--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Beauty Book - Agenda Estética" developer_entity: "Artur Cangussu Batista" bundle_id: "com.artur.beautybookapp" app_store_id: "6756316464" category: "Productivity" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-08-16" report_date: "2026-08-20" last_verified: "2026-08-20T00:00:00.000Z" report_version: "1.12.2" total_reviews: 1 overall_rating: 5 confidence: "low" confidence_score: 0.3 data_age_days: 83 momentum_velocity: "active" intelligence_version: 3 tags: ["productivity", "subscription", "mobile app", "app review", "app analysis", "independent", "beauty", "professionals"] canonical_url: "https://marlvel.ai/apps/beauty-book-agenda-estetica" license: "CC-BY-NC 4.0" content_version: "v2" --- # Beauty Book - Agenda Estética Intelligence Report ## TL;DR {#tldr} - **Category**: Productivity · Subscription - **Signal**: Rating 5 > **TL;DR:** Beauty Book - Agenda Estética is a productivity app by Artur Cangussu Batista, rated 5/5 by 1 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Beauty Book - Agenda Estética is a productivity app by Artur Cangussu Batista. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 5/5 (1 review) | | **Category** | Productivity | | **Developer** | Artur Cangussu Batista | | **Pricing** | Subscription | | **Platforms** | iOS | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 83d | ## Metadata & Market Performance - **Publisher:** Artur Cangussu Batista - **Category:** Productivity - **Target Audience:** Independent beauty professionals including lash designers, nail technicians, and estheticians seeking to digitize business operations. - **Platforms:** iOS - **Version Reviewed:** 1.12.2 - **Report Date:** 2026-08-20 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 6756316464 - **Bundle ID:** com.artur.beautybookapp - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-08-20 ## Executive Snapshot **What it is:** Beauty Book - Agenda Estética is a productivity app for independent beauty professionals to manage appointments, finances, and client records on iOS. **Why users hire it:** The platform removes the administrative overhead of paper-based scheduling and the revenue risk of client no-shows via automated deposit collection. ## App DNA (Features & Intent) - **[Differentiator] Pix Payment Integration:** Enables clients to pay a booking deposit via Pix directly through the app, reducing no-shows. - **[Differentiator] Custom Scheduling Site:** Generates a personalized URL for Instagram bios allowing clients to self-schedule 24/7. * *User Intent:* Users value self-expression and personalized experiences. - **[Differentiator] Digital Anamnesis Forms:** Customizable client health and history forms sent via link for mobile completion. * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} Beauty Book - Agenda Estética operates in the Productivity category, currently maintaining a 5-star rating on the first version release. The focus on local payment integration (Pix) positions the app as a specialized tool for the Brazilian market rather than a generic global scheduler. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Essencial at R$9.90/month, Vitrine + Site at R$19.90/month, Premium+ at R$24.90/month - **Analysis:** Subscription model tiered by feature complexity, ranging from basic management to automated payment collection. ## SWOT Analysis {#swot} **Core Strengths:** - Pix-integrated booking deposits reduce no-show revenue loss - Personalized scheduling URLs convert Instagram bio traffic **Growth Levers:** - Automated client re-engagement via digital anamnesis data ## Recent Changes (v2 → v3) {#recent-changes} The market outlook shifted from improving to stable as the analysis moved from a growth-focused narrative to one emphasizing the risks of limited social proof and regional dependency. **Overall trend**: Stable **Compared at**: 2026-08-20 ### High-impact changes - **[Shifted] Market Outlook Trend** (positioning) ### Medium-impact changes - **[Added] SWOT Weakness Identification** (swot) - **[Shifted] Contrarian Take Pivot** (positioning) ## What's New - **Latest (v1.12.2, 3 days ago):** Introduced bulk client deletion with multi-select, an undo option for accidental contact imports, and granular data removal controls for account deletion. ## App Momentum (Active) {#momentum} - Shipped bulk client management features. - Added undo functionality for contact imports. - Maintains 