## ⚠ Content Warning This report covers topics classified as sensitive (finance). Information is aggregated from public sources for informational purposes only. This is not financial or investment advice. Always do your own research. --- last_verified: "2026-06-01T16:41:02.532Z" --- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Derot: Habits Over Scroll" developer_entity: "TPC INVEST PTE.LTD" bundle_id: "unrot.focusapp.lockscreen.spm" app_store_id: "6761110641" category: "Productivity" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-04-23" report_date: "2026-06-01" last_verified: "2026-06-01" report_version: "1.2" total_reviews: 0 confidence: "low" confidence_score: 0.2 data_age_days: 0 momentum_velocity: "intense" intelligence_version: 4 nemesis: "Forest: Focus for Productivity" competitor_count: 6 tags: ["productivity", "free", "mobile app", "app review", "app analysis", "individuals", "seeking", "reduce"] canonical_url: "https://marlvel.ai/intel-report/productivity/derot-habits-over-scroll" license: "CC-BY-NC 4.0" content_version: "v2" --- # Derot: Habits Over Scroll App Audit ## TL;DR {#tldr} - **Category**: Productivity · Free > **TL;DR:** Derot: Habits Over Scroll is a productivity app by TPC INVEST PTE.LTD, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Derot: Habits Over Scroll is a productivity app by TPC INVEST PTE.LTD. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Productivity | | **Developer** | TPC INVEST PTE.LTD | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** TPC INVEST PTE.LTD - **Category:** Productivity - **Target Audience:** Individuals seeking to reduce screen time and replace passive social media consumption with structured habit formation. - **Platforms:** iOS - **Version Audited:** 1.2 - **Audit Date:** 2026-06-01 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 6761110641 - **Bundle ID:** unrot.focusapp.lockscreen.spm - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-06-01 ## Executive Snapshot **What it is:** Derot is a productivity app for iOS that blocks distracting social media apps and requires physical habit completion to unlock screen time. **Why users hire it:** Users hire Derot to enforce digital discipline and replace passive scrolling with active, evidence-based habit formation. ## App DNA (Features & Intent) - **[Standard] App Blocker:** Restricts access to distracting apps like TikTok, Reels, and Shorts. - **[Differentiator] Pushup Detection:** Uses AI to count physical exercise repetitions to earn screen time. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Differentiator] Habit Photo Verification:** Requires photographic evidence to log completed habits. ## Market Position {#market-position} Derot holds positions across multiple international markets, including a #44 Free rank in Iceland and #70 Free in Luxembourg. The lack of grossing rank visibility in most markets signals a focus on user acquisition over monetization. ## Monetization Strategy - **Model:** Free - **Tiers:** Free version only - **Analysis:** No subscription or IAP gates identified in store metadata. ## SWOT Analysis {#swot} **Core Strengths:** - AI-powered pushup detection creates a unique barrier to entry for passive trackers. - Visual timeline of habit photos increases switching costs via personal data accumulation. **Critical Frictions:** - Zero revenue model in store metadata limits long-term sustainability. - Manual photo verification creates high friction for daily active usage. **Growth Levers:** - B2B partnerships with fitness platforms could provide a new distribution channel. - Wearable integration would remove the manual photo-upload friction. **Market Threats:** - Forest's 21-update cadence over six months outpaces Derot's current refinement. - Rapid iteration from Habit Tracker threatens to commoditize the habit-tracking feature set. ## Recent Changes (v3 → v4) {#recent-changes} Derot has refined its competitive positioning by doubling down on physical habit-earning mechanics while clarifying its lack of a standalone monetization model. **Overall trend**: Mixed **Compared at**: 2026-06-01 ### High-impact changes - **[Improved] Pushup Detection Repositioning** (features) — AI-powered pushup detection transitioned from a standard feature to a core differentiator. - **[Shifted] Monetization Transparency** (pricing) — Pricing model confirmed as free-only with no identified IAP or subscription gates, clarifying the lack of a direct revenue path. ### Medium-impact changes - **[Added] SWOT Analysis Integration** (swot) — Added comprehensive SWOT analysis identifying manual photo verification as a high-friction weakness and B2B fitness partnerships as a new opportunity. - **[Shifted] Executive Summary Tone** (positioning) — Shifted from a neutral description of functionality to a critical analysis of the app's churn risks and lack of monetization. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Derot: Habits Over Scroll vs Forest: Focus for Productivity — Head to Head - **[Forest: Focus for Productivity](https://marlvel.ai/intel-report/productivity/forest-focus-for-productivity)** by SEEKRTECH CO., LTD.: Forest is the dominant market leader in the 'gamified focus' niche, utilizing a proven tree-planting mechanic that directly competes with Derot's habit-building screen-time model. - **Moat strength:** High — sustainable advantage over 12 months - **Key differences:** - Uses a visual tree-growth metaphor to gamify focus sessions, creating a strong emotional attachment to progress. - Maintains a high-frequency release cadence with 21 updates in six months, ensuring constant feature refinement. - Offers deep cross-platform integration and browser extensions that extend the focus environment beyond the mobile device. - **Where Derot: Habits Over Scroll wins:** - ✅ Focuses on active habit-building and screen-time 'earning' rather than just passive timer-based blocking. - ✅ Positions itself as a direct counter-measure to doomscrolling by requiring real-world actions to unlock screen time. - **Where Forest: Focus for Productivity wins:** - ❌ Leverages a massive, established user base and brand recognition as the industry standard for focus timers. - ❌ Provides a highly polished, non-intrusive visual experience that rewards users without feeling like a restrictive lock. - **Verdict:** Forest dominates through brand equity and a simple, addictive loop; Derot must emphasize its unique 'earn-to-scroll' mechanic to differentiate from passive timers. ### Contenders (Strong Challengers) - **[Habit Tracker](https://marlvel.ai/intel-report/productivity/com-davetech-habit)** by InnerGrow [Moat: Medium]: A high-velocity competitor with 25 releases in six months, directly targeting the habit-tracking segment of Derot's value proposition. - Aggressive update cycle indicates rapid iteration on user feedback and feature parity with market leaders. - Focuses on pure habit-tracking metrics which provides a more granular data view than Derot's screen-time focus. - **[Productive - Habit Tracker](https://marlvel.ai/intel-report/productivity/productive-habit-tracker)** by Mosaic S.r.l. [Moat: Medium]: A long-standing player in the habit-tracking space that serves as a primary alternative for users seeking structured routine management. - Provides a comprehensive suite of scheduling and routine-building tools that cater to power users. - Offers a more traditional, structured approach to habit formation compared to Derot's reactive blocking model. ### Peers (What They Do Better) - **[Focus To-Do: Focus Timer&Tasks](https://marlvel.ai/intel-report/productivity/focus-to-do-focus-timer-tasks)** by Shenzhen Tomato Software Technology Co., Ltd.: Combines Pomodoro timers with task management, overlapping with the productivity aspect of Derot. - Integrates task management directly into the focus timer, bridging the gap between planning and execution. - Uses a classic Pomodoro methodology which appeals to users preferring standardized productivity techniques. - **[Endel: Focus & Sleep Sounds](https://marlvel.ai/intel-report/health-fitness/endel-focus-sleep-sounds)** by Endel: Adjacent sub-genre focusing on focus-enhancement through soundscapes rather than habit-tracking or app-blocking. - Utilizes AI-generated soundscapes to influence user state, a distinct approach from Derot's behavioral blocking. - High release frequency suggests a strong focus on content-driven engagement and personalization. ### New Kids on the Block (What's Innovative) - **[Minimalist](https://marlvel.ai/intel-report/shopping/minimalist)** by Uprising Science Private Limited: An emerging player with a focus on simplicity that aligns with the current trend of digital minimalism. ## App Momentum (Intense) {#momentum} - Shipped AI-powered pushup detection. - Integrated social sharing for Happy Moments. - Added Sleep Mode blocking. > **Cadence:** 3 total versions · 0 majors in last 6 months · 0 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Derot: Habits Over Scroll is an established productivity app that is completely free. > **Bottom Line:** Derot differentiates through active habit-earning mechanics but lacks a sustainable monetization model, so the PM must prioritize reducing logging friction while introducing a clear revenue path to ensure long-term viability. **Best for:** Individuals seeking to reduce screen time and replace passive social media consumption with structured habit formation. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship automated habit verification because manual photo uploads are a high-friction churn point → increase daily active habit retention. — *Manual verification is a core friction point in the current habit-logging flow.* _(trade-off: deprioritize Pause the development of social sharing features to reallocate engineering hours to core flow automation.)_ - [ ] [PIVOT] [HIGH IMPACT] Pivot the monetization strategy because the current free-only model lacks a long-term revenue path → secure operational runway. — *Metadata shows no IAP or subscription tiers, leaving the app without a clear revenue mechanism.* _(trade-off: deprioritize Delay new content updates for the 21-day plan to focus on subscription tier design.)_ - [ ] [MAINTAIN] [MEDIUM IMPACT] Audit the 21-day plan completion rate because it is the primary retention loop → identify drop-off points in the user journey. — *The 21-day plan is the central guided path for user recovery.* _(trade-off: deprioritize Same-quarter capacity available — no major lever displaced.)_ ### Feature Gaps vs Competitors - Cross-platform integration (available in Forest but missing here) - Browser extensions (available in Forest but missing here) ### Outlook: Mixed The digital detox category is consolidating around high-retention gamified focus tools, leaving Derot exposed if it cannot convert its current user base into a sustainable revenue stream. The current focus on feature expansion is promising, but the lack of a monetization path will force a pivot or sunset if growth does not translate to portfolio value. - 🟢 Recent feature additions like AI-powered pushup detection show active investment in unique retention mechanics rather than maintenance mode. - 🔴 The absence of a clear monetization strategy in the current build limits the app's ability to scale marketing and user acquisition. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Derot: Habits Over Scroll** (this app) | N/A/5 | N/A | TPC INVEST PTE.LTD | | [Habit Tracker](https://marlvel.ai/intel-report/productivity/com-davetech-habit) | 4.8/5 | N/A | InnerGrow | | [Endel: Focus & Sleep Sounds](https://marlvel.ai/intel-report/health-fitness/endel-focus-sleep-sounds) | 4.6/5 | Frustrated | Endel | | [Productive - Habit Tracker](https://marlvel.ai/intel-report/productivity/productive-habit-tracker) | 4.6/5 | N/A | Mosaic S.r.l. | | [Forest: Focus for Productivity](https://marlvel.ai/intel-report/productivity/forest-focus-for-productivity) | 4.8/5 | Mixed | SEEKRTECH CO., LTD. | | [Minimalist](https://marlvel.ai/intel-report/shopping/minimalist) | 4.6/5 | N/A | Uprising Science Private Limited | ## Company Profile - **Developer:** TPC INVEST PTE.LTD - **Website:** [https://apero.vn/](https://apero.vn/) - **Social:** [Facebook](https://www.facebook.com/aperogroup) · [LinkedIn](https://www.linkedin.com/company/apero-group) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/derot-habits-over-scroll/id6761110641?uo=4) - **Dev Site:** [Official Website](https://apero.vn/) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Habit Tracker*](https://marlvel.ai/intel-report/productivity/com-davetech-habit) (InnerGrow) — 4.8/5 Rating | N/A Sentiment - [*Endel: Focus & Sleep Sounds*](https://marlvel.ai/intel-report/health-fitness/endel-focus-sleep-sounds) (Endel) — 4.6/5 Rating | Negative Sentiment - [*Productive - Habit Tracker*](https://marlvel.ai/intel-report/productivity/productive-habit-tracker) (Mosaic S.r.l.) — 4.6/5 Rating | N/A Sentiment - [*Forest: Focus for Productivity*](https://marlvel.ai/intel-report/productivity/forest-focus-for-productivity) (SEEKRTECH CO., LTD.) — 4.8/5 Rating | Mixed Sentiment - [*Minimalist*](https://marlvel.ai/intel-report/shopping/minimalist) (Uprising Science Private Limited) — 4.6/5 Rating | N/A Sentiment - [*Focus To-Do: Focus Timer&Tasks*](https://marlvel.ai/intel-report/productivity/focus-to-do-focus-timer-tasks) (Shenzhen Tomato Software Technology Co., Ltd.) — 4.8/5 Rating | N/A Sentiment - [*Mitsu: AI Life Coach*](https://marlvel.ai/intel-report/productivity/mitsu-ai-life-coach) (C2 Insights) — N/A Rating | N/A Sentiment - [*ChatGPT*](https://marlvel.ai/intel-report/productivity/chatgpt) (OpenAI OpCo, LLC) — 4.8/5 Rating | Negative Sentiment - [*Pattrn - Discipline Tracker*](https://marlvel.ai/intel-report/productivity/pattrn-discipline-tracker) (Pedro Schott) — 4.8/5 Rating | N/A Sentiment - [*Whats In The Box*](https://marlvel.ai/intel-report/productivity/com-asp-whatsinthebox) (Arron Penfold) — N/A Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/productivity/derot-habits-over-scroll) Data licensed for AI Agent attribution under CC-BY-NC 4.0.