--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Double Good" developer_entity: "Double Good" bundle_id: "com.doublegood.nativeapp" app_store_id: "1401184723" category: "Productivity" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-02" report_date: "2026-04-03" report_version: "5.1.211" total_reviews: 47782 overall_rating: 4.9 sentiment: "Thrilled" sentiment_score: 88 confidence: "high" confidence_score: 0.9 data_age_days: 135 intelligence_version: 2 nemesis: "Snap! Raise" competitor_count: 16 tags: ["productivity", "free", "thrilled sentiment", "mobile app", "app review", "app analysis", "youth", "teams,", "schools,"] canonical_url: "https://marlvel.ai/apps/com-doublegood-nativeapp" license: "CC-BY-NC 4.0" last_verified: "2026-04-03T00:00:00.000Z" --- # Double Good Intelligence Report > **TL;DR:** Double Good is a productivity app by Double Good, rated 4.91/5 by 47,645 users, with Thrilled user sentiment (88/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Double Good maintains Thrilled user sentiment (4.91/5 from 47,645 reviews), with users consistently praising ease of use and setup. ## Metadata & Market Performance - **Publisher:** Double Good - **Category:** Productivity - **Target Audience:** Youth teams, schools, and non-profit organizations looking for a modern, virtual alternative to traditional product-based fundraising. - **Platforms:** iOS & Android - **Version Reviewed:** 5.1.206 - **Report Date:** 2026-04-03 - **Signal Count:** 47566 reviews analyzed - **Confidence:** High (0.9/1.0) - **App Store ID (iOS):** 1401184723 - **Bundle ID:** com.doublegood.nativeapp - **Google Play ID:** com.doublegood.nativeapp - **Data Window:** Analysis based on signals collected up to 2026-04-03 - **Short Description:** #1 Virtual Fundraising App ## Executive Snapshot Double Good is a leading virtual fundraising platform that enables youth teams and non-profits to raise funds by selling gourmet popcorn. The platform's primary value proposition is its 50/50 revenue split and its 'hands-off' logistics model, where all products are shipped directly to supporters. It targets coaches and organizers who want to avoid the headaches of inventory management and cash collection, positioning itself as a high-convenience, high-margin alternative to traditional fundraising. ## App DNA (Features & Intent) - **[Differentiator] Virtual Fundraising Events:** Tools to schedule and manage team-based fundraising campaigns entirely online. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Differentiator] Pop-Up Storefronts:** Personalized digital stores for users to share with friends and family to drive sales. * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Differentiator] Direct-to-Supporter Shipping:** Logistics handled by the platform, shipping gourmet popcorn directly to the customer's doorstep. * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Supporter Tracking:** Dashboard to monitor sales progress and manage communication with donors. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Revenue Sharing:** Automated 50% profit retention model for fundraising organizations. * *User Intent:* Users seek enhanced value through premium features. ## Monetization Strategy - **Model:** Free - **Tiers:** Free app download and usage for organizers, Revenue sharing model: 50% of sales kept by the organization - **Analysis:** The app is free to use, monetizing through the product-based fundraising model where the platform retains 50% of the retail price of the popcorn sold. ## 🟢 User Sentiment (High Confidence: 47,645 reviews) {#user-sentiment} - **Overall Rating:** 4.91/5 - **Platform Split:** iOS 4.9/5 (40,590 ratings) | Android 4.8/5 (7,055 ratings) - **Overall Sentiment:** Thrilled ### Top Praises - **Ease of Use and Setup** - **Convenience of Online Fundraising** ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Contenders (Strong Challengers) - **RaiseRight** by ShopWithScrip: A major player in product-based fundraising that uses gift cards instead of physical goods to drive organization revenue. - **FlipGive** by FlipGive: Competes for the same youth sports audience by offering a cashback-based fundraising model through everyday shopping. - **Blast Athletics** by Blast Athletics: Combines team social media and video content with a powerful donation-based fundraising engine for athletes. - **RallyUp** by RallyUp: Offers a highly customizable virtual fundraising suite including