--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Todoist: To Do List & Calendar" developer_entity: "Doist Inc." bundle_id: "com.todoist.ios" app_store_id: "572688855" google_play_id: "com.todoist" category: "Productivity" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-04" report_date: "2026-05-05" report_version: "26.5.0" total_reviews: 424155 overall_rating: 4.65 sentiment: "Mixed" sentiment_score: 55 confidence: "high" confidence_score: 0.9 top_praise_theme: "The Ramble feature provides a valuable stream of consciousness tool for capturing random thoughts" top_complaint_theme: "Post-update regressions including missing widget buttons and UI navigation issues frustrate long-term users" top_request_theme: "Dynamic task scheduling that adjusts due dates based on actual completion times" review_sample_size: 186 total_review_count: 186 analyzed_review_count: 100 data_age_days: 8 momentum_velocity: "active" intelligence_version: 4 nemesis: "Microsoft To Do" competitor_count: 8 tags: ["productivity", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "individuals", "teams", "seeking"] canonical_url: "https://marlvel.ai/intel-report/productivity/com-todoist-ios" license: "CC-BY-NC 4.0" content_version: "v2" last_verified: "2026-05-05T08:32:40.975Z" --- # Todoist: To Do List & Calendar App Audit ## TL;DR {#tldr} - **Category**: Productivity · Freemium - **Signal**: Rating 4.65 · Sentiment Mixed - **Recent focus**: Post-update regressions including missing widget buttons and UI navigation issues frustrate long-term users (top complaint) · The Ramble feature provides a valuable stream of consciousness tool for capturing random thoughts (top praise) · Dynamic task scheduling that adjusts due dates based on actual completion times (top request) > **TL;DR:** Todoist: To Do List & Calendar is a productivity app by Doist Inc., rated 4.65/5 by 424.2K users, with Mixed user sentiment (55/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Todoist: To Do List & Calendar shows Mixed sentiment (4.65/5 from 424.2K reviews) — users praise the ramble feature provides a valuable stream of consciousness tool for capturing random thoughts but report issues with post-update regressions including missing widget buttons and ui navigation issues frustrate long-term users. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.65/5 (424.2K reviews) | | **User Mood** | Mixed | | **Category** | Productivity | | **Developer** | Doist Inc. | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.9/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Doist Inc. - **Category:** Productivity - **Target Audience:** Individuals and teams seeking a centralized, cross-platform task management system. - **Platforms:** iOS & Android - **Version Audited:** 26.5.0 - **Audit Date:** 2026-05-05 - **Signal Count:** 186 reviews analyzed - **Confidence:** High (0.9/1.0) - **App Store ID (iOS):** 572688855 - **Bundle ID:** com.todoist.ios - **Google Play ID:** com.todoist - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-05-05 - **Short Description:** Organize tasks, capture ideas by voice, and keep your teamwork on the same page. ## Executive Snapshot **What it is:** Todoist is a cross-platform task management and calendar app for individuals and teams. **Why users hire it:** Users hire Todoist to externalize mental clutter into a structured, sync-ready system that functions as a second brain. ## App DNA (Features & Intent) - **[Differentiator] Natural Language Input:** Voice or text entry parses dates and project assignments automatically. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Flexible Project Views:** Toggle between list, board, and calendar layouts. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Team Workspace:** Shared space for delegation and real-time comments. * *User Intent:* Users seek social connection and competitive engagement with peers. ## Market Position {#market-position} Todoist sits at #79 Grossing in the US Productivity category. The gap between its high user satisfaction and its grossing rank suggests that current paywalling of basic features is limiting conversion. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier, Pro/Business tier starting at $8/user/month - **Analysis:** Freemium model anchored by an $8/user/month business tier, utilizing feature gating for advanced views. ## 🟡 User Sentiment (High Confidence: 100 of 186 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.65/5 - **Platform Split:** iOS 4.8/5 (125.4K ratings) | Android 4.6/5 (298.7K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **The Ramble feature provides a valuable stream of consciousness tool for capturing random thoughts** ### Top Complaints (Impact Areas) - **Post-update regressions including missing widget buttons and UI navigation issues frustrate long-term users** ### Top Requests (What Users Want) - **Dynamic task scheduling that adjusts due dates based on actual completion times** ## SWOT Analysis {#swot} **Core Strengths:** - Natural language processing reduces capture friction - Cross-platform sync maintains high retention - SOC2 compliance enables enterprise sales **Critical Frictions:** - Premium tier at $8/month exceeds category median - UI regressions in the latest update - No cloud-save functionality **Growth Levers:** - Education partnerships as B2B distribution - Wearable integration for on-the-go task management **Market Threats:** - Microsoft To Do's zero-cost model - Rising competition from visual-first timeline planners ## Recent Changes (v3 → v4) {#recent-changes} Todoist is navigating