12-day average update cadence. > **Cadence:** 2 total versions · 1 majors in last 6 months · 3 days since last update · 12 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Beauty Book - Agenda Estética is a productivity app. It holds a 5/5 rating from 1 review. > **Bottom Line:** Beauty Book's focus on Pix-integrated deposits addresses the primary revenue risk for independent beauty professionals, providing a clear value proposition that justifies the subscription model. Prioritizing the stability of this payment flow will be critical to building the trust necessary to scale beyond the initial user base. **Best for:** Independent beauty professionals including lash designers, nail technicians, and estheticians seeking to digitize business operations. ### PM Action Plan (Next Best Moves) - [ ] [MAINTAIN] Audit Pix payment flow because it is the primary revenue-protection mechanism → maintain high conversion ### Outlook: Stable The market for independent beauty management is shifting toward integrated payment and booking flows. Beauty Book is well-positioned in the Brazilian market, but the small user base requires aggressive acquisition to defend against larger, more established salon platforms. - 🟢 Active development cadence (12-day average) ensures rapid iteration on core scheduling tools, which builds professional trust. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 5/5 | | Total Reviews | 1 | | Confidence | Low | | Pricing Model | Subscription | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Beauty Book - Agenda Estética** (this app) | 5/5 | N/A | Artur Cangussu Batista | | [Mitsu: AI Life Coach](https://marlvel.ai/apps/mitsu-ai-life-coach) | N/A/5 | N/A | C2 Insights | | [ChatGPT](https://marlvel.ai/apps/chatgpt) | 4.8/5 | n/a | OpenAI OpCo, LLC | | [HitWave](https://marlvel.ai/apps/ciendor-applications-hitwave) | 2.6/5 | Mixed | Ciendor Holdings Corp. LTD | | [Paper: Sketch, Draw & Create](https://marlvel.ai/apps/paper-sketch-draw-create) | 4.6/5 | N/A | Evernote Corporation | | [Pattrn - Discipline Tracker](https://marlvel.ai/apps/pattrn-discipline-tracker) | 4.8/5 | Thrilled | Pedro Schott | ## Company Profile - **Developer:** Artur Cangussu Batista - **Website:** [https://beautybookapp.com.br/](https://beautybookapp.com.br/) ## Data Sources & Links - **App Store ID:** 6756316464 - **Dev Site:** [Official Website](https://beautybookapp.com.br/) - **Sources:** Developer website content, About us / company information, App store metadata. ## Related Intel Reports - [*Mitsu: AI Life Coach*](https://marlvel.ai/apps/mitsu-ai-life-coach) (C2 Insights) · N/A Rating - [*ChatGPT*](https://marlvel.ai/apps/chatgpt) (OpenAI OpCo, LLC) · 4.8/5 Rating - [*HitWave*](https://marlvel.ai/apps/ciendor-applications-hitwave) (Ciendor Holdings Corp. LTD) · 2.6/5 Rating - [*Paper: Sketch, Draw & Create*](https://marlvel.ai/apps/paper-sketch-draw-create) (Evernote Corporation) · 4.6/5 Rating - [*Pattrn - Discipline Tracker*](https://marlvel.ai/apps/pattrn-discipline-tracker) (Pedro Schott) · 4.8/5 Rating | Excellent Sentiment - [*SpaceDesk App*](https://marlvel.ai/apps/spacedesk-app) (Hawsabah) · N/A Rating - [*한음달-한국인에게 꼭 맞는 음력달력, 캘린더*](https://marlvel.ai/apps/app--103) (YunaSoft Inc.) · 4.6/5 Rating - [*바로메모 - 매일 바로 작성하는 메모장*](https://marlvel.ai/apps/cswpd-memo) (SuWon Choi) · N/A Rating - [*근로장려금 알리미 - 신청, 기준, 금액계산 가이드*](https://marlvel.ai/apps/com-swing2app-v3-d83e9bb95c05347f59ad81dea3b925ebf) (SY Company) · 3.8/5 Rating - [*통화관리솔루션 (부평구청용)*](https://marlvel.ai/apps/byto-bupyeong) (BYTO) · N/A Rating ## Frequently Asked Questions {#faq} ### Is Beauty Book suitable for independent beauty professionals? Yes, Beauty Book is designed specifically for independent professionals like lash designers, nail technicians, and estheticians who need to digitize their scheduling and financial tracking. ### Does Beauty Book help reduce client no-shows? Yes, the app includes a Pix payment integration that allows professionals to collect booking deposits from clients, which helps reduce no-shows. ### Can I use Beauty Book to manage my Instagram bookings? Yes, Beauty Book generates a personalized scheduling URL that you can place in your Instagram bio, allowing clients to book appointments 24/7. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 83 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/beauty-book-agenda-estetica) Data licensed for AI Agent attribution under CC-BY-NC 4.0.