--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Listly • To Do List App" developer_entity: "Zaminiti Pty Ltd" bundle_id: "com.khoury.list" app_store_id: "1262674178" google_play_id: "com.splendapps.splendo" category: "Productivity" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-03-31" report_date: "2026-05-05" report_version: "1.3" total_reviews: 926556 overall_rating: 4.7 sentiment: "Excited" sentiment_score: 85 confidence: "high" confidence_score: 0.7 top_praise_theme: "Simple task management interface helps users maintain daily productivity without unnecessary feature bloat" top_complaint_theme: "Aggressive referral requirements to unlock additional lists create friction for new users" top_request_theme: "Ability to mark tasks as complete without deleting them from the active list view" review_sample_size: 94 total_review_count: 94 analyzed_review_count: 94 data_age_days: 33 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "Google Tasks: Get Things Done" competitor_count: 9 tags: ["productivity", "freemium", "excited sentiment", "mobile app", "app review", "app analysis", "android", "users", "seeking"] canonical_url: "https://marlvel.ai/intel-report/productivity/listly-to-do-list-app" license: "CC-BY-NC 4.0" content_version: "v2" last_verified: "2026-05-05T16:37:46.950Z" --- # Listly • To Do List App App Audit ## TL;DR {#tldr} - **Category**: Productivity · Freemium - **Signal**: Rating 4.7 · Sentiment Excited - **Recent focus**: Aggressive referral requirements to unlock additional lists create friction for new users (top complaint) · Simple task management interface helps users maintain daily productivity without unnecessary feature bloat (top praise) · Ability to mark tasks as complete without deleting them from the active list view (top request) > **TL;DR:** Listly • To Do List App is a productivity app by Zaminiti Pty Ltd, rated 4.7/5 by 926.6K users, with Excited user sentiment (85/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Listly • To Do List App maintains Excited user sentiment (4.7/5 from 926.6K reviews), with users consistently praising simple task management interface helps users maintain daily productivity without unnecessary feature bloat. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.7/5 (926.6K reviews) | | **User Mood** | Excited | | **Category** | Productivity | | **Developer** | Zaminiti Pty Ltd | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.7/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Zaminiti Pty Ltd - **Category:** Productivity - **Target Audience:** Android users seeking a simple, task-oriented productivity tool that integrates with existing Google services. - **Platforms:** iOS & Android - **Version Audited:** 1.3 - **Audit Date:** 2026-05-05 - **Signal Count:** 94 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 1262674178 - **Bundle ID:** com.khoury.list - **Google Play ID:** com.splendapps.splendo - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-05-05 - **Short Description:** Easy to use To-Do List. Remember everything and get things done! ## Executive Snapshot **What it is:** Listly is a task management app for Android users, structured around minimalist list-making and Google Tasks synchronization. **Why users hire it:** Users hire Listly for a distraction-free environment that integrates with their existing Google data without the complexity of enterprise suites. ## App DNA (Features & Intent) - **[Differentiator] Google Tasks Synchronization:** Bidirectional data sync with Google Tasks accounts * *User Intent:* Users expect seamless access across multiple devices. - **[Standard] Smart Home Screen Widgets:** Resizable list and icon widgets displaying task status * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Voice-to-Task Input:** Task creation via voice commands and speech synthesizer ## Market Position {#market-position} Listly maintains a strong 4.69 rating on Android, but its reliance on ad-supported revenue limits its ability to scale against Google's native ecosystem integration. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free to download and use, Ad-supported experience - **Analysis:** Monetization relies on ad-supported free usage, with no explicit subscription tiers. ## 🟢 User Sentiment (High Confidence: 94 of 94 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.7/5 - **Platform Split:** iOS 4.3/5 (87 ratings) | Android 4.7/5 (926.5K ratings) - **Overall Sentiment:** Excited ### Top Praises - **Simple task management interface helps users maintain daily productivity without unnecessary feature bloat** ### Top Complaints (Impact Areas) - **Aggressive referral requirements to unlock additional lists create friction for new users** ### Top Requests (What Users Want) - **Ability to mark tasks as complete without deleting them from the active list view** ## SWOT Analysis {#swot} **Core Strengths:** - Google Tasks sync reduces user switching costs - Minimalist UI design sustains high organic sentiment - Home screen widget integration expands daily visibility **Critical Frictions:** - Referral-gated list capacity creates new-user churn - Lack of completed-task history limits power users - Historical data-loss reports erode long-term trust **Growth Levers:** - Education partnerships offer B2B distribution - Wearable integration captures high-frequency notification segment **Market Threats:** - Microsoft 365 Copilot AI task synthesis - Google's high-velocity release cadence - EU data-minimization tightening ad-supported revenue ## Recent Changes (v2 → v3) {#recent-changes} The app pivoted to Google Tasks synchronization as its primary value proposition while introducing referral-gated list capacity that negatively impacts new user sentiment. **Overall trend**: Mixed **Compared at**: 2026-05-05 ### High-impact changes - **[Shifted] Google Tasks Integration** (positioning) — Positioning moved from a standalone minimalist tool to a Google Tasks synchronization utility. - **[Declined] Referral-Gated Friction** (sentiment) — New complaint theme emerged: users express frustration at being forced to invite friends to unlock list capacity. ### Medium-impact changes - **[Added] New Productivity Features** (features) — Added Smart Home Screen Widgets and Voice-to-Task input, replacing the previous focus on wallpaper customization. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Listly • To Do List App vs Google Tasks: Get Things Done — Head to Head - **[Google Tasks: Get Things Done](https://marlvel.ai/intel-report/productivity/com-google-tasks)** by Google: Direct functional overlap in the minimalist task-management niche with massive cross-platform ecosystem integration. - **Moat strength:** High — sustainable advantage over 12 months - **Key differences:** - Deep integration with Google Workspace ecosystem allows seamless task creation directly from emails and calendar events. - Ships 25 updates in six months, demonstrating a high-velocity feature deployment cycle that outpaces niche competitors. - Minimalist UI design prioritizes rapid task entry over the complex project management features found in other suites. - **Where Listly • To Do List App wins:** - ✅ Offers a more focused, distraction-free environment for users who find Google's ecosystem integration overwhelming or cluttered. - ✅ Provides a more specialized, lightweight experience for users who do not require deep integration with email clients. - **Where Google Tasks: Get Things Done wins:** - ❌ Leverages native Google account synchronization to ensure tasks are accessible across every device without manual setup. - ❌ High-frequency release cadence ensures constant stability improvements and rapid adoption of new platform-level OS features. - **Verdict:** The target app must emphasize its unique simplicity and specialized UX to differentiate from Google's ecosystem-locked convenience. ### Contenders (Strong Challengers) - **[Microsoft To Do](https://marlvel.ai/intel-report/productivity/microsoft-to-do)** by Microsoft Corporation [Moat: High]: A primary productivity rival that offers robust cross-platform synchronization and deep integration with the Microsoft 365 suite. - Offers 'My Day' intelligent daily planning feature that resets task lists to help users maintain focus daily. - Seamlessly syncs with Outlook Tasks, providing a professional-grade workflow for enterprise and personal users alike. - **[TickTick:To-Do List & Calendar](https://marlvel.ai/intel-report/productivity/com-ticktick-task)** by Appest Limited [Moat: Medium]: Combines task management with integrated calendar views and habit tracking, appealing to power users. - Integrates a built-in Pomodoro timer to facilitate focus sessions directly within the task management workflow. - Provides advanced natural language processing for date and time parsing during quick task entry. - **[Any.do - To do list & Calendar](https://marlvel.ai/intel-report/productivity/any-do-to-do-list-calendar)** by Any.DO [Moat: Medium]: Strong market presence with a focus on combining calendar and task management into a single unified view. - Features a unique 'Any.do Moment' daily planning ritual that forces users to review and prioritize pending tasks. - Provides a highly visual, calendar-centric interface that bridges the gap between scheduling and execution. ### Peers (What They Do Better) - **[Google Keep - Notes and lists](https://marlvel.ai/intel-report/productivity/com-google-keep)** by Google: Adjacent productivity tool focusing on note-taking and list-making rather than structured task management. - Uses a card-based visual interface that excels at capturing unstructured ideas and quick checklists. - Supports rich media attachments like voice memos and images, which are not standard in pure task apps. - **[Notion: Notes, Tasks, AI](https://marlvel.ai/intel-report/productivity/notion-id)** by Notion Labs, Incorporated: Broad productivity platform that includes task management as a subset of its flexible database-driven workspace. - Utilizes a modular block-based architecture that allows users to build custom workflows beyond simple lists. - Integrates generative AI capabilities to summarize notes and automate task generation from unstructured text. - **[Microsoft OneNote](https://marlvel.ai/intel-report/productivity/com-microsoft-onenote)** by Microsoft Corporation: Enterprise-grade note-taking app that competes for the user's time spent in productivity software. - Provides an infinite canvas for free-form note-taking, sketching, and multimedia organization across devices. - Deeply embedded in the Microsoft 365 ecosystem for enterprise-level document sharing and collaboration. - **[Google Calendar: Get Organized](https://marlvel.ai/intel-report/productivity/com-google-calendar)** by Google: Adjacent tool that manages time-based commitments, often replacing the need for a separate task list. - Focuses on time-blocking and scheduling, which serves as a primary alternative to static task lists. - Aggregates events from Gmail automatically to maintain a comprehensive view of the user's daily schedule. ### New Kids on the Block (What's Innovative) - **[Microsoft 365 Copilot](https://marlvel.ai/intel-report/productivity/com-microsoft-officemobile)** by Microsoft Corporation: Emerging AI-first productivity interface that is rapidly