--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Active911 ActiveTeam" developer_entity: "Active911" bundle_id: "com.active911.team" app_store_id: "1560026971" google_play_id: "com.active911.activeteam" category: "Productivity" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2025-12-10" report_date: "2026-07-20" last_verified: "2026-07-20T00:00:00.000Z" report_version: "1.0.50" total_reviews: 18 overall_rating: 3.4 sentiment: "Mixed" sentiment_score: 55 confidence: "medium" confidence_score: 0.55 top_praise_theme: "Specialized focus on emergency services" top_complaint_theme: "Login stability and lack of automation" review_sample_size: 18 data_age_days: 7 momentum_velocity: "maintenance" intelligence_version: 29 nemesis: "シフトボード –バイトのシフト管理・給料計算" competitor_count: 11 tags: ["productivity", "subscription", "mixed sentiment", "mobile app", "app review", "app analysis", "first", "responders", "emergency"] canonical_url: "https://marlvel.ai/apps/active911-activeteam" license: "CC-BY-NC 4.0" content_version: "v2" --- # Active911 ActiveTeam App Audit ## TL;DR {#tldr} - **Category**: Productivity · Subscription - **Signal**: Rating 3.39 · Sentiment Mixed - **Recent focus**: Login stability and lack of automation (top complaint) · Specialized focus on emergency services (top praise) > **TL;DR:** Active911 ActiveTeam is a productivity app by Active911, rated 3.39/5 by 18 users, with Mixed user sentiment (55/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Active911 ActiveTeam shows Mixed sentiment (3.39/5 from 18 reviews) — users praise specialized focus on emergency services but report issues with login stability and lack of automation. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.39/5 (18 reviews) | | **User Mood** | Mixed | | **Category** | Productivity | | **Developer** | Active911 | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.55/1.0) | | **Data Age** | 7d | ## Metadata & Market Performance - **Publisher:** Active911 - **Category:** Productivity - **Target Audience:** First responders and emergency personnel requiring coordinated shift management and agency-wide scheduling. - **Platforms:** iOS & Android - **Version Audited:** 1.0.50 - **Audit Date:** 2026-07-20 - **Signal Count:** 18 reviews analyzed - **Confidence:** Medium (0.55/1.0) - **App Store ID (iOS):** 1560026971 - **Bundle ID:** com.active911.team - **Google Play ID:** com.active911.activeteam - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-07-20 ## Executive Snapshot **What it is:** ActiveTeam is a productivity app for first responders to manage agency schedules and shift coverage on iOS and Android. **Why users hire it:** Agencies hire ActiveTeam to coordinate emergency personnel availability within a single, specialized ecosystem, reducing the administrative friction of manual shift management. ## App DNA (Features & Intent) - **[Standard] Shift Scheduling:** Calendar interface for viewing and managing agency shifts. - **[Differentiator] Coverage Requests:** One-click request and claim mechanism for open shift positions. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. ## Market Position {#market-position} ActiveTeam maintains a niche presence in the productivity category, anchored by its integration with the Active911 ecosystem. The 0.7-star rating gap between platforms signals inconsistent performance that threatens retention among the majority Android user base. ## Monetization Strategy - **Model:** Subscription - **Tiers:** $33/user per year - **Analysis:** B2B subscription model anchored at $33/user per year, targeting agency-wide deployment. ## 🟡 User Sentiment (Medium Confidence: 18 reviews) {#user-sentiment} - **Overall Rating:** 3.39/5 - **Platform Split:** iOS 2.9/5 (13 ratings) | Android 4.6/5 (5 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Specialized focus on emergency services** ### Top Complaints (Impact Areas) - **Login stability and lack of automation** ## SWOT Analysis {#swot} **Core Strengths:** - Direct integration with Active911 emergency response ecosystem - Specialized agency-level scheduling workflows **Growth Levers:** - Automated shift-filling logic to reduce administrative overhead - Integration of payroll-tracking features ## Recent Changes (v28 → v29) {#recent-changes} The analysis identifies a critical performance gap between Android and iOS, prompting a shift in PM priorities toward platform parity and addressing specific feature gaps in financial tooling. **Overall trend**: Mixed **Compared at**: 2026-07-20 ### High-impact changes - **[Added] Platform Rating Disparity** (swot) - **[Declined] Android Performance Sentiment** (sentiment) ### Medium-impact changes - **[Added] Financial Feature Gaps** (features) - **[Shifted] PM Action