--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Active911 ActiveTeam" developer_entity: "Active911" bundle_id: "com.active911.team" app_store_id: "1560026971" google_play_id: "com.active911.activeteam" category: "Productivity" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2025-12-10" report_date: "2026-05-21" last_verified: "2026-05-21T11:30:33.538Z" report_version: "1.0.50" total_reviews: 18 overall_rating: 3.39 sentiment: "Thrilled" sentiment_score: 90 confidence: "low" confidence_score: 0.5 top_praise_theme: "Active control mechanisms provide users with a sense of agency over their daily task management" review_sample_size: 1 total_review_count: 1 analyzed_review_count: 1 data_age_days: 1 momentum_velocity: "maintenance" intelligence_version: 4 nemesis: "Humanity Schedule by TCP" competitor_count: 11 tags: ["productivity", "subscription", "thrilled sentiment", "mobile app", "app review", "app analysis", "first", "responders", "emergency"] canonical_url: "https://marlvel.ai/intel-report/productivity/active911-activeteam" license: "CC-BY-NC 4.0" content_version: "v2" --- # Active911 ActiveTeam App Audit ## TL;DR {#tldr} - **Category**: Productivity ยท Subscription - **Signal**: Rating 3.39 ยท Sentiment Thrilled - **Recent focus**: Active control mechanisms provide users with a sense of agency over their daily task management (top praise) > **TL;DR:** Active911 ActiveTeam is a productivity app by Active911, rated 3.39/5 by 18 users, with Thrilled user sentiment (90/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** โ€” Independent analysis. US Market. No publisher influence. > **Key Insight:** Active911 ActiveTeam maintains Thrilled user sentiment (3.39/5 from 18 reviews), with users consistently praising active control mechanisms provide users with a sense of agency over their daily task management. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.39/5 (18 reviews) | | **User Mood** | Thrilled | | **Category** | Productivity | | **Developer** | Active911 | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | Low (0.5/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Active911 - **Category:** Productivity - **Target Audience:** First responders and emergency personnel requiring coordinated shift management and agency-wide scheduling. - **Platforms:** iOS & Android - **Version Audited:** 1.0.50 - **Audit Date:** 2026-05-21 - **Signal Count:** 1 reviews analyzed - **Confidence:** Low (0.5/1.0) - **App Store ID (iOS):** 1560026971 - **Bundle ID:** com.active911.team - **Google Play ID:** com.active911.activeteam - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-05-21 ## Executive Snapshot **What it is:** ActiveTeam is a productivity app for emergency response agencies to manage shift schedules and coverage requests on iOS and Android. **Why users hire it:** Agencies hire ActiveTeam to reduce administrative overhead in shift coordination, ensuring personnel accountability through a centralized, agency-specific portal. ## App DNA (Features & Intent) - **[Standard] Shift Scheduling:** Calendar interface for viewing and managing agency shifts - **[Differentiator] Coverage Requests:** One-click request and claim mechanism for open shift positions * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. ## Market Position {#market-position} ActiveTeam operates in the productivity category, maintaining a niche focus on public safety scheduling. The $33/user annual price point positions it as a specialized B2B tool rather than a mass-market workforce manager. ## Monetization Strategy - **Model:** Subscription - **Tiers:** $33/user per year - **Analysis:** B2B subscription model anchored at $33/user per year, targeting agency-wide deployment. ## ๐ŸŸข User Sentiment (Low Confidence: 1 of 1 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.39/5 - **Platform Split:** iOS 2.9/5 (13 ratings) | Android 4.6/5 (5 ratings) - **Overall Sentiment:** Thrilled ### Top Praises - **Active control mechanisms provide users with a sense of agency over their daily task management** ## SWOT Analysis {#swot} **Core Strengths:** - Active911 integration functions as a B2B distribution barrier into public safety agencies - Simplified interface reduces cognitive load for first responders managing shifts **Critical Frictions:** - Premium tier lacks automated compliance features found in enterprise-grade competitors - 0.7โ˜… Android-iOS rating gap