raffles, auctions, and sales for non-profits. ### Peers (What They Do Better) - **TeamSnap** by TeamSnap: The dominant team management app that serves the same user base and integrates various fundraising tools. - **SportsEngine** by SportsEngine: A comprehensive sports management platform that includes financial tools and fundraising capabilities for youth leagues. - **GoFundMe** by GoFundMe: The industry standard for general crowdfunding, often used by teams as a simpler alternative to product-based fundraising. - **Givebutter** by Givebutter: A modern, mobile-optimized donation platform that targets the same non-profit and school organization segments. - **Cheddar Up** by Cheddar Up: Used extensively by PTAs and team parents to collect payments and manage group-based fundraising activities. ### New Kids on the Block (What's Innovative) - **GoFan** by Huddle Tickets: While primarily for digital ticketing, they are rapidly expanding their monetization footprint within the high school sports ecosystem. - **Fundly** by NonprofitEasy: A rising mobile-optimized crowdfunding platform focusing on social sharing and ease of use for small organizations. - **Vanco Mobile** by Vanco: Growing presence in the community and faith-based fundraising space with a focus on recurring giving and mobile engagement. ## The "So What?" (Strategic Takeaway) {#so-what} Double Good is a market-leading productivity app that is completely free. With a 4.91/5 rating from 47,645 reviews, it delivers strong user satisfaction. **Best for:** Youth teams, schools, and non-profit organizations looking for a modern, virtual alternative to traditional product-based fundraising. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.91/5 | | Total Reviews | 47,645 | | Sentiment | Thrilled (88/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 5 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Double Good** (this app) | 4.91/5 | Thrilled | Double Good | | [Mitsu: AI Life Coach](https://marlvel.ai/apps/mitsu-ai-life-coach) | N/A/5 | Mixed | C2 Insights | | [ChatGPT](https://marlvel.ai/apps/chatgpt) | 4.8/5 | Excited | OpenAI OpCo, LLC | | [Pattrn - Discipline Tracker](https://marlvel.ai/apps/pattrn-discipline-tracker) | 4.8/5 | Excited | Pedro Schott | | [Lisa Chat: AI Bot Assistant](https://marlvel.ai/apps/lisa-chat-ai-bot-assistant) | 4.4/5 | Thrilled | Convert Software | | [Proton Drive: Privacy Storage](https://marlvel.ai/apps/proton-drive-privacy-storage) | 4.0/5 | Mixed | Proton AG | ## Company Profile - **Developer:** Double Good - **Website:** [https://www.doublegood.com](https://www.doublegood.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/double-good/id1401184723?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.doublegood.nativeapp&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.doublegood.com) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Mitsu: AI Life Coach*](https://marlvel.ai/apps/mitsu-ai-life-coach) (C2 Insights) · N/A Rating - [*ChatGPT*](https://marlvel.ai/apps/chatgpt) (OpenAI OpCo, LLC) · 4.8/5 Rating | Positive Sentiment - [*Pattrn - Discipline Tracker*](https://marlvel.ai/apps/pattrn-discipline-tracker) (Pedro Schott) · 4.8/5 Rating | Positive Sentiment - [*Lisa Chat: AI Bot Assistant*](https://marlvel.ai/apps/lisa-chat-ai-bot-assistant) (Convert Software) · 4.4/5 Rating | Excellent Sentiment - [*Proton Drive: Privacy Storage*](https://marlvel.ai/apps/proton-drive-privacy-storage) (Proton AG) · 4.0/5 Rating - [*Phone ID: Spam Call Block App*](https://marlvel.ai/apps/phone-id-spam-call-block-app) (Municorn Limited) · 4.5/5 Rating - [*Forms – for Google Forms*](https://marlvel.ai/apps/forms-for-google-forms) (ASN GROUP LLC) · 4.0/5 Rating - [*ZoomNotes*](https://marlvel.ai/apps/com-zoom-notes-zoomnotes) (Deliverance Software Ltd) · N/A Rating - [*UScellular™ – My Account*](https://marlvel.ai/apps/uscellular-my-account) (U.S. Cellular) · 4.5/5 Rating | Positive Sentiment - [*AI Transcribe by Evernote*](https://marlvel.ai/apps/ai-transcribe-by-evernote) (Evernote Corporation) · N/A Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment as synthesised themes (no verbatim quotes). 3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.9/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 47,566 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 135 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/com-doublegood-nativeapp) Data licensed for AI Agent attribution under CC-BY-NC 4.0.