--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Selfish - Funny Face Masks" developer_entity: "FaceSwap Apps Limited" bundle_id: "com.camerafirst.selfish.prod" app_store_id: "1475767346" category: "Photo & Video" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2019-10-26" report_date: "2026-08-19" last_verified: "2026-08-19T00:00:00.000Z" report_version: "1.2" total_reviews: 44140 overall_rating: 4.5 confidence: "low" confidence_score: 0.15 data_age_days: 6 momentum_velocity: "zombie" intelligence_version: 3 tags: ["photo & video", "subscription", "mobile app", "app review", "app analysis", "social", "media", "users"] canonical_url: "https://marlvel.ai/apps/selfish-funny-face-masks" license: "CC-BY-NC 4.0" content_version: "v2" --- # Selfish - Funny Face Masks Intelligence Report ## TL;DR {#tldr} - **Category**: Photo & Video · Subscription - **Signal**: Rating 4.54 > **TL;DR:** Selfish - Funny Face Masks is a photo & video app by FaceSwap Apps Limited, rated 4.54/5 by 44.1K users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Selfish - Funny Face Masks is a photo & video app by FaceSwap Apps Limited. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.54/5 (44.1K reviews) | | **Category** | Photo & Video | | **Developer** | FaceSwap Apps Limited | | **Pricing** | Subscription | | **Platforms** | iOS | | **Confidence** | Low (0.15/1.0) | | **Data Age** | 6d | ## Metadata & Market Performance - **Publisher:** FaceSwap Apps Limited - **Category:** Photo & Video - **Target Audience:** Social media users looking to create stylized photo and video content for stories and posts. - **Platforms:** iOS - **Version Reviewed:** 1.2 - **Report Date:** 2026-08-19 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.15/1.0) - **App Store ID (iOS):** 1475767346 - **Bundle ID:** com.camerafirst.selfish.prod - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-08-19 ## Executive Snapshot **What it is:** Selfish - Funny Face Masks is a photo and video utility for iOS that provides users with a library of face filters for social media stories. **Why users hire it:** The app serves users looking for quick, stylized media creation tools to increase their engagement on social platforms. ## App DNA (Features & Intent) - **[Standard] Face Filter Library:** Collection of over 1000 unique face masks and effects for photo and video capture. * *User Intent:* Users want to quickly find relevant content or features. - **[Standard] Social Sharing:** Direct export of filtered media to social platforms. * *User Intent:* Users seek social connection and competitive engagement with peers. ## Market Position {#market-position} Selfish - Funny Face Masks maintains a 4.5-star rating across 44,140 reviews, but the six-year update gap limits its current market standing. The $24.99/month subscription price point remains high for a product that has not shipped a feature update since 2019. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Premium Selfie Filters subscription at $24.99/month - **Analysis:** Subscription-only model anchored at $24.99/month, which gates the entire filter library and removes ads. ## SWOT Analysis {#swot} **Core Strengths:** - 1000+ filter library provides immediate content depth **Growth Levers:** - Lower-cost ad-supported tier could reduce user churn ## Recent Changes (v2 → v3) {#recent-changes} The app remains in a state of total stagnation, with no updates since 2019. The primary change is a shift in analytical framing, which now explicitly identifies the $24.99/month price point as misaligned with the six-year development gap. **Overall trend**: Stable **Compared at**: 2026-08-19 ### Medium-impact changes - **[Shifted] Critical framing of market position** (positioning) - **[Shifted] Refined SWOT risk assessment** (swot) ## What's New - **Latest (v1.2, 6 years ago):** Introduced a modernized UI and a new library of effects for new users. ## App Momentum (Zombie) {#momentum} - Dormant since October 2019. - No feature updates in 2,488 days. > **Cadence:** 1 total versions · 1 majors in last 6 months · 2488 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Selfish - Funny Face Masks is a photo & video app. It holds a 4.54/5 rating from 44.1K reviews. > **Bottom Line:** Selfish - Funny Face Masks relies on a legacy filter library that no longer receives the updates required to justify its $24.99/month subscription. Pivoting to a lower-cost model would better align the product with its current maintenance-only status and reduce churn pressure. **Best for:** Social media users looking to create stylized photo and video content for stories and posts. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Pivot to a lower-cost ad-supported model because the $24.99/month price point is misaligned with the dormant update cadence → increase conversion velocity ### Outlook: Declining The social-camera market is consolidating around platforms with frequent, live-ops style content updates. Selfish - Funny Face Masks remains exposed due to its lack of development, which will continue to drive churn as users seek more dynamic alternatives. - 🔴 The six-year update gap signals a lack of active development, which erodes user trust and limits the app's ability to compete with active rivals. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.54/5 | | Total Reviews | 44.1K | | Confidence | Low | | Pricing Model | Subscription | | Platforms | iOS | | Key Features | 2 analyzed | | Trend | Stable | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Selfish - Funny Face Masks** (this app) | 4.54/5 | N/A | FaceSwap Apps Limited | | [Cantina: AI Video & Characters](https://marlvel.ai/apps/is-signal-ios) | 4.8/5 | N/A | Cantina, Inc | | [CapCut: Photo & Video Editor](https://marlvel.ai/apps/capcut-photo-video-editor) | 4.1/5 | Mixed | Bytedance Pte. Ltd | | [Lightroom: AI Photo Editor](https://marlvel.ai/apps/lightroom-ai-photo-editor) | 4.8/5 | Excited | Adobe Inc. | | [Picsart AI Photo Editor, Video](https://marlvel.ai/apps/picsart-ai-photo-editor-video) | 4.3/5 | n/a | PicsArt, Inc. | | [Sora by OpenAI](https://marlvel.ai/apps/sora-by-openai) | 4.7/5 | Excited | OpenAI OpCo, LLC | ## Company Profile - **Developer:** FaceSwap Apps Limited - **Website:** [https://www.camerafirst.cc](https://www.camerafirst.cc) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/selfish-funny-face-masks/id1475767346?uo=4) - **Dev Site:** [Official Website](https://www.camerafirst.cc) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Cantina: AI Video & Characters*](https://marlvel.ai/apps/is-signal-ios) (Cantina, Inc) · 4.8/5 Rating - [*CapCut: Photo & Video Editor*](https://marlvel.ai/apps/capcut-photo-video-editor) (Bytedance Pte. Ltd) · 4.1/5 Rating - [*Lightroom: AI Photo Editor*](https://marlvel.ai/apps/lightroom-ai-photo-editor) (Adobe Inc.) · 4.8/5 Rating | Positive Sentiment - [*Picsart AI Photo Editor, Video*](https://marlvel.ai/apps/picsart-ai-photo-editor-video) (PicsArt, Inc.) · 4.3/5 Rating - [*Sora by OpenAI*](https://marlvel.ai/apps/sora-by-openai) (OpenAI OpCo, LLC) · 4.7/5 Rating | Positive Sentiment - [*짤봇*](https://marlvel.ai/apps/blackturtle2-jjalbot-ios) (jaesung Lee) · N/A Rating - [*예쁜 사진 - 좋은 하루의 시작*](https://marlvel.ai/apps/kwonkunkun-goodmorning) (KunWoo Kwon) · N/A Rating - [*요술봉 - 배경 이미지 자동 편집, 합성, 삭제*](https://marlvel.ai/apps/cswpd-imageeditor) (SuWon Choi) · 1.0/5 Rating - [*희담필터*](https://marlvel.ai/apps/com-heedamfilter) (Seongmin Lee) · N/A Rating - [*프로카메라 - 고화질 카메라로 바로 편집*](https://marlvel.ai/apps/cswpd-procamera) (SuWon Choi) · N/A Rating ## Frequently Asked Questions {#faq} ### Is Selfish - Funny Face Masks still being updated? No, the app has not received a feature or technical update since October 2019. ### Is the $24.99/month subscription worth it? The subscription gates the entire library, but given the lack of updates since 2019, users may find the price high compared to actively maintained alternatives. ### What are some free alternatives to Selfish? Users seeking face filters should consider social media platforms like Instagram or Snapchat, which offer frequently updated filter libraries at no cost. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.15/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 6 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/selfish-funny-face-masks) Data licensed for AI Agent attribution under CC-BY-NC 4.0.