--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "iGrocery list - Shopping list" developer_entity: "Pavel Moroz" bundle_id: "PavelMoroz.ShoppingList" app_store_id: "1512179736" category: "Productivity" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2025-06-02" report_date: "2026-09-13" last_verified: "2026-09-13T00:00:00.000Z" report_version: "3.0.0" total_reviews: 5 overall_rating: 4.4 sentiment: "Mixed" sentiment_score: 45 confidence: "low" confidence_score: 0.3 top_praise_theme: "The core shopping list functionality provides a functional utility for tracking household grocery needs" top_complaint_theme: "The interface forces users to reach for the top of the screen to add items" review_sample_size: 2 total_review_count: 2 analyzed_review_count: 2 data_age_days: 18 momentum_velocity: "zombie" intelligence_version: 2 tags: ["productivity", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "individuals", "seeking", "simple,"] canonical_url: "https://marlvel.ai/apps/igrocery-list-shopping-list" license: "CC-BY-NC 4.0" content_version: "v2" --- # iGrocery list - Shopping list Intelligence Report ## TL;DR {#tldr} - **Category**: Productivity · Free - **Signal**: Rating 4.4 · Sentiment Mixed - **Recent focus**: The interface forces users to reach for the top of the screen to add items (top complaint) · The core shopping list functionality provides a functional utility for tracking household grocery needs (top praise) > **TL;DR:** iGrocery list - Shopping list is a productivity app by Pavel Moroz, rated 4.4/5 by 5 users, with Mixed user sentiment (45/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** iGrocery list - Shopping list shows Mixed sentiment (4.4/5 from 5 reviews) - users praise the core shopping list functionality provides a functional utility for tracking household grocery needs but report issues with the interface forces users to reach for the top of the screen to add items. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.4/5 (5 reviews) | | **User Mood** | Mixed | | **Category** | Productivity | | **Developer** | Pavel Moroz | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 18d | ## Metadata & Market Performance - **Publisher:** Pavel Moroz - **Category:** Productivity - **Target Audience:** Individuals seeking a simple, utility-focused tool for managing grocery and shopping lists. - **Platforms:** iOS - **Version Reviewed:** 3.0.0 - **Report Date:** 2026-09-13 - **Signal Count:** 2 reviews analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 1512179736 - **Bundle ID:** PavelMoroz.ShoppingList - **Data Window:** Analysis based on signals collected up to 2026-09-13 ## Executive Snapshot **What it is:** iGrocery list - Shopping list is a productivity tool for managing grocery lists on iOS, featuring basic list sharing and dark mode support. **Why users hire it:** The application removes the cognitive friction of manual list writing for users who prefer a simple, system-integrated interface for household shopping. ## App DNA (Features & Intent) - **[Standard] Shopping List Management:** Create and organize lists for store visits with support for tracking item values * *User Intent:* Users want visibility into their own performance and progress. - **[Standard] List Sharing:** Export compiled lists to external messaging applications for collaboration. Acquisition: shared list links act as a discovery surface for non-users. * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Standard] Bulk List Deletion:** Remove multiple shopping lists simultaneously via the interface - **[Basic] Dark Mode Support:** Interface adapts to dark and light system themes * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} iGrocery list - Shopping list maintains a 4.4-star rating across 5 total ratings, though the 468-day update gap limits its competitive standing in the Productivity category. ## Monetization Strategy - **Model:** Free - **Tiers:** Free - **Analysis:** The application is currently free to use with no visible in-app purchases or subscription gates. ## 🟡 User Sentiment (Low Confidence: 2 of 2 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.4/5 - **Platform Split:** iOS 4.4/5 (5 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **The core shopping list functionality provides a functional utility for tracking household grocery needs** ### Top Complaints (Impact Areas) - **The interface forces users to reach for the top of the screen to add items** ## SWOT Analysis {#swot} **Core Strengths:** - Minimalist interface design reduces cognitive load for basic list management tasks **Growth Levers:** - Implementing a saved-items database would remove the