--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Listly • To Do List App" developer_entity: "Zaminiti Pty Ltd" bundle_id: "com.khoury.list" app_store_id: "1262674178" category: "Productivity" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2022-11-26" report_date: "2026-07-30" last_verified: "2026-07-30T00:00:00.000Z" report_version: "1.3" total_reviews: 87 overall_rating: 4.3 sentiment: "Thrilled" sentiment_score: 85 confidence: "high" confidence_score: 0.7 top_praise_theme: "Simple and intuitive task management interface helps users maintain daily schedules without unnecessary complexity" top_complaint_theme: "Aggressive referral requirements force users to invite friends to unlock basic list functionality" review_sample_size: 94 total_review_count: 94 analyzed_review_count: 94 data_age_days: 17 momentum_velocity: "maintenance" intelligence_version: 5 nemesis: "Google Keep - Notes and lists" competitor_count: 10 tags: ["productivity", "free", "thrilled sentiment", "mobile app", "app review", "app analysis", "individuals", "seeking", "minimalist,"] canonical_url: "https://marlvel.ai/apps/listly-to-do-list-app" license: "CC-BY-NC 4.0" content_version: "v2" --- # Listly • To Do List App Intelligence Report ## TL;DR {#tldr} - **Category**: Productivity · Free - **Signal**: Rating 4.26 · Sentiment Thrilled - **Recent focus**: Aggressive referral requirements force users to invite friends to unlock basic list functionality (top complaint) · Simple and intuitive task management interface helps users maintain daily schedules without unnecessary complexity (top praise) > **TL;DR:** Listly • To Do List App is a productivity app by Zaminiti Pty Ltd, rated 4.26/5 by 87 users, with Thrilled user sentiment (85/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Listly • To Do List App maintains Thrilled user sentiment (4.26/5 from 87 reviews), with users consistently praising simple and intuitive task management interface helps users maintain daily schedules without unnecessary complexity. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.26/5 (87 reviews) | | **User Mood** | Thrilled | | **Category** | Productivity | | **Developer** | Zaminiti Pty Ltd | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | High (0.7/1.0) | | **Data Age** | 17d | ## Metadata & Market Performance - **Publisher:** Zaminiti Pty Ltd - **Category:** Productivity - **Target Audience:** Individuals seeking a minimalist, offline-focused tool for basic task management and list organization. - **Platforms:** iOS - **Version Reviewed:** 1.3 - **Report Date:** 2026-07-30 - **Signal Count:** 94 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 1262674178 - **Bundle ID:** com.khoury.list - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-07-30 ## Executive Snapshot **What it is:** Listly is a minimalist to-do list app for iOS that enables users to organize and prioritize tasks via a simple drag-and-drop interface. **Why users hire it:** The app removes the cognitive load of complex project management by providing a distraction-free, offline-focused space for daily task capture. ## App DNA (Features & Intent) - **[Standard] Unlimited List Creation:** Users can generate an unlimited number of lists and items within the app. - **[Standard] Drag and Drop Prioritization:** Manual sorting of tasks into high and low priority sections via touch interface. - **[Differentiator] Google Search Integration:** Direct search functionality for any list item via Google. * *User Intent:* Users want to quickly find relevant content or features. ## Market Position {#market-position} Listly maintains a 4.26 rating across 87 reviews, positioning it as a niche, minimalist alternative to mass-market productivity tools. The lack of a clear premium tier relative to rivals like Any.do signals an underdeveloped monetization strategy that limits long-term sustainability. ## Monetization Strategy - **Model:** Free - **Tiers:** Free version with referral-based gating - **Analysis:** The app operates as a free utility with no visible monetization gates or subscription tiers in the current store metadata, relying on referral walls for growth. ## 🟢 User Sentiment (High Confidence: 94 of 94 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.26/5 - **Platform Split:** iOS 4.3/5 (87 ratings) - **Overall Sentiment:** Thrilled ### Top Praises - **Simple and intuitive task management interface helps users maintain daily schedules without unnecessary complexity** - **Effective reminder and notification system improves personal productivity for students and busy professionals** - **Data synchronization across devices allows users to restore information seamlessly after phone changes or resets** ### Top Complaints (Impact Areas) - **Aggressive referral requirements force users to invite friends to unlock basic list functionality** ## SWOT Analysis {#swot} **Core Strengths:** - Minimalist interface enables rapid task capture - Google Search integration reduces context switching **Growth Levers:** - Implement one-time purchase to remove referral walls - Introduce task archive to improve retention ## Recent Changes (v4 → v5) {#recent-changes} Listly has entered a period of prolonged maintenance, with development velocity slowing to 120 days between patches and the iOS version remaining static