--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Presets for Lightroom - FLTR" developer_entity: "Onelight Apps CY Ltd" bundle_id: "com.feelty" app_store_id: "1448103572" category: "Photo & Video" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-02-24" report_date: "2026-08-17" last_verified: "2026-08-17T00:00:00.000Z" report_version: "4.20.1" total_reviews: 497206 overall_rating: 4.6 sentiment: "Mixed" sentiment_score: 45 confidence: "high" confidence_score: 0.85 top_praise_theme: "High quality photo presets allow beginners to achieve professional color grading results with minimal effort" top_complaint_theme: "Users report deceptive billing practices where trial periods convert into expensive annual subscriptions without clear consent" review_sample_size: 860 total_review_count: 860 analyzed_review_count: 120 data_age_days: 44 momentum_velocity: "maintenance" intelligence_version: 9 nemesis: "B612 AI Photo&Video Editor" competitor_count: 11 tags: ["photo & video", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "social", "media", "content"] canonical_url: "https://marlvel.ai/apps/presets-for-lightroom-fltr" license: "CC-BY-NC 4.0" content_version: "v2" --- # Presets for Lightroom - FLTR Intelligence Report ## TL;DR {#tldr} - **Category**: Photo & Video · Freemium - **Signal**: Rating 4.6 · Sentiment Mixed - **Recent focus**: Users report deceptive billing practices where trial periods convert into expensive annual subscriptions without clear consent (top complaint) · High quality photo presets allow beginners to achieve professional color grading results with minimal effort (top praise) > **TL;DR:** Presets for Lightroom - FLTR is a photo & video app by Onelight Apps CY Ltd, rated 4.6/5 by 497.2K users, with Mixed user sentiment (45/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Presets for Lightroom - FLTR shows Mixed sentiment (4.6/5 from 497.2K reviews) - users praise high quality photo presets allow beginners to achieve professional color grading results with minimal effort but report issues with users report deceptive billing practices where trial periods convert into expensive annual subscriptions without clear consent. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.6/5 (497.2K reviews) | | **User Mood** | Mixed | | **Category** | Photo & Video | | **Developer** | Onelight Apps CY Ltd | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.85/1.0) | | **Data Age** | 44d | ## Metadata & Market Performance - **Publisher:** Onelight Apps CY Ltd - **Category:** Photo & Video - **Target Audience:** Social media content creators and Instagram users seeking professional-grade aesthetic filters. - **Platforms:** iOS & Android - **Version Reviewed:** 4.21.0 - **Report Date:** 2026-08-17 - **Signal Count:** 860 reviews analyzed - **Confidence:** High (0.85/1.0) - **App Store ID (iOS):** 1448103572 - **Bundle ID:** com.feelty - **Google Play ID:** com.feelty - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-08-17 - **Short Description:** Mobile Lightroom presets & photo filters: Instagram photo editing, cool presets ## Executive Snapshot **What it is:** Presets for Lightroom - FLTR is a mobile photo editing utility providing 1500+ Lightroom-compatible presets for social media content creators on iOS and Android. **Why users hire it:** Users want to achieve professional aesthetic results in their social media photos, and the app removes the cognitive cost of manual color grading by providing pre-packaged, expert-designed filters. ## App DNA (Features & Intent) - **[Standard] Lightroom Preset Library:** 1500+ presets and 74 DNG packs gated behind a premium subscription. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Instagram Profile Assets:** Customizable highlights covers and app icons for social media branding. * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Differentiator] Professional Collaboration:** Presets developed with professional photographers to establish category authority. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Presets for Lightroom - FLTR maintains a broad international footprint, appearing in the top 150 Grossing Photography charts across 40+ markets. The gap between its high-volume install base and the persistent billing complaints suggests that current monetization friction is actively suppressing lifetime value. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with ads, Premium subscription (1 month, 12 month, or lifetime) - **Analysis:** The freemium model gates the majority of useful presets behind a subscription, which users frequently cite as a source of frustration. ## 🟡 User Sentiment (High Confidence: 120 of 860 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.6/5 - **Platform Split:** iOS 4.8/5 (80.5K ratings) | Android 4.6/5 (416.7K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **High quality photo presets allow beginners to achieve professional color grading results with minimal effort** - **The free preset of the day feature provides consistent value for users who avoid premium subscriptions** - **Intuitive interface design enables quick photo editing workflows for users who lack advanced technical skills** ### Top Complaints (Impact Areas) - **Users report deceptive billing practices where trial periods convert into expensive annual subscriptions without clear consent** ## SWOT Analysis {#swot} **Core Strengths:** - Professional collaboration with photographers establishes category authority - High-quality aesthetic results enable professional color grading for beginners **Growth Levers:** - Localized preset collections for emerging markets could drive install velocity - Search functionality for preset categories would improve navigation ## Recent Changes (v8 → v9) {#recent-changes} The competitive outlook has darkened as sentiment scores dropped from 55 to 45, driven by persistent friction in trial-to-paid conversion flows. While the product remains in maintenance, the SWOT analysis now highlights localized content as a specific growth opportunity to counter the threat of AI-native editors. **Overall trend**: Declining **Compared at**: 2026-08-17 ### High-impact changes - **[Declined] Sentiment Score Drop** (sentiment) ### Medium-impact changes - **[Shifted] Refined Weakness Definition** (swot) - **[Added] New Growth Opportunity** (swot) - **[Added] New Praise Theme** (sentiment) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Presets for Lightroom - FLTR vs B612 AI Photo&Video Editor - **[B612 AI Photo&Video Editor](https://marlvel.ai/apps/b612-ai-photo-video-editor-1)** by SNOW Corporation: B612 competes directly by capturing the same mobile-first creator demographic, offering a comprehensive suite of filters and editing tools that overlap with FLTR's core Lightroom-focused value proposition. - **Key differences:** - B612 offers integrated AR makeup and smart beauty tools that FLTR currently lacks for portraiture - The app features a robust video editing suite, whereas FLTR remains primarily focused on static photography - B612 leverages a massive global user base and social-first features to drive viral organic growth ### Contenders (Strong Challengers) - **[Remini - AI Photo Enhancer](https://marlvel.ai/apps/remini-ai-photo-enhancer)** by Bending Spoons Apps ApS: Users report: Remini captures the utility-focused segment of the photo editing market, competing for users who want to improve image quality through AI. - Remini uses proprietary AI to restore low-quality or blurry photos, a utility FLTR does not provide - The app offers high-fidelity AI portrait generation that creates entirely new assets from user input - **[Motionleap by Lightricks](https://marlvel.ai/apps/com-lightricks-pixaloop)** by Lightricks Ltd.: Motionleap competes by offering advanced creative effects that transform static images, appealing to the same aesthetic-focused user base as FLTR. - Motionleap provides sophisticated 3D photo effects and motion editing that significantly differentiate it from static filters - The app includes a powerful AI text-to-image generator that expands creative possibilities beyond simple color grading - **[Pic Stitch - Collage Editor](https://marlvel.ai/apps/pic-stitch-collage-maker)** by Maple Media Apps, LLC: Pic Stitch serves the same social media content creation market, focusing on layout and composition rather than color grading. - Pic Stitch offers a specialized library of collage layouts that FLTR does not currently support - The app provides a dedicated carousel collage tool for multi-image storytelling on platforms like Instagram - **[BeautyCam-AI Photo Editor](https://marlvel.ai/apps/com-meitu-myxj)** by Xiamen Meitu Technology Co., Ltd.: BeautyCam competes for the same casual photography audience by prioritizing AI-driven portrait enhancements and beautification features. - BeautyCam utilizes advanced AI portrait tools that automate retouching, which FLTR users must perform manually - The app features specialized camera emulation modes that mimic high-end hardware, a feature absent in FLTR ### Peers (What They Do Better) - **[Polaroid Hi·Print](https://marlvel.ai/apps/polaroid-hi-print)** by Polaroid: This app serves the printing niche of the photography market, focusing on the tangible output of edited digital photos. - The app includes an in-app cartridge store for physical printing supplies, creating a direct revenue stream - It provides specialized creative tools optimized specifically for preparing images for physical print output - **[Polaroid](https://marlvel.ai/apps/com-polaroidoriginals-po1)** by Polaroid: Polaroid competes for the attention of photography enthusiasts who value the physical and aesthetic output of their images. - Polaroid offers direct connectivity to physical hardware for scanning and printing, bridging digital and analog - The app hosts community challenges that drive engagement through brand-specific aesthetic and hardware limitations - **[Aura Frames](https://marlvel.ai/apps/com-pushd-framelord)** by Aura Home, Inc.: Aura Frames targets the post-editing phase of the photography lifecycle, focusing on the display and sharing of curated images. - Aura focuses on hardware-integrated photo sharing, whereas FLTR is strictly a software-based editing utility - The app provides unlimited cloud storage specifically designed for seamless digital frame synchronization - **[Pexels](https://marlvel.ai/apps/pexels)** by Canva Germany GmbH: Pexels operates in the broader photography ecosystem, providing stock assets that complement the editing workflows FLTR supports. - Pexels functions as a community-driven stock library rather than a tool for editing personal user photos - The platform integrates artist support and collection tools that foster a professional creative ecosystem ### New Kids on the Block (What's Innovative) - **[Fotorist: AI Art Photo Editor](https://marlvel.ai/apps/fotorist-ai-art-photo-editor)** by Mun Theme: Fotorist is a new AI-focused editor that directly challenges the filter-based editing market with neural style transfer. - Fotorist utilizes neural style transfer to apply artistic transformations that go beyond traditional Lightroom-style presets - **[Petit Opus](https://marlvel.ai/apps/petit-opus)** by 峰 张: Petit Opus is a new entrant in the lifestyle and art space that