--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Yoti - Your digital identity" developer_entity: "Yoti Limited" bundle_id: "com.yoti.mobile.ios.live" app_store_id: "983980808" google_play_id: "com.yoti.mobile.android.live" category: "Productivity" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-09" report_date: "2026-08-16" last_verified: "2026-08-16T00:00:00.000Z" report_version: "3.74.0" total_reviews: 51374 overall_rating: 4.3 confidence: "low" confidence_score: 0.3 data_age_days: 0 momentum_velocity: "intense" intelligence_version: 3 nemesis: "VeriFLY: Fast Digital Identity" competitor_count: 26 tags: ["productivity", "freemium", "mobile app", "app review", "app analysis", "individuals", "seeking", "secure"] canonical_url: "https://marlvel.ai/apps/com-yoti-mobile-ios-live" license: "CC-BY-NC 4.0" content_version: "v2" --- # Yoti - Your digital identity Intelligence Report ## TL;DR {#tldr} - **Category**: Productivity · Freemium - **Signal**: Rating 4.26 > **TL;DR:** Yoti - Your digital identity is a productivity app by Yoti Limited, rated 4.26/5 by 51.4K users, available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Yoti - Your digital identity is a productivity app by Yoti Limited. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.26/5 (51.4K reviews) | | **Category** | Productivity | | **Developer** | Yoti Limited | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Yoti Limited - **Category:** Productivity - **Target Audience:** Individuals seeking secure digital identity management and businesses requiring regulatory-compliant identity and age verification. - **Platforms:** iOS & Android - **Version Reviewed:** 3.74.1 - **Report Date:** 2026-08-16 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 983980808 - **Bundle ID:** com.yoti.mobile.ios.live - **Google Play ID:** com.yoti.mobile.android.live - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-08-16 - **Short Description:** Yoti is your secure digital ID. ## Executive Snapshot **What it is:** Yoti is a digital identity wallet for iOS and Android that allows users to store credentials and verify their age or identity. **Why users hire it:** Users open Yoti to bypass manual identity checks at businesses, displacing the need to carry physical government-issued documents. ## App DNA (Features & Intent) - **[Differentiator] Digital ID Wallet:** Secure storage for government-issued identity documents on mobile devices. * *User Intent:* Users prioritize data protection and trust in the platform. - **[Differentiator] Facial Age Estimation:** AI-driven age verification via selfie analysis to confirm age without sharing identity documents. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Password Manager:** Integrated tool for managing online account credentials. ## Market Position {#market-position} Yoti maintains a 4.37 rating on Android across 41,332 reviews, significantly outperforming regional identity tools. The platform's certification under the UK Government’s Digital Identity and Attributes Trust Framework provides a competitive advantage in trust-sensitive markets. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free for individuals, B2B services priced per check or document - **Analysis:** Individual app usage is free to drive network scale, while revenue is generated through B2B service fees for identity and age verification. ## SWOT Analysis {#swot} **Core Strengths:** - Government-certified framework under the UK Digital Identity and Attributes Trust Framework creates a defensible trust barrier. **Growth Levers:** - Localized identity-verification partnerships in non-UK markets could leverage the existing government-certified architecture. ## Recent Changes (v2 → v3) {#recent-changes} Yoti transitioned to a freemium pricing model and identified a critical 0.6★ performance gap between Android and iOS that threatens user retention. The platform is now explicitly targeting B2B identity verification as a core revenue stream. **Overall trend**: Mixed **Compared at**: 2026-08-16 ### High-impact changes - **[Shifted] Freemium Pricing Model** (pricing) - **[Added] Cross-Platform Performance Gap** (swot) ### Medium-impact changes - **[Improved] Feature Repositioning** (features) - **[Shifted] B2B Audience Inclusion** (audience) - **[Added] Enterprise Compliance Threat** (swot) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Yoti - Your digital identity vs VeriFLY: Fast Digital Identity - **[VeriFLY: Fast Digital