--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Tan Filter: Skin Tone Editor" developer_entity: "Andrei Shpakouski" bundle_id: "com.pydoor.skinchanger" app_store_id: "6760788410" category: "Photo & Video" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-09-06" report_date: "2026-09-23" last_verified: "2026-09-23T00:00:00.000Z" report_version: "1.3.2" total_reviews: 0 confidence: "low" confidence_score: 0.05 data_age_days: 18 momentum_velocity: "active" intelligence_version: 2 tags: ["photo & video", "free", "mobile app", "app review", "app analysis", "social", "media", "users"] canonical_url: "https://marlvel.ai/apps/tan-filter-skin-tone-editor" license: "CC-BY-NC 4.0" content_version: "v2" --- # Tan Filter: Skin Tone Editor Intelligence Report ## TL;DR {#tldr} - **Category**: Photo & Video · Free > **TL;DR:** Tan Filter: Skin Tone Editor is a photo & video app by Andrei Shpakouski, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Tan Filter: Skin Tone Editor is a photo & video app by Andrei Shpakouski. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Photo & Video | | **Developer** | Andrei Shpakouski | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 18d | ## Metadata & Market Performance - **Publisher:** Andrei Shpakouski - **Category:** Photo & Video - **Target Audience:** Social media users and digital artists seeking to modify skin tones or backgrounds in photos without professional editing software. - **Platforms:** iOS - **Version Reviewed:** 1.3.2 - **Report Date:** 2026-09-23 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 6760788410 - **Bundle ID:** com.pydoor.skinchanger - **Data Window:** Analysis based on signals collected up to 2026-09-23 ## Executive Snapshot **What it is:** Tan Filter: Skin Tone Editor is a photo-editing utility for iOS that uses selective masking to adjust skin tones while preserving texture and detail. **Why users hire it:** Users want to achieve natural-looking tan or skin-tone effects without the flat, artificial look of standard filters that wash out image details. ## App DNA (Features & Intent) - **[Differentiator] Selective Skin Masking:** Applies tanning effects only to skin surfaces while excluding hair, clothing, and background elements via image segmentation. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Differentiator] Text-to-Prompt Background Swap:** Replaces image backgrounds based on user-provided text descriptions. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Skin Tone Customization:** Adjusts warmth, depth, and undertone using a slider interface to match specific skin shades. * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} Tan Filter: Skin Tone Editor occupies a niche within the Photo & Video category by prioritizing selective masking over broad-spectrum filters. The current free-only model provides high accessibility but lacks the monetization depth of category peers that gate advanced color-grading tools behind subscriptions. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access to all editing features - **Analysis:** The app currently operates as a free tool with no visible subscription or IAP gates, leaving significant revenue potential untapped. ## SWOT Analysis {#swot} **Core Strengths:** - Selective skin masking preserves texture and detail - Non-destructive workflow allows for reversible edits **Growth Levers:** - Introduce a subscription tier for advanced color-grading - Expand text-to-prompt background library to increase session duration ## What's New - **Latest (v1.3.2, 2 weeks ago):** Maintenance release addressing general bug fixes and stability improvements. ## App Momentum (Active) {#momentum} Tan Filter: Skin Tone Editor ships updates roughly every 17 days, though the latest releases provide no insight into specific feature changes. > **Cadence:** 2 total versions · 0 majors in last 6 months · 17 days since last update · 6 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Tan Filter: Skin Tone Editor is a photo & video app that is completely free. > **Bottom Line:** Tan Filter: Skin Tone Editor holds a defensible technical position via selective masking, but the absence of a monetization gate leaves the development effort unrewarded; shifting to a freemium model would unlock revenue without sacrificing the core utility that drives user acquisition. **Best for:** Social media users and digital artists seeking to modify skin tones or backgrounds in photos without professional editing software. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship a freemium tier gating advanced color-grading tools because the current free-only model captures no revenue → increase ARPU ### Outlook: Stable The Photo & Video category is consolidating around apps that combine AI-driven editing with robust subscription models. Tan Filter: Skin Tone Editor remains exposed due to its free-only status, which prevents it from scaling its marketing efforts against better-funded competitors. - ⚪ The current release cadence is active, but the lack of feature expansion suggests a focus on maintenance rather than growth. - 🔴 The absence of any monetization strategy limits the ability to reinvest in user acquisition, which compounds the current lack of brand visibility. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Tan Filter: Skin Tone Editor** (this app) | N/A/5 | N/A | Andrei Shpakouski | | [AI Catch: AI Video Generator](https://marlvel.ai/apps/com-prominent-aicatch) | 4.4/5 | n/a | Prominent Fortune PTE. LTD | | [AI Video Editor・Trim, Compress](https://marlvel.ai/apps/ai-video-editor-trim-compress) | N/A/5 | N/A | Ankitbhai Jivani | | [Cantina: AI Video & Characters](https://marlvel.ai/apps/is-signal-ios) | 4.8/5 | N/A | Cantina, Inc | | [CapCut: Photo & Video Editor](https://marlvel.ai/apps/capcut-photo-video-editor) | 4.1/5 | Mixed | Bytedance Pte. Ltd | | [Instagram](https://marlvel.ai/apps/instagram) | 4.3/5 | n/a | Instagram, Inc. | ## Company Profile - **Developer:** Andrei Shpakouski ## Data Sources & Links - **App Store ID:** 6760788410 - **Sources:** App store metadata. ## Related Intel Reports - [*AI Catch: AI Video Generator*](https://marlvel.ai/apps/com-prominent-aicatch) (Prominent Fortune PTE. LTD) · 4.4/5 Rating - [*AI Video Editor・Trim, Compress*](https://marlvel.ai/apps/ai-video-editor-trim-compress) (Ankitbhai Jivani) · N/A Rating - [*Cantina: AI Video & Characters*](https://marlvel.ai/apps/is-signal-ios) (Cantina, Inc) · 4.8/5 Rating - [*CapCut: Photo & Video Editor*](https://marlvel.ai/apps/capcut-photo-video-editor) (Bytedance Pte. Ltd) · 4.1/5 Rating - [*Instagram*](https://marlvel.ai/apps/instagram) (Instagram, Inc.) · 4.3/5 Rating - [*Lightroom: AI Photo Editor*](https://marlvel.ai/apps/lightroom-ai-photo-editor) (Adobe Inc.) · 4.8/5 Rating | Positive Sentiment - [*Picsart AI Photo Editor, Video*](https://marlvel.ai/apps/picsart-ai-photo-editor-video) (PicsArt, Inc.) · 4.3/5 Rating - [*Video Star*](https://marlvel.ai/apps/com-frontierdesign-videostar) (Frontier Design Group) · 3.5/5 Rating - [*짤봇*](https://marlvel.ai/apps/blackturtle2-jjalbot-ios) (jaesung Lee) · N/A Rating - [*예쁜 사진 - 좋은 하루의 시작*](https://marlvel.ai/apps/kwonkunkun-goodmorning) (KunWoo Kwon) · N/A Rating ## Frequently Asked Questions {#faq} ### Is Tan Filter: Skin Tone Editor free to use? Yes, the app currently provides free access to all editing features with no visible subscription or in-app purchase gates. ### How does Tan Filter: Skin Tone Editor differ from standard filters? Unlike filters that apply a flat layer over the entire photo, this app uses selective masking to apply effects only to skin, preserving hair, clothing, and background details. ### Can I reverse my edits if I don't like the result? Yes, the app features a non-destructive workflow that allows you to reverse edits at any time, ensuring the original file remains unchanged. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 18 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/tan-filter-skin-tone-editor) Data licensed for AI Agent attribution under CC-BY-NC 4.0.