisharya.fotodibujo"
app_store_id: "1104924361"
category: "Photo & Video"
primary_platform: "ios"
primary_monetization: "Free"
offline_capable: false
market_region: "US"
platforms: "iOS"
app_last_updated: "2023-09-25"
report_date: "2026-06-19"
last_verified: "2026-06-19T03:41:04.356Z"
report_version: "2.2"
total_reviews: 2
overall_rating: 5
sentiment: "Upset"
sentiment_score: 10
confidence: "low"
confidence_score: 0.45
top_complaint_theme: "Aggressive advertising tactics disrupt the core photo editing experience for users"
review_sample_size: 1
total_review_count: 1
analyzed_review_count: 1
data_age_days: 12
momentum_velocity: "zombie"
intelligence_version: 4
nemesis: "My Sketch - Pencil Sketches"
competitor_count: 6
tags: ["photo & video", "free", "upset sentiment", "mobile app", "app review", "app analysis", "casual", "mobile", "users"]
canonical_url: "https://marlvel.ai/intel-report/photo-video/pencilpic-pencil-filters"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

# PencilPic - Pencil filters App Audit

## TL;DR {#tldr}

- **Category**: Photo & Video · Free
- **Signal**: Rating 5 · Sentiment Upset
- **Recent focus**: Aggressive advertising tactics disrupt the core photo editing experience for users (top complaint)

> **TL;DR:** PencilPic - Pencil filters is a photo & video app by Mireia Lluch Ortola, rated 5/5 by 2 users, with Upset user sentiment (10/100), available on iOS.
>
> **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** PencilPic - Pencil filters faces Upset user sentiment (5/5 from 2 reviews), with aggressive advertising tactics disrupt the core photo editing experience for users as the primary user concern.
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Rating** | 5/5 (2 reviews) |
| **User Mood** | Upset |
| **Category** | Photo & Video |
| **Developer** | Mireia Lluch Ortola |
| **Pricing** | Free |
| **Platforms** | iOS |
| **Confidence** | Low (0.45/1.0) |
| **Data Age** | 0d |

## Metadata & Market Performance
- **Publisher:** Mireia Lluch Ortola
- **Category:** Photo & Video
- **Target Audience:** Casual mobile users seeking quick, artistic photo editing tools to transform images into drawings or paintings.
- **Platforms:** iOS
- **Version Audited:** 2.2
- **Audit Date:** 2026-06-19
- **Signal Count:** 1 reviews analyzed
- **Confidence:** Low (0.45/1.0)
- **App Store ID (iOS):** 1104924361
- **Bundle ID:** com.arisharya.fotodibujo
- **Performance Trend:** Declining
- **Data Window:** Analysis based on signals collected up to 2026-06-19

<!-- section:executive-snapshot -->
## Executive Snapshot
**What it is:** PencilPic is a photo editing app for iOS that applies artistic pencil and oil painting filters to user images.
**Why users hire it:** Users hire PencilPic for quick, stylized photo transformations that standard editors lack, but the ad-heavy experience forces them to seek alternatives once the initial novelty fades.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Standard] Pencil and Oil Painting Filters:** Applies artistic drawing effects to photos selected from the gallery or captured via camera
  * *User Intent:* Users want to quickly find relevant content or features.
- **[Standard] Manual Filter Adjustment:** Slider-based control to modify the intensity or value of applied artistic filters
  * *User Intent:* Users want to quickly find relevant content or features.
- **[Standard] Photo Scaling and Rotation:** Tools to adjust, move, and rotate images within frames to isolate specific subjects
<!-- /section:features -->

<!-- section:market-position -->
## Market Position {#market-position}

PencilPic maintains a niche presence in the Photo & Video category, but its lack of recent feature updates and low review volume signal a stagnant market position.
<!-- /section:market-position -->

## Monetization Strategy
- **Model:** Free
- **Tiers:** Free access to all filters and features
- **Analysis:** The app operates as a free utility with no visible subscription or IAP gates, relying on user acquisition and potential ad-based monetization.

