--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Red – Dark Filters" developer_entity: "Anatoly Lapshin" bundle_id: "lapshinanatoly.com.Red" app_store_id: "1482551197" google_play_id: "com.lapshinanatoly.red" category: "Photo & Video" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-01-14" report_date: "2026-10-26" last_verified: "2026-10-26T00:00:00.000Z" report_version: "8.0.3" total_reviews: 4859 overall_rating: 4.5 sentiment: "Thrilled" sentiment_score: 85 confidence: "high" confidence_score: 0.7 top_praise_theme: "Simple and intuitive color filtering tools allow users to quickly edit images without complex menus" top_complaint_theme: "Aggressive and persistent requests for store ratings interrupt the creative workflow and waste user time" review_sample_size: 98 total_review_count: 98 analyzed_review_count: 98 data_age_days: 9 momentum_velocity: "zombie" intelligence_version: 2 tags: ["photo & video", "free", "thrilled sentiment", "mobile app", "app review", "app analysis", "social", "media", "users"] canonical_url: "https://marlvel.ai/apps/red-dark-filters" license: "CC-BY-NC 4.0" content_version: "v2" --- # Red – Dark Filters Intelligence Report ## TL;DR {#tldr} - **Category**: Photo & Video · Free - **Signal**: Rating 4.55 · Sentiment Thrilled - **Recent focus**: Aggressive and persistent requests for store ratings interrupt the creative workflow and waste user time (top complaint) · Simple and intuitive color filtering tools allow users to quickly edit images without complex menus (top praise) > **TL;DR:** Red – Dark Filters is a photo & video app by Anatoly Lapshin, rated 4.55/5 by 4.9K users, with Thrilled user sentiment (85/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Red – Dark Filters maintains Thrilled user sentiment (4.55/5 from 4.9K reviews), with users consistently praising simple and intuitive color filtering tools allow users to quickly edit images without complex menus. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.55/5 (4.9K reviews) | | **User Mood** | Thrilled | | **Category** | Photo & Video | | **Developer** | Anatoly Lapshin | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | High (0.7/1.0) | | **Data Age** | 9d | ## Metadata & Market Performance - **Publisher:** Anatoly Lapshin - **Category:** Photo & Video - **Target Audience:** Social media users and amateur photographers seeking 80s-inspired neon and retro aesthetic editing tools. - **Platforms:** iOS & Android - **Version Reviewed:** 9.0 - **Report Date:** 2026-10-26 - **Signal Count:** 98 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 1482551197 - **Bundle ID:** lapshinanatoly.com.Red - **Google Play ID:** com.lapshinanatoly.red - **Data Window:** Analysis based on signals collected up to 2026-10-26 ## Executive Snapshot **What it is:** Red is a photo editing application for iOS and Android that provides 80s-inspired neon filters and vector-based design tools. **Why users hire it:** Users choose Red to avoid the intrusive ad-heavy workflows and complex menus found in mainstream photo editing applications. ## App DNA (Features & Intent) - **[Standard] Gradient Map Filters:** Over 10 duotone vintage filters simulating night lighting and neon aesthetics. Boosts session time by providing high-frequency content creation tools. * *User Intent:* Users want to quickly find relevant content or features. - **[Differentiator] Vector Editor:** Customizable geometric shapes and frames with adjustable rotation, rounding, and resizing. Increases time-on-task for power users. * *User Intent:* Users value self-expression and personalized experiences. - **[Differentiator] Layered Eraser:** Tool to remove parts of text, shapes, or brush strokes on specific project layers. Reduces churn by enabling professional-grade editing. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Red maintains a stable, high-sentiment position in the photo editing category, though its #92 Grossing rank in its category signals limited monetization depth. The lack of a subscription model creates a competitive advantage for user acquisition but restricts the revenue needed for consistent feature updates. ## Monetization Strategy - **Model:** Free - **Tiers:** Free with ads - **Analysis:** The app operates on an ad-supported model with no current in-app purchases or subscription tiers. ## 🟢 User Sentiment (High Confidence: 98 of 98 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.55/5 - **Platform Split:** iOS 4.7/5 (213 ratings) | Android 4.5/5 (4.6K ratings) - **Overall Sentiment:** Thrilled ### Top Praises - **Simple and intuitive color filtering tools allow users to quickly edit images without complex menus** - **Minimal advertising presence creates a breathable editing experience compared to other photo applications** - **Offline functionality enables consistent creative work regardless of current network connectivity status** ### Top Complaints (Impact Areas) - **Aggressive and persistent requests for store ratings interrupt the creative workflow and waste user time** ## SWOT Analysis {#swot} **Core Strengths:** - Gradient map filters provide a high-frequency content creation loop - Offline-first architecture removes connectivity dependencies - Vector-based editing tools increase project complexity and user investment **Growth Levers:** - Implementing a clear undo function would