--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Do Habits: Get It Done" developer_entity: "Kodeon, Inc." bundle_id: "com.tbd.Done" app_store_id: "1103961876" category: "Productivity" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-05-12" report_date: "2026-05-19" last_verified: "2026-05-19T19:19:31.985Z" report_version: "4.0.1" total_reviews: 16779 overall_rating: 4.04 sentiment: "Frustrated" sentiment_score: 25 confidence: "high" confidence_score: 0.8 top_praise_theme: "Minimalist design and aesthetic layout provide a clean experience for daily habit tracking" top_complaint_theme: "Severe application lag and freezing during routine interactions break the daily habit tracking habit" top_request_theme: "Increased widget customization options to display specific habits or larger habit lists" review_sample_size: 50 total_review_count: 50 analyzed_review_count: 50 data_age_days: 10 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "Habit Tracker" competitor_count: 9 tags: ["productivity", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "individuals", "seeking", "build"] canonical_url: "https://marlvel.ai/intel-report/productivity/do-habits-get-it-done" license: "CC-BY-NC 4.0" content_version: "v2" --- # Do Habits: Get It Done App Audit ## TL;DR {#tldr} - **Category**: Productivity · Freemium - **Signal**: Rating 4.04 · Sentiment Frustrated - **Recent focus**: Severe application lag and freezing during routine interactions break the daily habit tracking habit (top complaint) · Minimalist design and aesthetic layout provide a clean experience for daily habit tracking (top praise) · Increased widget customization options to display specific habits or larger habit lists (top request) > **TL;DR:** Do Habits: Get It Done is a productivity app by Kodeon, Inc., rated 4.04/5 by 16.8K users, with Frustrated user sentiment (25/100), available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Do Habits: Get It Done faces Frustrated user sentiment (4.04/5 from 16.8K reviews), with severe application lag and freezing during routine interactions break the daily habit tracking habit as the primary user concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.04/5 (16.8K reviews) | | **User Mood** | Frustrated | | **Category** | Productivity | | **Developer** | Kodeon, Inc. | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | High (0.8/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Kodeon, Inc. - **Category:** Productivity - **Target Audience:** Individuals seeking to build or break habits through granular daily tracking and automated health data integration. - **Platforms:** iOS - **Version Audited:** 4.0.1 - **Audit Date:** 2026-05-19 - **Signal Count:** 50 reviews analyzed - **Confidence:** High (0.8/1.0) - **App Store ID (iOS):** 1103961876 - **Bundle ID:** com.tbd.Done - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-05-19 ## Executive Snapshot **What it is:** Do Habits is a productivity app for iOS that enables granular, multi-frequency habit tracking and automated health data integration. **Why users hire it:** Users hire Do Habits to manage complex, multi-instance daily routines that standard single-toggle habit trackers fail to support. ## App DNA (Features & Intent) - **[Differentiator] Multi-frequency tracking:** Allows setting and tracking goals multiple times per day. * *User Intent:* Users want visibility into their own performance and progress. - **[Differentiator] HealthKit Integration:** Automatically attributes activity data from Apple HealthKit to specific habit goals. - **[Standard] Unlimited Habits:** Removes the 3-habit limit imposed on the free version. ## Market Position {#market-position} Do Habits holds a niche position in the productivity category, currently ranking #68 Grossing in Luxembourg. The reliance on a 3-habit free cap signals a strategy to monetize power users, though the lack of high-volume chart presence suggests limited reach compared to broader competitors. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free version limited to 3 habits, Premium version with unlimited habits - **Analysis:** Freemium model uses a hard habit-count cap to force conversion for power users. ## 🔴 User Sentiment (High Confidence: 50 of 50 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.04/5 - **Platform Split:** iOS 4.0/5 (16.8K ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.04/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Minimalist design and aesthetic layout provide a clean experience for daily habit tracking** ### Top Complaints (Impact Areas) - **Severe application lag and freezing during routine interactions break the daily habit tracking habit** ### Top Requests (What Users Want) - **Increased widget customization options to display specific habits or larger habit lists** ## SWOT Analysis {#swot} **Core Strengths:** - Multi-frequency tracking architecture enables granular habit data - HealthKit integration automates manual entry for fitness users - Minimalist interface lowers the initial barrier to adoption **Critical Frictions:** - Severe application lag during task completion - Subscription recognition failures for legacy users - Unresponsive support channel driving churn **Growth Levers:** - Education partnerships for B2B distribution - Wearable integration to capture fitness segment - Widget customization to increase home-screen presence **Market Threats:** - High-velocity release cadence of direct competitors - Consolidation of productivity tools into ecosystems - Negative sentiment trend eroding new-user conversion ## Recent Changes (v2 → v3) {#recent-changes} The app remains in maintenance mode with no product evolution, while the PM has shifted focus toward stabilizing core performance and billing logic to mitigate churn. **Overall trend**: Stable **Compared at**: 2026-05-19 ### High-impact changes - **[Shifted] PM action item prioritization** (positioning) — Action items shifted from general audit requests to specific technical mandates: rebuilding core interaction animations and auditing subscription verification logic. ### Medium-impact changes - **[Improved] Sentiment classification shift** (sentiment) — Overall sentiment classification moved from 'terrible' to 'negative' with review count increasing from 49 to 50. - **[Added] New competitive threats** (swot) — Added 'High-velocity release cadence of direct competitors' and 'Consolidation of productivity tools into ecosystems' to the threats list. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Do Habits: Get It Done vs Habit Tracker — Head to Head - **[Habit Tracker](https://marlvel.ai/intel-report/productivity/com-davetech-habit)** by InnerGrow: With over 139,000 ratings and a high release velocity, this app dominates the direct habit-tracking niche with a massive, active user base. - **Moat strength:** High — sustainable advantage over 12 months - **Key differences:** - Maintains a high-frequency release cadence of 25 updates in six months to rapidly iterate features - Captures a massive user base that creates a significant network effect and data-driven habit insights - Optimized for broad habit-tracking utility which creates a high barrier to entry for smaller competitors - **Where Do Habits: Get It Done wins:** - ✅ Supports multiple daily habit tracking instances which provides more granular flexibility than the standard daily toggle - ✅ Focuses on a streamlined, single-purpose habit architecture that avoids the feature bloat of larger competitors - **Where Habit Tracker wins:** - ❌ Leverages a massive, established user base to refine UX through continuous, data-backed feature deployments - ❌ Provides a highly polished, mature interface that has been battle-tested by over 139,000 user reviews - **Verdict:** The target app must double down on its unique 'multiple-times-a-day' tracking capability to differentiate from this dominant, high-velocity incumbent. ### Contenders (Strong Challengers) - **[Productive - Habit Tracker](https://marlvel.ai/intel-report/productivity/productive-habit-tracker)** by Mosaic S.r.l. [Moat: Medium]: A long-standing, high-volume competitor in the habit-tracking space with a massive footprint. - Offers a mature, feature-rich environment that has been refined over nearly a decade of development - Provides a comprehensive habit management suite that appeals to users seeking long-term behavioral change tools - **[Loop Habit Tracker*](https://marlvel.ai/intel-report/productivity/loop-habit-tracker)** by Steve Veloudos [Moat: Medium]: A specialized, highly-rated habit tracker that maintains a strong reputation despite lower recent update frequency. - Focuses on a minimalist, distraction-free interface that prioritizes core