<!-- section:sentiment -->
## 🔴 User Sentiment (Low Confidence: 1 of 1 reviews analyzed) {#user-sentiment}
- **Overall Rating:** 5/5
- **Platform Split:** iOS 5.0/5 (2 ratings)
- **Overall Sentiment:** Upset
- **Note:** The 5/5 store rating reflects cumulative history, while the Upset sentiment reflects recent user reviews analyzed by our AI pipeline.

### Top Complaints (Impact Areas)
- **Aggressive advertising tactics disrupt the core photo editing experience for users**
- **Lack of original functionality as the app relies on basic open source code**

<!-- /section:sentiment -->
<!-- section:swot -->
## SWOT Analysis {#swot}

**Core Strengths:**
- Proprietary pencil and oil painting filter library [Feature Analysis]
- Slider-based manual adjustment provides granular control [Feature Analysis]

**Critical Frictions:**
- Aggressive ad frequency disrupts the editing workflow [User Sentiment]
- Reliance on generic open source code implementations [User Sentiment]

**Growth Levers:**
- Introduce non-intrusive premium tier to remove ads [Pricing Strategy]
- Integrate AI-driven style transfer to compete with modern editors [Competitor Analysis]

**Market Threats:**
- High-fidelity AI editors like Toonapp capturing market share [Competitor Analysis]
- Established brand authority of My Sketch nemesis [Competitor Analysis]

<!-- /section:swot -->
## Recent Changes (v3 → v4) {#recent-changes}

The app's competitive position has declined due to a lack of development and an ad-heavy monetization strategy that alienates users, as evidenced by new critical sentiment data.

**Overall trend**: Declining
**Compared at**: 2026-06-19

### High-impact changes
- **[Shifted] Strategic Positioning** (positioning) — Shifted from a neutral product description to a critical assessment highlighting the app's retention risk and lack of competitive defense against AI-art tools.
- **[Declined] User Sentiment** (sentiment) — Sentiment status updated to 'terrible' with new complaints regarding excessive ad frequency and reliance on generic open-source code.

### Medium-impact changes
- **[Added] SWOT Analysis** (swot) — Added a formal SWOT analysis identifying high-fidelity AI editors as a primary threat and the need for a premium tier as a key opportunity.

<!-- section:rivals -->
## Rivals Landscape {#rivals}

> Competitive positioning identified by AI analysis of app features, category, and market signals.

### PencilPic - Pencil filters vs My Sketch - Pencil Sketches — Head to Head
- **[My Sketch - Pencil Sketches](https://marlvel.ai/intel-report/photo-video/com-sketchapp-mysketch)** by Miinu Limited: This app is the direct market leader in the specific pencil-sketch niche, commanding a massive user base that dwarfs other specialized competitors.
  - **Moat strength:** High — sustainable advantage over 12 months
  - **Key differences:**
    - Maintains a singular focus on pencil-sketch conversion rather than broad-spectrum AI photo editing
    - Established brand authority in the sketch-filter niche prevents casual users from seeking alternatives
    - Long-term market presence creates a high barrier to entry for new niche-specific competitors
  - **Where PencilPic - Pencil filters wins:**
    - ✅ Offers a more modern, streamlined interface compared to the legacy-heavy design of the nemesis
    - ✅ Provides unique, proprietary filter sets that are not available in the standard sketch-app ecosystem
  - **Where My Sketch - Pencil Sketches wins:**
    - ❌ Massive historical review volume establishes deep trust and social proof for new users
    - ❌ Deeply optimized conversion pipeline for pencil-style filters refined over more than a decade
  - **Verdict:** The target app must emphasize its unique, non-replicable filter library to differentiate from the nemesis's commoditized sketch effects.