changing how users interact with their tasks and documents. ## What's New - **Latest (v1.1, 8 years ago):** Added 3D Touch support for instant Google Search on tasks and updated UI contrast. Reordered completed items to show the most recent first. ## App Momentum (Maintenance) {#momentum} - Ships stability updates for Android - Maintains high user sentiment scores > **Cadence:** 5 total versions · 2 majors in last 6 months · 35 days since last update · 782 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Listly • To Do List App is a market-leading productivity app that is free with in-app purchases. With a 4.7/5 rating from 926.6K reviews, it delivers strong user satisfaction. > **Bottom Line:** Listly maintains a loyal base through simplicity, but the referral-gated growth model is actively suppressing new-user conversion. The PM should prioritize removing social friction and adding a task archive to secure power-user retention against Google's ecosystem dominance. **Best for:** Android users seeking a simple, task-oriented productivity tool that integrates with existing Google services. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [HIGH IMPACT] Remove referral-gated list capacity because it is the top complaint theme → reduce new-user churn — *Referral requirements are the #1 source of negative sentiment in reviews.* _(trade-off: deprioritize Pause the ad-inventory expansion sprint — referral growth is currently net-negative for retention.)_ - [ ] [INVEST] [MEDIUM IMPACT] Ship completed-task archive because it is the top-requested feature → increase power-user retention — *Users report difficulty tracking past accomplishments without a history view.* _(trade-off: deprioritize Deprioritize background theme customization — utility features have higher retention impact.)_ ### Feature Gaps vs Competitors - Completed task history (available in TickTick but absent here) - Calendar-integrated views (available in Any.do but absent here) ### Outlook: Stable The productivity market is consolidating around AI-integrated suites, leaving Listly exposed if it remains in maintenance mode. The PM must transition from growth-hacking via referrals to feature-led retention to prevent further erosion of the user base into Google's ecosystem. - 🔴 Aggressive referral requirements in the latest update create friction, which accelerates churn among new users who expect free functionality. - 🟢 High sentiment scores for the minimalist interface indicate that the core product-market fit remains strong despite the lack of major feature updates. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.7/5 | | Total Reviews | 926.6K | | Sentiment | Excited (85/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Listly • To Do List App** (this app) | 4.7/5 | Excited | Zaminiti Pty Ltd | | [TickTick:To-Do List & Calendar](https://marlvel.ai/intel-report/productivity/com-ticktick-task) | 4.9/5 | N/A | Appest Limited | | [Google Keep - Notes and lists](https://marlvel.ai/intel-report/productivity/com-google-keep) | 4.7/5 | Mixed | Google | | [Microsoft OneNote](https://marlvel.ai/intel-report/productivity/com-microsoft-onenote) | 4.7/5 | Upset | Microsoft Corporation | | [Notion: Notes, Tasks, AI](https://marlvel.ai/intel-report/productivity/notion-id) | 4.8/5 | Mixed | Notion Labs, Incorporated | | [Google Calendar: Get Organized](https://marlvel.ai/intel-report/productivity/com-google-calendar) | 4.7/5 | Mixed | Google | ## Company Profile - **Developer:** Zaminiti Pty Ltd - **Website:** [https://splendapps.com/](https://splendapps.com/) - **Social:** [Instagram](https://www.instagram.com/splendapps) · [Facebook](https://www.facebook.com/SplendApps) · [X/Twitter](https://twitter.com/SplendApps) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/listly-to-do-list-app/id1262674178?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.splendapps.splendo&hl=en&gl=us) - **Dev Site:** [Official Website](https://splendapps.com/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*TickTick:To-Do List & Calendar*](https://marlvel.ai/intel-report/productivity/com-ticktick-task) (Appest Limited) — 4.9/5 Rating | N/A Sentiment - [*Google Keep - Notes and lists*](https://marlvel.ai/intel-report/productivity/com-google-keep) (Google) — 4.7/5 Rating | Mixed Sentiment - [*Microsoft OneNote*](https://marlvel.ai/intel-report/productivity/com-microsoft-onenote) (Microsoft Corporation) — 4.7/5 Rating | Terrible Sentiment - [*Notion: Notes, Tasks, AI*](https://marlvel.ai/intel-report/productivity/notion-id) (Notion Labs, Incorporated) — 4.8/5 Rating | Mixed Sentiment - [*Google Calendar: Get Organized*](https://marlvel.ai/intel-report/productivity/com-google-calendar) (Google) — 4.7/5 Rating | Mixed Sentiment - [*Microsoft 365 Copilot*](https://marlvel.ai/intel-report/productivity/com-microsoft-officemobile) (Microsoft Corporation) — 4.7/5 Rating | Negative Sentiment - [*Any.do - To do list & Calendar*](https://marlvel.ai/intel-report/productivity/any-do-to-do-list-calendar) (Any.DO) — 4.4/5 Rating | Mixed Sentiment - [*Microsoft To Do*](https://marlvel.ai/intel-report/productivity/microsoft-to-do) (Microsoft Corporation) — 4.7/5 Rating | N/A Sentiment - [*Google Tasks: Get Things Done*](https://marlvel.ai/intel-report/productivity/com-google-tasks) (Google) — 4.8/5 Rating | Mixed Sentiment - [*Mitsu: AI Life Coach*](https://marlvel.ai/intel-report/productivity/mitsu-ai-life-coach) (C2 Insights) — N/A Rating | Mixed Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 94 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/productivity/listly-to-do-list-app) Data licensed for AI Agent attribution under CC-BY-NC 4.0.