Pivot** (positioning) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Active911 ActiveTeam vs シフトボード –バイトのシフト管理・給料計算 - **[シフトボード –バイトのシフト管理・給料計算](https://marlvel.ai/apps/jp-co-recruit-shiftboard)** by Recruit Co.,Ltd.: This app competes directly by providing a robust platform for shift management and scheduling, targeting the same workforce-coordination use case as ActiveTeam. - **Key differences:** - Offers integrated salary calculation tools that provide immediate financial visibility for hourly shift workers. - Leverages Air Shift integration to streamline the connection between job seekers and available open shifts. - Maintains a massive user base and high review volume, creating a strong network effect for recruitment. ### Contenders (Strong Challengers) - **[Service Autopilot](https://marlvel.ai/apps/service-autopilot)** by Service Autopilot: It competes for the same professional scheduling and field-management market, focusing on operational efficiency for service-based businesses. - Includes comprehensive invoicing and payment processing features that are absent from ActiveTeam's scheduling-only interface. - Provides robust GPS and time-tracking capabilities designed specifically for field service technicians and mobile teams. - **[Synchroteam](https://marlvel.ai/apps/synchroteam)** by Synchroteam: Synchroteam targets the same mobile workforce demographic, emphasizing enterprise-grade database management and field dispatching. - Features advanced route optimization tools that help field teams minimize travel time between scheduled appointments. - Supports offline enterprise database access, ensuring critical scheduling data remains available in low-connectivity environments. - **[ECI MobileTech](https://marlvel.ai/apps/eci-mobiletech)** by ECi Software Solutions: This app competes by offering real-time dispatching and communication tools for service-oriented organizations. - Integrates inventory management directly into the service call workflow, a critical gap for ActiveTeam's current feature set. - Focuses on real-time dispatching communication, which is highly relevant for agencies managing urgent personnel deployments. - **[Full Slate](https://marlvel.ai/apps/full-slate)** by Internet Brands, Inc.: Full Slate competes in the broader scheduling and productivity space, focusing on automated messaging and business-to-client coordination. - Provides automated messaging and appointment reminders that reduce administrative overhead for scheduling managers. - Offers native QuickBooks synchronization, simplifying the financial reconciliation process for small business owners. ### Peers (What They Do Better) - **[Family Calendar and Organizer](https://marlvel.ai/apps/family-calendar-and-organizer)** by ZipoApps: This app overlaps with ActiveTeam's scheduling functionality by providing shared group calendars and coordination tools. - Includes integrated group chat features that facilitate real-time communication alongside shared calendar events. - Designed for personal and family coordination, offering a more casual UX than ActiveTeam's professional interface. - **[SyncCal](https://marlvel.ai/apps/de-dgunia-synccal)** by Dominique Andr Gunia: SyncCal competes as a utility for managing and synchronizing calendar data across multiple platforms. - Provides advanced privacy masking options that allow users to hide specific details from shared calendar views. - Utilizes location-based synchronization to trigger updates based on the user's physical proximity to specific sites. - **[Cat Calendar：Schedule Planner](https://marlvel.ai/apps/com-nicolecat-calendar)** by Nicole Cat: It serves as a direct alternative for users seeking a visual and intuitive way to manage daily schedules. - Features a unique character skin system that gamifies the scheduling experience for younger or casual users. - Includes a built-in countdown timer for tracking upcoming deadlines or important shift start times. - **[Yandex Calendar](https://marlvel.ai/apps/com-yandex-calendar-app)** by Direct Cursus Computer Systems Trading LLC: Yandex Calendar competes by offering a comprehensive, multi-calendar management solution for professional and personal use. - Supports seamless account switching, allowing users to manage multiple professional and personal calendars in one app. - Offers highly customizable push notifications that provide granular control over event alerts and reminders. ### New Kids on the Block (What's Innovative) - **[DayBlocks - Visualize Time](https://marlvel.ai/apps/com-davensix-dayblocks)** by ALAN D NAVARRO LOPEZ: This newcomer challenges existing scheduling apps by introducing a visual, block-based approach to time management. - Uses color-coded urgency levels to help users visually prioritize their daily tasks and shift