--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Rose Gold Wallpapers" developer_entity: "CRISPAPP, LTD" bundle_id: "rose.gold.wallpapers" app_store_id: "1455751156" category: "Photo & Video" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2022-04-21" report_date: "2026-08-17" last_verified: "2026-08-17T00:00:00.000Z" report_version: "2.1" total_reviews: 666 overall_rating: 4.3 confidence: "low" confidence_score: 0.15 data_age_days: 45 momentum_velocity: "zombie" intelligence_version: 3 tags: ["photo & video", "free", "mobile app", "app review", "app analysis", "users", "seeking", "aesthetic"] canonical_url: "https://marlvel.ai/apps/rose-gold-wallpapers" license: "CC-BY-NC 4.0" content_version: "v2" --- # Rose Gold Wallpapers Intelligence Report ## TL;DR {#tldr} - **Category**: Photo & Video · Free - **Signal**: Rating 4.33 > **TL;DR:** Rose Gold Wallpapers is a photo & video app by CRISPAPP, LTD, rated 4.33/5 by 666 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Rose Gold Wallpapers is a photo & video app by CRISPAPP, LTD. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.33/5 (666 reviews) | | **Category** | Photo & Video | | **Developer** | CRISPAPP, LTD | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.15/1.0) | | **Data Age** | 45d | ## Metadata & Market Performance - **Publisher:** CRISPAPP, LTD - **Category:** Photo & Video - **Target Audience:** Users seeking aesthetic device customization with a specific focus on rose gold color themes. - **Platforms:** iOS - **Version Reviewed:** 2.1 - **Report Date:** 2026-08-17 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.15/1.0) - **App Store ID (iOS):** 1455751156 - **Bundle ID:** rose.gold.wallpapers - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-08-17 ## Executive Snapshot **What it is:** Rose Gold Wallpapers is a free, ad-supported image gallery app for iOS that provides rose gold-themed backgrounds for device lock screens. **Why users hire it:** The app removes the friction of searching for specific color-coordinated imagery by centralizing a curated, static collection of rose gold designs. ## App DNA (Features & Intent) - **[Standard] Rose Gold Wallpaper Gallery:** Curated collection of rose gold aesthetic images for device backgrounds. - **[Standard] Lock Screen Customization:** Tools to set selected rose gold imagery as device lock screen backgrounds. * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} Rose Gold Wallpapers maintains a 4.3-star rating across 666 total ratings. The lack of any update activity for over 1,500 days positions the app as a legacy utility rather than a competitive player in the current Photo & Video category. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access to all wallpaper content - **Analysis:** The app operates as a free, ad-supported utility with no visible subscription or IAP gates. ## SWOT Analysis {#swot} **Core Strengths:** - Niche aesthetic focus attracts specific color-themed search intent - Free, ad-supported model removes financial barriers for casual users **Growth Levers:** - Implement seasonal content-refresh cycles to re-engage users - Add 'save to device' workflow to increase session depth ## Recent Changes (v2 → v3) {#recent-changes} The app's outlook has shifted from stable to declining, with the PM action plan moving from maintenance to a formal sunset audit. This change is driven by the realization that 1,500+ days of inactivity have rendered the app a legacy asset with no competitive path forward. **Overall trend**: Declining **Compared at**: 2026-08-17 ### High-impact changes - **[Shifted] PM Action Plan Pivot** (positioning) - **[Declined] Outlook Trend Downgrade** (positioning) ### Medium-impact changes - **[Added] Expanded SWOT Analysis** (swot) - **[Added] Performance Metrics Inclusion** (positioning) ## What's New - **Latest (v2.1, 4 years ago):** Addressed a software bug. ## App Momentum (Zombie) {#momentum} - Zero updates for 1,500+ days - Maintenance-only status > **Cadence:** 1 total versions · 0 majors in last 6 months · 1579 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Rose Gold Wallpapers is a photo & video app that is completely free. It holds a 4.33/5 rating from 666 reviews. > **Bottom Line:** Rose Gold Wallpapers is a legacy asset in maintenance mode that relies on