### Contenders (Strong Challengers)
- **[Toonapp: AI Photo & Video Art](https://marlvel.ai/intel-report/photo-video/com-lyrebirdstudio-cartoon)** by Lyrebird Studio [Moat: Medium]: Aggressive release cadence and broad AI-art capabilities make it a primary threat for users seeking stylized photo transformations.
  - Integrates video-to-art processing which expands the utility beyond static image editing
  - High-frequency feature updates keep the app relevant in the fast-moving AI art space
- **[EPIK - AI Photo & Video Editor](https://marlvel.ai/intel-report/photo-video/com-snowcorp-epik)** by SNOW Corporation [Moat: Medium]: A powerful, feature-rich editor that captures the same audience looking for high-quality artistic filters.
  - Includes advanced AI-driven retouching tools that go beyond simple pencil-style filters
  - Maintains a professional-grade feature set that attracts power users looking for more control

### Peers (What They Do Better)
- **[Photoshop Express Photo Editor](https://marlvel.ai/intel-report/photo-video/com-adobe-psmobile)** by Adobe Inc.: Adobe's massive ecosystem presence makes it a default choice for users seeking reliable, professional-grade photo editing tools.
  - Leverages the industry-standard Adobe brand to provide a sense of professional reliability
  - Cross-platform integration with desktop workflows provides a sticky experience for creative professionals
- **[Meitu- AI Photo & Video Editor](https://marlvel.ai/intel-report/photo-video/com-meitu-mtxx)** by Xiamen Meitu Technology Co., Ltd.: A highly versatile editor with a massive global footprint and frequent feature updates.
  - Offers an extensive suite of beauty and artistic filters that cater to social media trends
  - High release velocity ensures the app remains at the forefront of viral photo-editing features

### New Kids on the Block (What's Innovative)
- **[AI Video - AI Video Generator](https://marlvel.ai/intel-report/photo-video/ai-video-generator)** by HUBX: Rapidly growing with a high release cadence, signaling a pivot toward AI-generated video content.

<!-- /section:rivals -->
<!-- section:momentum -->
## App Momentum (Zombie) {#momentum}

- Added photo scaling and rotation tools.
- Last major update released Sep 2023.

> **Cadence:** 4 total versions · 0 majors in last 6 months · 947 days since last update

<!-- /section:momentum -->

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

PencilPic - Pencil filters is a challenged photo & video app that is completely free.
With a 5/5 rating from 2 reviews, it faces significant user friction.

<!-- speakable-start -->
> **Bottom Line:** PencilPic offers a unique artistic filter set but fails to retain users due to an ad-heavy experience, so the PM must prioritize an ad-free subscription tier to convert the casual user base into long-term customers.
<!-- speakable-end -->

**Best for:** Casual mobile users seeking quick, artistic photo editing tools to transform images into drawings or paintings.

<!-- section:pm-actions -->
### PM Action Plan (Next Best Moves)

- [ ] [PIVOT] [HIGH IMPACT] Cut ad frequency during editing because it is the #1 complaint theme → improve retention — *User sentiment analysis identifies aggressive ads as the primary driver of negative feedback.* _(trade-off: deprioritize Reduce short-term ad revenue to prioritize long-term user retention.)_
- [ ] [INVEST] [HIGH IMPACT] Ship a premium ad-free subscription tier because current monetization is the top churn risk → increase LTV — *The current free-only model forces an ad-heavy experience that alienates users.* _(trade-off: deprioritize Pause new filter development to focus on billing infrastructure.)_
<!-- /section:pm-actions -->

<!-- section:feature-gaps -->
### Feature Gaps vs Competitors

- AI-driven retouching tools (available in EPIK but missing here)
- Video-to-art processing (available in Toonapp but missing here)
<!-- /section:feature-gaps -->

<!-- section:outlook -->
### Outlook: Declining

The artistic-filter market is consolidating around high-fidelity AI tools that offer superior results with less friction. PencilPic remains exposed due to its reliance on legacy, ad-heavy mechanics, so the app will likely continue to lose market share unless it pivots to a premium, ad-free model.

