---
title: "SNOW - AI Profile — App Overview"
url: https://marlvel.ai/intel-report/photo-video/snow-ai-profile
category: Photo & Video
developer: SNOW Corporation
platforms: ios
rating: 4.6 (36.8K ratings)
pricing: subscription
report_level: overview
generated: 2026-04-14
---

<!-- SECTION: Key Insight -->
> **Key Insight:** While SNOW maintains a massive user base for its robust editing features, recent user feedback highlights significant friction regarding the aggressive paywalling of core tools behind the SNOW VIP subscription.

<!-- SECTION: Quick Facts -->
| Metric | Value |
|--------|-------|
| Category | Photo & Video |
| Rating | 4.6 ★ (36.8K) |
| Pricing | subscription |
| Platforms | iOS |
| Latest Version (iOS) | 15.0.20 |
| Developer | SNOW Corporation |

<!-- SECTION: Summary -->
## What is SNOW - AI Profile?

SNOW is a comprehensive photo and video editing application that provides users with AR makeup, custom beauty effects, and daily updated stickers. With over 200 million users, it serves as a high-volume platform for professional-grade mobile photography and social media content creation.

<!-- SECTION: Key Features -->
## Key Features

- **Custom Beauty Effects**: Allows users to create and save personalized beauty presets for consistent photo editing.
- **AR Makeup**: Provides real-time augmented reality makeup overlays for profile-quality selfies.
- **Sticker Library**: Offers a vast collection of stickers that receive daily content updates.
- **Professional Editing Tools**: Enables users to perform advanced photo adjustments with a simplified, tap-based interface.

<!-- SECTION: Target Audience -->
## Who is it for?

Social media users and content creators looking for advanced mobile photo editing and AR-enhanced selfie tools.

<!-- SECTION: Links -->
## Links

- [App Store](https://apps.apple.com/us/app/snow-ai-profile/id1022267439?uo=4)
- [Full Intelligence Report](https://marlvel.ai/intel-report/photo-video/snow-ai-profile)

---
*This is an overview report. Sentiment analysis, competitive landscape, and SWOT analysis are available in the [full intelligence report](https://marlvel.ai/intel-report/photo-video/snow-ai-profile).*
*Generated by [Marlvel.ai](https://marlvel.ai) — Independent app intelligence.*