organic search for its niche aesthetic focus. A financial audit of ad revenue is required to determine if the app still pays its keep or should be sunset. **Best for:** Users seeking aesthetic device customization with a specific focus on rose gold color themes. ### PM Action Plan (Next Best Moves) - [ ] [SUNSET] Audit ad-revenue performance because the app has been in maintenance mode for 1,500 days → determine if sunset is required ### Outlook: Declining The wallpaper category is consolidating around platforms that offer high-frequency content updates and social sharing features. Rose Gold Wallpapers remains exposed due to its static library and four-year development silence, signaling a likely decline in organic discovery as newer, more dynamic apps dominate search results. - 🔴 The 1,500-day update gap indicates a lack of active development, which increases the risk of OS-level compatibility failures over time. - 🔴 The absence of new content since 2022 prevents the app from competing with dynamic wallpaper platforms that offer daily aesthetic refreshes. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.33/5 | | Total Reviews | 666 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 2 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Rose Gold Wallpapers** (this app) | 4.33/5 | N/A | CRISPAPP, LTD | | [Cantina: AI Video & Characters](https://marlvel.ai/apps/is-signal-ios) | 4.8/5 | N/A | Cantina, Inc | | [CapCut: Photo & Video Editor](https://marlvel.ai/apps/capcut-photo-video-editor) | 4.1/5 | Mixed | Bytedance Pte. Ltd | | [Lightroom: AI Photo Editor](https://marlvel.ai/apps/lightroom-ai-photo-editor) | 4.8/5 | Excited | Adobe Inc. | | [Picsart AI Photo Editor, Video](https://marlvel.ai/apps/picsart-ai-photo-editor-video) | 4.3/5 | n/a | PicsArt, Inc. | | [Sora by OpenAI](https://marlvel.ai/apps/sora-by-openai) | 4.7/5 | Excited | OpenAI OpCo, LLC | ## Company Profile - **Developer:** CRISPAPP, LTD - **Website:** [https://www.crispapp.co.uk](https://www.crispapp.co.uk) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/rose-gold-wallpapers/id1455751156?uo=4) - **Dev Site:** [Official Website](https://www.crispapp.co.uk) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Cantina: AI Video & Characters*](https://marlvel.ai/apps/is-signal-ios) (Cantina, Inc) · 4.8/5 Rating - [*CapCut: Photo & Video Editor*](https://marlvel.ai/apps/capcut-photo-video-editor) (Bytedance Pte. Ltd) · 4.1/5 Rating - [*Lightroom: AI Photo Editor*](https://marlvel.ai/apps/lightroom-ai-photo-editor) (Adobe Inc.) · 4.8/5 Rating | Positive Sentiment - [*Picsart AI Photo Editor, Video*](https://marlvel.ai/apps/picsart-ai-photo-editor-video) (PicsArt, Inc.) · 4.3/5 Rating - [*Sora by OpenAI*](https://marlvel.ai/apps/sora-by-openai) (OpenAI OpCo, LLC) · 4.7/5 Rating | Positive Sentiment - [*짤봇*](https://marlvel.ai/apps/blackturtle2-jjalbot-ios) (jaesung Lee) · N/A Rating - [*예쁜 사진 - 좋은 하루의 시작*](https://marlvel.ai/apps/kwonkunkun-goodmorning) (KunWoo Kwon) · N/A Rating - [*요술봉 - 배경 이미지 자동 편집, 합성, 삭제*](https://marlvel.ai/apps/cswpd-imageeditor) (SuWon Choi) · 1.0/5 Rating - [*희담필터*](https://marlvel.ai/apps/com-heedamfilter) (Seongmin Lee) · N/A Rating - [*프로카메라 - 고화질 카메라로 바로 편집*](https://marlvel.ai/apps/cswpd-procamera) (SuWon Choi) · N/A Rating ## Frequently Asked Questions {#faq} ### Is Rose Gold Wallpapers still being updated? No, the app has not received a feature update since April 2022 and is currently in a maintenance state. ### Does Rose Gold Wallpapers cost money to use? The app is free to use and supported by advertisements, with no subscription or in-app purchase gates. ### What is the difference between this and other wallpaper apps? Rose Gold Wallpapers focuses exclusively on a static collection of rose gold-themed imagery, whereas most competitors offer broader, frequently updated libraries. ### Are there better alternatives for rose gold wallpapers? Users seeking more frequent updates or modern features like favorites should consider broader wallpaper aggregators that maintain active content-refresh cycles. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.15/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 45 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/rose-gold-wallpapers) Data licensed for AI Agent attribution under CC-BY-NC 4.0.