address the #1 requested feature - Expanding filter support to video content would capture the growing short-form video market ## What's New - **Latest (v8.0.3, 1 years ago):** Introduced adaptive icon support and expanded free content offerings. ## App Momentum (Zombie) {#momentum} - Ships ~2 releases per year. - Quiet 9 months, bug fixes only. > **Cadence:** 2 total versions · 0 majors in last 6 months · 285 days since last update · 387 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Red – Dark Filters is a market-leading photo & video app that is completely free. With a 4.55/5 rating from 4.9K reviews, it delivers strong user satisfaction. > **Bottom Line:** Red’s ad-light, offline-first experience retains a loyal core, but the current maintenance-mode cadence and UX friction points like persistent rating prompts threaten its long-term viability. Addressing these technical and financial trust gaps would secure Red's position against faster-moving competitors. **Best for:** Social media users and amateur photographers seeking 80s-inspired neon and retro aesthetic editing tools. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship an undo button because it is the top-requested missing feature → increase user retention ### Outlook: Stable The photo editing market is consolidating around apps that offer both high-frequency content tools and robust video support, putting Red's photo-only focus at a disadvantage. Without a return to a regular update cadence, Red will likely see its user base stagnate as rivals introduce similar neon-aesthetic filters with more modern, video-ready feature sets. - 🔴 The 285-day gap since the last store update indicates a lack of active feature investment, which erodes the app's competitive edge. - 🟢 High user sentiment (4.68 stars) confirms that the core gradient-filter utility remains a strong, defensible value proposition for the target audience. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.55/5 | | Total Reviews | 4.9K | | Sentiment | Thrilled (85/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Red – Dark Filters** (this app) | 4.55/5 | Thrilled | Anatoly Lapshin | | [AI Catch: AI Video Generator](https://marlvel.ai/apps/com-prominent-aicatch) | 4.4/5 | n/a | Prominent Fortune PTE. LTD | | [AI Video Editor・Trim, Compress](https://marlvel.ai/apps/ai-video-editor-trim-compress) | N/A/5 | N/A | Ankitbhai Jivani | | [Cantina: AI Video & Characters](https://marlvel.ai/apps/is-signal-ios) | 4.8/5 | N/A | Cantina, Inc | | [CapCut: Photo & Video Editor](https://marlvel.ai/apps/capcut-photo-video-editor) | 4.1/5 | Mixed | Bytedance Pte. Ltd | | [Instagram](https://marlvel.ai/apps/instagram) | 4.3/5 | n/a | Instagram, Inc. | ## Company Profile - **Developer:** Anatoly Lapshin - **Website:** [https://yeffects.com](https://yeffects.com) - **Social:** [Instagram](https://instagram.com/yeffects) ## Data Sources & Links - **App Store ID:** 1482551197 - **Google Play ID:** com.lapshinanatoly.red - **Dev Site:** [Official Website](https://yeffects.com) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*AI Catch: AI Video Generator*](https://marlvel.ai/apps/com-prominent-aicatch) (Prominent Fortune PTE. LTD) · 4.4/5 Rating - [*AI Video Editor・Trim, Compress*](https://marlvel.ai/apps/ai-video-editor-trim-compress) (Ankitbhai Jivani) · N/A Rating - [*Cantina: AI Video & Characters*](https://marlvel.ai/apps/is-signal-ios) (Cantina, Inc) · 4.8/5 Rating - [*CapCut: Photo & Video Editor*](https://marlvel.ai/apps/capcut-photo-video-editor) (Bytedance Pte. Ltd) · 4.1/5 Rating - [*Instagram*](https://marlvel.ai/apps/instagram) (Instagram, Inc.) · 4.3/5 Rating - [*Lightroom: AI Photo Editor*](https://marlvel.ai/apps/lightroom-ai-photo-editor) (Adobe Inc.) · 4.8/5 Rating | Positive Sentiment - [*Picsart AI Photo Editor, Video*](https://marlvel.ai/apps/picsart-ai-photo-editor-video) (PicsArt, Inc.) · 4.3/5 Rating - [*Prismatic: A PhotoPrism Client*](https://marlvel.ai/apps/prismatic-a-photoprism-client) (Shuowei Li) · 4.0/5 Rating - [*Shots: Photo & Video Generator*](https://marlvel.ai/apps/com-deepix-animefypic) (DeePix AI) · 4.6/5 Rating | Positive Sentiment - [*Video Star*](https://marlvel.ai/apps/com-frontierdesign-videostar) (Frontier Design Group) · 3.5/5 Rating ## Frequently Asked Questions {#faq} ### Is Red suitable for casual photo editing? Yes, Red is designed for casual users who want quick, 80s-inspired neon and retro effects without the complexity of professional editing software. ### Does Red work without an internet connection? Yes, Red is noted for its offline functionality, allowing users to edit photos consistently regardless of their network connectivity status. ### Does Red have intrusive advertisements? Users generally report that Red has a minimal advertising presence, which creates a more breathable editing experience compared to many other free photo applications. ### What is a free alternative to Red? While Red is free and ad-supported, users often compare it to other filter-heavy photo apps; however, Red's specific gradient map and vector-based tools are its primary differentiators. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 98 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 9 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/red-dark-filters) Data licensed for AI Agent attribution under CC-BY-NC 4.0.