may eventually compete for the same creative-minded user base. - The app focuses on digital art gallery curation, offering a different value proposition than photo editing ## What's New - **Latest (v4.10.1, 3 years ago):** General performance and stability improvements. ## App Momentum (Maintenance) {#momentum} - Ships bug fixes only. - Last major release three years ago. > **Cadence:** 5 total versions · 0 majors in last 6 months · 84 days since last update · 51 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Presets for Lightroom - FLTR is a photo & video app that is free with in-app purchases. With a 4.6/5 rating from 497.2K reviews, it shows mixed user reception. > **Bottom Line:** Presets for Lightroom - FLTR rests on a strong aesthetic utility that beginners value, but the current billing friction creates a churn-heavy funnel. Pivoting to a transparent trial-to-paid flow would stabilize the brand reputation and unlock higher long-term user lifetime value. **Best for:** Social media content creators and Instagram users seeking professional-grade aesthetic filters. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Audit billing flow transparency because trial-to-paid conversion is the #1 complaint theme → reduce negative review influx ### Feature Gaps vs Competitors - Real-time AR beauty and makeup filters (available in B612 but missing here) ### Outlook: Declining The photography editing market is consolidating around AI-native tools that offer automated, high-fidelity transformations. Presets for Lightroom - FLTR remains in maintenance mode, leaving it vulnerable to rivals that offer integrated video and AR features. The so-what for the PM is that the current reliance on static presets will likely lead to a steady erosion of the user base unless the app pivots to automated AI enhancements. - 🔴 Persistent billing complaints in reviews erode brand trust, which compounds the churn pressure from AI-native competitors entering the market. - ⚪ The maintenance-only release cadence leaves the app exposed to feature-rich rivals like B612 that ship frequent live-ops updates. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.6/5 | | Total Reviews | 497.2K | | Sentiment | Mixed (45/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Presets for Lightroom - FLTR** (this app) | 4.6/5 | Mixed | Onelight Apps CY Ltd | | [Aura Frames](https://marlvel.ai/apps/com-pushd-framelord) | 4.8/5 | Thrilled | Aura Home, Inc. | | [Motionleap by Lightricks](https://marlvel.ai/apps/com-lightricks-pixaloop) | 4.0/5 | Excited | Lightricks Ltd. | | [Polaroid](https://marlvel.ai/apps/com-polaroidoriginals-po1) | 4.9/5 | N/A | Polaroid | | [BeautyCam-AI Photo Editor](https://marlvel.ai/apps/com-meitu-myxj) | 4.8/5 | n/a | Xiamen Meitu Technology Co., Ltd. | | [B612 AI Photo&Video Editor](https://marlvel.ai/apps/b612-ai-photo-video-editor-1) | 4.6/5 | n/a | SNOW Corporation | ## Company Profile - **Developer:** Onelight Apps CY Ltd - **Website:** [https://fltr.pro](https://fltr.pro) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/presets-for-lightroom-fltr/id1448103572?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.feelty&hl=en&gl=us) - **Dev Site:** [Official Website](https://fltr.pro) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Aura Frames*](https://marlvel.ai/apps/com-pushd-framelord) (Aura Home, Inc.) · 4.8/5 Rating | Excellent Sentiment - [*Motionleap by Lightricks*](https://marlvel.ai/apps/com-lightricks-pixaloop) (Lightricks Ltd.) · 4.0/5 Rating | Positive Sentiment - [*Polaroid*](https://marlvel.ai/apps/com-polaroidoriginals-po1) (Polaroid) · 4.9/5 Rating - [*BeautyCam-AI Photo Editor*](https://marlvel.ai/apps/com-meitu-myxj) (Xiamen Meitu Technology Co., Ltd.) · 4.8/5 Rating - [*B612 AI Photo&Video Editor*](https://marlvel.ai/apps/b612-ai-photo-video-editor-1) (SNOW Corporation) · 4.6/5 Rating - [*Pic Stitch: Collage Maker*](https://marlvel.ai/apps/pic-stitch-collage-maker) (Maple Media) · 3.4/5 Rating - [*Fotorist: AI Art Photo Editor*](https://marlvel.ai/apps/fotorist-ai-art-photo-editor) (Mun Theme) · N/A Rating - [*Pexels*](https://marlvel.ai/apps/pexels) (Canva Germany GmbH) · 4.9/5 Rating - [*Polaroid Hi·Print*](https://marlvel.ai/apps/polaroid-hi-print) (Polaroid) · 4.9/5 Rating - [*Petit Opus*](https://marlvel.ai/apps/petit-opus) (峰 张) · N/A Rating ## Frequently Asked Questions {#faq} ### Is Presets for Lightroom - FLTR worth paying for if I only edit photos occasionally? Based on user reviews, the premium subscription mainly benefits daily content creators; casual users report the free preset-of-the-day feature often covers their needs. ### How does Presets for Lightroom - FLTR compare to B612? Presets for Lightroom - FLTR focuses on professional-grade color grading for Adobe Lightroom, whereas B612 offers a broader suite including real-time AR beauty filters and integrated video editing. ### Are there hidden costs or subscription traps in the app? Users report frustration with trial periods that convert into annual subscriptions without clear consent, making it difficult to identify the true cost before the automatic charge. ### What are some free alternatives for photo editing? Users looking for alternatives should consider AI-focused editors like Remini for quality enhancement or B612 for comprehensive filter and video editing suites. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.85/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 860 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 44 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/presets-for-lightroom-fltr) Data licensed for AI Agent attribution under CC-BY-NC 4.0.