--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Holded invoicing and much more" developer_entity: "Holded" bundle_id: "com.holded.app" app_store_id: "1369704574" category: "Productivity" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-09-30" report_date: "2026-10-04" last_verified: "2026-10-04T00:00:00.000Z" report_version: "3.18.0" total_reviews: 11 overall_rating: 4.6 sentiment: "Frustrated" sentiment_score: 25 confidence: "medium" confidence_score: 0.6 top_praise_theme: "The integrated document scanner accurately captures data, reducing manual entry time for business users" top_complaint_theme: "Persistent performance lag and slow interface responsiveness frustrate users during daily business document management tasks" review_sample_size: 16 total_review_count: 16 analyzed_review_count: 16 data_age_days: 41 momentum_velocity: "active" intelligence_version: 2 tags: ["productivity", "subscription", "frustrated sentiment", "mobile app", "app review", "app analysis", "freelancers,", "small-to-medium", "businesses,"] canonical_url: "https://marlvel.ai/apps/holded-invoicing-and-much-more-1" license: "CC-BY-NC 4.0" content_version: "v2" --- # Holded invoicing and much more Intelligence Report ## TL;DR {#tldr} - **Category**: Productivity · Subscription - **Signal**: Rating 4.64 · Sentiment Frustrated - **Recent focus**: Persistent performance lag and slow interface responsiveness frustrate users during daily business document management tasks (top complaint) · The integrated document scanner accurately captures data, reducing manual entry time for business users (top praise) > **TL;DR:** Holded invoicing and much more is a productivity app by Holded, rated 4.64/5 by 11 users, with Frustrated user sentiment (25/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Holded invoicing and much more faces Frustrated user sentiment (4.64/5 from 11 reviews), with users reporting persistent performance lag and slow interface responsiveness frustrate users during daily business document management tasks as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.64/5 (11 reviews) | | **User Mood** | Frustrated | | **Category** | Productivity | | **Developer** | Holded | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.6/1.0) | | **Data Age** | 41d | ## Metadata & Market Performance - **Publisher:** Holded - **Category:** Productivity - **Target Audience:** Freelancers, small-to-medium businesses, and accounting firms requiring integrated invoicing, accounting, and HR tools. - **Platforms:** iOS & Android - **Version Reviewed:** 3.18.0 - **Report Date:** 2026-10-04 - **Signal Count:** 16 reviews analyzed - **Confidence:** Medium (0.6/1.0) - **App Store ID (iOS):** 1369704574 - **Bundle ID:** com.holded.app - **Google Play ID:** com.holded.app - **Data Window:** Analysis based on signals collected up to 2026-10-04 - **Short Description:** The power to manage your business at the tip of your fingers. ## Executive Snapshot **What it is:** Holded is an all-in-one invoicing and business management platform for freelancers and SMBs on iOS and Android. **Why users hire it:** It removes the friction of using disparate tools for accounting, HR, and invoicing by centralizing business data in one portal. ## App DNA (Features & Intent) - **[Differentiator] Automated Bank Reconciliation:** AI-driven matching of bank transactions to invoices and expenses across 300+ connected banks * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Receipt Scanner:** OCR-based extraction of vendor, date, amount, and tax data from camera-captured receipts - **[Differentiator] Client Portal:** Secure cloud-based environment for clients to view documents and process payments * *User Intent:* Users expect seamless access across multiple devices. ## Market Position {#market-position} Holded occupies a niche in the productivity category by bundling HR and accounting with invoicing. The current #90 rank in Productivity (ES) suggests it remains a secondary choice compared to global accounting incumbents. ## Monetization Strategy - **Model:** Subscription - **Tiers:** 14-day free trial, Paid plans starting from 15 €/month - **Analysis:** Subscription model anchored at 15 €/month, targeting SMBs and freelancers with a unified ERP platform. ## 🔴 User Sentiment (Medium Confidence: 16 of 16 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.64/5 - **Platform Split:** iOS 4.6/5 (11 ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.64/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **The integrated document scanner accurately captures data, reducing manual entry time for business users** ### Top Complaints (Impact Areas) - **Persistent performance lag and slow interface responsiveness frustrate users during daily business document management tasks** ## SWOT Analysis {#swot} **Core Strengths:** - Automated bank reconciliation across 300+ banks creates high switching costs - Integrated HR and time-tracking expands platform utility beyond simple invoicing **Growth Levers:** - Localized tax compliance tools could capture specific regional SMB segments - Improved billing transparency could reduce churn among new trial users ## What's New - **Latest (v3.18.0, 4 days ago):** Introduced inline contact editing, one-tap document creation from previews, on-the-fly tax