blocks. - **[SiteOwl](https://marlvel.ai/apps/siteowl)** by Site Owl, LLC: SiteOwl enters the space with a focus on specialized field technician access and infrastructure lifecycle management. - Integrates live design and floorplan views directly into the technician's mobile field access interface. ## What's New - **Latest (v1.0.55.0, 8 months ago):** Fixed a bug where the calendar view failed to update when Sunday was selected as the start day. ## App Momentum (Maintenance) {#momentum} - Maintains specialized emergency services focus. - Ships stability-focused updates. > **Cadence:** 2 total versions · 0 majors in last 6 months · 153 days since last update · 110 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Active911 ActiveTeam is an established productivity app. It holds a 3.39/5 rating from 18 reviews. > **Bottom Line:** ActiveTeam retains core emergency agencies through its specialized ecosystem integration, but the lack of automation leaves it vulnerable to feature-rich workforce management rivals, so the PM should prioritize stability and basic automation to defend the agency base. **Best for:** First responders and emergency personnel requiring coordinated shift management and agency-wide scheduling. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Rebuild login authentication flow because login stability is the top-cited complaint → reduce churn ### Feature Gaps vs Competitors - Automated salary projections (available in Shiftboard) ### Outlook: Mixed The workforce management market is consolidating around integrated platforms that combine scheduling with financial visibility. ActiveTeam's maintenance-mode posture leaves it exposed to rivals that offer automated salary projections, so the PM must pivot to automation to prevent agency churn. - 🔴 Login stability complaints erode the daily active habit, which compounds the rating drag already visible on Android. - ⚪ Recent updates focused on stability, no feature expansion, leaving the app exposed to feature-rich rivals. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.39/5 | | Total Reviews | 18 | | Sentiment | Mixed (55/100) | | Confidence | Medium | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 2 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Active911 ActiveTeam** (this app) | 3.39/5 | Mixed | Active911 | | [SyncCal](https://marlvel.ai/apps/de-dgunia-synccal) | 3.5/5 | N/A | Dominique Andr Gunia | | [シフトボード –バイトのシフト管理・給料計算](https://marlvel.ai/apps/jp-co-recruit-shiftboard) | 4.4/5 | N/A | Recruit Co.,Ltd. | | [DayBlocks - Visualize Time](https://marlvel.ai/apps/com-davensix-dayblocks) | 5.0/5 | N/A | ALAN D NAVARRO LOPEZ | | [ECI MobileTech](https://marlvel.ai/apps/eci-mobiletech) | 4.0/5 | N/A | ECi Software Solutions | | [Service Autopilot](https://marlvel.ai/apps/service-autopilot) | 2.4/5 | N/A | Service Autopilot | ## Company Profile - **Developer:** Active911 - **Website:** [https://www.active911.com](https://www.active911.com) - **Social:** [Instagram](https://www.instagram.com/active911.us) · [Facebook](https://www.facebook.com/groups/2063615923659349) · [X/Twitter](https://twitter.com/active911) · [YouTube](https://www.youtube.com/channel/UCEmqnNI3hRcqGn8iM1nrFkw) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/active911-activeteam/id1560026971?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.active911.activeteam&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.active911.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*SyncCal*](https://marlvel.ai/apps/de-dgunia-synccal) (Dominique Andr Gunia) · 3.5/5 Rating - [*シフトボード –バイトのシフト管理・給料計算*](https://marlvel.ai/apps/jp-co-recruit-shiftboard) (Recruit Co.,Ltd.) · 4.4/5 Rating - [*DayBlocks - Visualize Time*](https://marlvel.ai/apps/com-davensix-dayblocks) (ALAN D NAVARRO LOPEZ) · 5.0/5 Rating - [*ECI MobileTech*](https://marlvel.ai/apps/eci-mobiletech) (ECi Software Solutions) · 4.0/5 Rating - [*Service Autopilot*](https://marlvel.ai/apps/service-autopilot) (Service Autopilot) · 2.4/5 Rating - [*Synchroteam*](https://marlvel.ai/apps/synchroteam) (Synchroteam) · 3.4/5 Rating - [*Full Slate*](https://marlvel.ai/apps/full-slate) (Internet Brands, Inc.) · 1.7/5 Rating - [*Family Calendar and Organizer*](https://marlvel.ai/apps/family-calendar-and-organizer) (ZipoApps) · 4.1/5 Rating - [*SiteOwl*](https://marlvel.ai/apps/siteowl) (Site Owl, LLC) · 5.0/5 Rating - [*Yandex Calendar*](https://marlvel.ai/apps/com-yandex-calendar-app) (Direct Cursus Computer Systems Trading LLC) · 3.4/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.55/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 18 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 7 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/active911-activeteam) Data licensed for AI Agent attribution under CC-BY-NC 4.0.