--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Todoist: To Do List & Calendar" developer_entity: "Doist Inc." bundle_id: "com.todoist.ios" app_store_id: "572688855" google_play_id: "com.todoist" category: "Productivity" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-04" report_date: "2026-07-29" last_verified: "2026-07-29T00:00:00.000Z" report_version: "26.5.0" total_reviews: 424155 overall_rating: 4.6 sentiment: "Mixed" sentiment_score: 55 confidence: "high" confidence_score: 0.85 top_praise_theme: "Natural language task scheduling and intuitive task management features keep long-term users highly productive daily" top_complaint_theme: "Recent UI changes removing swipe-to-select functionality force users into tedious two-finger drag interactions" review_sample_size: 186 total_review_count: 186 analyzed_review_count: 119 data_age_days: 18 momentum_velocity: "maintenance" intelligence_version: 5 nemesis: "Microsoft To Do" competitor_count: 8 tags: ["productivity", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "professionals", "teams", "seeking"] canonical_url: "https://marlvel.ai/apps/com-todoist-ios" license: "CC-BY-NC 4.0" content_version: "v2" --- # Todoist: To Do List & Calendar Intelligence Report ## TL;DR {#tldr} - **Category**: Productivity · Freemium - **Signal**: Rating 4.65 · Sentiment Mixed - **Recent focus**: Recent UI changes removing swipe-to-select functionality force users into tedious two-finger drag interactions (top complaint) · Natural language task scheduling and intuitive task management features keep long-term users highly productive daily (top praise) > **TL;DR:** Todoist: To Do List & Calendar is a productivity app by Doist Inc., rated 4.65/5 by 424.2K users, with Mixed user sentiment (55/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Todoist: To Do List & Calendar shows Mixed sentiment (4.65/5 from 424.2K reviews) - users praise natural language task scheduling and intuitive task management features keep long-term users highly productive daily but report issues with recent ui changes removing swipe-to-select functionality force users into tedious two-finger drag interactions. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.65/5 (424.2K reviews) | | **User Mood** | Mixed | | **Category** | Productivity | | **Developer** | Doist Inc. | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.85/1.0) | | **Data Age** | 18d | ## Metadata & Market Performance - **Publisher:** Doist Inc. - **Category:** Productivity - **Target Audience:** Professionals and teams seeking a centralized, cross-platform task management tool that balances personal and professional productivity. - **Platforms:** iOS & Android - **Version Reviewed:** 26.5.0 - **Report Date:** 2026-07-29 - **Signal Count:** 186 reviews analyzed - **Confidence:** High (0.85/1.0) - **App Store ID (iOS):** 572688855 - **Bundle ID:** com.todoist.ios - **Google Play ID:** com.todoist - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-07-29 - **Short Description:** Organize tasks, capture ideas by voice, and keep your teamwork on the same page. ## Executive Snapshot **What it is:** Todoist is a cross-platform task management and habit tracking app for professionals and teams, available on iOS and Android. **Why users hire it:** Users rely on the app to bridge personal and professional productivity by centralizing notes, reminders, and calendar events into a single planning center. ## App DNA (Features & Intent) - **[Differentiator] Natural Language Task Entry:** Voice or text input automatically parses dates, labels, and project assignments into structured tasks. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Team Workspace:** Shared space for collaboration, task assignment, and file sharing separate from personal projects. * *User Intent:* Users seek social connection and competitive engagement with peers. ## Market Position {#market-position} Todoist maintains a strong productivity presence, though its lack of major updates in the last six months creates a vulnerability against rivals like Microsoft To Do. The current maintenance-mode cadence risks ceding the power-user segment to competitors that offer integrated calendar-task views. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier for individuals, Pro trial (7-day), Business trial (14-day), Business plan at $8/user/month billed yearly - **Analysis:** Freemium model anchored by a Business subscription at $96/year, gating advanced project views and team collaboration features. ## 🟡 User Sentiment (High Confidence: 119 of 186 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.65/5 - **Platform Split:** iOS 4.8/5 (125.4K ratings) | Android 4.6/5 (298.7K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Natural language task scheduling and intuitive task management features keep long-term users highly productive daily** - **Generous free tier functionality allows users to manage complex projects without immediate subscription pressure** - **Ramble feature provides a helpful stream of consciousness input method that encourages frequent task logging** ### Top Complaints (Impact