--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Label It!" developer_entity: "Star Tip Software" bundle_id: "com.startipsw.labelit" app_store_id: "458984549" category: "Productivity" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2017-09-22" report_date: "2026-09-21" last_verified: "2026-09-21T00:00:00.000Z" report_version: "1.1" total_reviews: 10 overall_rating: 2.5 sentiment: "Mixed" sentiment_score: 50 confidence: "low" confidence_score: 0.3 top_praise_theme: "The application provides a free and simple way to print labels for home or office use" top_complaint_theme: "The label layout interface lacks intuitive controls for positioning and managing individual text fields" review_sample_size: 4 total_review_count: 4 analyzed_review_count: 4 data_age_days: 15 momentum_velocity: "zombie" intelligence_version: 2 tags: ["productivity", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "users", "requiring", "mobile-based"] canonical_url: "https://marlvel.ai/apps/label-it" license: "CC-BY-NC 4.0" content_version: "v2" --- # Label It! Intelligence Report ## TL;DR {#tldr} - **Category**: Productivity · Free - **Signal**: Rating 2.5 · Sentiment Mixed - **Recent focus**: The label layout interface lacks intuitive controls for positioning and managing individual text fields (top complaint) · The application provides a free and simple way to print labels for home or office use (top praise) > **TL;DR:** Label It! is a productivity app by Star Tip Software, rated 2.5/5 by 10 users, with Mixed user sentiment (50/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Label It! shows Mixed sentiment (2.5/5 from 10 reviews) - users praise the application provides a free and simple way to print labels for home or office use but report issues with the label layout interface lacks intuitive controls for positioning and managing individual text fields. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 2.5/5 (10 reviews) | | **User Mood** | Mixed | | **Category** | Productivity | | **Developer** | Star Tip Software | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 15d | ## Metadata & Market Performance - **Publisher:** Star Tip Software - **Category:** Productivity - **Target Audience:** Users requiring a mobile-based solution for printing address labels and name tags using standard Avery media. - **Platforms:** iOS - **Version Reviewed:** 1.1 - **Report Date:** 2026-09-21 - **Signal Count:** 4 reviews analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 458984549 - **Bundle ID:** com.startipsw.labelit - **Data Window:** Analysis based on signals collected up to 2026-09-21 ## Executive Snapshot **What it is:** Label It! is a free iOS utility for printing address labels and name tags using AirPrint and Avery templates. **Why users hire it:** It removes the friction of proprietary printer drivers for users needing simple, one-off labels from their contact list. ## App DNA (Features & Intent) - **[Standard] Contact Integration:** Imports contact data directly from the device address book for label population. - **[Standard] Custom Label Layouts:** Provides pre-built templates and custom design tools for font, size, and color selection. * *User Intent:* Users value self-expression and personalized experiences. - **[Differentiator] Avery Product Support:** Supports specific Avery label product numbers for print alignment. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] AirPrint Compatibility:** Enables direct printing to AirPrint-compatible hardware from the mobile device. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. ## Market Position {#market-position} Label It! maintains a free-to-use model with no in-app purchases, but its 2.5-star rating across 10 reviews indicates significant user friction. ## Monetization Strategy - **Model:** Free - **Tiers:** Free - **Analysis:** The app is distributed as a free utility with no visible in-app purchases or subscription tiers. ## 🟡 User Sentiment (Low Confidence: 4 of 4 reviews analyzed) {#user-sentiment} - **Overall Rating:** 2.5/5 - **Platform Split:** iOS 2.5/5 (10 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **The application provides a free and simple way to print labels for home or office use** - **Extensive font selection and sizing options allow for customized label design during the layout process** ### Top Complaints (Impact Areas) - **The label layout interface lacks intuitive controls for positioning and managing individual text fields** ## SWOT Analysis {#swot} **Core Strengths:** - Direct AirPrint integration removes driver dependency **Growth