primary friction point identified in user complaints ## What's New - **Latest (v3.0.0, 1 years ago):** Introduced a dedicated settings tab and enabled bulk deletion for lists. ## App Momentum (Zombie) {#momentum} - Last major release June 2025. - No feature updates in 15 months. > **Cadence:** 1 total versions · 1 majors in last 6 months · 468 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} iGrocery list - Shopping list is a productivity app that is completely free. It holds a 4.4/5 rating from 5 reviews. > **Bottom Line:** iGrocery list - Shopping list provides basic utility, but the 15-month development silence leaves it vulnerable to more active rivals. Implementing a favorites database would address the repetitive entry friction driving negative sentiment and unlock higher retention for daily users. **Best for:** Individuals seeking a simple, utility-focused tool for managing grocery and shopping lists. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship favorites database because users report repetitive manual entry is the top friction point → increase retention ### Outlook: Mixed The productivity market is consolidating around apps with high-frequency update cadences, leaving iGrocery list - Shopping list exposed due to its 15-month development gap. Without a return to active feature investment, the app will likely lose its remaining user base to rivals that offer more efficient entry workflows. - 🔴 The 15-month update silence indicates a zombie-app status, which erodes user trust and prevents the app from competing with active productivity tools. - ⚪ The core shopping list functionality remains functional for basic needs, providing a stable but stagnant utility for the current user base. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.4/5 | | Total Reviews | 5 | | Sentiment | Mixed (45/100) | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 4 analyzed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **iGrocery list - Shopping list** (this app) | 4.4/5 | Mixed | Pavel Moroz | | [Mitsu: AI Life Coach](https://marlvel.ai/apps/mitsu-ai-life-coach) | N/A/5 | N/A | C2 Insights | | [ChatGPT](https://marlvel.ai/apps/chatgpt) | 4.8/5 | n/a | OpenAI OpCo, LLC | | [HitWave](https://marlvel.ai/apps/ciendor-applications-hitwave) | 2.6/5 | Mixed | Ciendor Holdings Corp. LTD | | [Paper: Sketch, Draw & Create](https://marlvel.ai/apps/paper-sketch-draw-create) | 4.6/5 | N/A | Evernote Corporation | | [Pattrn - Discipline Tracker](https://marlvel.ai/apps/pattrn-discipline-tracker) | 4.8/5 | Thrilled | Pedro Schott | ## Company Profile - **Developer:** Pavel Moroz ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/igrocery-list-shopping-list/id1512179736?uo=4) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*Mitsu: AI Life Coach*](https://marlvel.ai/apps/mitsu-ai-life-coach) (C2 Insights) · N/A Rating - [*ChatGPT*](https://marlvel.ai/apps/chatgpt) (OpenAI OpCo, LLC) · 4.8/5 Rating - [*HitWave*](https://marlvel.ai/apps/ciendor-applications-hitwave) (Ciendor Holdings Corp. LTD) · 2.6/5 Rating - [*Paper: Sketch, Draw & Create*](https://marlvel.ai/apps/paper-sketch-draw-create) (Evernote Corporation) · 4.6/5 Rating - [*Pattrn - Discipline Tracker*](https://marlvel.ai/apps/pattrn-discipline-tracker) (Pedro Schott) · 4.8/5 Rating | Excellent Sentiment - [*Perplexity - AI Search & Chat*](https://marlvel.ai/apps/perplexity-ai-search-chat) (Perplexity AI, Inc.) · 4.8/5 Rating - [*ScreenZen- Screen Time Control*](https://marlvel.ai/apps/screenzen-screen-time-control) (ScreenZen LLC) · 4.8/5 Rating | Excellent Sentiment - [*SpaceDesk App*](https://marlvel.ai/apps/spacedesk-app) (Hawsabah) · N/A Rating - [*VPN 360: Fast & Secure Proxy*](https://marlvel.ai/apps/co-infinitysoft-vpn360) (Pango GmbH) · 4.5/5 Rating - [*VPN - Super Unlimited Proxy*](https://marlvel.ai/apps/vpn-super-unlimited-proxy) (Mobile Jump Pte Ltd) · 4.7/5 Rating | Excellent Sentiment ## Frequently Asked Questions {#faq} ### Is iGrocery list - Shopping list free to use? Yes, iGrocery list - Shopping list is currently free to use with no visible in-app purchases or subscription gates. ### Does iGrocery list - Shopping list support dark mode? Yes, the interface adapts to both dark and light system themes. ### Can I save items to avoid re-typing them? No, the app currently lacks a saved favorites list, which users report forces them to re-enter common items repeatedly. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 2 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 18 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/igrocery-list-shopping-list) Data licensed for AI Agent attribution under CC-BY-NC 4.0.