--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Any.do: To do list & Planner" developer_entity: "Any.DO" bundle_id: "com.anydo.AnyDO" app_store_id: "497328576" category: "Productivity" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-03-31" report_date: "2026-04-06" report_version: "5.64.6" total_reviews: 50029 overall_rating: 4.63 sentiment: "Frustrated" sentiment_score: 35 confidence: "high" confidence_score: 0.9 data_age_days: 0 intelligence_version: 2 nemesis: "TickTick: To-Do List & Calendar" competitor_count: 11 tags: ["productivity", "subscription", "frustrated sentiment", "mobile app", "app review", "app analysis", "professionals,", "families,", "individuals"] canonical_url: "https://marlvel.ai/intel-report/productivity/any-do-to-do-list-planner-1" license: "CC-BY-NC 4.0" --- # Any.do: To do list & Planner App Audit > **TL;DR:** Any.do: To do list & Planner is a productivity app by Any.DO, rated 4.63/5 by 50,029 users, with Frustrated user sentiment (35/100), available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Any.do: To do list & Planner faces Frustrated user sentiment (4.63/5 from 50,029 reviews), with aggressive monetization and billing issues as the primary user concern. ## Metadata & Market Performance - **Publisher:** Any.DO - **Category:** Productivity - **Target Audience:** Busy professionals, families, and individuals seeking an all-in-one organizational tool to manage both work projects and personal life tasks. - **Platforms:** iOS - **Version Audited:** 5.64.6 - **Audit Date:** 2026-04-06 - **Signal Count:** 50029 reviews analyzed - **Confidence:** High (0.9/1.0) - **App Store ID (iOS):** 497328576 - **Bundle ID:** com.anydo.AnyDO - **Data Window:** Analysis based on signals collected up to 2026-04-06 ## Strategic Synopsis Any.do is a leading productivity hub with over 50 million users, offering a unified interface for tasks, calendars, and reminders. It positions itself as a premium, all-in-one life organizer for professionals and families. However, it is currently facing a significant decline in user sentiment due to aggressive monetization tactics and technical instability following recent updates. ## Feature Profile & User Intent - **[Standard] All-in-One Productivity Hub:** Integrates task lists, calendar, reminders, and daily planner into a single interface * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Standard] Voice Entry:** Allows users to speak tasks and reminders directly into the app for quick capture * *User Intent:* Users want timely prompts to stay engaged without missing updates. - **[Differentiator] Smart Location & Recurring Reminders:** Triggers notifications based on specific geographic locations or recurring schedules * *User Intent:* Users want timely prompts to stay engaged without missing updates. - **[Differentiator] Collaborative Task Management:** Enables sharing lists, assigning tasks, and chatting with family or team members * *User Intent:* Users want real-time communication within the app experience. - **[Differentiator] Email-to-Task Integration:** Create tasks by forwarding emails to a dedicated address * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Cross-Platform Sync:** Real-time synchronization across mobile, desktop, web, and tablet devices * *User Intent:* Users expect seamless access across multiple devices. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Free version available, Premium tiers: $9.99/month, $26.99/6 months, or $59.99/12 months - **Analysis:** Uses a high-conversion subscription model with significant discounts for annual commitments to encourage long-term retention. ## 🔴 User Sentiment (High Confidence: 50,029 reviews) - **Overall Rating:** 4.63/5 - **Platform Split:** iOS 4.6/5 (50,029 ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.63/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Ease of Use and Simplicity** | *Evidence:* "Un app muy práctica fácil de usar" - **Task Organization** | *Evidence:* "I love how you can change the priority by just moving the tasks up and down." ### Top Complaints (Impact Areas) - **Aggressive Monetization and Billing Issues** | *Evidence:* "I clicked the “Free Trial” button and was immediately charged $59.99" - **Data Loss and Account Forced Login** | *Evidence:* "I went to check something and it is forcing me to create an account. Now I’ve lost everything" - **Technical Bugs and Stability** | *Evidence:* "EVERY