--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Gallagher Animal Performance" developer_entity: "Gallagher Group Ltd" bundle_id: "com.gallagher.am.ios.dashboard" app_store_id: "1495729013" google_play_id: "com.gallagher.am.mobile.android.dashboard" category: "Productivity" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-12" report_date: "2026-05-13" last_verified: "2026-05-13T20:58:55.370Z" report_version: "1.1.219" total_reviews: 4 overall_rating: 3.75 confidence: "low" confidence_score: 0.1 data_age_days: 3 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "Farmable: Farm Manager App" competitor_count: 11 tags: ["productivity", "free", "mobile app", "app review", "app analysis", "livestock", "farmers", "agricultural"] canonical_url: "https://marlvel.ai/intel-report/productivity/gallagher-animal-performance" license: "CC-BY-NC 4.0" content_version: "v2" --- # Gallagher Animal Performance App Audit ## TL;DR {#tldr} - **Category**: Productivity · Free - **Signal**: Rating 3.75 > **TL;DR:** Gallagher Animal Performance is a productivity app by Gallagher Group Ltd, rated 3.75/5 by 4 users, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Gallagher Animal Performance is a productivity app by Gallagher Group Ltd. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.75/5 (4 reviews) | | **Category** | Productivity | | **Developer** | Gallagher Group Ltd | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.1/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Gallagher Group Ltd - **Category:** Productivity - **Target Audience:** Livestock farmers and agricultural professionals using Gallagher weighing and EID systems for herd management. - **Platforms:** iOS & Android - **Version Audited:** 1.1.219 - **Audit Date:** 2026-05-13 - **Signal Count:** 7 reviews analyzed - **Confidence:** Low (0.1/1.0) - **App Store ID (iOS):** 1495729013 - **Bundle ID:** com.gallagher.am.ios.dashboard - **Google Play ID:** com.gallagher.am.mobile.android.dashboard - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-05-13 ## Executive Snapshot **What it is:** Gallagher Animal Performance is a livestock data management app for farmers using Gallagher weighing and EID hardware on iOS and Android. **Why users hire it:** Farmers hire this app to automate regulatory compliance and sync field data to the cloud, removing the manual overhead of livestock record-keeping. ## App DNA (Features & Intent) - **[Differentiator] Hardware Integration:** Direct data synchronization with Gallagher TW range, HR4/5, W0, and W1 weighing and EID hardware * *User Intent:* Users expect seamless access across multiple devices. - **[Differentiator] Compliance Reporting:** Automated generation of NAIT and NLIS compliance records for livestock tracking * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Cloud Sync:** Uploads animal and session data to the cloud for multi-device access * *User Intent:* Users expect seamless access across multiple devices. ## Market Position {#market-position} Gallagher occupies a niche hardware-tethered productivity segment, with the app functioning as a free utility rather than a standalone revenue driver. The lack of Android rating volume suggests the app is currently failing to capture the broader market beyond existing hardware owners. ## Monetization Strategy - **Model:** Free - **Tiers:** Free app with no IAP or subscription mentioned - **Analysis:** The app functions as a free utility to support the sale of Gallagher weighing and EID hardware. ## SWOT Analysis {#swot} **Core Strengths:** - Proprietary hardware-sync creates high switching costs - Automated compliance reporting functions as regulatory moat **Critical Frictions:** - Zero Android rating count indicates poor adoption - Lack of collaborative team features limits utility **Growth Levers:** - Integration of financial tracking modules - Expansion into multi-species management **Market Threats:** - Farmable's partner portal siphons off managers - AgriWebb's unlimited user access lowers adoption barrier ## Recent Changes (v2 → v3) {#recent-changes} The intelligence focus has shifted from addressing technical session instability to countering the competitive threat posed by collaborative, multi-user SaaS platforms. **Overall trend**: Mixed **Compared at**: 2026-05-13 ### High-impact changes - **[Shifted] SWOT Weakness Re-prioritization** (swot) — Weaknesses shifted from technical session/connectivity issues to market-facing gaps: 'Zero Android rating count' and 'Lack of collaborative team features'. - **[Shifted] Competitive Landscape Expansion** (positioning) — Landscape analysis expanded from two primary competitors to a comprehensive list including Farmable, Mobble, FarmIQ, AgriWebb, and others. ### Medium-impact changes - **[Added] New Feature Gaps Identified** (features) — Added 'Partner portal', 'Integrated farm accounting', and 'Geolocated task management' as missing capabilities relative to competitors. - **[Shifted] PM Action Item Pivot** (positioning) — Action items moved from technical bug fixes (session persistence, connectivity) to growth and retention initiatives (collaborative team features, Android acquisition audit). ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Gallagher Animal Performance vs Farmable: Farm Manager App — Head to Head - **[Farmable: Farm Manager App](https://marlvel.ai/intel-report/productivity/farmable-farm-manager-app)** by Farmable AS: Farmable competes directly for the attention of farm managers by offering a comprehensive digital dashboard that overlaps with Gallagher's focus on data-driven productivity and field-level management. - **Key differences:** - Offers a dedicated partner portal for external collaboration which Gallagher currently lacks in its mobile interface - Includes a specialized tank mix calculator that provides immediate utility for crop-focused farm management workflows - Features robust team and timesheet management tools that extend the app beyond simple animal data tracking - **Where Gallagher Animal Performance wins:** - ✅ Deep integration with Gallagher’s proprietary hardware ecosystem for seamless animal performance data collection - ✅ Specialized focus on animal-specific metrics that provides higher precision for livestock-heavy operations - **Where Farmable: Farm Manager App wins:** - ❌ Superior user engagement metrics supported by a significantly larger volume of user reviews and feedback - ❌ Broader operational scope covering crop and field management, reducing the need for multiple farm apps - **Verdict:** Gallagher must leverage its hardware dominance to create a 'sticky' data flywheel while accelerating the development of collaborative team features to match Farmable's breadth. ### Contenders (Strong Challengers) - **[Mobble Farm Management](https://marlvel.ai/intel-report/business/mobble-farm-management)** by Mobble: Mobble focuses on simplifying livestock record-keeping, competing with Gallagher for users who prioritize ease of use and offline functionality. - Mobble Connect feature facilitates easier data sharing and communication between farm staff and external stakeholders - Geolocated task management allows users to pin specific farm activities to exact locations on the property - **[FarmIQ](https://marlvel.ai/intel-report/business/farmiq)** by FarmIQ Systems Limited: FarmIQ competes by positioning itself as an all-in-one farm management solution with specific compliance dashboards for New Zealand agricultural standards. - Includes built-in NZFAP and NZFAP Plus dashboards that automate critical compliance reporting for regional producers - Supports extensive third-party hardware integrations, offering more flexibility for farmers using mixed-brand equipment fleets - **[Herdwatch Livestock Management](https://marlvel.ai/intel-report/productivity/herdwatch-livestock-management)** by Herdwatch Ltd: Herdwatch is a direct competitor in the livestock sector, specifically challenging Gallagher on EID reader integration and offline field data capture. - Advanced EID reader integration allows for faster, error-free animal identification compared to manual entry methods - Satellite farm mapping provides visual context for livestock location that enhances traditional data-only management views - **[AgriWebb](https://marlvel.ai/intel-report/productivity/agriwebb)** by AgriWebb: AgriWebb targets the same livestock management demographic, focusing on offline-first data entry and interactive mapping for large-scale grazing operations. - Provides unlimited user access, lowering the barrier for large farm teams to adopt the platform - Features a highly mature interactive farm map that simplifies complex livestock movement and grazing planning ### Peers (What They Do Better) - **[FieldView Cab](https://marlvel.ai/intel-report/productivity/fieldview-cab)** by The Climate Corporation - US: FieldView Cab competes for the farmer's attention by providing real-time data syncing and mapping directly from the tractor cab. - Real-time data syncing from machinery provides immediate operational visibility that mobile-only apps cannot replicate - RemoteView functionality allows farm managers to monitor field operations from anywhere in real-time - **[Crop Monitoring](https://marlvel.ai/intel-report/business/crop-monitoring)** by EOS DATA ANALYTICS, INC.: While crop-focused, this app competes for the same farm management screen time by providing high-tech satellite imagery for field health. - Utilizes multispectral satellite imagery to provide automated field health analysis without manual scouting requirements - Generates variable rate application maps that directly inform precision agriculture and input cost reduction - **[Farmbrite](https://marlvel.ai/intel-report/business/farmbrite)** by Farmbrite: Farmbrite offers a broader suite of tools including accounting, appealing to farmers looking for a unified business and livestock management platform. - Integrated farm accounting modules allow users to track financial performance alongside their livestock data - Multi-species management support provides a more versatile platform for diversified farms beyond just cattle - **[PastureMap+](https://marlvel.ai/intel-report/business/pasturemap)** by Pasturemap Inc.: PastureMap+ occupies the same agricultural productivity space, focusing on the intersection of grazing management and livestock performance. - Specialized grazing charting tools help farmers visualize pasture recovery and optimize livestock rotation schedules - Predictive livestock performance forecasting provides forward-looking insights that go beyond simple historical data logging ### New Kids on the Block (What's Innovative) - **[ToolTracker](https://marlvel.ai/intel-report/business/tooltracker)** by The Roof MOT Company Ltd: ToolTracker competes for the farm manager's operational time by focusing on asset management rather than animal performance. - Dedicated tool storage mapping and check-in/out systems solve specific inventory management pain points for large farms - **[Cattle-log](https://marlvel.ai/intel-report/business/cattle-log)** by Caleb Anderson: A new