--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Likee - Video, Live, Chat" developer_entity: "LIKEME PTE. LTD." bundle_id: "video.like" app_store_id: "1251790681" category: "Photo & Video" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-17" report_date: "2026-08-05" last_verified: "2026-08-05T00:00:00.000Z" report_version: "5.55.1" total_reviews: 11963847 overall_rating: 4.4 sentiment: "Frustrated" sentiment_score: 25 confidence: "high" confidence_score: 0.9 top_praise_theme: "Long-term users appreciate the nostalgic value of the platform as a space for creative expression" top_complaint_theme: "The removal of short-form video posting features forces users into live streaming against their preference" review_sample_size: 1805 total_review_count: 1805 analyzed_review_count: 120 data_age_days: 56 momentum_velocity: "maintenance" intelligence_version: 10 nemesis: "TikTok - Videos, Shop & LIVE" competitor_count: 14 tags: ["photo & video", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "social", "media", "users"] canonical_url: "https://marlvel.ai/apps/video-like" license: "CC-BY-NC 4.0" content_version: "v2" --- # Likee - Video, Live, Chat Intelligence Report ## TL;DR {#tldr} - **Category**: Photo & Video · Freemium - **Signal**: Rating 4.37 · Sentiment Frustrated - **Recent focus**: The removal of short-form video posting features forces users into live streaming against their preference (top complaint) · Long-term users appreciate the nostalgic value of the platform as a space for creative expression (top praise) > **TL;DR:** Likee - Video, Live, Chat is a photo & video app by LIKEME PTE. LTD., rated 4.37/5 by 12M users, with Frustrated user sentiment (25/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Likee - Video, Live, Chat faces Frustrated user sentiment (4.37/5 from 12M reviews), with users reporting the removal of short-form video posting features forces users into live streaming against their preference as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.37/5 (12M reviews) | | **User Mood** | Frustrated | | **Category** | Photo & Video | | **Developer** | LIKEME PTE. LTD. | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.9/1.0) | | **Data Age** | 56d | ## Metadata & Market Performance - **Publisher:** LIKEME PTE. LTD. - **Category:** Photo & Video - **Target Audience:** Social media users interested in live stream interaction and trend-based content discovery. - **Platforms:** iOS & Android - **Version Reviewed:** 5.55.2 - **Report Date:** 2026-08-05 - **Signal Count:** 1805 reviews analyzed - **Confidence:** High (0.9/1.0) - **App Store ID (iOS):** 1251790681 - **Bundle ID:** video.like - **Google Play ID:** video.like - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-08-05 - **Short Description:** Global short video platform: epic effects, trending videos & vibrant community! ## Executive Snapshot **What it is:** Likee is a global short-form video and live-streaming platform for social interaction and content creation on iOS and Android. **Why users hire it:** The platform serves as a virtual stage for live-streamers to monetize their audience through gifting, displacing the previous focus on creative video editing. ## App DNA (Features & Intent) - **[Differentiator] SuperMix:** Automated video editing tool that applies effects like Face Morph and Astral Travel to user photos. - **[Differentiator] Live Streaming with PK:** Real-time broadcast platform featuring competitive 'PK' battles and fan club interactions. * *User Intent:* Users are driven by competitive achievement and recognition. ## Market Position {#market-position} Likee holds a #73 Grossing position in the US Social category, yet its recent shift to a live-only model has caused a significant decline in user sentiment [1, 2]. The gap between its free-user base and its live-streaming monetization strategy suggests a struggle to retain creators who prioritize traditional video content. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free access to video creation and viewing, In-app purchases for virtual gifts and premium features - **Analysis:** Freemium model centered on ad-supported content consumption and virtual currency transactions for live streamer support. ## 🔴 User Sentiment (High Confidence: 120 of 1.8K reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.37/5 - **Platform Split:** iOS 4.5/5 (559.1K ratings) | Android 4.4/5 (11.4M ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.37/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Long-term users appreciate the nostalgic value of the platform as a space for creative expression** - **The platform provides a functional space for live streaming and gifting interactions for active creators** ### Top Complaints (Impact Areas) - **The removal of short-form video posting features forces users into live streaming against their preference** ## SWOT Analysis {#swot} **Core Strengths:** - SuperMix tool reduces creation friction for non-professional users **Growth Levers:** - Localized community challenges in high-rank geographic segments ## Recent Changes (v9 → v10) {#recent-changes} The platform's market position has deteriorated, evidenced by a drop in US Social grossing rank from #15 to #73 and a decline in sentiment score from 35 to 25. This shift reflects the ongoing fallout from the removal of short-form video creation tools. **Overall trend**: Declining **Compared at**: 2026-08-05 ### High-impact changes - **[Declined] Grossing Rank Decline** (positioning) - **[Declined] Sentiment Score Reduction** (sentiment) ### Medium-impact changes - **[Shifted] SWOT Analysis Refinement** (swot) - **[Added] New Complaint Themes** (sentiment) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Likee - Video, Live, Chat vs TikTok - Videos, Shop & LIVE - **[TikTok - Videos, Shop & LIVE](https://marlvel.ai/apps/tiktok-videos-shop-live)** by TikTok Ltd.: Dominates the short-form video market with massive scale and a highly integrated social commerce ecosystem. - **Key differences:** - Integrates a native shopping experience directly into the video feed, driving higher monetization per user. - Maintains a significantly higher release cadence, shipping 22 updates in six months to iterate on feed algorithms. - Users report the app's algorithm creates highly addictive content loops that keep engagement levels consistently elevated. ### Contenders (Strong Challengers) - **[Snapchat](https://marlvel.ai/apps/com-toyopagroup-picaboo)** by Snap, Inc.: Maintains a strong competitive position through high-frequency updates and deep integration of AR-based social features. - Prioritizes ephemeral, intimate communication over the public-facing, broadcast-style content found in this app. - Deploys sophisticated AR lenses that drive daily user retention through interactive, camera-first creative tools. - **[Instagram](https://marlvel.ai/apps/instagram)** by Instagram, Inc.: Leverages a massive existing social graph to bridge the gap between static photo sharing and short-form video. - Combines long-form content, stories, and short-form reels into a single, cohesive social media ecosystem. - Users describe the app as a primary hub for professional networking and brand discovery, unlike this app's entertainment focus. - **[BIGO LIVE-Live Stream, Go Live](https://marlvel.ai/apps/bigo-live-live-streaming-app)** by BIGO TECHNOLOGY PTE. LTD.: Specializes in high-engagement live streaming, directly challenging this app's live broadcast capabilities. - Features a robust virtual gifting economy that incentivizes streamers to maintain longer, more frequent broadcast sessions. - Provides specialized live-interaction tools like multi-guest PK battles that drive higher real-time audience participation. - **[Kwai - Cool Video & Social Fun](https://marlvel.ai/apps/kwai-cool-video-social-fun)** by Joyo Technology Pte Ltd: Directly competes in the short-form video space with a focus on regional content and community-driven challenges. - Utilizes a reward-based system that encourages users to watch and share content to earn platform currency. - Focuses heavily on localized community challenges that foster deeper engagement within specific geographic user segments. - **[Triller: Social Videos & Clips](https://marlvel.ai/apps/triller-social-videos-clips)** by Triller LLC: Triller competes directly for the music-centric short video audience with a focus on professional-grade editing tools. - Prioritizes music-industry partnerships to provide users with a superior library of licensed tracks for videos - Offers advanced AI-assisted auto-editing features that synchronize video cuts to the beat of the music ### Peers (What They Do Better) - **[YouTube](https://marlvel.ai/apps/com-google-ios-youtube)** by Google: Acts as a broad-spectrum video competitor, covering everything from long-form content to short-form 'Shorts'. - Offers a massive library of long-form content that provides a more comprehensive entertainment experience than