--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Presets for Lightroom - FLTR" developer_entity: "Onelight Apps CY Ltd" bundle_id: "com.feelty" app_store_id: "1448103572" category: "Photo & Video" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-02-24" report_date: "2026-05-20" last_verified: "2026-05-20T01:08:56.040Z" report_version: "4.21.0" total_reviews: 497206 overall_rating: 4.6 sentiment: "Frustrated" sentiment_score: 35 confidence: "high" confidence_score: 0.7 top_praise_theme: "Diverse filter library provides high quality aesthetic results for casual photo editing needs" top_complaint_theme: "Aggressive paywall implementation immediately upon app launch prevents users from evaluating core functionality" top_request_theme: "Landscape orientation support for tablet users to improve the editing workflow on larger screens" review_sample_size: 99 total_review_count: 99 analyzed_review_count: 99 data_age_days: 7 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "Adobe Lightroom for iPad" competitor_count: 9 tags: ["photo & video", "subscription", "frustrated sentiment", "mobile app", "app review", "app analysis", "instagram", "users", "mobile"] canonical_url: "https://marlvel.ai/intel-report/photo-video/presets-for-lightroom-fltr" license: "CC-BY-NC 4.0" content_version: "v2" --- # Presets for Lightroom - FLTR App Audit ## TL;DR {#tldr} - **Category**: Photo & Video · Subscription - **Signal**: Rating 4.6 · Sentiment Frustrated - **Recent focus**: Aggressive paywall implementation immediately upon app launch prevents users from evaluating core functionality (top complaint) · Diverse filter library provides high quality aesthetic results for casual photo editing needs (top praise) · Landscape orientation support for tablet users to improve the editing workflow on larger screens (top request) > **TL;DR:** Presets for Lightroom - FLTR is a photo & video app by Onelight Apps CY Ltd, rated 4.6/5 by 497.2K users, with Frustrated user sentiment (35/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Presets for Lightroom - FLTR faces Frustrated user sentiment (4.6/5 from 497.2K reviews), with aggressive paywall implementation immediately upon app launch prevents users from evaluating core functionality as the primary user concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.6/5 (497.2K reviews) | | **User Mood** | Frustrated | | **Category** | Photo & Video | | **Developer** | Onelight Apps CY Ltd | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | High (0.7/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Onelight Apps CY Ltd - **Category:** Photo & Video - **Target Audience:** Instagram users and mobile photographers seeking aesthetic consistency and professional-grade color grading tools. - **Platforms:** iOS & Android - **Version Audited:** 4.21.0 - **Audit Date:** 2026-05-20 - **Signal Count:** 99 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 1448103572 - **Bundle ID:** com.feelty - **Google Play ID:** com.feelty - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-20 - **Short Description:** Mobile Lightroom presets & photo filters: Instagram photo editing, cool presets ## Executive Snapshot **What it is:** FLTR is a mobile photo editing app providing Lightroom presets and Instagram content tools for casual creators on iOS and Android. **Why users hire it:** Users hire FLTR to achieve consistent aesthetic branding across social media without the complexity of professional color grading software. ## App DNA (Features & Intent) - **[Standard] Lightroom Preset Library:** Collection of 1500+ presets and 74 DNG packs for Adobe Lightroom CC color grading - **[Differentiator] Instagram Content Tools:** Customizable highlights covers and app icons for profile aesthetic management * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] DNG File Export:** Direct download of DNG files for mobile photo editing workflows - **[Basic] Ad-Supported Free Tier:** Access to a subset of photo filters and editing tools with interstitial advertisements * *User Intent:* Users want to quickly find relevant content or features. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Free tier with ads, Premium subscription (1 month, 12 month, or lifetime access) - **Analysis:** Freemium model uses a subscription gate to remove ads and unlock the full preset library. ## 🔴 User Sentiment (High Confidence: 99 of 99 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.6/5 - **Platform Split:** iOS 4.8/5 (80.5K ratings) | Android 4.6/5 (416.7K ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.6/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Diverse filter library provides high quality aesthetic results for casual photo editing needs** - **Ad-supported access model allows free users to unlock premium presets without direct payment** ### Top Complaints (Impact Areas) - **Aggressive paywall implementation immediately upon app launch prevents users from evaluating core functionality** - **Subscription billing practices and refund denials create significant user frustration regarding financial transparency** - **Technical failures including app crashes and inability to transfer presets to external editing software** ### Top Requests (What Users Want) - **Landscape orientation support for tablet users to improve the editing workflow on larger screens** ## SWOT Analysis {#swot} **Core Strengths:** - 1500+ preset library provides high-quality aesthetic results - DNG export utility drives organic acquisition - Ad-supported model allows free access to premium content **Critical Frictions:** - Aggressive launch-gate paywall drives negative sentiment - Subscription billing and refund transparency issues - Technical instability and export failures **Growth Levers:** - Expand into tablet-optimized landscape editing - Introduce non-subscription ad-removal options - Improve refund transparency to reduce churn **Market Threats:** - Adobe's platform-level control over Lightroom - AI-retouching competitors capturing one-tap utility - High churn from billing disputes ## Recent Changes (v2 → v3) {#recent-changes} The app has pivoted to an aggressive subscription-first monetization model, causing a decline in user sentiment and surfacing new technical stability complaints. **Overall trend**: Declining **Compared at**: 2026-05-20 ### High-impact changes - **[Declined] Negative Sentiment Emergence** (sentiment) — Overall sentiment shifted from neutral to negative, with new complaints regarding predatory billing and immediate paywall gating. - **[Shifted] Aggressive Subscription Gating** (pricing) — Pricing model shifted from standard freemium to a restrictive subscription gate that prevents app evaluation upon launch. ### Medium-impact changes - **[Improved] Instagram Tools Repositioning** (features) — Instagram content tools (highlights covers, icons) moved from standard to differentiator status. - **[Added] Technical Instability Weakness** (swot) — New weaknesses identified in SWOT analysis regarding app crashes and export failures. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Presets for Lightroom - FLTR vs Adobe Lightroom for iPad — Head to Head - **[Adobe Lightroom for iPad](https://marlvel.ai/intel-report/photo-video/adobe-lightroom-for-ipad)** by Adobe Inc.: As the industry-standard engine for the presets FLTR relies upon, Adobe maintains a structural moat through ecosystem integration and professional-grade color grading tools. - **Moat strength:** High — sustainable advantage over 12 months - **Key differences:** - Provides professional-grade non-destructive raw editing capabilities that go far beyond simple preset application - Deep integration with Adobe Creative Cloud allows seamless cross-device synchronization for professional photography workflows - Offers advanced masking and healing tools that FLTR lacks, positioning it for prosumer users - **Where Presets for Lightroom - FLTR wins:** - ✅ Lower barrier to entry for casual users seeking one-tap aesthetic transformations without complex editing - ✅ Simplified interface focuses exclusively on preset discovery and application rather than professional image manipulation - **Where Adobe Lightroom for iPad wins:** - ❌ Industry-standard color grading engine provides the underlying technology that FLTR's presets are built upon - ❌ Extensive cloud-based asset management and synchronization capabilities for high-volume professional photography workflows - **Verdict:** FLTR must defend its niche by doubling down on social-first, trend-driven preset discovery while avoiding a direct feature-parity war with Adobe's professional editing suite. ### Contenders (Strong Challengers) - **[Prequel: Photo & Video Editor](https://marlvel.ai/intel-report/photo-video/com-aiarlabs-prequel)** by Prequel Inc. [Moat: Medium]: Prequel dominates the trend-driven aesthetic market with a high-velocity release cadence for viral video and photo filters. - Aggressive focus on