Areas) - **Recent UI changes removing swipe-to-select functionality force users into tedious two-finger drag interactions** ## SWOT Analysis {#swot} **Core Strengths:** - Natural language processing reduces task creation friction - Cross-platform sync expands engagement window **Growth Levers:** - Native iPhone calendar integration would address top user request ## Recent Changes (v4 → v5) {#recent-changes} Development velocity has slowed to a maintenance pace, marked by a six-month gap in major releases and the emergence of critical navigation and synchronization regressions. This shift leaves the app vulnerable to competitors offering integrated calendar-task workflows. **Overall trend**: Declining **Compared at**: 2026-07-29 ### High-impact changes - **[Removed] Swipe-to-select navigation** (features) - **[Declined] Development cadence shift** (positioning) - **[Declined] New synchronization complaints** (sentiment) ### Medium-impact changes - **[Added] Trial and billing transparency** (pricing) - **[Shifted] Audience focus** (audience) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Todoist: To Do List & Calendar vs Microsoft To Do - **[Microsoft To Do](https://marlvel.ai/apps/microsoft-to-do)** by Microsoft Corporation: Direct functional overlap in task management with massive scale and deep integration into the Microsoft 365 ecosystem. - **Key differences:** - Deep integration with Outlook and Microsoft 365 tasks provides a frictionless workflow for enterprise users. - Completely free feature set removes the friction of subscription paywalls found in Todoist's premium model. - Cross-platform synchronization is backed by Microsoft's global infrastructure, ensuring high reliability for enterprise-grade task management. ### Contenders (Strong Challengers) - **[Notion: Notes, Tasks, AI](https://marlvel.ai/apps/notion-id)** by Notion Labs, Incorporated: Broadens the scope from simple task lists to comprehensive knowledge management and database-driven workflows. - Flexible database architecture allows users to build custom project management systems far beyond simple task lists. - Integrated AI assistant provides automated summarization and content generation directly within the task management environment. - **[Things 3 for iPad](https://marlvel.ai/apps/things-3-for-ipad)** by Cultured Code GmbH & Co. KG: High-end design and focus on the 'Getting Things Done' methodology makes it a premium alternative for power users. - Award-winning minimalist interface reduces cognitive load compared to Todoist's more feature-dense, list-heavy layout. - One-time purchase model appeals to users who actively avoid the recurring subscription fatigue of modern productivity apps. - **[Any.do: To do list & Planner](https://marlvel.ai/apps/any-do-to-do-list-planner)** by Any.DO: Direct competitor in the personal productivity space with a focus on integrated calendar and task views. - Unified daily planner view merges calendar events and tasks into a single, time-blocked interface. - Integrated grocery list and smart-suggestion features cater specifically to household management and personal errands. ### Peers (What They Do Better) - **[Cozi Family Organizer](https://marlvel.ai/apps/com-cozi-icozi-free)** by Cozi: Niche productivity tool focused on shared household management rather than individual task tracking. - Shared family calendar and shopping lists are optimized for multi-user household coordination rather than individual productivity. - Color-coded profiles for each family member simplify the management of complex, multi-person schedules. - **[Google Calendar: Get Organized](https://marlvel.ai/apps/com-google-calendar)** by Google: Adjacent tool that captures the time-blocking aspect of productivity, often replacing the need for a dedicated task app. - Dominant market position as the primary scheduling layer for both personal and professional time management. - Automated event creation from Gmail confirmations reduces manual entry requirements for users. - **[Google Keep - Notes and lists](https://marlvel.ai/apps/com-google-keep)** by Google: Adjacent productivity tool focused on rapid capture and visual note-taking rather than structured task management. - Visual card-based interface prioritizes speed and ease of capture over complex project organization. - Deep integration with Google Workspace allows for instant conversion of notes into Google Docs or Drive files. ### New Kids on the Block (What's Innovative) - **[Structured: Daily Planner Todo](https://marlvel.ai/apps/com-leomehlig-today)** by unorderly GmbH: Rapidly gaining traction with a visual, timeline-first approach to daily planning that appeals to younger demographics. - Visual timeline interface transforms static task lists into a dynamic, time-blocked daily schedule. - Gamified progress tracking and aesthetic-focused design prioritize user engagement over traditional list-based productivity. ## What's New - **Latest (v26.5.0, 2 months ago):** Minor visual refinements and general bug fixes. ## App Momentum (Maintenance) {#momentum} - Ships minor visual refinements only. - Last major release over six months ago. > **Cadence:** 5 total versions · 0 majors in last 6 months · 86 days since last update · 11 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Todoist: To Do List & Calendar is a productivity app that is free with in-app purchases. With a 4.65/5 rating from 424.2K reviews, it shows mixed user reception. > **Bottom Line:** Restoring navigation fluidity and shipping native calendar integration would stabilize the core professional user base. These moves would directly counter the friction driving users toward integrated calendar-task rivals. **Best for:** Professionals and teams seeking a centralized, cross-platform task management tool that balances personal and professional productivity. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Restore swipe-to-select functionality because user complaints flag it as a top navigation regression → reduce churn ### Feature Gaps vs Competitors - Integrated calendar-task time blocking (available in Any.do but absent here) ### Outlook: Declining Productivity tools are consolidating around unified calendar-task interfaces, and Todoist's maintenance-mode cadence leaves it exposed to rivals shipping integrated time-blocking features. The PM must prioritize UX stability to prevent churn of the core professional segment. - 🔴 UI regressions in the latest update erode the daily active habit, which compounds the rating drag already visible on Android. - 🔴 The lack of native calendar integration hinders scheduling, pushing power users toward competitors that offer unified time-blocking. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.65/5 | | Total Reviews | 424.2K | | Sentiment | Mixed (55/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 2 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Todoist: To Do List & Calendar** (this app) | 4.65/5 | Mixed | Doist Inc. | | [Cozi Family Organizer](https://marlvel.ai/apps/com-cozi-icozi-free) | 4.8/5 | Mixed | Cozi | | [Google Keep - Notes and lists](https://marlvel.ai/apps/com-google-keep) | 4.7/5 | Mixed | Google | | [Structured: Daily Planner Todo](https://marlvel.ai/apps/com-leomehlig-today) | 4.8/5 | N/A | unorderly GmbH | | [Notion: Notes, Tasks, AI](https://marlvel.ai/apps/notion-id) | 4.8/5 | n/a | Notion Labs, Incorporated | | [Google Calendar: Get Organized](https://marlvel.ai/apps/com-google-calendar) | 4.7/5 | Mixed | Google | ## Company Profile - **Developer:** Doist Inc. - **Website:** [https://todoist.com/](https://todoist.com/) - **Social:** [Instagram](https://www.instagram.com/todoistofficial) · [YouTube](https://www.youtube.com/channel/UCQ_61yRKscCnkIJBPoR15EA) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/todoist-to-do-list-calendar/id572688855?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.todoist&hl=en&gl=us) - **Dev Site:** [Official Website](https://todoist.com/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Cozi Family Organizer*](https://marlvel.ai/apps/com-cozi-icozi-free) (Cozi) · 4.8/5 Rating - [*Google Keep - Notes and lists*](https://marlvel.ai/apps/com-google-keep) (Google) · 4.7/5 Rating - [*Structured: Daily Planner Todo*](https://marlvel.ai/apps/com-leomehlig-today) (unorderly GmbH) · 4.8/5 Rating - [*Notion: Notes, Tasks, AI*](https://marlvel.ai/apps/notion-id) (Notion Labs, Incorporated) · 4.8/5 Rating - [*Google Calendar: Get Organized*](https://marlvel.ai/apps/com-google-calendar) (Google) · 4.7/5 Rating - [*Any.do: To do list & Planner*](https://marlvel.ai/apps/any-do-to-do-list-planner) (Any.DO) · 4.6/5 Rating - [*Things 3 for iPad*](https://marlvel.ai/apps/things-3-for-ipad) (Cultured Code GmbH & Co. KG) · 4.9/5 Rating - [*Microsoft To Do*](https://marlvel.ai/apps/microsoft-to-do) (Microsoft Corporation) · 4.7/5 Rating - [*Mitsu: AI Life Coach*](https://marlvel.ai/apps/mitsu-ai-life-coach) (C2 Insights) · N/A Rating - [*ChatGPT*](https://marlvel.ai/apps/chatgpt) (OpenAI OpCo, LLC) · 4.8/5 Rating ## Frequently Asked Questions {#faq} ### Is Todoist free to use? Todoist offers a generous free tier that allows for complex project organization, though advanced views and team collaboration features are gated behind a paid Business subscription. ### How does Todoist compare to Microsoft To Do? Todoist offers superior natural language task capture and project hierarchy, while Microsoft To Do provides a completely free feature set with deep integration into the Microsoft 365 ecosystem. ### Does Todoist have a calendar view? Todoist offers flexible project views including a calendar layout, but users report a lack of native calendar integration on iPhone to view blocked time alongside tasks. ### What is a free alternative to Todoist? Microsoft To Do is a primary free alternative, offering task management with seamless synchronization for users already embedded in the Microsoft ecosystem. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.85/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 186 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 18 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/com-todoist-ios) Data licensed for AI Agent attribution under CC-BY-NC 4.0.