short-form apps. - Users report the app's search functionality is superior for finding specific educational or niche interest content. - **[Twitch: Live Streaming](https://marlvel.ai/apps/tv-twitch)** by Twitch Interactive, Inc.: Dominates the gaming-centric live streaming niche, offering a distinct community culture compared to general video apps. - Provides deep integration with gaming hardware and software, allowing for seamless streaming of complex gameplay sessions. - Some users allege the platform's moderation tools are insufficient to prevent toxic behavior in high-traffic chat rooms. - **[KICK - Live Streaming](https://marlvel.ai/apps/kick-live-streaming)** by Kick Streaming: Emerging as a significant live streaming alternative by offering more favorable revenue splits for creators. - Attracts top-tier creators by offering a significantly higher percentage of subscription revenue compared to industry standards. - Reviewers describe the platform as having a more relaxed content moderation policy, attracting creators seeking fewer restrictions. - **[Rumble: Livestreams & Videos](https://marlvel.ai/apps/com-rumble-battles)** by Rumble Inc.: Positions itself as a free-speech-oriented video platform, appealing to a specific subset of the creator market. - Focuses on a content-neutral moderation stance that differentiates it from mainstream platforms with stricter guidelines. - Provides a monetization model that relies heavily on direct creator-to-audience support rather than traditional ad-based revenue. - **[InShot - AI Video Editor](https://marlvel.ai/apps/inshot-video-editor)** by SHANTANU PTE. LTD.: A dominant utility-focused editor that serves the same creator audience but lacks the social network layer. - Provides a comprehensive suite of professional-grade editing tools that function entirely offline for creators - Maintains a high-frequency update schedule focusing on AI-driven visual enhancements and productivity workflows - **[Meitu- AI Photo & Video Editor](https://marlvel.ai/apps/com-meitu-mtxx)** by Xiamen Meitu Technology Co., Ltd.: A powerful adjacent competitor focusing on beauty-centric AI enhancement tools for the creator economy. - Specializes in advanced facial recognition and beauty-enhancement algorithms that are industry-leading for portrait content - Offers a massive ecosystem of AI-powered templates that lower the barrier to entry for high-quality content ### New Kids on the Block (What's Innovative) - **[Hypic - Photo Editor & AI Art](https://marlvel.ai/apps/com-xt-retouchoversea)** by Bytedance Pte. Ltd: Rapidly gaining traction by integrating advanced AI-driven editing tools into a user-friendly mobile interface. - Automates complex photo retouching tasks using generative AI, reducing the time required for high-quality content creation. - Ships frequent AI-powered feature updates that allow users to generate artistic styles from simple text prompts. - **[TikTok Studio](https://marlvel.ai/apps/com-ss-iphone-tt-creator)** by TikTok Ltd.: A specialized creator-focused toolset that signals a shift toward professionalizing the short-video production workflow. - Provides deep-dive analytics and performance insights specifically designed to optimize content for viral discovery - Offers a dedicated mobile-first production suite that streamlines the entire creator workflow from capture to publishing ## What's New - **Latest (v5.55.1, 2 months ago):** Maintenance update focused on bug fixes and performance improvements. ## App Momentum (Maintenance) {#momentum} - Ships maintenance updates only. - Last major release over 70 days ago. > **Cadence:** 8 total versions · 0 majors in last 6 months · 70 days since last update · 16 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Likee - Video, Live, Chat is a photo & video app that is free with in-app purchases. With a 4.37/5 rating from 12M reviews, it draws more critical themes in recent reviews than its store average suggests. > **Bottom Line:** Restoring video-sharing utility is necessary to stem the churn of long-term users who feel alienated by the live-only pivot. Prioritizing safety moderation will address the primary driver of negative sentiment and protect the platform from regulatory risk. **Best for:** Social media users interested in live stream interaction and trend-based content discovery. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Restore short-form video posting capabilities because it is the top-requested feature → reduce user churn ### Feature Gaps vs Competitors - Integrated social commerce (available in TikTok but absent here) ### Outlook: Declining The platform's shift toward live-streaming has alienated its core creative community, leading to a decline in user sentiment and retention. Unless the team restores legacy video-sharing capabilities and addresses critical safety moderation failures, the app will continue to lose ground to more comprehensive social video competitors. - 🔴 The removal of core video-sharing features triggers a wave of negative feedback, which remains the primary driver of user dissatisfaction. - 🔴 Users report: Persistent safety concerns regarding predatory behavior toward minors threaten the platform's reputation and risk potential regulatory intervention. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.37/5 | | Total Reviews | 12M | | Sentiment | Frustrated (25/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 2 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Likee - Video, Live, Chat** (this app) | 4.37/5 | Frustrated | LIKEME PTE. LTD. | | [Rumble: Livestreams & Videos](https://marlvel.ai/apps/com-rumble-battles) | 4.7/5 | n/a | Rumble Inc. | | [TikTok Studio](https://marlvel.ai/apps/com-ss-iphone-tt-creator) | 4.8/5 | Thrilled | TikTok Ltd. | | [Hypic - Photo Editor & AI Art](https://marlvel.ai/apps/com-xt-retouchoversea) | 4.7/5 | n/a | Bytedance Pte. Ltd | | [Meitu- AI Photo & Video Editor](https://marlvel.ai/apps/com-meitu-mtxx) | 4.8/5 | n/a | Xiamen Meitu Technology Co., Ltd. | | [Twitch: Live Streaming](https://marlvel.ai/apps/tv-twitch) | 4.7/5 | Mixed | Twitch Interactive, Inc. | ## Company Profile - **Developer:** LIKEME PTE. LTD. - **Website:** [https://likee.com/](https://likee.com/) - **Social:** [Instagram](https://www.instagram.com/likee_official_global) · [Facebook](https://www.facebook.com/likeeappofficial) · [X/Twitter](https://twitter.com/likee_official) · [YouTube](https://www.youtube.com/channel/UCPY9Mq5fnMU1-EbRPAPbsgg) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/likee-video-live-chat/id1251790681?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=video.like&hl=en&gl=us) - **Dev Site:** [Official Website](https://likee.com/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Rumble: Livestreams & Videos*](https://marlvel.ai/apps/com-rumble-battles) (Rumble Inc.) · 4.7/5 Rating - [*TikTok Studio*](https://marlvel.ai/apps/com-ss-iphone-tt-creator) (TikTok Ltd.) · 4.8/5 Rating | Excellent Sentiment - [*Hypic - Photo Editor & AI Art*](https://marlvel.ai/apps/com-xt-retouchoversea) (Bytedance Pte. Ltd) · 4.7/5 Rating - [*Meitu- AI Photo & Video Editor*](https://marlvel.ai/apps/com-meitu-mtxx) (Xiamen Meitu Technology Co., Ltd.) · 4.8/5 Rating - [*Twitch: Live Streaming*](https://marlvel.ai/apps/tv-twitch) (Twitch Interactive, Inc.) · 4.7/5 Rating - [*YouTube*](https://marlvel.ai/apps/com-google-ios-youtube) (Google) · 4.7/5 Rating - [*Snapchat*](https://marlvel.ai/apps/com-toyopagroup-picaboo) (Snap, Inc.) · 4.5/5 Rating - [*TikTok - Videos, Shop & LIVE*](https://marlvel.ai/apps/tiktok-videos-shop-live) (TikTok Ltd.) · 4.7/5 Rating - [*Instagram*](https://marlvel.ai/apps/instagram) (Instagram, Inc.) · 4.7/5 Rating - [*InShot - AI Video Editor*](https://marlvel.ai/apps/inshot-video-editor) (SHANTANU PTE. LTD.) · 4.9/5 Rating | Excellent Sentiment ## Frequently Asked Questions {#faq} ### Can I still post short videos on Likee? Recent updates have prioritized live streaming, and many users report that traditional short-form video posting features are no longer accessible. ### How does Likee compare to TikTok? TikTok offers a more integrated social commerce ecosystem and a larger creator network, whereas Likee has shifted its focus toward live-streaming interactions and virtual gifting. ### Is Likee safe for children? Users have reported concerns regarding the platform's moderation of sexually explicit content and inappropriate behavior, which may pose risks for younger users. ### What are some alternatives to Likee for video editing? Users seeking creative video editing tools often consider InShot or Meitu, which provide professional-grade editing features without the social-network-first focus. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.9/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 1.8K - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 56 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/video-like) Data licensed for AI Agent attribution under CC-BY-NC 4.0.