Identity](https://marlvel.ai/apps/verifly-fast-digital-identity)**: Both apps provide digital identity verification services, competing for users who require mobile-based methods to manage credentials and verify identity. They overlap in the digital identity verification category, though VeriFLY focuses on travel compliance while Yoti serves broader credential management needs. - **Key differences:** - VeriFLY mandates biometric scanning for travel compliance, whereas Yoti utilizes local device-level encryption for credential management. - VeriFLY relies on airline-specific B2B contracts for distribution, while Yoti maintains certification under the UK Government’s Digital Identity and Attributes Trust Framework. ### Contenders (Strong Challengers) - **[Digiposte: secure storage](https://marlvel.ai/apps/digiposte-digital-safe)**: Both apps target users managing sensitive personal data, though Yoti focuses on identity verification while Digiposte centers on administrative document storage. - Digiposte automates document ingestion from service providers, whereas Yoti requires manual credential and identity management. - Digiposte offers tiered subscription storage up to 1TB, while Yoti operates as a free identity-focused utility. - **LA Wallet**: Both applications provide digital identity and age verification services, targeting users who need to prove their identity or age to third-party businesses. - LA Wallet provides a state-sanctioned digital driver's license for Louisiana residents, while Yoti offers a broader, government-certified identity platform. - LA Wallet includes a specialized age-verification tool for home delivery of age-restricted goods, whereas Yoti focuses on general credential management. - **Bouncer - Age Verification**: Both applications target the digital identity verification market, competing for users requiring proof of age or identity for third-party platform access. - Bouncer claims a zero image retention policy, while Yoti relies on government-certified encryption frameworks. - Bouncer supports 1400 plus ID types, whereas Yoti focuses on government-approved document standards. - **[Shufti Identity Verification](https://marlvel.ai/apps/shufti-pro)**: Both platforms operate in the digital identity verification market, though Yoti targets individual consumers while Shufti Pro focuses on enterprise KYC and AML compliance. - Shufti Pro provides AML screening data updated thrice hourly; Yoti lacks this enterprise-grade compliance feature. - Yoti offers a free consumer-facing identity wallet; Shufti Pro gates access behind a 15-day trial. - **ID Scanner - Age Verification**: ID Scanner competes with Yoti by targeting the age verification segment, specifically for venue-based entry control. - ID Scanner includes venue-specific tools like VIP and banned guest list management. - Yoti provides a personal digital identity hub including password management and credential storage. ### Peers (What They Do Better) - **[Keeper Password Manager](https://marlvel.ai/apps/d4d2433bgc)**: It competes for user attention by managing credentials, though it focuses on enterprise compliance rather than Yoti's government-certified identity verification. - Zero-knowledge vault architecture - BreachWatch monitoring - **[Microsoft Authenticator](https://marlvel.ai/apps/microsoft-authenticator)**: It serves as a primary authentication tool for enterprise users, overlapping with Yoti's secure authentication features. - Passwordless biometric hardware verification - Deep integration with Microsoft Entra - **[1Password: Password Manager](https://marlvel.ai/apps/com-1password-1password)**: It provides a premium alternative for credential management, targeting the same audience seeking secure digital identity storage. - High grossing rank - Mature cross-platform synchronization - **[Dashlane Password Manager](https://marlvel.ai/apps/com-dashlane-dashlanephonefinal)**: It offers proactive credential monitoring that complements Yoti's identity management by securing the user's digital footprint. - Omnix platform - Zero-knowledge architecture - **[LastPass Password Manager](https://marlvel.ai/apps/com-lastpass-ilastpass)**: It functions as a legacy credential vault that shares the same user base looking for secure password storage. - Multi-device sync - Enterprise-grade security reputation - **[ID.me Authenticator](https://marlvel.ai/apps/me-id-auth)**: It provides a dedicated security companion for identity verification, mirroring