---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "AddIt - Shared Shopping List"
developer_entity: "Moshe Elkayam"
bundle_id: "com.moshegalcop.addIt"
app_store_id: "1180442580"
category: "Productivity"
primary_platform: "ios"
primary_monetization: "Free"
offline_capable: false
market_region: "US"
platforms: "iOS"
app_last_updated: "2024-02-05"
report_date: "2026-10-31"
last_verified: "2026-10-31T00:00:00.000Z"
report_version: "15"
total_reviews: 15
overall_rating: 4.7
sentiment: "Upset"
sentiment_score: 10
confidence: "low"
confidence_score: 0.25
top_complaint_theme: "Persistent application crashes upon launch prevent users from accessing the interface entirely across multiple years"
review_sample_size: 2
total_review_count: 2
analyzed_review_count: 2
data_age_days: 14
momentum_velocity: "zombie"
intelligence_version: 2
tags: ["productivity", "free", "upset sentiment", "mobile app", "app review", "app analysis", "families", "roommates", "coordinate"]
canonical_url: "https://marlvel.ai/apps/addit-shared-shopping-list"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

# AddIt - Shared Shopping List Intelligence Report

## TL;DR {#tldr}

- **Category**: Productivity · Free
- **Signal**: Rating 4.73 · Sentiment Upset
- **Recent focus**: Persistent application crashes upon launch prevent users from accessing the interface entirely across multiple years (top complaint)

> **TL;DR:** AddIt - Shared Shopping List is a productivity app by Moshe Elkayam, rated 4.73/5 by 15 users, with Upset user sentiment (10/100), available on iOS.
>
> **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** AddIt - Shared Shopping List faces Upset user sentiment (4.73/5 from 15 reviews), with users reporting persistent application crashes upon launch prevent users from accessing the interface entirely across multiple years as the primary concern.
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Rating** | 4.73/5 (15 reviews) |
| **User Mood** | Upset |
| **Category** | Productivity |
| **Developer** | Moshe Elkayam |
| **Pricing** | Free |
| **Platforms** | iOS |
| **Confidence** | Low (0.25/1.0) |
| **Data Age** | 14d |

## Metadata & Market Performance
- **Publisher:** Moshe Elkayam
- **Category:** Productivity
- **Target Audience:** Families and roommates who need to coordinate grocery shopping and household inventory management.
- **Platforms:** iOS
- **Version Reviewed:** 15
- **Report Date:** 2026-10-31
- **Signal Count:** 2 reviews analyzed
- **Confidence:** Low (0.25/1.0)
- **App Store ID (iOS):** 1180442580
- **Bundle ID:** com.moshegalcop.addIt
- **Data Window:** Analysis based on signals collected up to 2026-10-31

<!-- section:executive-snapshot -->
## Executive Snapshot
**What it is:** AddIt is a shared shopping list app for iOS that enables collaborative grocery management through synchronized lists and activity logs.
**Why users hire it:** The app removes the cognitive friction of manual household inventory coordination by providing a single, shared source of truth for grocery lists.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Standard] Collaborative List Editing:** Real-time shared access to shopping lists allowing multiple users to edit items simultaneously.
  * *User Intent:* Users seek social connection and competitive engagement with peers.
- **[Differentiator] Activity Tracking:** Change log showing which user added or modified specific items in a shared list.
  * *User Intent:* Users seek social connection and competitive engagement with peers.
<!-- /section:features -->

<!-- section:market-position -->
## Market Position {#market-position}

AddIt maintains a 4.73 rating across 15 total ratings, but the lack of updates for 999 days prevents it from competing in the active Productivity market.
<!-- /section:market-position -->

## Monetization Strategy
- **Model:** Free
- **Tiers:** Free access to all features
- **Analysis:** The app operates on a free model with no visible subscription or in-app purchase gates.

<!-- section:sentiment -->
## 🔴 User Sentiment (Low Confidence: 2 of 2 reviews analyzed) {#user-sentiment}
- **Overall Rating:** 4.73/5
- **Platform Split:** iOS 4.7/5 (15 ratings)
- **Overall Sentiment:** Upset
- **Note:** The 4.73/5 store rating reflects cumulative history, while the Upset sentiment reflects recent user reviews analyzed by our AI pipeline.

### Top Complaints (Impact Areas)

- **Persistent application crashes upon launch prevent users from accessing the interface entirely across multiple years**

<!-- /section:sentiment -->
<!-- section:swot -->
## SWOT Analysis {#swot}

**Core Strengths:**
- Collaborative list-sync mechanism enables household inventory coordination

**Growth Levers:**
- Localized grocery database expansion could differentiate the product


<!-- /section:swot -->
<!-- section:whats-new -->
## What's New

- **Latest (v15, 2 years ago):** Version 15 focuses exclusively on bug fixes.
<!-- /section:whats-new -->

<!-- section:momentum -->
## App Momentum (Zombie) {#momentum}

- No feature updates in 33 months.
- Maintenance-mode status since early 2024.