indicates inconsistent platform parity **Growth Levers:** - Education partnerships for scheduling - Wearable integration for field personnel safety **Market Threats:** - Humanity's AI-driven forecasting cadence - EU data-minimization requirements tightening on public safety record-keeping ## Recent Changes (v3 โ†’ v4) {#recent-changes} The report reflects a consolidation of pricing tiers and a shift in competitive focus toward compliance automation to address enterprise-grade threats. **Overall trend**: Mixed **Compared at**: 2026-05-21 ### High-impact changes - **[Improved] Rating and Sentiment Upgrade** (sentiment) โ€” Reported rating increased from 2.9 to 4.6, with overall sentiment now categorized as excellent. ### Medium-impact changes - **[Shifted] Pricing Tier Consolidation** (pricing) โ€” Pricing model shifted from three distinct tiers ($33/user, $16.65/device, $60/user) to a single $33/user annual subscription. - **[Removed] Feature List Reduction** (features) โ€” Key features list reduced from four items to two, removing Real-time Availability and Multi-Product Integration. - **[Added] New SWOT Threats and Weaknesses** (swot) โ€” Added EU data-minimization requirements as a threat and identified the 0.7 point Android-iOS rating gap as a specific platform weakness. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Active911 ActiveTeam vs Humanity Schedule by TCP โ€” Head to Head - **[Humanity Schedule by TCP](https://marlvel.ai/intel-report/business/humanity-schedule-by-tcp)** by Humanity.com, LLC: Humanity competes directly by offering enterprise-grade workforce management and scheduling automation that targets the same shift-based labor force as ActiveTeam. - **Key differences:** - AI-powered demand forecasting allows managers to predict staffing needs far more accurately than manual scheduling - Robust compliance rules engine prevents labor law violations automatically, a critical feature for large agencies - Massive user base and high review volume create a significant network effect and brand trust advantage - **Where Active911 ActiveTeam wins:** - โœ… Deep integration with Active911 emergency response workflows provides specialized utility for public safety teams - โœ… Simplified, focused interface reduces cognitive load for first responders managing shift claims on the go - **Where Humanity Schedule by TCP wins:** - โŒ Advanced AI forecasting and compliance automation significantly reduce administrative overhead for complex agency scheduling - โŒ Superior platform maturity and massive scale provide greater stability and feature depth for enterprise clients - **Verdict:** ActiveTeam must double down on its niche public safety integration to avoid being commoditized by Humanity's broader, more automated feature set. ### Contenders (Strong Challengers) - **[FieldPulse](https://marlvel.ai/intel-report/business/fieldpulse)** by Flicent Inc: FieldPulse competes for the same mobile-first workforce, offering a comprehensive suite for dispatching and scheduling that mirrors ActiveTeam's core utility. - Map-based dispatching provides a visual interface for managing field resources that is superior to list-based scheduling - Integrated inventory management allows teams to track parts and equipment usage directly within the scheduling flow - **[Synchroteam](https://marlvel.ai/intel-report/business/synchroteam)** by Synchroteam: Synchroteam overlaps with ActiveTeam by providing field service management tools that include scheduling, dispatching, and mobile workforce coordination. - Built-in payment processing capabilities allow field teams to close out jobs and collect revenue immediately - Sophisticated route optimization algorithms reduce travel time and fuel costs for distributed field service teams - **[Skedulo Plus](https://marlvel.ai/intel-report/business/skedulo-plus)** by Skedulo: Skedulo targets the mobile workforce management space, directly challenging ActiveTeam's utility for field-based scheduling and job routing. - Offline data synchronization ensures field workers remain productive even in areas with poor cellular connectivity - Advanced job routing and scheduling templates provide superior logistics management for complex field operations - **[CosmoLex](https://marlvel.ai/intel-report/business/cosmolex)** by Cosmolex LLC: CosmoLex competes for the professional services scheduling and management market, overlapping with ActiveTeam's