--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Vidyard: Create & Share Videos" developer_entity: "Vidyard" bundle_id: "org.Buildscale.Vidyard.GoVideoMobile" app_store_id: "1299832054" google_play_id: "com.govideomobile" category: "Photo & Video" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-01-13" report_date: "2026-05-14" last_verified: "2026-05-14T03:50:23.517Z" report_version: "2.3.9" total_reviews: 223 overall_rating: 3.13 sentiment: "Upset" sentiment_score: 25 confidence: "low" confidence_score: 0.8 top_praise_theme: "High video quality output provides professional results for quick business presentations and documentation" top_complaint_theme: "Persistent video upload failures and app crashes during the saving process disrupt core workflows" top_request_theme: "Feature parity with desktop version including analytics access and thumbnail management for mobile users" review_sample_size: 71 total_review_count: 71 analyzed_review_count: 65 data_age_days: 49 momentum_velocity: "maintenance" intelligence_version: 4 nemesis: "Loom: Screen Recorder" competitor_count: 7 tags: ["photo & video", "freemium", "upset sentiment", "mobile app", "app review", "app analysis", "sales,", "marketing,", "revenue"] canonical_url: "https://marlvel.ai/intel-report/photo-video/vidyard-create-share-videos" license: "CC-BY-NC 4.0" content_version: "v2" --- # Vidyard: Create & Share Videos App Audit ## TL;DR {#tldr} - **Category**: Photo & Video · Freemium - **Signal**: Rating 3.13 · Sentiment Upset - **Recent focus**: Persistent video upload failures and app crashes during the saving process disrupt core workflows (top complaint) · High video quality output provides professional results for quick business presentations and documentation (top praise) · Feature parity with desktop version including analytics access and thumbnail management for mobile users (top request) > **TL;DR:** Vidyard: Create & Share Videos is a photo & video app by Vidyard, rated 3.13/5 by 223 users, with Upset user sentiment (25/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Vidyard: Create & Share Videos faces Upset user sentiment (3.13/5 from 223 reviews), with persistent video upload failures and app crashes during the saving process disrupt core workflows as the primary user concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.13/5 (223 reviews) | | **User Mood** | Upset | | **Category** | Photo & Video | | **Developer** | Vidyard | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Low (0.8/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Vidyard - **Category:** Photo & Video - **Target Audience:** Sales, marketing, and revenue teams looking to scale personalized video outreach and track buyer engagement. - **Platforms:** iOS & Android - **Version Audited:** 2.3.9 - **Audit Date:** 2026-05-14 - **Signal Count:** 71 reviews analyzed - **Confidence:** Low (0.8/1.0) - **App Store ID (iOS):** 1299832054 - **Bundle ID:** org.Buildscale.Vidyard.GoVideoMobile - **Google Play ID:** com.govideomobile - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-14 ## Executive Snapshot **What it is:** Vidyard is a video recording and sharing platform for sales and marketing teams, available on iOS and Android. **Why users hire it:** Users hire Vidyard to personalize sales outreach and track viewer engagement, turning asynchronous video into measurable pipeline revenue. ## App DNA (Features & Intent) - **[Differentiator] Video Agent:** Agentic AI automatically sends personalized video messages to buyers based on CRM triggers * *User Intent:* Users value self-expression and personalized experiences. - **[Differentiator] AI Avatars:** Generates personalized AI-driven video content at scale for sales outreach * *User Intent:* Users value self-expression and personalized experiences. - **[Differentiator] CRM Integrations:** Connects video engagement data directly into Salesforce, HubSpot, Gong, and Marketo ## Market Position {#market-position} Vidyard maintains a niche in sales-enablement, but its mobile rating (3.07 average) lags behind the category standard for professional tools. The lack of mobile feature parity relative to its desktop suite limits its utility for high-velocity sales teams. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free account for recording and sharing, Enterprise-focused paid tiers for advanced AI and hosting features - **Analysis:** Freemium model uses a free mobile/browser entry point to drive adoption, with revenue captured through enterprise-grade AI and CRM integration features. ## 🔴 User Sentiment (Low Confidence: 65 of 71 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.13/5 - **Platform Split:** iOS 3.0/5 (52 ratings) | Android 3.2/5 (171 ratings) - **Overall Sentiment:** Upset ### Top Praises - **High video quality output provides professional results for quick business presentations and documentation** ### Top Complaints (Impact Areas) - **Persistent video upload failures and app crashes during the saving process disrupt core workflows** ### Top Requests (What Users Want) - **Feature parity with desktop version including analytics access and thumbnail management for mobile users** ## SWOT Analysis {#swot} **Core Strengths:** - CRM integration creates high switching costs for enterprise sales teams - AI-driven video outreach automates high-value sales workflows **Critical Frictions:** - Persistent upload failures and crashes