> **Cadence:** 1 total versions · 0 majors in last 6 months · 999 days since last update

<!-- /section:momentum -->

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

AddIt - Shared Shopping List is a productivity app that is completely free.
It holds a 4.73/5 rating from 15 reviews.

<!-- speakable-start -->
> **Bottom Line:** AddIt is currently a non-functional utility due to persistent launch crashes. Restoring basic stability is the only path to retaining the existing user base, as the current maintenance-mode status effectively cedes the market to stable, active competitors.
<!-- speakable-end -->

**Best for:** Families and roommates who need to coordinate grocery shopping and household inventory management.

<!-- section:pm-actions -->
### PM Action Plan (Next Best Moves)

- [ ] [INVEST] Audit launch-crash root cause because users report the app fails to open consistently -> restore core utility
<!-- /section:pm-actions -->

<!-- section:outlook -->
### Outlook: Declining

The shared-list category is consolidating around stable, frequently updated apps that offer cross-platform sync and recipe integration. AddIt's failure to address basic stability issues over a multi-year period signals that the product is effectively sunsetting, leaving no path to market relevance.

- 🔴 The 999-day update gap confirms the app is in maintenance mode, which prevents it from addressing the critical launch-crash failure.
<!-- /section:outlook -->

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 4.73/5 |
| Total Reviews | 15 |
| Sentiment | Upset (10/100) |
| Confidence | Low |
| Pricing Model | Free |
| Platforms | iOS |
| Key Features | 2 analyzed |
| Outlook | Declining |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **AddIt - Shared Shopping List** (this app) | 4.73/5 | Upset | Moshe Elkayam |
| [HitWave](https://marlvel.ai/apps/ciendor-applications-hitwave) | 2.5/5 | Mixed | Ciendor Holdings Corp. LTD |
| [ChatGPT](https://marlvel.ai/apps/chatgpt) | 4.8/5 | n/a | OpenAI OpCo, LLC |
| [VPN 360: Fast & Secure Proxy](https://marlvel.ai/apps/co-infinitysoft-vpn360) | 4.5/5 | Mixed | Pango GmbH |
| [VPN - Super Unlimited Proxy](https://marlvel.ai/apps/vpn-super-unlimited-proxy) | 4.7/5 | Thrilled | Mobile Jump Pte Ltd |
| [Bookmarks - Send To Self](https://marlvel.ai/apps/bookmarks-send-to-self) | 4.4/5 | Excited | GILI |

## Company Profile
- **Developer:** Moshe Elkayam

## Data Sources & Links
- **App Store ID:** 1180442580
- **Sources:** App store metadata, User reviews.

## Related Intel Reports
- [*HitWave*](https://marlvel.ai/apps/ciendor-applications-hitwave) (Ciendor Holdings Corp. LTD) · 2.5/5 Rating
- [*ChatGPT*](https://marlvel.ai/apps/chatgpt) (OpenAI OpCo, LLC) · 4.8/5 Rating
- [*VPN 360: Fast & Secure Proxy*](https://marlvel.ai/apps/co-infinitysoft-vpn360) (Pango GmbH) · 4.5/5 Rating
- [*VPN - Super Unlimited Proxy*](https://marlvel.ai/apps/vpn-super-unlimited-proxy) (Mobile Jump Pte Ltd) · 4.7/5 Rating | Excellent Sentiment
- [*Bookmarks - Send To Self*](https://marlvel.ai/apps/bookmarks-send-to-self) (GILI) · 4.4/5 Rating | Positive Sentiment
- [*Clean Swell*](https://marlvel.ai/apps/clean-swell) (Ocean Conservancy) · 3.9/5 Rating
- [*Data Tree Manager*](https://marlvel.ai/apps/data-tree-manager) (Vsevolod Migdisov) · N/A Rating
- [*DoughLab - Baking Recipe Lab*](https://marlvel.ai/apps/doughlab-baking-recipe-lab) (Jeong-soo Park) · N/A Rating
- [*Google Gemini*](https://marlvel.ai/apps/google-gemini-1) (Google LLC) · 4.6/5 Rating | Positive Sentiment
- [*Infomaniak Euria*](https://marlvel.ai/apps/infomaniak-euria) (Infomaniak Network SA) · 4.8/5 Rating

## Frequently Asked Questions {#faq}

### Is AddIt still being updated?

No, the app has not received a significant update since early 2024, and users report persistent launch crashes that have remained unaddressed for years.

### Does AddIt work for shared grocery lists?

While the app is designed for collaborative list editing, current user reports indicate that the app crashes on launch, making it unreliable for shared list management.

### Are there free alternatives to AddIt?

Yes, there are many active, frequently updated grocery list apps available on the App Store that offer similar collaborative features without the stability issues reported for AddIt.

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes).
4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0.25/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 2
- **Data Sources:** user reviews, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 14 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/addit-shared-shopping-list)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.