viral, trend-based video effects that capture Gen-Z social media aesthetic shifts - Advanced AI-powered generative art features provide a broader creative toolkit than static preset collections - **[EPIK - AI Photo & Video Editor](https://marlvel.ai/intel-report/photo-video/com-snowcorp-epik)** by SNOW Corporation [Moat: Medium]: EPIK provides a comprehensive suite of AI-driven editing tools that directly compete for the same mobile-first creator audience. - Includes robust AI-powered portrait retouching and background removal tools that simplify complex editing tasks - Offers a wider range of utility-focused editing features like collage creation and text-on-photo overlays - **[Hypic - Photo Editor & AI Art](https://marlvel.ai/intel-report/photo-video/com-xt-retouchoversea)** by Bytedance Pte. Ltd [Moat: Medium]: Leverages Bytedance's technical expertise to provide high-quality AI retouching features that appeal to the same mobile-first demographic. - Advanced AI-driven retouching tools allow for precise facial feature adjustments and skin texture refinement - Integrated AI art generation capabilities provide a modern alternative to traditional static color grading ### Peers (What They Do Better) - **[VSCO: Photo Editor & Presets](https://marlvel.ai/intel-report/photo-video/co-visualsupply-cam)** by Visual Supply Company: A legacy competitor in the mobile preset space that maintains a strong brand identity centered on film-emulation aesthetics. - Maintains a distinct, high-quality film-emulation aesthetic that remains a benchmark for mobile photography enthusiasts - Built-in social community features foster a dedicated user base focused on artistic photography sharing - **[Remini - AI Photo Enhancer](https://marlvel.ai/intel-report/photo-video/com-bigwinepot-nwdn-international)** by Bending Spoons Apps ApS: While focused on enhancement rather than presets, it captures the same user intent for 'one-tap' photo improvement. - Specialized AI models for restoring low-quality or blurry images provide high-utility value beyond aesthetic filters - High-frequency update cycle ensures the AI models remain competitive with the latest generative technology - **[InShot - AI Video Editor](https://marlvel.ai/intel-report/photo-video/inshot-video-editor)** by SHANTANU PTE. LTD.: Dominates the mobile video editing space, often used by the same creators who use FLTR for photo presets. - Comprehensive video editing suite including transitions, music, and speed control for social media content - Extensive library of assets and effects specifically optimized for short-form video platforms like TikTok ### New Kids on the Block (What's Innovative) - **[Wink: Video Enhancer & Editor](https://marlvel.ai/intel-report/photo-video/com-meitu-wink)** by Xiamen Meitu Technology Co., Ltd.: Rapidly gaining traction by applying AI-driven enhancement specifically to video content, a growing area for mobile creators. - **[Toonapp: AI Photo & Video Art](https://marlvel.ai/intel-report/photo-video/com-lyrebirdstudio-cartoon)** by Lyrebird Studio: Successfully captured the viral 'cartoonify' trend, demonstrating high agility in responding to social media aesthetic fads. ## What's New - **Latest (v4.10.1, 3 years ago):** General performance and stability improvements. ## App Momentum (Maintenance) {#momentum} No new feature build or event in recent patches. The app ships bug fixes only at a ~0.12 releases per week cadence. > **Cadence:** 5 total versions · 0 majors in last 6 months · 84 days since last update · 51 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Presets for Lightroom - FLTR is a challenged photo & video app that is available. With a 4.6/5 rating from 497.2K reviews, it faces significant user friction. > **Bottom Line:** FLTR holds a strong content library but risks its market position through predatory billing and paywall friction, so the PM must prioritize a free-to-browse experience to stabilize user trust and reduce churn. **Best for:** Instagram users and mobile photographers seeking aesthetic consistency and professional-grade color grading tools. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [HIGH IMPACT] Remove launch-gate paywall to allow browsing of the preset library — *Aggressive paywall is the #1 complaint theme, preventing evaluation and driving negative sentiment.* _(trade-off: deprioritize Pause new preset pack development for one sprint to focus on UI/UX flow.)