creation, and support for negative values in line items. ## App Momentum (Active) {#momentum} - Ships ~2 releases per month. - Integrated inline contact editing. - Added support for negative invoice lines. > **Cadence:** 2 total versions · 1 majors in last 6 months · 4 days since last update · 20 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Holded invoicing and much more is a productivity app. With a 4.64/5 rating from 11 reviews, it draws more critical themes in recent reviews than its store average suggests. > **Bottom Line:** Holded's integrated ERP utility provides a strong foundation for SMB management, but persistent performance lag and billing friction currently undermine its value proposition. Addressing these operational hurdles would unlock higher retention among professional users who rely on the platform for daily document workflows. **Best for:** Freelancers, small-to-medium businesses, and accounting firms requiring integrated invoicing, accounting, and HR tools. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Audit subscription cancellation flow because users report difficulty changing plans → reduce churn ### Outlook: Mixed The SMB productivity market is consolidating around platforms that offer both speed and compliance. Holded's current maintenance-heavy update cycle is necessary to address performance, but it risks ceding ground to faster, single-purpose rivals if the core document creation experience does not stabilize by next quarter. - 🔴 Persistent interface lag in the document editor erodes the daily habit, which compounds the negative sentiment already visible in reviews. - 🟢 Consistent release cadence of two updates in three weeks shows active feature investment, which may eventually resolve the reported performance issues. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.64/5 | | Total Reviews | 11 | | Sentiment | Frustrated (25/100) | | Confidence | Medium | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Holded invoicing and much more** (this app) | 4.64/5 | Frustrated | Holded | | [HitWave](https://marlvel.ai/apps/ciendor-applications-hitwave) | 2.5/5 | Mixed | Ciendor Holdings Corp. LTD | | [VPN 360: Fast & Secure Proxy](https://marlvel.ai/apps/co-infinitysoft-vpn360) | 4.5/5 | Mixed | Pango GmbH | | [ChatGPT](https://marlvel.ai/apps/chatgpt) | 4.8/5 | n/a | OpenAI OpCo, LLC | | [Clean Swell](https://marlvel.ai/apps/clean-swell) | 3.9/5 | n/a | Ocean Conservancy | | [Data Tree Manager](https://marlvel.ai/apps/data-tree-manager) | N/A/5 | N/A | Vsevolod Migdisov | ## Company Profile - **Developer:** Holded - **Website:** [https://www.holded.com](https://www.holded.com) - **Social:** [Instagram](https://www.instagram.com/holded.io) · [Facebook](https://www.facebook.com/holded.es) · [X/Twitter](https://twitter.com/holded_ES) · [YouTube](https://www.youtube.com/channel/UCboTKh0w0lkIGnznEVjATPg) ## Data Sources & Links - **App Store ID:** 1369704574 - **Google Play ID:** com.holded.app - **Dev Site:** [Official Website](https://www.holded.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*HitWave*](https://marlvel.ai/apps/ciendor-applications-hitwave) (Ciendor Holdings Corp. LTD) · 2.5/5 Rating - [*VPN 360: Fast & Secure Proxy*](https://marlvel.ai/apps/co-infinitysoft-vpn360) (Pango GmbH) · 4.5/5 Rating - [*ChatGPT*](https://marlvel.ai/apps/chatgpt) (OpenAI OpCo, LLC) · 4.8/5 Rating - [*Clean Swell*](https://marlvel.ai/apps/clean-swell) (Ocean Conservancy) · 3.9/5 Rating - [*Data Tree Manager*](https://marlvel.ai/apps/data-tree-manager) (Vsevolod Migdisov) · N/A Rating - [*DoughLab - Baking Recipe Lab*](https://marlvel.ai/apps/doughlab-baking-recipe-lab) (Jeong-soo Park) · N/A Rating - [*Infomaniak Euria*](https://marlvel.ai/apps/infomaniak-euria) (Infomaniak Network SA) · 4.8/5 Rating - [*Inuvika OVD Mobile Client*](https://marlvel.ai/apps/inuvika-ovd-mobile-client) (Inuvika) · 5.0/5 Rating | Excellent Sentiment - [*Lumo AI by Proton*](https://marlvel.ai/apps/lumo-ai-by-proton) (Proton AG) · 3.9/5 Rating - [*Paper: Sketch, Draw & Create*](https://marlvel.ai/apps/paper-sketch-draw-create) (Evernote Corporation) · 4.6/5 Rating ## Frequently Asked Questions {#faq} ### Is Holded suitable for freelancers? Yes, Holded is designed for freelancers and small businesses, offering integrated invoicing, accounting, and HR tools to manage business operations in one place. ### How does Holded compare to QuickBooks Online? While both offer accounting and invoicing, Holded differentiates itself by bundling HR and time-tracking tools, whereas QuickBooks focuses primarily on deep accounting standards. ### Is it easy to cancel a Holded subscription? Some users report difficulty with the cancellation process, citing a lack of clear information on how to manage account billing. ### What is a free alternative to Holded? Users seeking alternatives should consider single-purpose invoicing apps that offer free tiers, though these may lack the integrated HR and accounting features found in Holded. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.6/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 16 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 41 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/holded-invoicing-and-much-more-1) Data licensed for AI Agent attribution under CC-BY-NC 4.0.