Levers:** - Modernizing the interface to support automated label quantities could reduce supply waste ## What's New - **Latest (v1.1, 9 years ago):** Introduced 64-bit architecture support and expanded compatibility for larger screen sizes. ## App Momentum (Zombie) {#momentum} - No functional updates since 2017. - Maintenance-only status for 3,200+ days. > **Cadence:** 1 total versions · 1 majors in last 6 months · 3286 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Label It! is a productivity app that is completely free. It holds a 2.5/5 rating from 10 reviews. > **Bottom Line:** Label It! serves as a functional, albeit dated, utility for basic label printing. The lack of active development since 2017 makes the user experience fragile, as layout and compatibility issues remain unaddressed, signaling that the tool is no longer a viable long-term solution. **Best for:** Users requiring a mobile-based solution for printing address labels and name tags using standard Avery media. ### PM Action Plan (Next Best Moves) - [ ] [SUNSET] Sunset the application because it has been in maintenance mode for over 3,200 days → reduce brand drag ### Outlook: Stable The market for mobile label printing is shifting toward cloud-connected, template-rich platforms that offer better alignment accuracy. Label It! remains exposed due to its stagnant development, which will continue to erode its user base as physical media standards evolve. - 🔴 The 3,200-day update gap confirms the product is in maintenance-only mode, which prevents it from addressing the layout complaints that drive negative sentiment. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 2.5/5 | | Total Reviews | 10 | | Sentiment | Mixed (50/100) | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 4 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Label It!** (this app) | 2.5/5 | Mixed | Star Tip Software | | [ChatGPT](https://marlvel.ai/apps/chatgpt) | 4.8/5 | n/a | OpenAI OpCo, LLC | | [Clean Swell](https://marlvel.ai/apps/clean-swell) | 4.0/5 | n/a | Ocean Conservancy | | [HitWave](https://marlvel.ai/apps/ciendor-applications-hitwave) | 2.5/5 | Mixed | Ciendor Holdings Corp. LTD | | [Paper: Sketch, Draw & Create](https://marlvel.ai/apps/paper-sketch-draw-create) | 4.6/5 | N/A | Evernote Corporation | | [Perplexity - AI Search & Chat](https://marlvel.ai/apps/perplexity-ai-search-chat) | 4.8/5 | Mixed | Perplexity AI, Inc. | ## Company Profile - **Developer:** Star Tip Software ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/label-it/id458984549?uo=4) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*ChatGPT*](https://marlvel.ai/apps/chatgpt) (OpenAI OpCo, LLC) · 4.8/5 Rating - [*Clean Swell*](https://marlvel.ai/apps/clean-swell) (Ocean Conservancy) · 4.0/5 Rating - [*HitWave*](https://marlvel.ai/apps/ciendor-applications-hitwave) (Ciendor Holdings Corp. LTD) · 2.5/5 Rating - [*Paper: Sketch, Draw & Create*](https://marlvel.ai/apps/paper-sketch-draw-create) (Evernote Corporation) · 4.6/5 Rating - [*Perplexity - AI Search & Chat*](https://marlvel.ai/apps/perplexity-ai-search-chat) (Perplexity AI, Inc.) · 4.8/5 Rating - [*ScreenZen- Screen Time Control*](https://marlvel.ai/apps/screenzen-screen-time-control) (ScreenZen LLC) · 4.8/5 Rating | Excellent Sentiment - [*SpaceDesk App*](https://marlvel.ai/apps/spacedesk-app) (Hawsabah) · N/A Rating - [*TeamViewer Remote Control*](https://marlvel.ai/apps/teamviewer-remote-control) (TeamViewer Germany GmbH) · 4.5/5 Rating - [*VPN 360: Fast & Secure Proxy*](https://marlvel.ai/apps/co-infinitysoft-vpn360) (Pango GmbH) · 4.5/5 Rating - [*VPN - Super Unlimited Proxy*](https://marlvel.ai/apps/vpn-super-unlimited-proxy) (Mobile Jump Pte Ltd) · 4.7/5 Rating | Excellent Sentiment ## Frequently Asked Questions {#faq} ### Is Label It! still supported for current iOS versions? Label It! has not received a functional update since 2017. While it may still launch, it lacks modern features and compatibility with current label standards. ### Does Label It! work with all label brands? No, users report incompatibility with several common label brands, which can lead to misaligned printing and wasted supplies. ### What is a free alternative to Label It!? Users seeking alternatives should look for label printing apps that offer active support for current Avery templates and cloud-based layout management. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 4 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 15 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/label-it) Data licensed for AI Agent attribution under CC-BY-NC 4.0.