Yoti's focus on secure account access. - Push notifications - Time-based one-time passwords - **[2FA Authenticator (2FAS)](https://marlvel.ai/apps/2fa-authenticator-2fas)**: It offers a privacy-focused alternative for multi-factor authentication, appealing to users who prioritize anonymity over Yoti's government-certified identity framework. - Open-source architecture - Offline-first operation - **[Bitwarden Password Manager](https://marlvel.ai/apps/bitwarden-password-manager)**: It provides an open-source alternative for credential management, competing with Yoti's password manager for privacy-conscious users. - End-to-end encryption - Self-hosting capability - **[mSecure: Password Manager](https://marlvel.ai/apps/password-manager-msecure)**: It offers a flexible credential management environment that serves as an alternative for users needing secure data storage. - AES-encryption - Secure data backup - **[Norton Password Manager](https://marlvel.ai/apps/norton-password-manager)**: It provides a zero-knowledge encrypted vault for credential management, overlapping with Yoti's password management utility. - Single-tap autofill - Zero-knowledge encryption - **[NordPass: Password Manager](https://marlvel.ai/apps/nordpass-password-manager)**: It provides a secure, audited vault for credentials, competing with Yoti's password management features. - XChaCha20 encryption - Zero-knowledge architecture - **[Proton Pass - Password Manager](https://marlvel.ai/apps/proton-pass-password-manager)**: It offers a privacy-focused credential management suite that competes with Yoti's password manager for the same user segment. - Email alias generation - End-to-end encryption - **[Folio: Digital Wallet App](https://marlvel.ai/apps/folio-digital-wallet-app)**: It functions as a digital wallet for identification and travel documents, directly overlapping with Yoti's core identity verification utility. - Built-in document scanner - Travel itinerary organizer - **[SecureSafe Password Manager](https://marlvel.ai/apps/securesafe-password-manager)**: It provides high-security storage for credentials, competing with Yoti's password manager for users in regulated industries. - Data inheritance feature - Secure file viewing - **[Enpass Password Manager](https://marlvel.ai/apps/enpass-password-manager)**: It offers a data sovereignty model for credential storage, appealing to the same privacy-conscious audience as Yoti. - Local vault ownership - Passkey management - **Surepass Password Manager**: It provides a local, offline credential storage solution that avoids the cloud-based identity verification model Yoti uses. - Local offline-only storage - AirDrop sync - **iDenfy Identity Verification**: It offers identity verification services for businesses, competing with Yoti's business-facing identity verification tools. - Document scanning - KYC and AML compliance - **[Identity verification AutoKYC](https://marlvel.ai/apps/identity-verification-autokyc)**: It provides remote identity verification for financial institutions, overlapping with Yoti's business-facing identity services. - Liveliness detection - Cross-device session continuity - **[WIZE Access - secure login](https://marlvel.ai/apps/wize-access-secure-login)**: It provides passwordless authentication for wealth management, serving as a specialized alternative to Yoti's authentication features. - Passwordless authentication - Secure login for wealth management - **Password Manager: Mot de passe**: It offers credential management and autofill, competing with Yoti's password manager for general users. - Cloud synchronization - Autofill functionality ## App Momentum (Intense) {#momentum} - Refreshed home screen navigation. - Improved account recovery process. > **Cadence:** 5 total versions · 0 majors in last 6 months · 4 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Yoti - Your digital identity is a productivity app that is free with in-app purchases. It holds a 4.26/5 rating from 51.4K reviews. > **Bottom Line:** Yoti’s government-certified framework provides a defensible trust position, but the platform must address the Android-iOS performance gap to prevent churn. Stabilizing the Android experience would unlock higher user trust and retention across the platform's largest user segment. **Best for:** Individuals seeking secure digital identity management and businesses requiring regulatory-compliant identity and age verification. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Audit Android-iOS performance parity because the 0.6★ rating gap erodes platform-specific trust → stabilize cross-platform user sentiment. ### Feature Gaps vs Competitors - Automated AML screening (available in Shufti Pro but absent here) ### Outlook: Mixed The digital identity market is consolidating around automated, real-time compliance, where Yoti’s manual-heavy credential management faces pressure from enterprise-grade rivals. Yoti must pivot toward automated AML or risk being relegated to a consumer-only utility, losing the high-margin B2B identity verification revenue that currently sustains the platform. - 🔴 The 0.6★ rating gap between Android and iOS indicates technical instability, which erodes the daily active habit and compounds long-term churn risk. - 🟢 Certification under the UK Government’s Digital Identity and Attributes Trust Framework provides a unique moat that competitors like Bouncer lack. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.26/5 | | Total Reviews | 51.4K | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Yoti - Your digital identity** (this app) | 4.26/5 | N/A | Yoti Limited | | [Dashlane Password Manager](https://marlvel.ai/apps/com-dashlane-dashlanephonefinal) | 4.8/5 | Excited | Dashlane | | [Keeper Password Manager](https://marlvel.ai/apps/d4d2433bgc) | 4.9/5 | n/a | Callpod Inc. | | [1Password: Password Manager](https://marlvel.ai/apps/com-1password-1password) | 4.6/5 | N/A | AgileBits Inc. | | [ID.me Authenticator](https://marlvel.ai/apps/me-id-auth) | 4.3/5 | N/A | ID.me | | [LastPass Password Manager](https://marlvel.ai/apps/com-lastpass-ilastpass) | 4.4/5 | Mixed | LastPass US LP | ## Company Profile - **Developer:** Yoti Limited - **Website:** [https://www.yoti.com](https://www.yoti.com) - **Social:** [Instagram](https://www.instagram.com/getyoti) · [Facebook](https://www.facebook.com/getYoti) · [X/Twitter](https://twitter.com/getyoti) · [YouTube](https://www.youtube.com/channel/UCFM8ECMDGFhamlczBagtGuw) · [LinkedIn](https://www.linkedin.com/company/yoti-digital-identity) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/yoti-your-digital-identity/id983980808?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.yoti.mobile.android.live&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.yoti.com) - **Sources:** Developer website content, About us / company information, App store metadata. ## Related Intel Reports - [*Dashlane Password Manager*](https://marlvel.ai/apps/com-dashlane-dashlanephonefinal) (Dashlane) · 4.8/5 Rating | Positive Sentiment - [*Keeper Password Manager*](https://marlvel.ai/apps/d4d2433bgc) (Callpod Inc.) · 4.9/5 Rating - [*1Password: Password Manager*](https://marlvel.ai/apps/com-1password-1password) (AgileBits Inc.) · 4.6/5 Rating - [*ID.me Authenticator*](https://marlvel.ai/apps/me-id-auth) (ID.me) · 4.3/5 Rating - [*LastPass Password Manager*](https://marlvel.ai/apps/com-lastpass-ilastpass) (LastPass US LP) · 4.4/5 Rating - [*Microsoft Authenticator*](https://marlvel.ai/apps/microsoft-authenticator) (Microsoft Corporation) · 4.7/5 Rating - [*Proton Pass - Password Manager*](https://marlvel.ai/apps/proton-pass-password-manager) (Proton AG) · 4.8/5 Rating - [*Bitwarden Password Manager*](https://marlvel.ai/apps/bitwarden-password-manager) (Bitwarden Inc) · 4.8/5 Rating - [*2FA Authenticator (2FAS)*](https://marlvel.ai/apps/2fa-authenticator-2fas) (Two Factor Authentication Service Inc.) · 4.7/5 Rating - [*NordPass: Password Manager*](https://marlvel.ai/apps/nordpass-password-manager) (Nordvpn S.A.) · 4.7/5 Rating ## Frequently Asked Questions {#faq} ### Is Yoti safe for storing government IDs? Yoti uses local device-level encryption to store your ID documents, meaning only you can access your data using your PIN or biometrics. It is also certified under the UK Government’s Digital Identity and Attributes Trust Framework. ### How does Yoti compare to VeriFLY? VeriFLY focuses on travel-specific compliance and airline partnerships, while Yoti offers a broader identity platform for general credential storage, password management, and government-certified identity verification. ### Is there a free alternative to Yoti? While Yoti is free for individuals, alternatives like 2FAS or Bitwarden offer privacy-focused credential management if you do not require government-certified identity verification. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/com-yoti-mobile-ios-live) Data licensed for AI Agent attribution under CC-BY-NC 4.0.