a period of mixed sentiment where high user ratings coexist with specific UI regressions and increased competitive pressure from free-tier alternatives. **Overall trend**: Mixed **Compared at**: 2026-05-05 ### High-impact changes - **[Declined] Sentiment Score and Theme** (sentiment) — Sentiment score dropped from 62 to 55, shifting the overall sentiment from positive to mixed. - **[Declined] New UI Regression Complaints** (sentiment) — Users report the removal of the add-task button from the widget, a regression not present in the previous report. - **[Shifted] Competitive Stance** (positioning) — Executive summary shifted focus from 'intuitive UI' to the churn risk created by aggressive feature-gating against free competitors. ### Medium-impact changes - **[Added] Team Workspace** (features) — Added Team Workspace as a differentiator feature for delegation and real-time comments. - **[Added] New Weakness Factors** (swot) — Added 'UI regressions' and 'No cloud-save functionality' to the weakness list. - **[Shifted] Target Audience Refinement** (audience) — Audience definition removed the explicit mention of students, shifting to a broader focus on individuals and teams. ### Low-impact changes - **[Improved] User Rating** (sentiment) — User rating increased from 4.69 to 4.8. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Todoist: To Do List & Calendar vs Microsoft To Do — Head to Head - **[Microsoft To Do](https://marlvel.ai/intel-report/productivity/microsoft-to-do)** by Microsoft Corporation: Direct functional overlap in task management with massive scale and deep integration into the Microsoft 365 ecosystem. - **Moat strength:** High — sustainable advantage over 12 months - **Key differences:** - Deep integration with Outlook and Microsoft 365 tasks provides a frictionless workflow for enterprise users. - Completely free feature set removes the friction of subscription paywalls found in Todoist's premium model. - Cross-platform synchronization is backed by Microsoft's global infrastructure, ensuring high reliability for enterprise-grade task management. - **Where Todoist: To Do List & Calendar wins:** - ✅ Natural language processing for task entry allows for significantly faster capture than Microsoft's structured input fields. - ✅ Advanced project management features like sub-tasks, sections, and labels provide better organization for complex, multi-layered workflows. - **Where Microsoft To Do wins:** - ❌ Seamless synchronization with Outlook flagged emails creates an automated task capture loop for office workers. - ❌ Zero-cost pricing model eliminates the barrier to entry for teams already embedded in the Microsoft ecosystem. - **Verdict:** Todoist must emphasize its superior task-capture speed and project hierarchy to differentiate from Microsoft's ecosystem-locked, free-tier utility. ### Contenders (Strong Challengers) - **[Any.do: To do list & Planner](https://marlvel.ai/intel-report/productivity/any-do-to-do-list-planner)** by Any.DO [Moat: Medium]: Direct competitor in the personal productivity space with a focus on integrated calendar and task views. - Unified daily planner view merges calendar events and tasks into a single, time-blocked interface. - Integrated grocery list and smart-suggestion features cater specifically to household management and personal errands. - **[Things 3 for iPad](https://marlvel.ai/intel-report/productivity/things-3-for-ipad)** by Cultured Code GmbH & Co. KG [Moat: Medium]: High-end design and focus on the 'Getting Things Done' methodology makes it a premium alternative for power users. - Award-winning minimalist interface reduces cognitive load compared to Todoist's more feature-dense, list-heavy layout. - One-time purchase model appeals to users who actively avoid the recurring subscription fatigue of modern productivity apps. - **[Notion: Notes, Tasks, AI](https://marlvel.ai/intel-report/productivity/notion-id)** by Notion Labs, Incorporated [Moat: High]: Broadens the scope from simple task lists to comprehensive knowledge management and database-driven workflows. - Flexible database architecture allows users to build custom project management systems far beyond simple task lists. - Integrated AI assistant provides automated summarization and content generation directly within the task management environment. ### Peers (What They Do Better) - **[Google Keep - Notes and lists](https://marlvel.ai/intel-report/productivity/com-google-keep)** by Google: Adjacent productivity tool focused on rapid capture and visual note-taking rather than structured task management. - Visual card-based interface prioritizes speed and ease of capture over complex project organization. - Deep integration with Google Workspace allows for instant conversion of notes into Google Docs or Drive files. - **[Google Calendar: Get Organized](https://marlvel.ai/intel-report/productivity/com-google-calendar)** by Google: Adjacent tool that captures the time-blocking aspect of productivity, often replacing the need for a dedicated task app. - Dominant market position as the primary scheduling layer for both personal and professional time management. - Automated event creation from Gmail confirmations reduces manual entry requirements for users. - **[Cozi Family Organizer](https://marlvel.ai/intel-report/productivity/com-cozi-icozi-free)** by Cozi: Niche productivity tool focused on shared household management rather than individual task tracking. - Shared family calendar and shopping lists are optimized for multi-user household coordination rather than individual productivity. - Color-coded