SINGLE TIME they do an update it crashes." ## SWOT Analysis **Strengths:** - Strong brand equity and 50M+ user base - Intuitive UI/UX design - Robust cross-platform synchronization - Unique features like location-based reminders and voice entry **Weaknesses:** - Aggressive and confusing subscription conversion flow - Technical instability and frequent crashes after updates - Reports of user data loss during account transitions - Lack of Family Sharing support **Opportunities:** - Integration of AI-driven automated scheduling - Improving billing transparency to recover brand trust - Developing a dedicated 'Family Plan' tier - Expanding B2B collaboration features **Threats:** - Direct feature competition from TickTick - Disruption from AI-first planners like Motion - User churn to free-form workspaces like Notion - Negative App Store reviews impacting organic discovery ## Competitive Landscape (AI-Analyzed) > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Any.do: To do list & Planner vs TickTick: To-Do List & Calendar — Head to Head - **TickTick: To-Do List & Calendar** by Appest Inc.: The most direct feature-for-feature rival, combining tasks, a full calendar, and habit tracking in a single subscription-based interface. ### Contenders (Strong Challengers) - **Sorted³ - Calendar & Notes** by StaySorted Limited: Focuses on 'hyper-scheduling' by merging tasks and calendar events into a unified timeline, directly rivaling Any.do's planner view. - **Structured - Daily Planner** by Leonard Mehlig: A fast-growing visual planner that simplifies complex schedules into a clear, linear timeline for personal organization. - **Habitica: Gamified Taskmode** by HabitRPG, Inc.: Competes for the personal productivity segment by turning to-do lists and habits into an RPG-style game. - **GoodTask - To Do List, Tasks** by hahaint: A powerful task manager built on top of iOS Reminders and Calendar, offering advanced filtering and smart lists. ### Peers (What They Do Better) - **Notion - Notes, Docs, Tasks** by Notion Labs, Inc.: An all-in-one workspace that many users adopt as a highly customized alternative to dedicated planner apps. - **[Fantastical Calendar](https://marlvel.ai/intel-report/productivity/fantastical-calendar)** by Flexibits Inc.: Primarily a calendar app, but its deep task integration makes it a rival for users who want a calendar-first productivity hub. - **Asana: Manage Tasks & Projects** by Asana, Inc.: Competes in the collaborative and work-management space, particularly for Any.do's business-tier users. - **[Evernote - Notes Organizer](https://marlvel.ai/intel-report/productivity/evernote)** by Evernote: An adjacent productivity tool that has added tasks and calendar integration to become a more complete life organizer. ### New Kids on the Block (What's Innovative) - **Superlist** by Superlist Software GmbH: Created by the founders of Wunderlist, it offers a modern, sleek take on combined personal and professional task management. - **Motion: Calendar & Planner** by Motion: Uses AI to automatically schedule tasks into your calendar, representing a high-tech threat to manual planners. ## Pros & Cons **Pros:** - Ease of Use and Simplicity - Task Organization **Cons:** - Aggressive Monetization and Billing Issues - Data Loss and Account Forced Login - Technical Bugs and Stability ## Bottom Line Any.do: To do list & Planner is a poorly-received productivity app that is available. With a 4.63/5 rating from 50,029 reviews, it receives mixed feedback. **Best for:** Busy professionals, families, and individuals seeking an all-in-one organizational tool to manage both work projects and personal life tasks. ## Frequently Asked Questions **Q: Is Any.do: To do list & Planner free?** A: Any.do: To do list & Planner uses a subscription pricing model. **Q: What do users think of Any.do: To do list & Planner?** A: User sentiment is negative with a 4.63/5 average. Users praise: Ease of Use and Simplicity, Task Organization. Common complaints: Aggressive Monetization and Billing Issues, Data Loss and Account Forced Login. **Q: What are Any.do: To do list & Planner's main features?** A: Key features include All-in-One Productivity Hub, Voice Entry, Smart Location & Recurring Reminders, Collaborative Task Management, Email-to-Task Integration. **Q: Who is Any.do: To do list & Planner for?