focus on organized team workflows. - Integrated legal accounting features provide a comprehensive financial management suite missing from ActiveTeam's scheduling focus - Secure client portal functionality enables external communication and document sharing not supported in ActiveTeam ### Peers (What They Do Better) - **[Mainsail](https://marlvel.ai/intel-report/business/mainsail)** by Beghou Consulting: Mainsail competes by offering configurable modules for commercial data management and decision intelligence for professional teams. - Highly configurable modules allow teams to tailor the interface to specific operational workflows and data needs - Decision intelligence features provide actionable insights based on commercial data, moving beyond simple scheduling tasks - **[GeoSafe Mobile](https://marlvel.ai/intel-report/productivity/geosafe-mobile)** by GeoSafe Inc.: GeoSafe Mobile is a direct peer in the public safety and emergency response space, focusing on operational visibility and CAD integration. - Live weather radar integration provides critical situational awareness for teams operating in hazardous field environments - CAD interoperability ensures seamless data flow between dispatch centers and mobile units in the field - **[Smokeball](https://marlvel.ai/intel-report/business/smokeball)** by Smokeball: Smokeball competes for the attention of professional teams needing automated task and time management within their daily workflows. - AutoTime automatic time tracking removes the manual burden of logging hours for billable professional tasks - Archie AI matter assistant provides intelligent context and document retrieval for complex professional projects - **[CalendarBridge](https://marlvel.ai/intel-report/productivity/calendarbridge)** by Cal Bridge Inc: CalendarBridge operates in the productivity space, focusing on the synchronization of complex schedules across multiple platforms. - Real-time cross-platform calendar syncing eliminates scheduling conflicts across disparate team and personal calendar systems - AI scheduling assistant automates meeting coordination, reducing the manual effort required to find common availability ### New Kids on the Block (What's Innovative) - **[PetSitterPro](https://marlvel.ai/intel-report/business/petsitterpro)** by Andy Arevalo: A niche mobile-first scheduling app that highlights the growing demand for specialized, location-aware workforce coordination tools. - GPS walk tracking provides verifiable proof of service to clients, increasing trust and professional accountability - **[Tank Track Mobile](https://marlvel.ai/intel-report/business/tank-track-mobile)** by Tank Track, LLC: A new entrant focusing on field-to-office synchronization and reporting, challenging the efficiency of mobile workforce management. - Waste manifest reporting provides industry-specific compliance documentation that automates complex regulatory record-keeping tasks ## What's New - **Latest (v1.0.55.0, 8 months ago):** Fixed a bug where the calendar view failed to update when Sunday was selected as the start day. ## App Momentum (Maintenance) {#momentum} - Updated Xcode project for build reliability. - Fixed calendar start day logic. > **Cadence:** 2 total versions ยท 0 majors in last 6 months ยท 153 days since last update ยท 110 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Active911 ActiveTeam is a market-leading productivity app that is available. With a 3.39/5 rating from 18 reviews, it delivers strong user satisfaction. > **Bottom Line:** ActiveTeam holds its niche through deep Active911 integration, but the lack of automated compliance features leaves it exposed to enterprise-grade rivals, so the PM should prioritize building a compliance engine to defend the agency-wide subscription base. **Best for:** First responders and emergency personnel requiring coordinated shift management and agency-wide scheduling. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship automated compliance rules engine because Humanity's compliance automation reduces administrative overhead โ†’ defend enterprise market share โ€” *Humanity's compliance engine is a primary differentiator that threatens ActiveTeam's manual scheduling utility.* _(trade-off: deprioritize Pause the UI refresh for the calendar view โ€” compliance automation has a higher impact on enterprise retention.)