--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Coach.me - Goals & Habits" developer_entity: "Coach Kendra, Inc." bundle_id: "com.liftworldwide.Lift" app_store_id: "530911645" google_play_id: "com.liftworldwide.lift" category: "Productivity" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-03-05" report_date: "2026-04-02" report_version: "2025.10.16" total_reviews: 4929 overall_rating: 3.25 sentiment: "Frustrated" sentiment_score: 25 confidence: "high" confidence_score: 0.85 data_age_days: 56 intelligence_version: 2 nemesis: "Fabulous: Daily Habit Tracker" competitor_count: 26 tags: ["productivity", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "individuals", "seeking", "personal"] canonical_url: "https://marlvel.ai/intel-report/productivity/coach-me-goals-habits-1" license: "CC-BY-NC 4.0" last_verified: "2026-04-16T13:31:20.073Z" --- # Coach.me - Goals & Habits App Audit > **TL;DR:** Coach.me - Goals & Habits is a productivity app by Coach Kendra, Inc., rated 3.25/5 by 4,929 users, with Frustrated user sentiment (25/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** β€” Independent analysis. US Market. No publisher influence. > **Key Insight:** Coach.me - Goals & Habits faces Frustrated user sentiment (3.25/5 from 4,929 reviews), with app crashes & login failures as the primary user concern. ## Metadata & Market Performance - **Publisher:** Coach Kendra, Inc. - **Category:** Productivity - **Target Audience:** Individuals seeking personal growth, entrepreneurs building business routines, and professionals looking for leadership development through structured, science-based habit coaching. - **Platforms:** iOS & Android - **Version Audited:** 2025.10.16 - **Audit Date:** 2026-04-02 - **Signal Count:** 99 reviews analyzed - **Confidence:** High (0.85/1.0) - **App Store ID (iOS):** 530911645 - **Bundle ID:** com.liftworldwide.Lift - **Google Play ID:** com.liftworldwide.lift - **Data Window:** Analysis based on signals collected up to 2026-04-02 ## Executive Snapshot Coach.me is a hybrid productivity and personal development platform that combines standard daily habit tracking with premium, one-on-one human coaching. Designed for individuals seeking personal growth, entrepreneurs building business routines, and professionals looking for leadership development, the app leverages behavioral science to foster a growth mindset and deliberate practice. Operating on a freemium model, it uses free tracking tools and community support as an acquisition funnel for its high-value coaching services. Its key differentiator is the integration of real human accountability through its CoachMatch service and professional coaching certification programs, setting it apart from purely software-driven competitors. However, despite a strong conceptual foundation and a loyal legacy user base, severe technical neglect and critical bugs currently threaten its market position, making it highly vulnerable to competitors offering more stable experiences. ## App DNA (Features & Intent) - **[Differentiator] Human Habit Coaching:** One-on-one personalized coaching via text and chat to provide accountability and strategic guidance. * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Habit Tracker:** Tools to track daily habits, view streaks, and monitor progress toward long-term goals. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Standard] Community Support:** Access to a community for motivation, tips, and encouragement from other users. * *User Intent:* Users want real-time communication within the app experience. - **[Differentiator] CoachMatch Service:** A concierge service that pairs users with the ideal coach based on goals, personality, and coaching style. * *User Intent:* Users value self-expression and personalized experiences. - **[Differentiator] Habit Coach Certification:** Professional training and certification programs for individuals wanting to become habit coaches. * *User Intent:* Users seek enhanced value through premium features. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier: Unlimited habit tracking and community access, Paid tier: One-on-one coaching services (pricing varies by coach/program) - **Analysis:** The app uses a 'freemium' model where the core utility (tracking) is free to drive user acquisition, while revenue is generated through high-value, human-centric coaching services. ## πŸ”΄ User Sentiment (High Confidence: 4,929 reviews) {#user-sentiment} - **Overall Rating:** 3.25/5 - **Platform Split:** iOS 3.5/5 (170 ratings) | Android 3.2/5 (4,759 ratings) - **Overall Sentiment:** Frustrated ### Top Praises - **Simple Interface & Core Concept** | *Evidence:* "I love the longevity of the app and the user interface." - **Community & Coaching Value** | *Evidence:* "Made some awesome friends through it and there’s a sweet little community." ### Top Complaints (Impact Areas) - **App Crashes & Login Failures** | *Evidence:* "App always freezes and crashes and deletes data nowadays." - **Abandoned Development & Unresponsive Support** | *Evidence:* "Seems like the developers have all but abandoned this app. Last update was three years ago." - **Broken Core Features (Adding Goals)** | *Evidence:* "I cannot create new habits anymore! What a