- 🔴 Aggressive ad frequency in the latest version creates a negative feedback loop, which accelerates user churn and suppresses long-term rating growth.
- 🔴 The lack of original functionality and reliance on generic code prevents the app from competing with modern AI-art tools, leading to market irrelevance.
<!-- /section:outlook -->

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 5/5 |
| Total Reviews | 2 |
| Sentiment | Upset (10/100) |
| Confidence | Low |
| Pricing Model | Free |
| Platforms | iOS |
| Key Features | 3 analyzed |
| Trend | Declining |
| Outlook | Declining |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **PencilPic - Pencil filters** (this app) | 5/5 | Upset | Mireia Lluch Ortola |
| [Toonapp: AI Photo & Video Art](https://marlvel.ai/intel-report/photo-video/com-lyrebirdstudio-cartoon) | 4.7/5 | Excited | Lyrebird Studio |
| [Meitu- AI Photo & Video Editor](https://marlvel.ai/intel-report/photo-video/com-meitu-mtxx) | 4.8/5 | Frustrated | Xiamen Meitu Technology Co., Ltd. |
| [My Sketch - Pencil Sketches](https://marlvel.ai/intel-report/photo-video/com-sketchapp-mysketch) | 4.8/5 | Excited | Miinu Limited |
| [Photoshop Express Photo Editor](https://marlvel.ai/intel-report/photo-video/com-adobe-psmobile) | 4.7/5 | Mixed | Adobe Inc. |
| [EPIK - AI Photo & Video Editor](https://marlvel.ai/intel-report/photo-video/com-snowcorp-epik) | 4.7/5 | Mixed | SNOW Corporation |

## Company Profile
- **Developer:** Mireia Lluch Ortola
- **Website:** [https://musogames.es/](https://musogames.es/)

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/pencilpic-pencil-filters/id1104924361?uo=4)
- **Dev Site:** [Official Website](https://musogames.es/)
- **Sources:** Developer website content, App store metadata, User reviews.

## Related Intel Reports
- [*Toonapp: AI Photo & Video Art*](https://marlvel.ai/intel-report/photo-video/com-lyrebirdstudio-cartoon) (Lyrebird Studio) — 4.7/5 Rating | Positive Sentiment
- [*Meitu- AI Photo & Video Editor*](https://marlvel.ai/intel-report/photo-video/com-meitu-mtxx) (Xiamen Meitu Technology Co., Ltd.) — 4.8/5 Rating | Negative Sentiment
- [*My Sketch - Pencil Sketches*](https://marlvel.ai/intel-report/photo-video/com-sketchapp-mysketch) (Miinu Limited) — 4.8/5 Rating | Positive Sentiment
- [*Photoshop Express Photo Editor*](https://marlvel.ai/intel-report/photo-video/com-adobe-psmobile) (Adobe Inc.) — 4.7/5 Rating | Mixed Sentiment
- [*EPIK - AI Photo & Video Editor*](https://marlvel.ai/intel-report/photo-video/com-snowcorp-epik) (SNOW Corporation) — 4.7/5 Rating | Mixed Sentiment
- [*AI Video - AI Video Generator*](https://marlvel.ai/intel-report/photo-video/ai-video-generator) (HUBX) — 4.5/5 Rating | Terrible Sentiment
- [*Sora by OpenAI*](https://marlvel.ai/intel-report/photo-video/sora-by-openai) (OpenAI OpCo, LLC) — 4.7/5 Rating | Positive Sentiment
- [*Lightroom: AI Photo Editor*](https://marlvel.ai/intel-report/photo-video/lightroom-ai-photo-editor) (Adobe Inc.) — 4.8/5 Rating | Positive Sentiment
- [*Picsart AI Photo Editor, Video*](https://marlvel.ai/intel-report/photo-video/picsart-ai-photo-editor-video) (PicsArt, Inc.) — 4.3/5 Rating | Negative Sentiment
- [*SMPTE Score HD*](https://marlvel.ai/intel-report/photo-video/smpte-score-hd) (Patrick Q. Kelly) — 3.0/5 Rating | N/A Sentiment

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting.
4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0.45/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 1
- **Data Sources:** user reviews, developer website, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 0 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/photo-video/pencilpic-pencil-filters)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.