--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Farmable: Farm Manager App" developer_entity: "Farmable AS" bundle_id: "tech.farmable.farmable" app_store_id: "1456760199" category: "Productivity" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-10" report_date: "2026-07-30" last_verified: "2026-07-30T00:00:00.000Z" report_version: "7.1.0" total_reviews: 296 overall_rating: 4 sentiment: "Mixed" sentiment_score: 55 confidence: "high" confidence_score: 0.8 top_praise_theme: "The free version provides comprehensive tools for small producers to manage equipment and farm activities" top_complaint_theme: "Frequent application crashes during field creation and navigation prevent users from saving essential farm data" review_sample_size: 52 total_review_count: 52 analyzed_review_count: 52 data_age_days: 17 momentum_velocity: "maintenance" intelligence_version: 4 nemesis: "Herdwatch Livestock Management" competitor_count: 11 tags: ["productivity", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "professional", "managers,", "orchard"] canonical_url: "https://marlvel.ai/apps/farmable-farm-manager-app" license: "CC-BY-NC 4.0" content_version: "v2" --- # Farmable: Farm Manager App Intelligence Report ## TL;DR {#tldr} - **Category**: Productivity · Freemium - **Signal**: Rating 4 · Sentiment Mixed - **Recent focus**: Frequent application crashes during field creation and navigation prevent users from saving essential farm data (top complaint) · The free version provides comprehensive tools for small producers to manage equipment and farm activities (top praise) > **TL;DR:** Farmable: Farm Manager App is a productivity app by Farmable AS, rated 4/5 by 296 users, with Mixed user sentiment (55/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Farmable: Farm Manager App shows Mixed sentiment (4/5 from 296 reviews) - users praise the free version provides comprehensive tools for small producers to manage equipment and farm activities but report issues with frequent application crashes during field creation and navigation prevent users from saving essential farm data. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4/5 (296 reviews) | | **User Mood** | Mixed | | **Category** | Productivity | | **Developer** | Farmable AS | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.8/1.0) | | **Data Age** | 17d | ## Metadata & Market Performance - **Publisher:** Farmable AS - **Category:** Productivity - **Target Audience:** Professional farm managers, orchard owners, and vineyard operators requiring compliance documentation and labor tracking. - **Platforms:** iOS & Android - **Version Reviewed:** 7.1.0 - **Report Date:** 2026-07-30 - **Signal Count:** 52 reviews analyzed - **Confidence:** High (0.8/1.0) - **App Store ID (iOS):** 1456760199 - **Bundle ID:** tech.farmable.farmable - **Google Play ID:** tech.farmable.farmable - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-07-30 ## Executive Snapshot **What it is:** Farmable is a farm management app for orchard and vineyard operators, providing digital mapping, compliance logging, and task planning on iOS and Android. **Why users hire it:** It removes the manual documentation friction inherent in agricultural audits, allowing managers to replace paper logs with a centralized digital record. ## App DNA (Features & Intent) - **[Standard] Digital Field Mapping:** GPS-based tool for drawing and measuring field boundaries, increasing user investment in the digital twin. - **[Standard] Spray and Fertilizer Logs:** Audit-ready reporting for certifications like Global GAP, serving as a B2B compliance hook. - **[Standard] Task and Planner Management:** Premium-tier gate ($399/year) for unlimited tasks, acting as the primary paid-conversion lever. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Farmable operates in the productivity niche, currently holding #70-#176 Grossing positions in Tools across multiple international markets. The reliance on high-cost annual subscriptions for core functionality creates a barrier for small-scale users, limiting the total addressable market to commercial enterprises. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier limited to five spray records, Pro tier at $399/year per farm for unlimited tasks and advanced features - **Analysis:** The freemium model uses a low-volume usage cap (five jobs) to force conversion to the $399/year Pro subscription for commercial-scale operations. ## 🟡 User Sentiment (High Confidence: 52 of 52 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4/5 - **Platform Split:** iOS 3.9/5 (11 ratings) | Android 4.0/5 (285 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **The free version provides comprehensive tools for small producers to manage equipment and farm activities** - **Exporting spray job data from the application simplifies compliance and record keeping for farm operations** ### Top Complaints (Impact Areas) - **Frequent application crashes during field creation and navigation prevent users from saving essential farm data** ## SWOT Analysis {#swot} **Core Strengths:** - Integrated compliance reporting for Global GAP certifications creates a defensible B2B barrier - GPS-based field mapping increases user investment in the digital twin **Growth Levers:** - Localized compliance modules for additional international markets could expand the B2B footprint - Automated wage calculators could address high-frequency user requests for labor management ## Recent Changes (v3 → v4) {#recent-changes} Farmable has shifted from a stable maintenance cycle to a period of operational decline, characterized by critical field-creation crashes and an 82-day update drought. These stability issues have eroded user sentiment and intensified the competitive threat