--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Lapsed: Days Since Tracker" developer_entity: "JONATHAN DOUGLAS LAI" bundle_id: "com.lapsedapp.lapsed" app_store_id: "6760619087" category: "Productivity" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-07" report_date: "2026-09-27" last_verified: "2026-09-27T00:00:00.000Z" report_version: "1.0.5" total_reviews: 0 confidence: "low" confidence_score: 0.2 data_age_days: 11 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["productivity", "freemium", "mobile app", "app review", "app analysis", "individuals", "seeking", "visual,"] canonical_url: "https://marlvel.ai/apps/lapsed-days-since-tracker" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Lapsed: Days Since Tracker Intelligence Report ## TL;DR {#tldr} - **Category**: Productivity · Freemium > **TL;DR:** Lapsed: Days Since Tracker is a productivity app by JONATHAN DOUGLAS LAI, available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Lapsed: Days Since Tracker is a productivity app by JONATHAN DOUGLAS LAI. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Productivity | | **Developer** | JONATHAN DOUGLAS LAI | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 11d | ## Metadata & Market Performance - **Publisher:** JONATHAN DOUGLAS LAI - **Category:** Productivity - **Target Audience:** Individuals seeking a visual, low-friction method to track habits, chores, or sobriety milestones. - **Platforms:** iOS & Android - **Version Reviewed:** 1.0.5 - **Report Date:** 2026-09-27 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 6760619087 - **Bundle ID:** com.lapsedapp.lapsed - **Google Play ID:** com.lapsedapp.lapsed - **Data Window:** Analysis based on signals collected up to 2026-09-27 ## Executive Snapshot **What it is:** Lapsed: Days Since Tracker is a visual habit and event tracker for iOS and Android that uses a scrollable canvas to display the time elapsed since specific activities. **Why users hire it:** The app replaces the cognitive load of manual spreadsheets with a spatial, low-friction interface that makes overdue tasks visually apparent. ## App DNA (Features & Intent) - **[Differentiator] Visual Canvas Tracking:** Items drift across a canvas as time passes, with premium styles gated to drive Pro conversion. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Quitting Mode:** Inverts tracking logic to gamify habit cessation and streak growth. * *User Intent:* Users want visibility into their own performance and progress. - **[Standard] Completion Analytics:** Provides heatmaps and trend charts, locked behind the $3.99/month Pro tier. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Lapsed: Days Since Tracker competes in the productivity space with a design-first approach, though the lack of updates for over 170 days signals a stagnant position relative to active rivals. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier: 3 items, 1 category, basic style, Pro Monthly: $3.99/month, Pro Yearly: $39.99/year, Lifetime: $49.99 - **Analysis:** The freemium model gates advanced visual styles and analytics to drive conversion, anchored at a $3.99/month price point. ## SWOT Analysis {#swot} **Core Strengths:** - Visual canvas interface creates a distinct aesthetic barrier against utility-focused rivals - Glassmorphism design language aligns with current mobile UI trends **Growth Levers:** - Implementing a shared-canvas feature for accountability partners could unlock a new social-retention layer - Localized pricing in high-ARPU markets remains untapped ## What's New - **Latest (v1.0.6, 5 months ago):** Launched Lapsed, a habit and streak tracker featuring a visual canvas, smart reminders, goal linking, and glassmorphism design. ## App Momentum (Maintenance) {#momentum} - Last major release April 2026. - No feature updates for 173 days. > **Cadence:** 2 total versions · 2 majors in last 6 months · 172 days since last update · 10 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Lapsed: Days Since Tracker is a productivity app that is free with in-app purchases. > **Bottom Line:** The lack of updates for over five months invalidates the current solo-focused direction, as the app is losing the ability to compete with more active habit-trackers. Pivoting to a social-accountability model would unlock a retention lever that the current, static canvas cannot provide. **Best for:** Individuals seeking a visual, low-friction method to track habits, chores, or sobriety milestones. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Ship a social-accountability feature because the current solo-canvas lacks a retention-driving network effect → increase daily active usage ### Outlook: Declining The habit-tracking market is consolidating around apps that offer social accountability and frequent live-ops, leaving Lapsed: Days Since Tracker exposed. The lack of updates for over five months suggests a shift toward maintenance, which will likely erode the user base as competitors continue to iterate on the core experience. - 🔴 The 173-day update gap suggests the app is in maintenance mode, which will likely lead to a decline in user trust and retention. - ⚪ The visual-first design is a strong differentiator, but without social or collaborative features, it remains a solitary experience with limited growth potential. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Lapsed: Days Since Tracker** (this app) | N/A/5 | N/A | JONATHAN DOUGLAS LAI | | [VPN 360: Fast & Secure Proxy](https://marlvel.ai/apps/co-infinitysoft-vpn360) | 4.5/5 | Mixed | Pango GmbH | | [ChatGPT](https://marlvel.ai/apps/chatgpt) | 4.8/5 | n/a | OpenAI OpCo, LLC | | [Clean Swell](https://marlvel.ai/apps/clean-swell) | 3.9/5 | n/a | Ocean Conservancy | | [HitWave](https://marlvel.ai/apps/ciendor-applications-hitwave) | 2.5/5 | Mixed | Ciendor Holdings Corp. LTD | | [Infomaniak Euria](https://marlvel.ai/apps/infomaniak-euria) | 4.8/5 | N/A | Infomaniak Network SA | ## Company Profile - **Developer:** JONATHAN DOUGLAS LAI - **Website:** [https://www.lapsed-app.com/](https://www.lapsed-app.com/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/lapsed-days-since-tracker/id6760619087?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.lapsedapp.lapsed&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.lapsed-app.com/) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*VPN 360: Fast & Secure Proxy*](https://marlvel.ai/apps/co-infinitysoft-vpn360) (Pango GmbH) · 4.5/5 Rating - [*ChatGPT*](https://marlvel.ai/apps/chatgpt) (OpenAI OpCo, LLC) · 4.8/5 Rating - [*Clean Swell*](https://marlvel.ai/apps/clean-swell) (Ocean Conservancy) · 3.9/5 Rating - [*HitWave*](https://marlvel.ai/apps/ciendor-applications-hitwave) (Ciendor Holdings Corp. 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Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 11 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/lapsed-days-since-tracker) Data licensed for AI Agent attribution under CC-BY-NC 4.0.