shame!" - **Billing & Subscription Issues** | *Evidence:* "Despite pausing my subscription... I was still charged Β£68." - **Privacy Concerns** | *Evidence:* "Users’ daily goal checkins are public by default, and they CANNOT retroactively change that data to private." ## SWOT Analysis **Core Strengths:** - Unique 'human-in-the-loop' coaching model that differentiates it from purely software-based trackers. - Strong foundation in behavioral science and psychology. - Established, supportive community that fosters user loyalty. - Proprietary CoachMatch service and certification programs create a distinct B2B/B2C ecosystem. **Critical Frictions:** - Critical, app-breaking bugs including login loops and constant crashes. - Core functionality is currently broken (users cannot add new goals). - Severe lack of customer support and perceived developer abandonment. - Dangerous privacy defaults (public goals) that alienate users. **Growth Levers:** - For Competitors: Massive opportunity to poach Coach.me's frustrated user base by offering stable tracking and importing their legacy data. - For Coach.me: Immediate revitalization of the user base simply by fixing core bugs and restoring basic functionality. - For Coach.me: Expanding the B2B leadership coaching tier, which has higher margins than consumer habit tracking. **Market Threats:** - Imminent risk of total user base collapse if critical bugs are not addressed immediately. - Aggressive moves by premium coaching competitors (like Goalswon and BetterUp) capturing Coach.me's highest-LTV users. - Modern, highly-polished indie apps (like HabitKit and Me+) stealing the younger demographic looking for simple tracking. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Coach.me - Goals & Habits vs Fabulous: Daily Habit Tracker β€” Head to Head - **Fabulous: Daily Habit Tracker** by The Fabulous: Competes directly on behavioral science-based habit building, offering guided coaching journeys and routines. - **Goalswon - Daily Accountability** by Goalswon: Directly rivals Coach.me's premium tier by offering 1-on-1 human accountability coaching for daily habits and productivity. - **Habitica: Gamified Taskmanager** by HabitRPG, Inc.: Targets the same goal-oriented users but uses RPG gamification and strong community accountability instead of human coaches. - **Productive - Habit Tracker** by Apalon Apps: A major player in the habit tracking space offering structured programs, challenges, and detailed progress analytics. - **Streaks** by Crunchy Bagel: The premium standard for iOS habit tracking, competing heavily for users who want strict daily accountability and streak maintenance. ### Contenders (Strong Challengers) - **Habitify: Habit Tracker** by Unstatic Ltd: Offers a highly data-driven approach to habit tracking, appealing to users focused on mastery and measurable progress. - **Strides: Goal Tracker** by Scylla LLC: Competes on comprehensive goal setting, allowing users to track habits, targets, and milestones with deep analytics. - **Done: A Simple Habit Tracker** by TBD: A popular, streamlined alternative for users who want the core utility of habit tracking without the heavy coaching upsells. - **Beeminder** by Beeminder: Provides extreme accountability through financial pledges, targeting the same users who need external motivation to stick to goals. - **stickK** by stickK.com: Uses behavioral economics and commitment contracts (financial and social stakes) to enforce habit building. - **Way of Life - Habit Tracker** by Way of Life ApS: A veteran habit tracker that focuses heavily on identifying and breaking bad habits alongside building good ones. - **Routinery: Daily Routine** by Routinery: Competes by focusing on behavioral sequencing and routine building, aligning with Coach.me's productivity and morning routine use cases. - **Tangerine: Habit & Mood Tracker** by Bitdreams: Combines habit tracking with mood journaling, appealing to the personal growth and wellness segment of Coach.me's audience. ### Peers (What They Do Better) - **TickTick: To-Do List & Calendar** by Appest Inc.: A broader productivity app that features a highly popular, built-in habit tracker that many use instead of dedicated habit apps. - **BetterUp** by BetterUp: Competes in the professional and leadership coaching space, targeting users looking for career and mindset growth. - **TaskHuman: 1:1 Video Coaching** by TaskHuman: Offers a marketplace of 1-on-1 coaches for wellness and personal growth, overlapping with Coach.me's CoachMatch service. - **Everyday: Habit Tracker** by Joan Boixados: A visual, grid-based habit tracker that emphasizes the 'don't break the chain' methodology. - **Forest: Focus for Productivity** by Seekrtech Co., Ltd.: Uses gamification to enforce focus habits, competing for users trying to build better work and study routines. - **[Todoist: To-Do List & Tasks](https://marlvel.ai/intel-report/productivity/com-todoist-ios)** by Doist: While primarily a task manager, its karma system and daily goal tracking attract users building productivity habits. - **[Day One Journal](https://marlvel.ai/intel-report/health-fitness/com-bloombuilt-dayone-ios)** by Bloom Built Inc: Often used as a daily reflection and accountability tool for