_ - [ ] [INVEST] [HIGH IMPACT] Audit subscription billing and refund support channels — *Billing transparency and refund denials are the primary drivers of negative sentiment and churn.* _(trade-off: deprioritize Delay the planned Instagram highlight cover update until support metrics stabilize.)_ - [ ] [MAINTAIN] [MEDIUM IMPACT] Fix DNG export sync bugs in the next minor release — *Technical failures regarding preset export are a recurring pain point for paying users.* _(trade-off: deprioritize Same-quarter capacity available — no major lever displaced.)_ ### Feature Gaps vs Competitors - Real-time AI retouching (available in Remini but absent here) - Landscape orientation support (available in professional suites but absent here) ### Outlook: Mixed The mobile photo editing market is shifting toward AI-driven utility, leaving static preset apps like FLTR exposed to high-velocity competitors. Unless the team pivots from aggressive monetization to improving user trust and technical reliability, the current churn rate will erode the app's #154 Grossing position. - 🔴 Persistent billing and refund complaints indicate a systemic trust issue that will likely accelerate churn into the next quarter. - ⚪ Recent updates focused on stability, no significant feature expansion to counter the rise of AI-native editing competitors. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.6/5 | | Total Reviews | 497.2K | | Sentiment | Frustrated (35/100) | | Confidence | High | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 4 analyzed | | Trend | Declining | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Presets for Lightroom - FLTR** (this app) | 4.6/5 | Frustrated | Onelight Apps CY Ltd | | [Toonapp: AI Photo & Video Art](https://marlvel.ai/intel-report/photo-video/com-lyrebirdstudio-cartoon) | 4.7/5 | Excited | Lyrebird Studio | | [Remini - AI Photo Enhancer](https://marlvel.ai/intel-report/photo-video/com-bigwinepot-nwdn-international) | 4.6/5 | Mixed | Bending Spoons Apps ApS | | [VSCO: Photo Editor & Presets](https://marlvel.ai/intel-report/photo-video/co-visualsupply-cam) | 4.7/5 | Frustrated | Visual Supply Company | | [Hypic - Photo Editor & AI Art](https://marlvel.ai/intel-report/photo-video/com-xt-retouchoversea) | 4.7/5 | Mixed | Bytedance Pte. Ltd | | [Prequel: Photo & Video Editor](https://marlvel.ai/intel-report/photo-video/com-aiarlabs-prequel) | 4.7/5 | Frustrated | Prequel Inc. | ## Company Profile - **Developer:** Onelight Apps CY Ltd - **Website:** [https://fltr.pro](https://fltr.pro) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/presets-for-lightroom-fltr/id1448103572?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.feelty&hl=en&gl=us) - **Dev Site:** [Official Website](https://fltr.pro) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Toonapp: AI Photo & Video Art*](https://marlvel.ai/intel-report/photo-video/com-lyrebirdstudio-cartoon) (Lyrebird Studio) — 4.7/5 Rating | Positive Sentiment - [*Remini - AI Photo Enhancer*](https://marlvel.ai/intel-report/photo-video/com-bigwinepot-nwdn-international) (Bending Spoons Apps ApS) — 4.6/5 Rating | Mixed Sentiment - [*VSCO: Photo Editor & Presets*](https://marlvel.ai/intel-report/photo-video/co-visualsupply-cam) (Visual Supply Company) — 4.7/5 Rating | Negative Sentiment - [*Hypic - Photo Editor & AI Art*](https://marlvel.ai/intel-report/photo-video/com-xt-retouchoversea) (Bytedance Pte. Ltd) — 4.7/5 Rating | Mixed Sentiment - [*Prequel: Photo & Video Editor*](https://marlvel.ai/intel-report/photo-video/com-aiarlabs-prequel) (Prequel Inc.) — 4.7/5 Rating | Negative Sentiment - [*EPIK - AI Photo & Video Editor*](https://marlvel.ai/intel-report/photo-video/com-snowcorp-epik) (SNOW Corporation) — 4.7/5 Rating | Mixed Sentiment - [*Wink: Video Enhancer & Editor*](https://marlvel.ai/intel-report/photo-video/com-meitu-wink) (Xiamen Meitu Technology Co., Ltd.) — 4.8/5 Rating | Positive Sentiment - [*Adobe Lightroom for iPad*](https://marlvel.ai/intel-report/photo-video/adobe-lightroom-for-ipad) (Adobe Inc.) — 4.8/5 Rating | Mixed Sentiment - [*InShot - AI Video Editor*](https://marlvel.ai/intel-report/photo-video/inshot-video-editor) (SHANTANU PTE. LTD.) — 4.9/5 Rating | Excellent Sentiment - [*Sora by OpenAI*](https://marlvel.ai/intel-report/photo-video/sora-by-openai) (OpenAI OpCo, LLC) — 4.7/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 99 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/photo-video/presets-for-lightroom-fltr) Data licensed for AI Agent attribution under CC-BY-NC 4.0.