disrupt core professional workflows - Lack of mobile-side analytics limits utility compared to desktop **Growth Levers:** - Mobile-side analytics access would increase daily active usage - Offline recording mode would capture field-service use cases **Market Threats:** - Loom's superior mobile UX siphons power users - AI-first voice note entrants lower the barrier for asynchronous communication ## Recent Changes (v3 → v4) {#recent-changes} Mobile sentiment has degraded due to critical upload failures, forcing a pivot in product priorities toward mobile-side analytics and stability. **Overall trend**: Declining **Compared at**: 2026-05-14 ### High-impact changes - **[Declined] Sentiment Score Downgrade** (sentiment) — Overall sentiment is now categorized as 'terrible' with a score of 25, reflecting persistent app crashes and upload failures. - **[Added] Upload Failures as Primary Weakness** (swot) — Added 'Persistent upload failures and crashes' to weaknesses, replacing the previous focus on sync errors. ### Medium-impact changes - **[Improved] Rating Increase** (sentiment) — Average rating increased from 2.96 to 3.07. - **[Added] Mobile-side Analytics Gap** (features) — Added 'Mobile-side analytics' to feature gaps, identifying a lack of desktop parity as a primary user request. - **[Added] Analytics Opportunity** (swot) — Added 'Mobile-side analytics access' as a new opportunity to increase daily active usage. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Vidyard: Create & Share Videos vs Loom: Screen Recorder — Head to Head - **[Loom: Screen Recorder](https://marlvel.ai/intel-report/business/loom-screen-recorder)** by Loom, Inc: Loom is the direct market leader in asynchronous video communication, competing head-to-head with Vidyard for the same enterprise and individual professional user base. - **Key differences:** - Advanced AI-driven bug reporting and multi-language transcription capabilities significantly outperform Vidyard's current mobile feature set. - Superior ecosystem integration and high-velocity release cadence create a sticky, habitual workflow for remote teams. - Massive user review volume and brand recognition establish Loom as the default choice for async video. - **Where Vidyard: Create & Share Videos wins:** - ✅ Vidyard maintains a stronger focus on sales-enablement workflows and prospect-facing video tracking. - ✅ Deep integration with CRM platforms provides better utility for sales teams compared to Loom's general-purpose focus. - **Where Loom: Screen Recorder wins:** - ❌ Loom offers a vastly superior mobile UX with seamless screen recording and instant sharing capabilities. - ❌ AI-powered transcription and automated bug reporting provide higher value-add for technical and product teams. - **Verdict:** Vidyard must pivot its mobile strategy to prioritize high-speed recording and AI-assisted productivity to prevent further churn to Loom's superior feature set. ### Peers (What They Do Better) - **[BuildOps: Commercial Trades](https://marlvel.ai/intel-report/business/buildops-commercial-trades)** by BuildOps: BuildOps competes for the same commercial trade professionals who use video to document equipment status and work orders. - Integrated nameplate scanner automates equipment tracking, a critical efficiency gain for field technicians that Vidyard ignores. - Work order management integration provides a more direct ROI for trade businesses than general video communication. - **[ServiceTrade](https://marlvel.ai/intel-report/business/servicetrade)** by ServiceTrade, Inc.: ServiceTrade targets the field service industry, where video documentation is a critical component of the asset service history workflow. - Specialized focus on asset service history and digital inspection forms creates a high-value, vertical-specific workflow. - Field technician-centric mobile design prioritizes offline capabilities and data logging over general video sharing features. - **[SOTI Snap](https://marlvel.ai/intel-report/business/soti-snap)** by SOTI Inc.: SOTI Snap competes for the attention of enterprise mobile users who require custom business application development and media-rich workflows. - Drag-and-drop app builder allows users to create custom business tools without needing traditional coding expertise. - Blockly development environment provides a more flexible framework for enterprise-specific logic than Vidyard's static video player. - **[Appspace](https://marlvel.ai/intel-report/business/appspace)** by Appspace Inc.: Appspace competes in the broader workplace communication and content publishing space, overlapping with Vidyard's internal video collaboration use cases. - Provides comprehensive workplace management tools that extend beyond simple video sharing into physical office coordination. - AI-powered narration features offer a unique content accessibility layer that Vidyard currently lacks on mobile. ### New Kids on the Block (What's Innovative) - **[BrainFlow Voice Notes](https://marlvel.ai/intel-report/productivity/brainflow-voice-notes)** by Tristan Manchester: BrainFlow is a new entrant focusing on privacy-first, AI-organized voice notes, challenging the need for video in quick communication. - Privacy-focused architecture and smart AI organization provide a compelling alternative for users wary of cloud-based video hosting. - **[Wavelogs: AI Voice Notes](https://marlvel.ai/intel-report/productivity/wavelogs-ai-voice-notes)** by