personal growth and habit tracking. - **Flora - Green Focus** by Appfinca Inc.: Combines focus timers with habit tracking and social accountability. ### New Kids on the Block (What's Innovative) - **Me+ Daily Routine Planner** by Enerjoy: A massively growing app that combines ADHD-friendly routine planning with habit tracking and self-care. - **HabitKit - Habit Tracker** by Sebastian Roehl: A fast-growing indie habit tracker that uses GitHub-style contribution grids to visualize consistency. - **Dreamfora: Daily Goal Tracker** by Dreamfora: Uses AI to help users set long-term goals and automatically generates the daily habits needed to achieve them. - **Atom: Build better habits** by Atom: A rising app heavily inspired by 'Atomic Habits' principles, focusing on micro-habits and behavioral psychology. - **Onrise: Habit Tracker & Focus** by Onrise: An emerging all-in-one app that combines habit tracking, Pomodoro timers, and journaling for holistic productivity. ## The "So What?" (Strategic Takeaway) {#so-what} Coach.me - Goals & Habits is a challenged productivity app that is free with in-app purchases. With a 3.25/5 rating from 4,929 reviews, it faces significant user friction. **Strategic Opportunity:** While Coach.me - Goals & Habits benefits from unique 'human-in-the-loop' coaching model that differentiates it from purely software-based trackers., its vulnerability lies in critical, app-breaking bugs including login loops and constant crashes.. A challenger could exploit this by focusing on for competitors: massive opportunity to poach coach.me's frustrated user base by offering stable tracking and importing their legacy data.. **Best for:** Individuals seeking personal growth, entrepreneurs building business routines, and professionals looking for leadership development through structured, science-based habit coaching. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.25/5 | | Total Reviews | 4,929 | | Sentiment | Frustrated (25/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 5 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Coach.me - Goals & Habits** (this app) | 3.25/5 | Frustrated | Coach Kendra, Inc. | | [Todoist: To Do List & Calendar](https://marlvel.ai/intel-report/productivity/com-todoist-ios) | 4.8/5 | Excited | Doist Inc. | | [Day One: Daily Journal & Diary](https://marlvel.ai/intel-report/health-fitness/com-bloombuilt-dayone-ios) | 4.8/5 | Mixed | Bloom Built Inc | | [Mitsu: AI Life Coach](https://marlvel.ai/intel-report/productivity/mitsu-ai-life-coach) | N/A/5 | Mixed | C2 Insights | | [ChatGPT](https://marlvel.ai/intel-report/productivity/chatgpt) | 4.8/5 | Excited | OpenAI OpCo, LLC | | [Pattrn - Discipline Tracker](https://marlvel.ai/intel-report/productivity/pattrn-discipline-tracker) | 4.8/5 | Excited | Pedro Schott | ## Company Profile - **Developer:** Coach Kendra, Inc. - **Website:** [https://coach.me](https://coach.me) - **Social:** [LinkedIn](https://www.linkedin.com/in/ppadron) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/coach-me-goals-habits/id530911645?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.liftworldwide.lift&hl=en&gl=us) - **Dev Site:** [Official Website](https://coach.me) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Todoist: To Do List & Calendar*](https://marlvel.ai/intel-report/productivity/com-todoist-ios) (Doist Inc.) β€” 4.8/5 Rating | Positive Sentiment - [*Day One: Daily Journal & Diary*](https://marlvel.ai/intel-report/health-fitness/com-bloombuilt-dayone-ios) (Bloom Built Inc) β€” 4.8/5 Rating | Mixed Sentiment - [*Mitsu: AI Life Coach*](https://marlvel.ai/intel-report/productivity/mitsu-ai-life-coach) (C2 Insights) β€” N/A Rating | Mixed Sentiment - [*ChatGPT*](https://marlvel.ai/intel-report/productivity/chatgpt) (OpenAI OpCo, LLC) β€” 4.8/5 Rating | Positive Sentiment - [*Pattrn - Discipline Tracker*](https://marlvel.ai/intel-report/productivity/pattrn-discipline-tracker) (Pedro Schott) β€” 4.8/5 Rating | Positive Sentiment - [*Lisa Chat: AI Bot Assistant*](https://marlvel.ai/intel-report/productivity/lisa-chat-ai-bot-assistant) (Convert Software) β€” 4.4/5 Rating | Excellent Sentiment - [*Proton Drive: Privacy Storage*](https://marlvel.ai/intel-report/productivity/proton-drive-privacy-storage) (Proton AG) β€” 4.0/5 Rating | Mixed Sentiment - [*Phone ID: Spam Call Block App*](https://marlvel.ai/intel-report/productivity/phone-id-spam-call-block-app) (Municorn Limited) β€” 4.5/5 Rating | N/A Sentiment - [*Forms – for Google Forms*](https://marlvel.ai/intel-report/productivity/forms-for-google-forms) (ASN GROUP LLC) β€” 4.0/5 Rating | N/A Sentiment - [*ZoomNotes*](https://marlvel.ai/intel-report/productivity/com-zoom-notes-zoomnotes) (Deliverance Software Ltd) β€” N/A Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** β€” Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** β€” Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** β€” Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.85/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 99 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 6 days since last refresh --- Β© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/productivity/coach-me-goals-habits-1) Data licensed for AI Agent attribution under CC-BY-NC 4.0.