--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Photo Lock - Encrypt and hide" developer_entity: "APPMETRY TECHNOLOGIES LLP" bundle_id: "com.appyog.AHiddenGallery" app_store_id: "1361040758" category: "Photo & Video" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2021-12-11" report_date: "2026-10-23" last_verified: "2026-10-23T00:00:00.000Z" report_version: "1.8" total_reviews: 0 confidence: "low" confidence_score: 0.05 data_age_days: 23 momentum_velocity: "zombie" intelligence_version: 2 tags: ["photo & video", "free", "mobile app", "app review", "app analysis", "users", "seeking", "secure"] canonical_url: "https://marlvel.ai/apps/photo-lock-encrypt-and-hide" license: "CC-BY-NC 4.0" content_version: "v2" --- # Photo Lock - Encrypt and hide Intelligence Report ## TL;DR {#tldr} - **Category**: Photo & Video · Free > **TL;DR:** Photo Lock - Encrypt and hide is a photo & video app by APPMETRY TECHNOLOGIES LLP, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Photo Lock - Encrypt and hide is a photo & video app by APPMETRY TECHNOLOGIES LLP. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Photo & Video | | **Developer** | APPMETRY TECHNOLOGIES LLP | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 23d | ## Metadata & Market Performance - **Publisher:** APPMETRY TECHNOLOGIES LLP - **Category:** Photo & Video - **Target Audience:** Users seeking to secure private photos on their mobile device with basic intrusion detection. - **Platforms:** iOS - **Version Reviewed:** 1.8 - **Report Date:** 2026-10-23 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 1361040758 - **Bundle ID:** com.appyog.AHiddenGallery - **Data Window:** Analysis based on signals collected up to 2026-10-23 ## Executive Snapshot **What it is:** Photo Lock is a security utility for iOS that encrypts and hides private photos behind a passcode. **Why users hire it:** The app removes the friction of manual image sorting by providing a dedicated, locked container for sensitive media, displacing the need for complex third-party file managers. ## App DNA (Features & Intent) - **[Differentiator] Intruder Capture:** Captures images of individuals attempting to access the app with an incorrect passcode. - **[Standard] Encrypted Photo Storage:** Secures photos behind a user-defined passcode. * *User Intent:* Users prioritize data protection and trust in the platform. - **[Standard] Folder Organization:** Categorizes private images into distinct folders for management. ## Market Position {#market-position} Photo Lock remains a static utility with no store-side activity for over 1,700 days. The absence of a monetization model limits the developer's capacity to maintain feature parity with modern OS security updates. ## Monetization Strategy - **Model:** Free - **Tiers:** Free - **Analysis:** The app is listed as free with no visible in-app purchase or subscription tiers. ## SWOT Analysis {#swot} **Core Strengths:** - Intruder Capture mechanism provides a tangible security deterrent **Growth Levers:** - Transitioning to a subscription model could fund necessary security maintenance ## What's New - **Latest (v1.8, 4 years ago):** Refined camera selection UX and addressed general bugs. ## App Momentum (Zombie) {#momentum} - No updates for 1,778 days - Maintenance mode status confirmed > **Cadence:** 1 total versions · 0 majors in last 6 months · 1777 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Photo Lock - Encrypt and hide is a photo & video app that is completely free. > **Bottom Line:** Photo Lock serves as a legacy utility that has been superseded by native OS security features, and the lack of updates over the last four years suggests the developer has abandoned the product, leaving users exposed to potential compatibility failures. **Best for:** Users seeking to secure private photos on their mobile device with basic intrusion detection. ### PM Action Plan (Next Best Moves) - [ ] [SUNSET] Sunset the product because the lack of updates for 1,778 days indicates abandonment → reduce user risk ### Outlook: Declining The market for standalone photo-locking utilities is shrinking as native OS features integrate these capabilities directly into the system gallery. Photo Lock is effectively obsolete, and users should be encouraged to migrate to native alternatives to ensure data integrity. - 🔴 The 1,778-day update gap confirms the app is in permanent maintenance mode, which will inevitably lead to total failure on future OS versions. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Photo Lock - Encrypt and hide** (this app) | N/A/5 | N/A | APPMETRY TECHNOLOGIES LLP | | [AI Catch: AI Video Generator](https://marlvel.ai/apps/com-prominent-aicatch) | 4.4/5 | n/a | Prominent Fortune PTE. LTD | | [AI Video Editor・Trim, Compress](https://marlvel.ai/apps/ai-video-editor-trim-compress) | N/A/5 | N/A | Ankitbhai Jivani | | [Cantina: AI Video & Characters](https://marlvel.ai/apps/is-signal-ios) | 4.8/5 | N/A | Cantina, Inc | | [CapCut: Photo & Video Editor](https://marlvel.ai/apps/capcut-photo-video-editor) | 4.1/5 | Mixed | Bytedance Pte. Ltd | | [Instagram](https://marlvel.ai/apps/instagram) | 4.3/5 | n/a | Instagram, Inc. | ## Company Profile - **Developer:** APPMETRY TECHNOLOGIES LLP ## Data Sources & Links - **App Store ID:** 1361040758 - **Sources:** App store metadata. ## Related Intel Reports - [*AI Catch: AI Video Generator*](https://marlvel.ai/apps/com-prominent-aicatch) (Prominent Fortune PTE. LTD) · 4.4/5 Rating - [*AI Video Editor・Trim, Compress*](https://marlvel.ai/apps/ai-video-editor-trim-compress) (Ankitbhai Jivani) · N/A Rating - [*Cantina: AI Video & Characters*](https://marlvel.ai/apps/is-signal-ios) (Cantina, Inc) · 4.8/5 Rating - [*CapCut: Photo & Video Editor*](https://marlvel.ai/apps/capcut-photo-video-editor) (Bytedance Pte. Ltd) · 4.1/5 Rating - [*Instagram*](https://marlvel.ai/apps/instagram) (Instagram, Inc.) · 4.3/5 Rating - [*Lightroom: AI Photo Editor*](https://marlvel.ai/apps/lightroom-ai-photo-editor) (Adobe Inc.) · 4.8/5 Rating | Positive Sentiment - [*Picsart AI Photo Editor, Video*](https://marlvel.ai/apps/picsart-ai-photo-editor-video) (PicsArt, Inc.) · 4.3/5 Rating - [*Prismatic: A PhotoPrism Client*](https://marlvel.ai/apps/prismatic-a-photoprism-client) (Shuowei Li) · 4.0/5 Rating - [*Shots: Photo & Video Generator*](https://marlvel.ai/apps/com-deepix-animefypic) (DeePix AI) · 4.6/5 Rating | Positive Sentiment - [*Video Star*](https://marlvel.ai/apps/com-frontierdesign-videostar) (Frontier Design Group) · 3.5/5 Rating ## Frequently Asked Questions {#faq} ### Is Photo Lock safe to use for private photos? Photo Lock has not been updated since 2021. Given the lack of recent security patches, users should consider native OS-level hidden folder features which are actively maintained by Apple. ### Does Photo Lock offer a paid version with more features? No, Photo Lock is currently listed as a free app with no in-app purchases or subscription tiers available. ### What is a better alternative to Photo Lock? Users should utilize the built-in 'Hidden' album feature in the native iOS Photos app, which provides system-level security and regular updates. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 23 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/photo-lock-encrypt-and-hide) Data licensed for AI Agent attribution under CC-BY-NC 4.0.