habit completion over complex gamification - Delivers a specialized experience for users who prefer a clean, data-focused approach to tracking progress ### Peers (What They Do Better) - **[Google Keep - Notes and lists](https://marlvel.ai/intel-report/productivity/com-google-keep)** by Google: An adjacent productivity tool that competes for the user's daily task-management attention. - Integrates seamlessly with the broader Google ecosystem for cross-platform synchronization and accessibility - Provides rapid, lightweight note-taking and list-making capabilities that often overlap with simple habit tracking - **[Notion: Notes, Tasks, AI](https://marlvel.ai/intel-report/productivity/notion-id)** by Notion Labs, Incorporated: A powerful, flexible productivity platform that allows users to build custom habit-tracking systems. - Enables infinite customization through modular databases, allowing power users to build bespoke habit-tracking workflows - Incorporates AI-driven features to summarize and analyze productivity data, far exceeding simple checkbox tracking - **[Microsoft OneNote](https://marlvel.ai/intel-report/productivity/com-microsoft-onenote)** by Microsoft Corporation: A massive productivity suite that serves as a general-purpose repository for tasks and habits. - Offers deep integration with enterprise-grade Microsoft 365 workflows and cross-platform document management - Provides a free-form canvas that supports multimedia, handwriting, and complex organizational structures - **[Notability: AI Notes & PDF app](https://marlvel.ai/intel-report/productivity/com-gingerlabs-notability)** by Ginger Labs: A high-end productivity tool that captures the prosumer segment of the productivity market. - Features advanced handwriting recognition and audio-sync capabilities for high-fidelity note-taking and planning - Targets creative and academic users who require more than simple list-based habit tracking ### New Kids on the Block (What's Innovative) - **[Habitify: Habit Tracker](https://marlvel.ai/intel-report/health-fitness/habitify-habit-tracker)** by Unstatic Ltd Co: An emerging competitor with a consistent update cadence and a focus on the health and fitness segment. - **[Little Streaks](https://marlvel.ai/intel-report/education/little-streaks)** by Crunchy Bagel: A recent market entrant targeting the education and junior-focused habit-tracking sub-niche. ## What's New - **Latest (v4.0.1, 1 weeks ago):** General bug fixes and performance improvements. - **Last Major (v3.15.2, 3 months ago):** Added 12/24-hour time format selection to the settings menu. ## App Momentum (Maintenance) {#momentum} - Ships stability updates only. - Last major feature release unknown. > **Cadence:** 2 total versions · 0 majors in last 6 months · 7 days since last update · 86 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Do Habits: Get It Done is a challenged productivity app that is free with in-app purchases. With a 4.04/5 rating from 16.8K reviews, it faces significant user friction. > **Bottom Line:** Do Habits defends its market position through unique multi-frequency tracking, but technical instability and billing friction are eroding the user base, so the PM must prioritize core performance to stop the sentiment decline. **Best for:** Individuals seeking to build or break habits through granular daily tracking and automated health data integration. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Rebuild core interaction animations because lag during task-checking is the #1 churn driver → stabilize daily habit-tracking habit. — *Lag during routine interactions is the top complaint theme in sentiment analysis.* _(trade-off: deprioritize Push the widget customization sprint to Q4 — widget requests are secondary to core app stability.)_ - [ ] [PIVOT] [HIGH IMPACT] Audit subscription verification logic because payment recognition failures are the top complaint for premium users → reduce refund surge. — *Subscription recognition failures are a high-frequency complaint driving long-term user churn.* _(trade-off: deprioritize Pause the data-export feature update — billing stability has higher revenue impact.)