profiles for each family member simplify the management of complex, multi-person schedules. ### New Kids on the Block (What's Innovative) - **[Structured: Daily Planner Todo](https://marlvel.ai/intel-report/productivity/com-leomehlig-today)** by unorderly GmbH: Rapidly gaining traction with a visual, timeline-first approach to daily planning that appeals to younger demographics. ## What's New - **Latest (v26.5.0, today):** Minor visual refinements and general bug fixes. ## App Momentum (Active) {#momentum} - Ships frequent visual interface refinements. - Maintains consistent cross-platform sync updates. > **Cadence:** 5 total versions · 0 majors in last 6 months · 0 days since last update · 11 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Todoist: To Do List & Calendar is an established productivity app that is free with in-app purchases. With a 4.65/5 rating from 424.2K reviews, it shows polarized user reception. > **Bottom Line:** Todoist maintains a strong core capture loop, but recent UI regressions and aggressive paywalling threaten its retention, so the team must prioritize stability and core utility to defend against free-tier rivals. **Best for:** Individuals and teams seeking a centralized, cross-platform task management system. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship cloud save because it is the top-requested missing feature → unlock data-loss frustration — *Cloud save is the top-requested missing feature in user feedback.* _(trade-off: deprioritize Push the wearable companion app sprint to Q3.)_ - [ ] [PIVOT] [HIGH IMPACT] Restore widget functionality because the removal of the add-task button is the #1 churn driver → stabilize daily active habit — *User reviews explicitly cite widget regression as a primary frustration.* _(trade-off: deprioritize Pause the price-test on the annual tier.)_ ### Feature Gaps vs Competitors - Zero-cost feature set (available in Microsoft To Do) - Integrated daily planner view (available in Any.do) ### Outlook: Mixed Productivity market traffic is consolidating around ecosystem-integrated tools like Microsoft To Do, leaving Todoist exposed to churn. The team must shift from aggressive feature-gating to stability-focused updates to prevent further erosion of the daily habit. - 🔴 UI regressions in the latest update erode the daily active habit, which compounds the rating drag already visible on Android. - 🟢 Active feature investment in natural language processing continues to differentiate the app from structured-input competitors. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.65/5 | | Total Reviews | 424.2K | | Sentiment | Mixed (55/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Todoist: To Do List & Calendar** (this app) | 4.65/5 | Mixed | Doist Inc. | | [Cozi Family Organizer](https://marlvel.ai/intel-report/productivity/com-cozi-icozi-free) | 4.8/5 | N/A | Cozi | | [Google Keep - Notes and lists](https://marlvel.ai/intel-report/productivity/com-google-keep) | 4.7/5 | Excited | Google | | [Structured: Daily Planner Todo](https://marlvel.ai/intel-report/productivity/com-leomehlig-today) | 4.8/5 | N/A | unorderly GmbH | | [Notion: Notes, Tasks, AI](https://marlvel.ai/intel-report/productivity/notion-id) | 4.8/5 | Mixed | Notion Labs, Incorporated | | [Google Calendar: Get Organized](https://marlvel.ai/intel-report/productivity/com-google-calendar) | 4.7/5 | Excited | Google | ## Company Profile - **Developer:** Doist Inc. - **Website:** [https://todoist.com/](https://todoist.com/) - **Social:** [Instagram](https://www.instagram.com/todoistofficial) · [YouTube](https://www.youtube.com/channel/UCQ_61yRKscCnkIJBPoR15EA) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/todoist-to-do-list-calendar/id572688855?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.todoist&hl=en&gl=us) - **Dev Site:** [Official Website](https://todoist.com/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Cozi Family Organizer*](https://marlvel.ai/intel-report/productivity/com-cozi-icozi-free) (Cozi) — 4.8/5 Rating | N/A Sentiment - [*Google Keep - Notes and lists*](https://marlvel.ai/intel-report/productivity/com-google-keep) (Google) — 4.7/5 Rating | Positive Sentiment - [*Structured: Daily Planner Todo*](https://marlvel.ai/intel-report/productivity/com-leomehlig-today) (unorderly GmbH) — 4.8/5 Rating | N/A Sentiment - [*Notion: Notes, Tasks, AI*](https://marlvel.ai/intel-report/productivity/notion-id) (Notion Labs, Incorporated) — 4.8/5 Rating | Mixed Sentiment - [*Google Calendar: Get Organized*](https://marlvel.ai/intel-report/productivity/com-google-calendar) (Google) — 4.7/5 Rating | Positive Sentiment - [*Any.do: To do list & Planner*](https://marlvel.ai/intel-report/productivity/any-do-to-do-list-planner) (Any.DO) — 4.6/5 Rating | Negative Sentiment - [*Things 3 for iPad*](https://marlvel.ai/intel-report/productivity/things-3-for-ipad) (Cultured Code GmbH & Co. KG) — 4.9/5 Rating | N/A Sentiment - [*Microsoft To Do*](https://marlvel.ai/intel-report/productivity/microsoft-to-do) (Microsoft Corporation) — 4.7/5 Rating | N/A Sentiment - [*Mitsu: AI Life Coach*](https://marlvel.ai/intel-report/productivity/mitsu-ai-life-coach) (C2 Insights) — N/A Rating | Mixed Sentiment - [*ChatGPT*](https://marlvel.ai/intel-report/productivity/chatgpt) (OpenAI OpCo, LLC) — 4.8/5 Rating | Mixed Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.9/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 186 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/productivity/com-todoist-ios) Data licensed for AI Agent attribution under CC-BY-NC 4.0.