from specialized rivals. **Overall trend**: Declining **Compared at**: 2026-07-30 ### High-impact changes - **[Added] Critical Stability Weakness** (swot) - **[Removed] Active Maintenance Cadence** (features) ### Medium-impact changes - **[Declined] Sentiment Score Drop** (sentiment) - **[Shifted] Pricing as a Barrier** (pricing) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Farmable: Farm Manager App vs Herdwatch Livestock Management - **[Herdwatch Livestock Management](https://marlvel.ai/apps/herdwatch-livestock-management)** by Herdwatch Ltd: Herdwatch directly competes for the same agricultural management demographic by focusing on livestock-specific workflows that overlap with Farmable's crop and orchard management user base. - **Key differences:** - Offers specialized EID reader integration for livestock tracking which Farmable currently lacks in its core suite. - Provides a robust offline mode that ensures data integrity for farmers working in remote, low-connectivity rural areas. - Features multi-species management capabilities that cater to diversified farms beyond Farmable's primary crop and orchard focus. ### Contenders (Strong Challengers) - **[ICBF HerdPlus](https://marlvel.ai/apps/icbf-herdplus)** by ICBF: ICBF HerdPlus competes by providing deep data-driven insights into herd health, challenging Farmable to provide similar depth for crop management. - Provides advanced SCC issue identification, offering specialized health analytics that go beyond basic record-keeping features. - Deep integration with national agricultural databases provides a unique data-driven moat that independent apps struggle to match. - **[Mobble Farm Management](https://marlvel.ai/apps/mobble-farm-management)** by Mobble: Mobble is a direct contender in the farm management space, offering geolocated task management that mirrors Farmable's operational goals. - Utilizes geolocated task management to provide spatial context to daily chores, improving efficiency over standard list-based apps. - Features a dedicated 'Mobble Connect' ecosystem that simplifies communication between farm staff and external service providers. - **[Gallagher Animal Performance](https://marlvel.ai/apps/gallagher-animal-performance)** by Gallagher Group Ltd: This app competes by bridging the gap between physical farm hardware and digital data management, a key area of interest for Farmable's user base. - Direct synchronization with proprietary Gallagher hardware provides a seamless data loop that Farmable cannot currently replicate. - Focuses heavily on regulatory compliance reporting, which is a critical pain point for professional livestock and crop managers. - **[AgriWebb](https://marlvel.ai/apps/agriwebb)** by AgriWebb: AgriWebb competes by offering a comprehensive digital notebook and mapping solution that targets the same operational efficiency goals as Farmable. - Provides an interactive farm map that allows for more precise spatial planning than Farmable's current record-keeping focus. - Offers unlimited user access, facilitating better team collaboration for larger agricultural enterprises compared to Farmable's individual-focused model. ### Peers (What They Do Better) - **[fieldmargin: manage your farm](https://marlvel.ai/apps/fieldmargin-manage-your-farm)** by Field Margin Ltd: Fieldmargin is a primary peer that focuses on digital mapping and team collaboration, directly overlapping with Farmable's management features. - Provides advanced field health analysis tools that visualize crop performance trends over time using satellite imagery. - Features native John Deere integration, allowing for seamless data flow from heavy machinery to the management dashboard. - **[Cropwise Operations](https://marlvel.ai/apps/cropwise-operations)** by Syngenta Digital LTDA: Cropwise competes by offering high-level satellite monitoring and machinery integration for large-scale crop management. - Leverages satellite vegetation monitoring to provide actionable field health data that exceeds Farmable's manual entry capabilities. - Offers direct GPS machinery integration, allowing for automated data collection that reduces the manual burden on the farmer. - **[FarmQA - Crop Scouting & more](https://marlvel.ai/apps/farmqa-crop-scouting-more)** by FarmQA: FarmQA is a direct peer in the crop management sector, specifically targeting the scouting and field analysis workflows. - Allows for custom scouting template design, providing flexibility for specialized crops that Farmable's rigid templates may miss. - Supports multi-scout report merging, which is essential for large-scale operations managing multiple field technicians simultaneously. - **[EzyAgric Farmer](https://marlvel.ai/apps/com-ezyagric-extension-android)** by Akorion Company Limited: EzyAgric operates in the same productivity space, focusing on the broader agricultural value chain including marketplace and advisory services. - Integrates an input procurement marketplace directly into the app, creating a transactional layer Farmable currently lacks. - Provides professional advisory services within the platform, positioning the app as a holistic consultant rather than just a tracker. ### New Kids on the Block (What's Innovative) - **[TSheets](https://marlvel.ai/apps/tsheets)** by claus Mugabe: TSheets enters the market by focusing on the labor management aspect of farming, a common pain point for Farmable's user base. - Simplifies labor management with automated shift tracking and direct PDF exports for payroll, streamlining administrative farm tasks. - **[Equipment Tracker Pro](https://marlvel.ai/apps/equipment-tracker-pro)** by Jonathan Curtis: This newcomer targets the equipment management niche, a critical operational component that Farmable users