--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Active911 ActiveTeam" developer_entity: "Active911" bundle_id: "com.active911.team" app_store_id: "1560026971" google_play_id: "com.active911.activeteam" category: "Productivity" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2025-12-10" report_date: "2026-08-26" last_verified: "2026-08-26T00:00:00.000Z" report_version: "1.0.50" total_reviews: 18 overall_rating: 3.4 sentiment: "Mixed" sentiment_score: 55 confidence: "medium" confidence_score: 0.55 top_praise_theme: "Specialized focus on emergency services" top_complaint_theme: "Login stability and lack of automation" review_sample_size: 18 data_age_days: 65 momentum_velocity: "maintenance" intelligence_version: 39 nemesis: "シフトボード –バイトのシフト管理・給料計算" competitor_count: 11 tags: ["productivity", "subscription", "mixed sentiment", "mobile app", "app review", "app analysis", "first", "responders", "emergency"] canonical_url: "https://marlvel.ai/apps/active911-activeteam" license: "CC-BY-NC 4.0" content_version: "v2" --- # Active911 ActiveTeam Intelligence Report ## TL;DR {#tldr} - **Category**: Productivity · Subscription - **Signal**: Rating 3.39 · Sentiment Mixed - **Recent focus**: Login stability and lack of automation (top complaint) · Specialized focus on emergency services (top praise) > **TL;DR:** Active911 ActiveTeam is a productivity app by Active911, rated 3.39/5 by 18 users, with Mixed user sentiment (55/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Active911 ActiveTeam shows Mixed sentiment (3.39/5 from 18 reviews) - users praise specialized focus on emergency services but report issues with login stability and lack of automation. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.39/5 (18 reviews) | | **User Mood** | Mixed | | **Category** | Productivity | | **Developer** | Active911 | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.55/1.0) | | **Data Age** | 65d | ## Metadata & Market Performance - **Publisher:** Active911 - **Category:** Productivity - **Target Audience:** First responders and emergency personnel requiring coordinated shift management and agency-wide scheduling. - **Platforms:** iOS & Android - **Version Reviewed:** 1.0.50 - **Report Date:** 2026-08-26 - **Signal Count:** 18 reviews analyzed - **Confidence:** Medium (0.55/1.0) - **App Store ID (iOS):** 1560026971 - **Bundle ID:** com.active911.team - **Google Play ID:** com.active911.activeteam - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-08-26 ## Executive Snapshot **What it is:** ActiveTeam is a mobile scheduling app for emergency personnel to view agency shifts and claim open positions on iOS and Android. **Why users hire it:** The platform removes the administrative friction of manual shift-swapping by providing a centralized, agency-specific interface for first responders. ## App DNA (Features & Intent) - **[Standard] Shift Scheduling:** Calendar interface for viewing and managing agency shifts. - **[Differentiator] Coverage Requests:** One-click request and claim mechanism for open shift positions. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. ## Market Position {#market-position} ActiveTeam operates within the Productivity category, maintaining a niche focus on public safety workflows. The $33/user annual price point signals a B2B-first strategy that prioritizes agency-wide adoption over individual consumer volume. ## Monetization Strategy - **Model:** Subscription - **Tiers:** $33/user per year - **Analysis:** B2B subscription model anchored at $33/user per year, targeting agency-wide deployment. ## 🟡 User Sentiment (Medium Confidence: 18 reviews) {#user-sentiment} - **Overall Rating:** 3.39/5 - **Platform Split:** iOS 2.9/5 (13 ratings) | Android 4.6/5 (5 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Specialized focus on emergency services** ### Top Complaints (Impact Areas) - **Login stability and lack of automation** ## SWOT Analysis {#swot} **Core Strengths:** - Direct integration with Active911 emergency response workflows **Growth Levers:** - Localized scheduling features for agency-specific compliance ## Recent Changes (v38 → v39) {#recent-changes} ActiveTeam maintains a stagnant feature set while the competitive landscape shifts toward automated administrative and financial tools. The platform remains in a maintenance-only state with no new functionality shipped in the last eight months. **Overall trend**: Mixed **Compared at**: 2026-08-26 ### High-impact changes - **[Shifted] Outlook Narrative Refinement** (positioning) ### Medium-impact changes - **[Added] Competitive Threat Expansion** (swot) - **[Added] Feature Gap Documentation** (features) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Active911 ActiveTeam vs シフトボード –バイトのシフト管理・給料計算 - **[シフトボード –バイトのシフト管理・給料計算](https://marlvel.ai/apps/jp-co-recruit-shiftboard)** by Recruit Co.,Ltd.: This app competes directly by providing a robust platform for shift management and scheduling, targeting the same workforce-coordination use case as ActiveTeam. - **Key differences:** - Offers integrated salary calculation tools that provide