--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Any.do - To do list & Calendar" developer_entity: "Any.DO" bundle_id: "com.anydo.mac" app_store_id: "944960179" google_play_id: "com.anydo" category: "Productivity" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-05" report_date: "2026-05-07" report_version: "5.0.114" total_reviews: 503579 overall_rating: 4.39 sentiment: "Mixed" sentiment_score: 65 confidence: "high" confidence_score: 0.8 top_praise_theme: "Cross-platform synchronization between mobile and desktop keeps task management consistent for power users" top_complaint_theme: "Unexpected billing practices and subscription renewals create significant distrust among long-term users" top_request_theme: "Granular sorting options for completed tasks would improve historical data review and organization" review_sample_size: 144 total_review_count: 144 analyzed_review_count: 100 data_age_days: 17 momentum_velocity: "active" intelligence_version: 3 nemesis: "Todoist: To-Do List & Planner" competitor_count: 10 tags: ["productivity", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "individuals,", "families,", "small"] canonical_url: "https://marlvel.ai/intel-report/productivity/any-do-to-do-list-calendar" license: "CC-BY-NC 4.0" content_version: "v2" last_verified: "2026-05-07T06:53:36.171Z" --- # Any.do - To do list & Calendar App Audit ## TL;DR {#tldr} - **Category**: Productivity · Freemium - **Signal**: Rating 4.39 · Sentiment Mixed - **Recent focus**: Unexpected billing practices and subscription renewals create significant distrust among long-term users (top complaint) · Cross-platform synchronization between mobile and desktop keeps task management consistent for power users (top praise) · Granular sorting options for completed tasks would improve historical data review and organization (top request) > **TL;DR:** Any.do - To do list & Calendar is a productivity app by Any.DO, rated 4.39/5 by 503.6K users, with Mixed user sentiment (65/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Any.do - To do list & Calendar shows Mixed sentiment (4.39/5 from 503.6K reviews) — users praise cross-platform synchronization between mobile and desktop keeps task management consistent for power users but report issues with unexpected billing practices and subscription renewals create significant distrust among long-term users. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.39/5 (503.6K reviews) | | **User Mood** | Mixed | | **Category** | Productivity | | **Developer** | Any.DO | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.8/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Any.DO - **Category:** Productivity - **Target Audience:** Individuals, families, and small teams requiring a unified tool for personal task management and professional project coordination. - **Platforms:** iOS & Android - **Version Audited:** 5.0.114 - **Audit Date:** 2026-05-07 - **Signal Count:** 144 reviews analyzed - **Confidence:** High (0.8/1.0) - **App Store ID (iOS):** 944960179 - **Bundle ID:** com.anydo.mac - **Google Play ID:** com.anydo - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-05-07 - **Short Description:** Daily planner with to-do list & tasks, reminders, checklists, calendar & agenda ## Executive Snapshot **What it is:** Any.do is a productivity app for individuals and teams that integrates task lists, calendars, and reminders into a single interface on iOS and Android. **Why users hire it:** Users hire Any.do to consolidate fragmented daily planning into one view, reducing the cognitive load of managing separate tools for tasks and events. ## App DNA (Features & Intent) - **[Differentiator] WhatsApp Integration:** Direct task creation and reminder delivery via WhatsApp messaging * *User Intent:* Users want timely prompts to stay engaged without missing updates. - **[Standard] Shared Boards and Lists:** Collaborative task management for families and teams with real-time sync * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Differentiator] Gantt Chart View:** Drag-and-drop project timeline visualization for team workflows * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Any.do maintains a presence in the productivity category with over 500,000 ratings on Android, though it faces stiff competition from Todoist. The reliance on a $5.99/month premium tier places it in direct price competition with more specialized project management tools. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier for basic task management, Premium tier at $5.99/month or $35.99/year - **Analysis:** Freemium model anchored at $5.99/month, gating advanced collaboration, file attachments, and project management views. ## 🟡 User Sentiment (High Confidence: 100 of 144 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.39/5 - **Platform Split:** Android 4.4/5 (503.6K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Cross-platform synchronization between mobile and desktop keeps task management consistent for power users** ### Top Complaints (Impact Areas) - **Unexpected billing practices and subscription renewals create significant distrust among long-term users** ### Top Requests (What Users Want) - **Granular sorting options for completed tasks would improve historical data review and organization** ## SWOT Analysis {#swot} **Core Strengths:** - Unified calendar-task interface sustains daily habit formation - WhatsApp integration lowers task-capture friction - Cross-platform sync increases user switching costs **Critical Frictions:** - Subscription billing transparency issues drive high-churn sentiment - Technical instability forces frequent application reinstallation - Subtask visibility gaps between desktop and mobile **Growth Levers:** - Untapped B2B education partnerships for distribution - Wearable integration expansion for task reminders - Granular sorting for completed task history **Market Threats:** - Superlist's high-speed performance attracts power users - Todoist's NLP maturity dominates task-entry speed - Notion's database-first approach captures project-heavy users ## Recent Changes (v2 → v3) {#recent-changes} The app is pivoting toward team-based project management features like Gantt charts while attempting to address critical churn drivers related to billing transparency and cross-platform feature parity. **Overall trend**: Mixed **Compared at**: 2026-05-07 ### High-impact changes - **[Added] Gantt Chart View** (features) — Introduced drag-and-drop project timeline visualization for team workflows. - **[Declined] Billing Transparency** (sentiment) — Shifted from general pricing complaints to specific reports of unauthorized annual charges and subscription renewal distrust. ### Medium-impact changes - **[Added] Subtask Visibility Gap** (swot) — Identified as a new weakness where subtasks created on desktop are invisible on mobile. ### Low-impact changes - **[Improved] Sentiment Score** (sentiment) — Sentiment score increased from 55 to 65. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Any.do - To do list & Calendar vs Todoist: To-Do List & Planner — Head to Head - **[Todoist: To-Do List & Planner](https://marlvel.ai/intel-report/productivity/com-todoist-ios)** by Doist Inc.: The primary direct competitor offering nearly identical cross-platform task management, natural language input, and collaborative features. - **Key differences:** - Advanced natural language processing for task entry - Robust cross-platform ecosystem with deep integration support - **Where Any.do - To do list & Calendar wins:** - ✅ Integrated daily planner and calendar view provides a more cohesive 'all-in-one' experience than Todoist's modular approach. - ✅ Simplified UI/UX reduces friction for casual users who find Todoist's feature set overwhelming. - **Where Todoist: To-Do List & Planner wins:** - ❌ Superior natural language processing allows for faster task entry and recurring date scheduling. - ❌ More mature ecosystem of third-party integrations and robust API support for power-user workflows. - **Verdict:** Any.do should lean into its 'all-in-one' identity by deepening calendar-task synchronization to differentiate from Todoist's task-centric focus. Avoid competing on raw power-user features; instead, prioritize frictionless daily planning to capture the casual-to-pro transition segment. ### Contenders (Strong Challengers) - **Remember The Milk** by Remember The Milk: A long-standing direct rival in the smart task management space with robust reminder and sharing features. - Smart list filtering capabilities - Deep integration with third-party email and calendar services - **[OmniFocus 4](https://marlvel.ai/intel-report/productivity/omnifocus-4)** by The Omni Group: Competes for power users and GTD (Getting Things Done) enthusiasts who require more complex task hierarchies