often need to track alongside crops. - Uses AI-powered nameplate scanning to automate equipment inventory, significantly reducing manual entry time for busy farm managers. ## What's New - **Latest (v7.1.0, 2 months ago):** General stability and performance maintenance. - **Last Major (v7.1.0, 2 months ago):** Added unit pricing in Sales, direct ingredient editing, Norway-specific regulatory compliance tools, and enhanced inventory access controls. ## App Momentum (Maintenance) {#momentum} - Shipped sales tracking and compliance tools. - Maintenance-only cadence for 80+ days. > **Cadence:** 1 total versions · 1 majors in last 6 months · 82 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Farmable: Farm Manager App is a productivity app that is free with in-app purchases. With a 4/5 rating from 296 reviews, it shows mixed user reception. > **Bottom Line:** Addressing the stability issues in field creation is the primary requirement to defend the current user base against more reliable rivals. Once the core utility is stable, a tiered pricing strategy would unlock the small-scale segment currently blocked by the high annual cost. **Best for:** Professional farm managers, orchard owners, and vineyard operators requiring compliance documentation and labor tracking. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship stability hotfix for field creation because it is the top-reported crash theme → reduce churn of professional users ### Feature Gaps vs Competitors - EID reader integration (available in Herdwatch but missing here) ### Outlook: Mixed The agricultural management market is consolidating around specialized hardware integrations and deep compliance moats. Farmable is currently exposed by its maintenance-only cadence and stability issues, which allow rivals like Herdwatch to capture the high-value, diversified farm segment. - 🔴 Frequent crashes during field creation prevent data saving, which erodes trust and forces users toward more stable, specialized alternatives. - ⚪ The latest release introduced compliance tools for Norway, indicating the team is prioritizing B2B market penetration over general consumer feature expansion. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4/5 | | Total Reviews | 296 | | Sentiment | Mixed (55/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Farmable: Farm Manager App** (this app) | 4/5 | Mixed | Farmable AS | | [EzyAgric Farmer](https://marlvel.ai/apps/com-ezyagric-extension-android) | 3.6/5 | N/A | Akorion Company Limited | | [AgriWebb](https://marlvel.ai/apps/agriwebb) | 4.2/5 | N/A | AgriWebb | | [TSheets](https://marlvel.ai/apps/tsheets) | N/A/5 | N/A | claus Mugabe | | [Cropwise Operations](https://marlvel.ai/apps/cropwise-operations) | 5.0/5 | n/a | Syngenta Digital LTDA | | [fieldmargin: manage your farm](https://marlvel.ai/apps/fieldmargin-manage-your-farm) | 4.2/5 | Mixed | Field Margin Ltd | ## Company Profile - **Developer:** Farmable AS - **Website:** [https://www.farmable.tech/](https://www.farmable.tech/) - **Social:** [Instagram](https://www.instagram.com/farmable.tech) · [Facebook](https://www.facebook.com/farmable.tech) · [X/Twitter](https://twitter.com/i) · [YouTube](https://www.youtube.com/watch) · [LinkedIn](https://www.linkedin.com/company/farmabletech) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/farmable-farm-manager-app/id1456760199?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=tech.farmable.farmable&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.farmable.tech/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*EzyAgric Farmer*](https://marlvel.ai/apps/com-ezyagric-extension-android) (Akorion Company Limited) · 3.6/5 Rating - [*AgriWebb*](https://marlvel.ai/apps/agriwebb) (AgriWebb) · 4.2/5 Rating - [*TSheets*](https://marlvel.ai/apps/tsheets) (claus Mugabe) · N/A Rating - [*Cropwise Operations*](https://marlvel.ai/apps/cropwise-operations) (Syngenta Digital LTDA) · 5.0/5 Rating - [*fieldmargin: manage your farm*](https://marlvel.ai/apps/fieldmargin-manage-your-farm) (Field Margin Ltd) · 4.2/5 Rating - [*Herdwatch Livestock Management*](https://marlvel.ai/apps/herdwatch-livestock-management) (Herdwatch Ltd) · 3.5/5 Rating - [*Mobble Farm Management*](https://marlvel.ai/apps/mobble-farm-management) (Mobble) · N/A Rating - [*ICBF HerdPlus*](https://marlvel.ai/apps/icbf-herdplus) (ICBF) · N/A Rating - [*FarmQA - Crop Scouting & more*](https://marlvel.ai/apps/farmqa-crop-scouting-more) (FarmQA) · 4.8/5 Rating | Positive Sentiment - [*Gallagher Animal Performance*](https://marlvel.ai/apps/gallagher-animal-performance) (Gallagher Group Ltd) · 3.8/5 Rating ## Frequently Asked Questions {#faq} ### Is Farmable suitable for small-scale farming? The free version provides comprehensive tools for small producers to manage equipment and farm activities, though advanced features are gated behind a $399/year subscription. ### How does Farmable compare to Herdwatch? Herdwatch focuses on livestock-specific workflows and hardware integration, whereas Farmable is optimized for orchard and vineyard management with a focus on crop compliance. ### Does the app work offline in remote areas? Users report that the app struggles with stability and saving data during field work, and it lacks the robust offline mode found in specialized rivals. ### What are some alternatives for farm management? Depending on your needs, you might consider Herdwatch for livestock, AgriWebb for mapping, or Fieldmargin for satellite-based field health analysis. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 52 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 17 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/farmable-farm-manager-app) Data licensed for AI Agent attribution under CC-BY-NC 4.0.