entrant focusing on simplified, calendar-based livestock tracking that challenges Gallagher's more complex data management approach. - Calendar-based data entry provides a familiar, intuitive interface for farmers who prefer scheduling over database management ## What's New - **Latest (v1.1.219, 5 days ago):** Resolved animal sync capacity issues, FAB rendering bugs, and NAIT NLIS UI responsiveness. ## App Momentum (Maintenance) {#momentum} - Maintains hardware-sync focus. - No major feature additions recently. > **Cadence:** 2 total versions · 0 majors in last 6 months · 1 days since last update · 4 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Gallagher Animal Performance is an established productivity app that is completely free. With a 3.75/5 rating from 4 reviews, it shows polarized user reception. > **Bottom Line:** Gallagher succeeds as a hardware-tethered utility, but the lack of collaborative features and Android engagement leaves it vulnerable to SaaS competitors, so the PM should prioritize team-based tools to defend against churn. **Best for:** Livestock farmers and agricultural professionals using Gallagher weighing and EID systems for herd management. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship collaborative team features because lack of multi-user support limits utility for large farms → increase retention — *Competitors like Farmable offer partner portals, creating a feature gap that limits Gallagher to solo-operator use cases.* _(trade-off: deprioritize Deprioritize the planned UI refresh for the dashboard — team collaboration has a higher impact on user retention.)_ - [ ] [PIVOT] [MEDIUM IMPACT] Audit Android acquisition funnel because zero rating count indicates a failure to convert hardware users to app users → increase install velocity — *The Android platform shows zero rating count, suggesting the app is not being discovered or installed by the existing hardware base.* _(trade-off: deprioritize Pause work on minor bug fixes for the iOS version — Android visibility is a higher-priority growth blocker.)_ ### Feature Gaps vs Competitors - Partner portal for external collaboration (available in Farmable) - Integrated farm accounting modules (available in Farmbrite) - Geolocated task management (available in Mobble) ### Outlook: Stable The agricultural productivity market is consolidating around all-in-one SaaS platforms that prioritize team collaboration and financial management. Gallagher remains exposed by its narrow focus on hardware-tethered data, which will likely lead to increased churn as farmers migrate to more versatile, multi-brand management tools. - ⚪ Recent updates focused on stability, no feature expansion, signaling the app remains in maintenance mode rather than growth. - 🔴 Competitors are accelerating team-based feature releases, which will likely erode Gallagher's market share among larger, multi-user farm operations. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.75/5 | | Total Reviews | 4 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Gallagher Animal Performance** (this app) | 3.75/5 | N/A | Gallagher Group Ltd | | [AgriWebb](https://marlvel.ai/intel-report/productivity/agriwebb) | 4.2/5 | N/A | AgriWebb | | [Farmbrite](https://marlvel.ai/intel-report/business/farmbrite) | 4.0/5 | N/A | Farmbrite | | [FarmIQ](https://marlvel.ai/intel-report/business/farmiq) | N/A/5 | N/A | FarmIQ Systems Limited | | [Herdwatch Livestock Management](https://marlvel.ai/intel-report/productivity/herdwatch-livestock-management) | 3.5/5 | N/A | Herdwatch Ltd | | [Mobble Farm Management](https://marlvel.ai/intel-report/business/mobble-farm-management) | N/A/5 | N/A | Mobble | ## Company Profile - **Developer:** Gallagher Group Ltd ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/gallagher-animal-performance/id1495729013?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.gallagher.am.mobile.android.dashboard&hl=en&gl=us) - **Sources:** App store metadata. ## Related Intel Reports - [*AgriWebb*](https://marlvel.ai/intel-report/productivity/agriwebb) (AgriWebb) — 4.2/5 Rating | N/A Sentiment - [*Farmbrite*](https://marlvel.ai/intel-report/business/farmbrite) (Farmbrite) — 4.0/5 Rating | N/A Sentiment - [*FarmIQ*](https://marlvel.ai/intel-report/business/farmiq) (FarmIQ Systems Limited) — N/A Rating | N/A Sentiment - [*Herdwatch Livestock Management*](https://marlvel.ai/intel-report/productivity/herdwatch-livestock-management) (Herdwatch Ltd) — 3.5/5 Rating | N/A Sentiment - [*Mobble Farm Management*](https://marlvel.ai/intel-report/business/mobble-farm-management) (Mobble) — N/A Rating | N/A Sentiment - [*Cattle-log*](https://marlvel.ai/intel-report/business/cattle-log) (Caleb Anderson) — N/A Rating | N/A Sentiment - [*ToolTracker*](https://marlvel.ai/intel-report/business/tooltracker) (The Roof MOT Company Ltd) — N/A Rating | N/A Sentiment - [*Crop Monitoring*](https://marlvel.ai/intel-report/business/crop-monitoring) (EOS DATA ANALYTICS, INC.) — 5.0/5 Rating | Mixed Sentiment - [*FieldView Cab*](https://marlvel.ai/intel-report/productivity/fieldview-cab) (The Climate Corporation - US) — 3.8/5 Rating | N/A Sentiment - [*Farmable: Farm Manager App*](https://marlvel.ai/intel-report/productivity/farmable-farm-manager-app) (Farmable AS) — 4.0/5 Rating | Mixed Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.1/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 7 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/productivity/gallagher-animal-performance) Data licensed for AI Agent attribution under CC-BY-NC 4.0.