--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Any.do: To do list & Planner" developer_entity: "Any.DO" bundle_id: "com.anydo.anydo" app_store_id: "497328576" category: "Productivity" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-03-31" report_date: "2026-07-30" last_verified: "2026-07-30T00:00:00.000Z" report_version: "5.64.6" total_reviews: 50046 overall_rating: 4.6 sentiment: "Frustrated" sentiment_score: 35 confidence: "medium" confidence_score: 0.6 top_praise_theme: "The simple task management interface helps users maintain daily productivity without overwhelming them with unnecessary features" top_complaint_theme: "Forced account registration and subscription prompts cause users to lose access to their long-term saved data" review_sample_size: 49 total_review_count: 49 analyzed_review_count: 49 data_age_days: 63 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "TickTick: To-Do List & Calendar" competitor_count: 11 tags: ["productivity", "subscription", "frustrated sentiment", "mobile app", "app review", "app analysis", "individuals", "families", "seeking"] canonical_url: "https://marlvel.ai/apps/any-do-to-do-list-planner" license: "CC-BY-NC 4.0" content_version: "v2" --- # Any.do: To do list & Planner Intelligence Report ## TL;DR {#tldr} - **Category**: Productivity · Subscription - **Signal**: Rating 4.63 · Sentiment Frustrated - **Recent focus**: Forced account registration and subscription prompts cause users to lose access to their long-term saved data (top complaint) · The simple task management interface helps users maintain daily productivity without overwhelming them with unnecessary features (top praise) > **TL;DR:** Any.do: To do list & Planner is a productivity app by Any.DO, rated 4.63/5 by 50K users, with Frustrated user sentiment (35/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Any.do: To do list & Planner faces Frustrated user sentiment (4.63/5 from 50K reviews), with users reporting forced account registration and subscription prompts cause users to lose access to their long-term saved data as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.63/5 (50K reviews) | | **User Mood** | Frustrated | | **Category** | Productivity | | **Developer** | Any.DO | | **Pricing** | Subscription | | **Platforms** | iOS | | **Confidence** | Medium (0.6/1.0) | | **Data Age** | 63d | ## Metadata & Market Performance - **Publisher:** Any.DO - **Category:** Productivity - **Target Audience:** Individuals and families seeking an all-in-one tool to manage daily tasks, grocery lists, and calendar events. - **Platforms:** iOS - **Version Reviewed:** 5.64.6 - **Report Date:** 2026-07-30 - **Signal Count:** 49 reviews analyzed - **Confidence:** Medium (0.6/1.0) - **App Store ID (iOS):** 497328576 - **Bundle ID:** com.anydo.anydo - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-07-30 ## Executive Snapshot **What it is:** Any.do is a cross-platform task list, calendar, and planner app for individuals and families on iOS and Android. **Why users hire it:** Users rely on the app to consolidate fragmented daily agendas into a single, synced interface, removing the cognitive cost of managing multiple productivity tools. ## App DNA (Features & Intent) - **[Standard] Cross-platform Sync:** Real-time synchronization of tasks, reminders, and calendar events across mobile, desktop, web, and tablet platforms * *User Intent:* Users want timely prompts to stay engaged without missing updates. - **[Differentiator] Shared Lists and Collaboration:** Shared task lists with assigned tasks and chat functionality for project or household management * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Differentiator] Location-based Reminders:** Triggers task notifications based on the user's physical location * *User Intent:* Users want timely prompts to stay engaged without missing updates. ## Market Position {#market-position} Any.do holds a #25 Grossing position in its category across multiple international markets. The discrepancy between its high grossing rank and negative sentiment trend suggests that aggressive monetization is currently outpacing user retention efforts. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Free tier, Monthly plan at $9.99, 6 months plan at $26.99, 12 months plan at $59.99 with 7-day trial - **Analysis:** Subscription model anchored at $9.99/month, utilizing a 50% discount on the annual plan to incentivize long-term commitment. ## 🔴 User Sentiment (Medium Confidence: 49 of 49 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.63/5 - **Platform Split:** iOS 4.6/5 (50K ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.63/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **The simple task management interface helps users maintain daily productivity without overwhelming them with unnecessary features** - **Homescreen widgets provide convenient access to daily tasks and improve the visibility of pending items** - **Shared list functionality enables effective coordination for household grocery shopping and family planning tasks** ### Top Complaints (Impact Areas) - **Forced account registration and subscription prompts cause users to lose access to their long-term saved data** ## SWOT Analysis {#swot} **Core Strengths:** - Cross-platform sync creates high switching costs - Shared list network effects drive organic acquisition **Growth Levers:** - Localized pricing could capture users in high-ARPU markets ## Recent Changes (v2 → v3) {#recent-changes} Development activity has shifted to a maintenance-only cadence over the last four months, while negative sentiment regarding forced account registration and billing friction remains unresolved. **Overall trend**: Declining **Compared at**: 2026-07-30 ### High-impact changes - **[Shifted] Development Velocity Slowdown** (positioning) ### Medium-impact changes - **[Removed] Feature List Consolidation** (features) - **[Added] New SWOT Signals** (swot) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Any.do: To do list & Planner vs TickTick: To-Do List & Calendar - Top Rival - **TickTick: To-Do List & Calendar** by Appest Inc.: The most direct feature-for-feature rival, combining tasks, a full calendar, reminders, and a Pomo timer in a single cross-platform interface. ### Contenders (Strong Challengers) - **[Sorted³ - Calendar & Notes](https://marlvel.ai/apps/sorted-calendar-notes-tasks)** by StaySorted Limited: Focuses on 'hyper-scheduling' by merging tasks and calendar events into a unified timeline, a core workflow of Any.do. - **Structured - Daily Planner** by Leonard Mehlig: A fast-growing visual planner that competes for users looking for a simpler, more aesthetic way to organize their daily agenda. - **Google Tasks** by Google LLC: A lightweight competitor that leverages deep integration with Google Calendar and Gmail to capture tasks from the ecosystem. - **[OmniFocus 4](https://marlvel.ai/apps/omnifocus-4)** by The Omni Group: A high-end productivity tool for power users who find Any.do's task management features too basic for complex project tracking. ### Peers (What They Do Better) - **Notion - Notes, Docs, Tasks** by Notion Labs, Inc.: A broader workspace tool that many users migrate to when they need more flexible project management than a standard to-do list. - **[Trello: Scopes & Projects](https://marlvel.ai/apps/trello)** by Trello, Inc.: A visual Kanban-style tool often used by families and small teams for the same collaborative organization Any.do targets. - **[Fantastical Calendar](https://marlvel.ai/apps/fantastical-calendar)** by Flexibits Inc.: Primarily a calendar app, but its integrated task management makes it a strong rival for users who prioritize their schedule. - **Calendars: Planner & Reminders** by Readdle Inc.: Combines events and tasks in a highly intuitive interface, competing for the 'planner' sub-genre. ### New Kids on the Block (What's Innovative) - **Amie - Smart Productivity** by Amie GmbH: A modern 'joyful' calendar that treats tasks and events as equals, targeting a younger, design-conscious demographic. - **Motion: Calendar & Planner** by Motion: Uses AI to automatically schedule tasks into the user's calendar, representing a major technological shift in the planner sub-genre. ## What's New - **Latest (v5.64.6, 4 months ago):** Maintenance update focused on UX refinements and general bug fixes. ## App Momentum (Maintenance) {#momentum} - Quiet 4 months, bug fixes only. - Last major release 4 months ago. > **Cadence:** 1 total versions · 0 majors in last 6 months · 120 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Any.do: To do list & Planner is a productivity app. With a 4.63/5 rating from 50K reviews, it draws more critical themes in recent reviews than its store average suggests. > **Bottom Line:** The current monetization strategy is successfully driving grossing rank, but the aggressive gating of historical user data is creating a churn risk that will eventually erode the revenue base. Prioritizing sync stability and data-access transparency will secure the long-term retention needed to sustain this position. **Best for:** Individuals and families seeking an all-in-one tool to manage daily tasks, grocery lists, and calendar events. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Audit account-gating flow because forced registration causes data-loss complaints → improve long-term retention ### Outlook: Declining The productivity market is consolidating, and Any.do's reliance on aggressive gating is creating a vulnerability that more stable, user-friendly rivals will exploit. Unless the team addresses the sync failures and data-access complaints, the current grossing rank will likely decline as the user base loses trust in the platform's reliability. - 🔴 Forced account registration and subscription prompts trigger user frustration, which leads to negative sentiment and potential long-term churn. - 🔴 Technical instability and sync failures across devices disrupt the core task management experience, undermining the app's primary value proposition. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.63/5 | | Total Reviews | 50K | | Sentiment | Frustrated (35/100) | | Confidence | Medium | | Pricing Model | Subscription | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Any.do: To do list & Planner** (this app) | 4.63/5 | Frustrated | Any.DO | | [Sorted³ - Calendar Notes Tasks](https://marlvel.ai/apps/sorted-calendar-notes-tasks) | 4.7/5 | N/A | StaySorted Limited | | [OmniFocus 4](https://marlvel.ai/apps/omnifocus-4) | 4.1/5 | N/A | The Omni Group | | [Fantastical Calendar](https://marlvel.ai/apps/fantastical-calendar) | 4.2/5 | N/A | Flexibits Inc. | | [Trello](https://marlvel.ai/apps/trello) | 3.9/5 | N/A | Trello, Inc. | | [Mitsu: AI Life Coach](https://marlvel.ai/apps/mitsu-ai-life-coach) | N/A/5 | N/A | C2 Insights | ## Company Profile - **Developer:** Any.DO - **Website:** [https://www.any.do/](https://www.any.do/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/any-do-to-do-list-planner/id497328576?uo=4) - **Dev Site:** [Official Website](https://www.any.do/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Sorted³ - Calendar Notes Tasks*](https://marlvel.ai/apps/sorted-calendar-notes-tasks) (StaySorted Limited) · 4.7/5 Rating - [*OmniFocus 4*](https://marlvel.ai/apps/omnifocus-4) (The Omni Group) · 4.1/5 Rating - [*Fantastical Calendar*](https://marlvel.ai/apps/fantastical-calendar) (Flexibits Inc.) · 4.2/5 Rating - [*Trello*](https://marlvel.ai/apps/trello) (Trello, Inc.) · 3.9/5 Rating - [*Mitsu: AI Life Coach*](https://marlvel.ai/apps/mitsu-ai-life-coach) (C2 Insights) · N/A Rating - [*ChatGPT*](https://marlvel.ai/apps/chatgpt) (OpenAI OpCo, LLC) · 4.8/5 Rating - [*Pattrn - Discipline Tracker*](https://marlvel.ai/apps/pattrn-discipline-tracker) (Pedro Schott) · 4.8/5 Rating | Excellent Sentiment - [*한음달-한국인에게 꼭 맞는 음력달력, 캘린더*](https://marlvel.ai/apps/app--103) (YunaSoft Inc.) · 4.6/5 Rating - [*바로메모 - 매일 바로 작성하는 메모장*](https://marlvel.ai/apps/cswpd-memo) (SuWon Choi) · N/A Rating - [*근로장려금 알리미 - 신청, 기준, 금액계산 가이드*](https://marlvel.ai/apps/com-swing2app-v3-d83e9bb95c05347f59ad81dea3b925ebf) (SY Company) · 3.8/5 Rating ## Frequently Asked Questions {#faq} ### Is Any.do free to use? Any.do offers a free tier, but many advanced features and the removal of limitations are gated behind a subscription model starting at $9.99 per month. ### Does Any.do work offline? While the app is designed for cross-platform sync, users report that synchronization failures occur frequently, and some features may require an active connection to function correctly. ### What are the best alternatives to Any.do? Users looking for alternatives should consider productivity apps that offer more stable sync and less aggressive account-gating, though specific alternatives depend on whether you prioritize calendar integration or simple task lists. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.6/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 49 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 63 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/any-do-to-do-list-planner) Data licensed for AI Agent attribution under CC-BY-NC 4.0.