_ ### Feature Gaps vs Competitors - Real-time cross-device synchronization (available in Google Keep but missing here) - Modular database customization (available in Notion but missing here) ### Outlook: Declining The productivity market is consolidating around high-velocity competitors that offer seamless cross-device synchronization. Do Habits remains exposed due to its maintenance-mode update cadence and technical debt, so the PM must stabilize core performance before the churn rate permanently damages the app's category standing. - 🔴 Persistent application lag during core interactions erodes the daily habit-tracking habit, which compounds the rating drag already visible on the platform. - 🔴 Unresolved subscription recognition failures drive long-term premium users to churn, creating a negative revenue feedback loop that threatens the current freemium model. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.04/5 | | Total Reviews | 16.8K | | Sentiment | Frustrated (25/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Do Habits: Get It Done** (this app) | 4.04/5 | Frustrated | Kodeon, Inc. | | [Habit Tracker](https://marlvel.ai/intel-report/productivity/com-davetech-habit) | 4.8/5 | N/A | InnerGrow | | [Notability: AI Notes & PDF app](https://marlvel.ai/intel-report/productivity/com-gingerlabs-notability) | 4.8/5 | Frustrated | Ginger Labs | | [Google Keep - Notes and lists](https://marlvel.ai/intel-report/productivity/com-google-keep) | 4.7/5 | Mixed | Google | | [Microsoft OneNote](https://marlvel.ai/intel-report/productivity/com-microsoft-onenote) | 4.7/5 | Upset | Microsoft Corporation | | [Notion: Notes, Tasks, AI](https://marlvel.ai/intel-report/productivity/notion-id) | 4.8/5 | Frustrated | Notion Labs, Incorporated | ## Company Profile - **Developer:** Kodeon, Inc. - **Website:** [https://kodeon.ai](https://kodeon.ai) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/do-habits-get-it-done/id1103961876?uo=4) - **Dev Site:** [Official Website](https://kodeon.ai) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Habit Tracker*](https://marlvel.ai/intel-report/productivity/com-davetech-habit) (InnerGrow) — 4.8/5 Rating | N/A Sentiment - [*Notability: AI Notes & PDF app*](https://marlvel.ai/intel-report/productivity/com-gingerlabs-notability) (Ginger Labs) — 4.8/5 Rating | Negative Sentiment - [*Google Keep - Notes and lists*](https://marlvel.ai/intel-report/productivity/com-google-keep) (Google) — 4.7/5 Rating | Mixed Sentiment - [*Microsoft OneNote*](https://marlvel.ai/intel-report/productivity/com-microsoft-onenote) (Microsoft Corporation) — 4.7/5 Rating | Terrible Sentiment - [*Notion: Notes, Tasks, AI*](https://marlvel.ai/intel-report/productivity/notion-id) (Notion Labs, Incorporated) — 4.8/5 Rating | Negative Sentiment - [*Productive - Habit Tracker*](https://marlvel.ai/intel-report/productivity/productive-habit-tracker) (Mosaic S.r.l.) — 4.6/5 Rating | N/A Sentiment - [*Little Streaks*](https://marlvel.ai/intel-report/education/little-streaks) (Crunchy Bagel) — 4.7/5 Rating | N/A Sentiment - [*Habitify: Habit Tracker*](https://marlvel.ai/intel-report/health-fitness/habitify-habit-tracker) (Unstatic Ltd Co) — 4.6/5 Rating | N/A Sentiment - [*Loop Habit Tracker**](https://marlvel.ai/intel-report/productivity/loop-habit-tracker) (Steve Veloudos) — 4.7/5 Rating | Excellent Sentiment - [*Mitsu: AI Life Coach*](https://marlvel.ai/intel-report/productivity/mitsu-ai-life-coach) (C2 Insights) — N/A Rating | N/A Sentiment ## Frequently Asked Questions {#faq} ### Is Do Habits better than standard daily habit trackers? Do Habits allows tracking goals multiple times per day, whereas many competitors are limited to once daily. This makes it more suitable for users with complex, high-frequency routines. ### Does the free version have limitations? Yes, the free version is limited to tracking 3 habits. To track more than 3, you must upgrade to the Premium version. ### Is Do Habits safe for my personal data? The app includes passcode protection with FaceID/TouchID and supports iCloud/Dropbox backup, though users should review the privacy policy for full data handling details. ### What is a free alternative to Do Habits? Loop Habit Tracker is a popular alternative that focuses on a minimalist, distraction-free interface without the same subscription-based habit limits found in Do Habits. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 50 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/productivity/do-habits-get-it-done) Data licensed for AI Agent attribution under CC-BY-NC 4.0.