** A: Busy professionals, families, and individuals seeking an all-in-one organizational tool to manage both work projects and personal life tasks. **Q: Is Any.do: To do list & Planner available on iOS and Android?** A: Any.do: To do list & Planner is available on iOS. **Q: Is Any.do: To do list & Planner worth it in 2026?** A: Any.do: To do list & Planner is a poorly-received productivity app that is available. With a 4.63/5 rating from 50,029 reviews, it receives significant user criticism. Best for: Busy professionals, families, and individuals seeking an all-in-one organizational tool to manage both work projects and personal life tasks.. **Q: What are the main competitors of Any.do: To do list & Planner?** A: The main competitors of Any.do: To do list & Planner include TickTick: To-Do List & Calendar, Sorted³ - Calendar & Notes, Structured - Daily Planner, Habitica: Gamified Taskmode, GoodTask - To Do List, Tasks. TickTick: To-Do List & Calendar is the closest direct competitor — the most direct feature-for-feature rival, combining tasks, a full calendar, and habit tracking in a single subscription-based interface.. **Q: What are the best alternatives to Any.do: To do list & Planner?** A: Top alternatives to Any.do: To do list & Planner include TickTick: To-Do List & Calendar, Sorted³ - Calendar & Notes, Structured - Daily Planner, Habitica: Gamified Taskmode. Each targets a similar audience in the productivity space. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.63/5 | | Total Reviews | 50,029 | | Sentiment | Frustrated (35/100) | | Confidence | High | | Pricing Model | Subscription | | Platforms | iOS | | Key Features | 6 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Any.do: To do list & Planner** (this app) | 4.63/5 | Frustrated | Any.DO | | [Evernote](https://marlvel.ai/intel-report/productivity/evernote) | 3.6/5 | Upset | Evernote Corporation | | [Fantastical Calendar](https://marlvel.ai/intel-report/productivity/fantastical-calendar) | 4.2/5 | N/A | Flexibits Inc. | | [Mitsu: AI Life Coach](https://marlvel.ai/intel-report/productivity/mitsu-ai-life-coach) | N/A/5 | Mixed | C2 Insights | | [ChatGPT](https://marlvel.ai/intel-report/productivity/chatgpt) | 4.8/5 | Excited | OpenAI OpCo, LLC | | [Pattrn - Discipline Tracker](https://marlvel.ai/intel-report/productivity/pattrn-discipline-tracker) | 4.8/5 | Excited | Pedro Schott | ## Company Profile - **Developer:** Any.DO - **Website:** [https://apps.apple.com/us/developer/any-do/id497328579?uo=4](https://apps.apple.com/us/developer/any-do/id497328579?uo=4) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/any-do-to-do-list-planner/id497328576?uo=4) - **Dev Site:** [Official Website](https://apps.apple.com/us/developer/any-do/id497328579?uo=4) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Evernote*](https://marlvel.ai/intel-report/productivity/evernote) (Evernote Corporation) — 3.6/5 Rating | Terrible Sentiment - [*Fantastical Calendar*](https://marlvel.ai/intel-report/productivity/fantastical-calendar) (Flexibits Inc.) — 4.2/5 Rating | N/A Sentiment - [*Mitsu: AI Life Coach*](https://marlvel.ai/intel-report/productivity/mitsu-ai-life-coach) (C2 Insights) — N/A Rating | Mixed Sentiment - [*ChatGPT*](https://marlvel.ai/intel-report/productivity/chatgpt) (OpenAI OpCo, LLC) — 4.8/5 Rating | Positive Sentiment - [*Pattrn - Discipline Tracker*](https://marlvel.ai/intel-report/productivity/pattrn-discipline-tracker) (Pedro Schott) — 4.8/5 Rating | Positive Sentiment - [*Dark Reader for Safari*](https://marlvel.ai/intel-report/productivity/org-darkreader-darkreadersafari) (Dark Reader Ltd) — N/A Rating | N/A Sentiment - [*Blank Spaces Launcher*](https://marlvel.ai/intel-report/productivity/app-blankspaces) (Ecstasis LLC) — N/A Rating | N/A Sentiment - [*AdGuard VPN: Fast Secure Proxy*](https://marlvel.ai/intel-report/productivity/com-adguard-ios-adguardvpn) (Adguard Software Limited) — N/A Rating | N/A Sentiment - [*Site Audit Pro*](https://marlvel.ai/intel-report/productivity/site-audit-pro) (Veam Studios Ltd) — 4.8/5 Rating | Positive Sentiment - [*Aiko*](https://marlvel.ai/intel-report/productivity/com-sindresorhus-aiko) (Sindre Sorhus) — N/A Rating | N/A Sentiment ## Methodology This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.9/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 50,029 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/productivity/any-do-to-do-list-planner-1) Data licensed for AI Agent attribution under CC-BY-NC 4.0.