Nulle: Wavelogs represents the shift toward AI-first productivity tools that capture information via voice, potentially replacing video-based updates. - On-device transcription and AI-powered summaries offer a faster, lower-friction alternative to recording and sharing video. ## What's New - **Latest (v2.3.8, 1 years ago):** Minor bug fixes. ## App Momentum (Maintenance) {#momentum} - Shipped agentic AI for automated outreach. - Fixed camera orientation issues. > **Cadence:** 2 total versions · 0 majors in last 6 months · 119 days since last update · 347 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Vidyard: Create & Share Videos is a challenged photo & video app that is free with in-app purchases. With a 3.13/5 rating from 223 reviews, it faces significant user friction. > **Bottom Line:** Vidyard provides essential CRM-integrated video tracking, but its mobile instability creates a critical churn risk, so the team must prioritize upload reliability to prevent further migration to Loom. **Best for:** Sales, marketing, and revenue teams looking to scale personalized video outreach and track buyer engagement. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Rebuild upload logic because persistent failures are the top complaint → stabilize retention — *Upload failures are the #1 driver of negative sentiment and churn.* _(trade-off: deprioritize Pause the AI Avatar feature expansion — stability is a prerequisite for retention.)_ - [ ] [PIVOT] [MEDIUM IMPACT] Ship mobile-side analytics dashboard because users request parity with desktop → increase daily active usage — *Analytics access is the top-requested feature for mobile users.* _(trade-off: deprioritize Deprioritize the web-based UI refresh — mobile utility is the current bottleneck.)_ ### Feature Gaps vs Competitors - Real-time screen recording (available in Loom but inconsistent here) - Mobile-side analytics (available in desktop version but missing here) ### Outlook: Declining The asynchronous video market is consolidating around high-velocity mobile experiences, and Vidyard's current build is falling behind. The team must shift focus from AI-feature expansion to core stability to prevent further loss of the sales-enablement segment. - 🔴 Persistent upload failures in the latest release drive user churn toward competitors, which compounds the existing rating drag. - ⚪ Recent updates focused on agentic AI integration, but these features fail to address the fundamental mobile stability issues. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.13/5 | | Total Reviews | 223 | | Sentiment | Upset (25/100) | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Vidyard: Create & Share Videos** (this app) | 3.13/5 | Upset | Vidyard | | [Appspace](https://marlvel.ai/intel-report/business/appspace) | 4.5/5 | Excited | Appspace Inc. | | [SOTI Snap](https://marlvel.ai/intel-report/business/soti-snap) | 5.0/5 | N/A | SOTI Inc. | | [BrainFlow Voice Notes](https://marlvel.ai/intel-report/productivity/brainflow-voice-notes) | N/A/5 | N/A | Tristan Manchester | | [Wavelogs: AI Voice Notes](https://marlvel.ai/intel-report/productivity/wavelogs-ai-voice-notes) | 5.0/5 | N/A | Nulle | | [ServiceTrade](https://marlvel.ai/intel-report/business/servicetrade) | 4.2/5 | Mixed | ServiceTrade, Inc. | ## Company Profile - **Developer:** Vidyard - **Website:** [https://www.vidyard.com/](https://www.vidyard.com/) - **Social:** [Facebook](https://www.facebook.com/teamvidyard) · [YouTube](https://www.youtube.com/user/vidyard) · [LinkedIn](https://www.linkedin.com/company/2086508) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/vidyard-create-share-videos/id1299832054?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.govideomobile&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.vidyard.com/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Appspace*](https://marlvel.ai/intel-report/business/appspace) (Appspace Inc.) — 4.5/5 Rating | Positive Sentiment - [*SOTI Snap*](https://marlvel.ai/intel-report/business/soti-snap) (SOTI Inc.) — 5.0/5 Rating | N/A Sentiment - [*BrainFlow Voice Notes*](https://marlvel.ai/intel-report/productivity/brainflow-voice-notes) (Tristan Manchester) — N/A Rating | N/A Sentiment - [*Wavelogs: AI Voice Notes*](https://marlvel.ai/intel-report/productivity/wavelogs-ai-voice-notes) (Nulle) — 5.0/5 Rating | N/A Sentiment - [*ServiceTrade*](https://marlvel.ai/intel-report/business/servicetrade) (ServiceTrade, Inc.) — 4.2/5 Rating | Mixed Sentiment - [*Loom: Screen Recorder*](https://marlvel.ai/intel-report/business/loom-screen-recorder) (Loom, Inc) — 4.8/5 Rating | N/A Sentiment - [*BuildOps: Commercial Trades*](https://marlvel.ai/intel-report/business/buildops-commercial-trades) (BuildOps) — 3.1/5 Rating | Mixed Sentiment - [*Lightroom: AI Photo Editor*](https://marlvel.ai/intel-report/photo-video/lightroom-ai-photo-editor) (Adobe Inc.) — 4.8/5 Rating | Positive Sentiment - [*Sora by OpenAI*](https://marlvel.ai/intel-report/photo-video/sora-by-openai) (OpenAI OpCo, LLC) — 4.7/5 Rating | Positive Sentiment - [*Picsart AI Photo Editor, Video*](https://marlvel.ai/intel-report/photo-video/picsart-ai-photo-editor-video) (PicsArt, Inc.) — 4.3/5 Rating | Negative Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 71 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/photo-video/vidyard-create-share-videos) Data licensed for AI Agent attribution under CC-BY-NC 4.0.