immediate financial visibility for hourly shift workers. - Leverages Air Shift integration to streamline the connection between job seekers and available open shifts. - Maintains a massive user base and high review volume, creating a strong network effect for recruitment. ### Contenders (Strong Challengers) - **[Full Slate](https://marlvel.ai/apps/full-slate)** by Internet Brands, Inc.: Full Slate competes in the broader scheduling and productivity space, focusing on automated messaging and business-to-client coordination. - Provides automated messaging and appointment reminders that reduce administrative overhead for scheduling managers. - Offers native QuickBooks synchronization, simplifying the financial reconciliation process for small business owners. - **[ECI MobileTech](https://marlvel.ai/apps/eci-mobiletech)** by ECi Software Solutions: This app competes by offering real-time dispatching and communication tools for service-oriented organizations. - Integrates inventory management directly into the service call workflow, a critical gap for ActiveTeam's current feature set. - Focuses on real-time dispatching communication, which is highly relevant for agencies managing urgent personnel deployments. - **[Synchroteam](https://marlvel.ai/apps/synchroteam)** by Synchroteam: Synchroteam targets the same mobile workforce demographic, emphasizing enterprise-grade database management and field dispatching. - Features advanced route optimization tools that help field teams minimize travel time between scheduled appointments. - Supports offline enterprise database access, ensuring critical scheduling data remains available in low-connectivity environments. - **[Service Autopilot](https://marlvel.ai/apps/service-autopilot)** by Service Autopilot: It competes for the same professional scheduling and field-management market, focusing on operational efficiency for service-based businesses. - Includes comprehensive invoicing and payment processing features that are absent from ActiveTeam's scheduling-only interface. - Provides robust GPS and time-tracking capabilities designed specifically for field service technicians and mobile teams. ### Peers (What They Do Better) - **[Yandex Calendar](https://marlvel.ai/apps/com-yandex-calendar-app)** by Direct Cursus Computer Systems Trading LLC: Yandex Calendar competes by offering a comprehensive, multi-calendar management solution for professional and personal use. - Supports seamless account switching, allowing users to manage multiple professional and personal calendars in one app. - Offers highly customizable push notifications that provide granular control over event alerts and reminders. - **[Cat Calendar：Schedule Planner](https://marlvel.ai/apps/com-nicolecat-calendar)** by Nicole Cat: It serves as a direct alternative for users seeking a visual and intuitive way to manage daily schedules. - Features a unique character skin system that gamifies the scheduling experience for younger or casual users. - Includes a built-in countdown timer for tracking upcoming deadlines or important shift start times. - **[SyncCal](https://marlvel.ai/apps/de-dgunia-synccal)** by Dominique Andr Gunia: SyncCal competes as a utility for managing and synchronizing calendar data across multiple platforms. - Provides advanced privacy masking options that allow users to hide specific details from shared calendar views. - Utilizes location-based synchronization to trigger updates based on the user's physical proximity to specific sites. - **[Family Calendar and Organizer](https://marlvel.ai/apps/family-calendar-and-organizer)** by ZipoApps: This app overlaps with ActiveTeam's scheduling functionality by providing shared group calendars and coordination tools. - Includes integrated group chat features that facilitate real-time communication alongside shared calendar events. - Designed for personal and family coordination, offering a more casual UX than ActiveTeam's professional interface. ### New Kids on the Block (What's Innovative) - **[SiteOwl](https://marlvel.ai/apps/siteowl)** by Site Owl, LLC: SiteOwl enters the space with a focus on specialized field technician access and infrastructure lifecycle management. - Integrates live design and floorplan views directly into the technician's mobile field access interface. - **[DayBlocks - Visualize Time](https://marlvel.ai/apps/com-davensix-dayblocks)** by ALAN D NAVARRO LOPEZ: This newcomer challenges existing scheduling apps by introducing a visual, block-based approach to time management. - Uses color-coded urgency levels to help users visually prioritize their daily tasks and shift blocks. ## What's New - **Latest (v1.0.55.0, 8 months ago):** Fixed a bug where the calendar view failed to update when Sunday was selected as the start day. ## App Momentum (Maintenance) {#momentum} - Ships bug fixes only. - Last major update eight months ago. > **Cadence:** 2 total versions · 0 majors in last 6 months · 153 days since last update · 110 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Active911 ActiveTeam is a productivity app. It holds a 3.39/5 rating from 18 reviews. > **Bottom Line:** ActiveTeam must address login stability to defend its niche against mass-market scheduling rivals. Stabilizing the core workflow would unlock higher agency retention, which is currently threatened by the lack of automated features. **Best for:** First responders and emergency personnel requiring coordinated shift management and agency-wide scheduling. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Audit login stability because it is the top-cited frustration in reviews → reduce churn ### Feature Gaps vs Competitors - Automated salary projections (available in Shiftboard but missing here) ### Outlook: Mixed The scheduling market is consolidating around platforms that offer automated financial and administrative tools. ActiveTeam's maintenance-only cadence leaves it exposed to rivals that provide a more comprehensive operational suite, and the PM must prioritize stability to maintain its agency-level lock-in. - 🔴 The eight-month gap in feature development signals a maintenance-only posture, which leaves the app vulnerable to rivals with faster release cadences. - ⚪ The specialized focus on emergency services remains a strong retention lever, provided the core login stability is addressed to prevent user churn. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.39/5 | | Total Reviews | 18 | | Sentiment | Mixed (55/100) | | Confidence | Medium | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 2 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Active911 ActiveTeam** (this app) | 3.39/5 | Mixed | Active911 | | [SyncCal](https://marlvel.ai/apps/de-dgunia-synccal) | 3.5/5 | N/A | Dominique Andr Gunia | | [シフトボード –バイトのシフト管理・給料計算](https://marlvel.ai/apps/jp-co-recruit-shiftboard) | 4.4/5 | N/A | Recruit Co.,Ltd. | | [DayBlocks - Visualize Time](https://marlvel.ai/apps/com-davensix-dayblocks) | 5.0/5 | N/A | ALAN D NAVARRO LOPEZ | | [ECI MobileTech](https://marlvel.ai/apps/eci-mobiletech) | 4.0/5 | N/A | ECi Software Solutions | | [Service Autopilot](https://marlvel.ai/apps/service-autopilot) | 2.4/5 | N/A | Service Autopilot | ## Company Profile - **Developer:** Active911 - **Website:** [https://www.active911.com](https://www.active911.com) - **Social:** [Instagram](https://www.instagram.com/active911.us) · [Facebook](https://www.facebook.com/groups/2063615923659349) · [X/Twitter](https://twitter.com/active911) · [YouTube](https://www.youtube.com/channel/UCEmqnNI3hRcqGn8iM1nrFkw) ## Data Sources & Links - **App Store ID:** 1560026971 - **Google Play ID:** com.active911.activeteam - **Dev Site:** [Official Website](https://www.active911.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*SyncCal*](https://marlvel.ai/apps/de-dgunia-synccal) (Dominique Andr Gunia) · 3.5/5 Rating - [*シフトボード –バイトのシフト管理・給料計算*](https://marlvel.ai/apps/jp-co-recruit-shiftboard) (Recruit Co.,Ltd.) · 4.4/5 Rating - [*DayBlocks - Visualize Time*](https://marlvel.ai/apps/com-davensix-dayblocks) (ALAN D NAVARRO LOPEZ) · 5.0/5 Rating - [*ECI MobileTech*](https://marlvel.ai/apps/eci-mobiletech) (ECi Software Solutions) · 4.0/5 Rating - [*Service Autopilot*](https://marlvel.ai/apps/service-autopilot) (Service Autopilot) · 2.4/5 Rating - [*Synchroteam*](https://marlvel.ai/apps/synchroteam) (Synchroteam) · 3.4/5 Rating - [*Full Slate*](https://marlvel.ai/apps/full-slate) (Internet Brands, Inc.) · 1.7/5 Rating - [*Family Calendar and Organizer*](https://marlvel.ai/apps/family-calendar-and-organizer) (ZipoApps) · 4.1/5 Rating | Positive Sentiment - [*SiteOwl*](https://marlvel.ai/apps/siteowl) (Site Owl, LLC) · 5.0/5 Rating - [*Yandex Calendar*](https://marlvel.ai/apps/com-yandex-calendar-app) (Direct Cursus Computer Systems Trading LLC) · 3.4/5 Rating ## Frequently Asked Questions {#faq} ### Is ActiveTeam suitable for non-emergency workers? ActiveTeam is specifically designed for emergency agencies and first responders. Its scheduling workflows are tailored to public safety needs, which may not align with the requirements of retail or general service industries. ### How does ActiveTeam compare to Shiftboard? Shiftboard offers a broader feature set, including automated salary projections and consumer-grade UX, whereas ActiveTeam focuses on agency-level scheduling workflows and integration with the Active911 emergency response ecosystem. ### Are there any known issues with the app? Users report frustration with login stability and a lack of automated scheduling features. The app currently receives updates primarily for bug fixes rather than new feature expansion. ### What are some alternatives to ActiveTeam? Users looking for broader scheduling and field-management tools might consider Shiftboard, Full Slate, or Synchroteam, depending on whether they require financial reconciliation or advanced dispatching capabilities. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.55/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 18 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 65 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/active911-activeteam) Data licensed for AI Agent attribution under CC-BY-NC 4.0.