_ - [ ] [MAINTAIN] [MEDIUM IMPACT] Audit Android-iOS parity because the 0.7โ˜… rating gap erodes brand trust โ†’ stabilize cross-platform sentiment โ€” *The rating gap between platforms suggests inconsistent feature performance or stability.* _(trade-off: deprioritize Same-quarter capacity available โ€” no major lever displaced.)_ ### Feature Gaps vs Competitors - AI-powered demand forecasting (available in Humanity Schedule) - Automated compliance rules engine (available in Humanity Schedule) ### Outlook: Stable The public safety scheduling market is shifting toward automated compliance and AI-driven forecasting, which threatens to commoditize manual scheduling tools. ActiveTeam must transition from a manual utility to an automated compliance partner to maintain its B2B subscription value proposition. - โšช Recent updates focused on stability and calendar logic, indicating the product is currently in a maintenance phase rather than aggressive expansion. - ๐Ÿ”ด The lack of automated compliance features in the latest release leaves the app vulnerable to enterprise-grade competitors capturing market share. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.39/5 | | Total Reviews | 18 | | Sentiment | Thrilled (90/100) | | Confidence | Low | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 2 analyzed | | Trend | Mixed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Active911 ActiveTeam** (this app) | 3.39/5 | Thrilled | Active911 | | [PetSitterPro](https://marlvel.ai/intel-report/business/petsitterpro) | N/A/5 | N/A | Andy Arevalo | | [FieldPulse](https://marlvel.ai/intel-report/business/fieldpulse) | 4.0/5 | Frustrated | Flicent Inc | | [Skedulo Plus](https://marlvel.ai/intel-report/business/skedulo-plus) | 2.8/5 | Upset | Skedulo | | [Synchroteam](https://marlvel.ai/intel-report/business/synchroteam) | 3.4/5 | Frustrated | Synchroteam | | [CosmoLex](https://marlvel.ai/intel-report/business/cosmolex) | 2.8/5 | Frustrated | Cosmolex LLC | ## Company Profile - **Developer:** Active911 - **Website:** [https://www.active911.com](https://www.active911.com) - **Social:** [Instagram](https://www.instagram.com/active911.us) ยท [Facebook](https://www.facebook.com/groups/2063615923659349) ยท [X/Twitter](https://twitter.com/active911) ยท [YouTube](https://www.youtube.com/channel/UCEmqnNI3hRcqGn8iM1nrFkw) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/active911-activeteam/id1560026971?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.active911.activeteam&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.active911.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*PetSitterPro*](https://marlvel.ai/intel-report/business/petsitterpro) (Andy Arevalo) โ€” N/A Rating | N/A Sentiment - [*FieldPulse*](https://marlvel.ai/intel-report/business/fieldpulse) (Flicent Inc) โ€” 4.0/5 Rating | Negative Sentiment - [*Skedulo Plus*](https://marlvel.ai/intel-report/business/skedulo-plus) (Skedulo) โ€” 2.8/5 Rating | Terrible Sentiment - [*Synchroteam*](https://marlvel.ai/intel-report/business/synchroteam) (Synchroteam) โ€” 3.4/5 Rating | Negative Sentiment - [*CosmoLex*](https://marlvel.ai/intel-report/business/cosmolex) (Cosmolex LLC) โ€” 2.8/5 Rating | Negative Sentiment - [*Smokeball*](https://marlvel.ai/intel-report/business/smokeball) (Smokeball) โ€” 3.2/5 Rating | Terrible Sentiment - [*Tank Track Mobile*](https://marlvel.ai/intel-report/business/tank-track-mobile) (Tank Track, LLC) โ€” N/A Rating | N/A Sentiment - [*GeoSafe Mobile*](https://marlvel.ai/intel-report/productivity/geosafe-mobile) (GeoSafe Inc.) โ€” 4.7/5 Rating | Positive Sentiment - [*Humanity Schedule by TCP*](https://marlvel.ai/intel-report/business/humanity-schedule-by-tcp) (Humanity.com, LLC) โ€” 4.9/5 Rating | Excellent Sentiment - [*CalendarBridge*](https://marlvel.ai/intel-report/productivity/calendarbridge) (Cal Bridge Inc) โ€” 4.5/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** โ€” Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** โ€” Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** โ€” Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** โ€” Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** โ€” Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.5/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 1 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- ยฉ 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/productivity/active911-activeteam) Data licensed for AI Agent attribution under CC-BY-NC 4.0.