than Any.do offers. - Customizable perspectives and focus modes - Advanced task hierarchy and project management tools - **Habitica: Gamified Taskmode** by HabitRPG, Inc.: A unique rival that competes for the personal productivity segment by gamifying to-do lists and habits. - RPG-style character progression and rewards - Social accountability through party-based questing - **[2Do - Reminders & To-do List](https://marlvel.ai/intel-report/productivity/com-guidedways-2do)** by Guided Ways Technologies Ltd: A feature-rich alternative focusing on powerful task organization and location-based reminders. - Highly granular task filtering and sorting - Flexible location-based and time-based reminder triggers ### Peers (What They Do Better) - **Notion - Notes, Docs, Tasks** by Notion Labs, Inc.: An all-in-one workspace that many users adopt as a more flexible alternative to dedicated to-do list apps. - Database-driven task management - Infinite nesting of documents and task boards - **[Trello: Scrums, Boards, Tasks](https://marlvel.ai/intel-report/business/trello)** by Atlassian: A visual project management tool that competes for Any.do's team collaboration and board-view users. - Kanban-first visual workflow - Extensive Power-Up ecosystem for third-party integrations - **[Evernote - Notes Organizer](https://marlvel.ai/intel-report/productivity/evernote)** by Bending Spoons: A broader productivity app that competes for users who need to mix deep note-taking with task management. - Advanced document scanning and OCR capabilities - Web clipping and deep content indexing - **[Asana: Work in one place](https://marlvel.ai/intel-report/business/asana-work-management)** by Asana, Inc.: Competes on the professional team management side, offering more robust project tracking than Any.do's basic boards. - Complex project timeline and dependency tracking - Enterprise-grade team collaboration and reporting ### New Kids on the Block (What's Innovative) - **Superlist** by Superlist Software GmbH: A modern, sleek task manager from the creators of Wunderlist, targeting the same personal/pro hybrid user base. - Unified view of tasks, notes, and emails - Modern, minimalist UI with high-speed performance ## What's New - **Latest (v5.0.114, 1 weeks ago):** Added custom field filtering for boards, task archiving/restoration, and improved board printing functionality. ## App Momentum (Active) {#momentum} - Integrated workspace tasks into calendar view. - Redesigned calendar interface for improved planning. - Added external keyboard support for tablets. > **Cadence:** 3 total versions · 3 majors in last 6 months · 7 days since last update · 21 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Any.do - To do list & Calendar is an established productivity app that is free with in-app purchases. With a 4.39/5 rating from 503.6K reviews, it shows polarized user reception. > **Bottom Line:** Any.do succeeds by bundling calendar and tasks for casual users, but technical instability and billing friction threaten long-term retention, so the PM must prioritize billing transparency and platform parity to defend the subscriber base. **Best for:** Individuals, families, and small teams requiring a unified tool for personal task management and professional project coordination. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [HIGH IMPACT] Audit billing and renewal flows because subscription transparency is a top complaint → reduce churn — *High-frequency complaints regarding unexpected annual charges indicate a critical trust failure.* _(trade-off: deprioritize Pause the calendar UI redesign sprint — billing trust is a higher revenue risk.)_ - [ ] [INVEST] [MEDIUM IMPACT] Ship subtask parity update because mobile-desktop inconsistency is a top frustration → increase retention — *Users report subtasks created on desktop are invisible on mobile, limiting power-user utility.* _(trade-off: deprioritize Deprioritize the wearable companion app — subtask parity is a core workflow blocker.)_ ### Feature Gaps vs Competitors - Advanced natural language processing for task entry (available in Todoist) - Database-driven task management (available in Notion) - Complex project dependency tracking (available in Asana) ### Outlook: Mixed The productivity market is shifting toward high-performance, modular tools that prioritize speed and flexibility, putting pressure on Any.do to resolve its stability issues. If the team fails to address the technical debt and billing transparency, they risk losing the casual-to-pro segment to faster, more transparent competitors. - 🔴 Recurring billing complaints create a trust deficit that will likely increase churn rates among long-term subscribers in the coming quarter. - 🟢 Recent feature additions like workspace calendar integration show active development, signaling a commitment to the all-in-one productivity value proposition. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.39/5 | | Total Reviews | 503.6K | | Sentiment | Mixed (65/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Any.do - To do list & Calendar** (this app) | 4.39/5 | Mixed | Any.DO | | [2Do - Todo List, Tasks & Notes](https://marlvel.ai/intel-report/productivity/com-guidedways-2do) | 4.7/5 | N/A | Beehive Innovations Services | | [Evernote](https://marlvel.ai/intel-report/productivity/evernote) | 3.5/5 | Upset | Evernote Corporation | | [Asana: Work Management](https://marlvel.ai/intel-report/business/asana-work-management) | 4.7/5 | N/A | Asana, Inc. | | [OmniFocus 4](https://marlvel.ai/intel-report/productivity/omnifocus-4) | 4.1/5 | N/A | The Omni Group | | [Trello](https://marlvel.ai/intel-report/business/trello) | 3.9/5 | N/A | Trello, Inc. | ## Company Profile - **Developer:** Any.DO - **Website:** [https://www.any.do/](https://www.any.do/) - **Social:** [Instagram](https://www.instagram.com/anydo) · [Facebook](https://www.facebook.com/Any.do) · [X/Twitter](https://twitter.com/anydo) · [YouTube](https://www.youtube.com/c/anydo) · [TikTok](https://www.tiktok.com/@anydoapp) · [LinkedIn](https://www.linkedin.com/company/any) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/any-do-to-do-list-calendar/id944960179?mt=12&uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.anydo&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.any.do/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*2Do - Todo List, Tasks & Notes*](https://marlvel.ai/intel-report/productivity/com-guidedways-2do) (Beehive Innovations Services) — 4.7/5 Rating | N/A Sentiment - [*Evernote*](https://marlvel.ai/intel-report/productivity/evernote) (Evernote Corporation) — 3.5/5 Rating | Terrible Sentiment - [*Asana: Work Management*](https://marlvel.ai/intel-report/business/asana-work-management) (Asana, Inc.) — 4.7/5 Rating | N/A Sentiment - [*OmniFocus 4*](https://marlvel.ai/intel-report/productivity/omnifocus-4) (The Omni Group) — 4.1/5 Rating | N/A Sentiment - [*Trello*](https://marlvel.ai/intel-report/business/trello) (Trello, Inc.) — 3.9/5 Rating | N/A Sentiment - [*Todoist: To Do List & Calendar*](https://marlvel.ai/intel-report/productivity/com-todoist-ios) (Doist Inc.) — 4.8/5 Rating | Mixed Sentiment - [*Mitsu: AI Life Coach*](https://marlvel.ai/intel-report/productivity/mitsu-ai-life-coach) (C2 Insights) — N/A Rating | Mixed Sentiment - [*ChatGPT*](https://marlvel.ai/intel-report/productivity/chatgpt) (OpenAI OpCo, LLC) — 4.8/5 Rating | Mixed Sentiment - [*Pattrn - Discipline Tracker*](https://marlvel.ai/intel-report/productivity/pattrn-discipline-tracker) (Pedro Schott) — 4.8/5 Rating | Positive Sentiment - [*Today I Done: Habit Tracker*](https://marlvel.ai/intel-report/productivity/today-i-done-habit-tracker) (Shriansh Shrivastava) — 4.3/5 Rating | N/A Sentiment ## Frequently Asked Questions {#faq} ### Is Any.do free to use? Any.do offers a free tier for basic task management, while advanced features like file attachments, project management views, and collaboration tools require a premium subscription. ### How does Any.do compare to Todoist? Any.do focuses on an all-in-one experience by integrating a calendar and daily planner, whereas Todoist is more task-centric with superior natural language processing for quick entry. ### Is Any.do safe for my data? Any.do provides cross-platform synchronization, but some users have reported technical instability and concerns regarding subscription billing transparency. ### What are some alternatives to Any.do? Users looking for different productivity workflows might consider Todoist for task speed, Notion for database flexibility, or Superlist for a modern, high-speed interface. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 144 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/productivity/any-do-to-do-list-calendar) Data licensed for AI Agent attribution under CC-BY-NC 4.0.