for over 1,300 days. The competitive landscape has widened to include more sophisticated rivals, while user frustration regarding visual customization has emerged as a new complaint theme. **Overall trend**: Declining **Compared at**: 2026-07-30 ### High-impact changes - **[Shifted] Development Velocity Decline** (positioning) - **[Added] Expanded Competitive Threats** (swot) ### Medium-impact changes - **[Added] New Customization Complaint** (sentiment) - **[Shifted] Outlook Trend Downgrade** (positioning) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Listly • To Do List App vs Google Keep - Notes and lists - **[Google Keep - Notes and lists](https://marlvel.ai/apps/com-google-keep)** by Google: Dominates the productivity space with massive scale and deep integration into the Google ecosystem, directly competing for the same simple list-making user intent. - **Key differences:** - Deep integration with Google Workspace allows seamless cross-platform synchronization across all devices. - Supports rich media attachments like images, voice memos, and drawings within individual list items. - Advanced location-based and time-based reminders trigger notifications based on user context or schedule. ### Contenders (Strong Challengers) - **[Notion: Notes, Tasks, AI](https://marlvel.ai/apps/notion-id)** by Notion Labs, Incorporated: A powerful alternative for users who want to scale their simple lists into complex project management systems. - Provides a modular block-based architecture that allows users to build custom workflows and databases. - Includes built-in AI capabilities for summarizing tasks, generating content, and automating list organization. - **[Any.do - To do list & Calendar](https://marlvel.ai/apps/any-do-to-do-list-calendar)** by Any.DO: Directly targets the same 'to-do list' audience with a focus on combining task management and calendar scheduling. - Combines task lists with a full calendar view to visualize deadlines alongside daily task commitments. - Offers a unique 'Any.do Moment' feature that prompts users to review and plan their day. - **[Microsoft To Do](https://marlvel.ai/apps/microsoft-to-do)** by Microsoft Corporation: A direct functional competitor that focuses on daily task management with a clean, professional interface. - Integrates natively with Microsoft 365 tasks, making it the default choice for enterprise-focused users. - Features a 'My Day' intelligent planning view that resets daily to encourage consistent task completion. - **[TickTick:To-Do List & Calendar](https://marlvel.ai/apps/com-ticktick-task)** by Appest Limited: Combines task management with integrated calendar views and habit tracking, appealing to power users. - Integrates a built-in Pomodoro timer to facilitate focus sessions directly within the task management workflow. - Provides advanced natural language processing for date and time parsing during quick task entry. ### Peers (What They Do Better) - **[Cozi Family Organizer](https://marlvel.ai/apps/com-cozi-icozi-free)** by Cozi: Targets the shared-list use case specifically for families, representing a niche segment of the list-making market. - Designed specifically for multi-user synchronization, allowing family members to share grocery and chore lists. - Includes a shared family calendar that coordinates schedules alongside the shared task management lists. - **[Google Tasks: Get Things Done](https://marlvel.ai/apps/com-google-tasks)** by Google: A minimalist task-tracking tool that shares the same simple list-management philosophy as this app. - Deeply embedded within Gmail and Google Calendar sidebars for frictionless task capture from emails. - Maintains a strictly minimalist design that avoids the feature bloat found in larger productivity suites. - **[Google Calendar: Get Organized](https://marlvel.ai/apps/com-google-calendar)** by Google: Adjacent tool that manages time-based commitments, often replacing the need for a separate task list. - Focuses on time-blocking and scheduling, which serves as a primary alternative to static task lists. - Aggregates events from Gmail automatically to maintain a comprehensive view of the user's daily schedule. - **[Microsoft OneNote](https://marlvel.ai/apps/com-microsoft-onenote)** by Microsoft Corporation: Enterprise-grade note-taking app that competes for the user's time spent in productivity software. - Provides an infinite canvas for free-form note-taking, sketching, and multimedia organization across devices. - Deeply embedded in the Microsoft 365 ecosystem for enterprise-level document sharing and collaboration. ### New Kids on the Block (What's Innovative) - **[Microsoft 365 Copilot](https://marlvel.ai/apps/com-microsoft-officemobile)** by Microsoft Corporation: Emerging AI-first productivity interface that is rapidly changing how users interact with their tasks and documents. - Uses generative AI to synthesize tasks from across the entire Microsoft 365 document and email ecosystem. - Shifts the user experience from manual list entry to conversational task management and automated scheduling. ## What's New - **Latest (v1.1, 8 years ago):** Introduced 3D Touch and long-press gestures for instant Google Search on tasks, updated UI contrast, and reordered completed items by recency. ## App Momentum (Maintenance) {#momentum} - Ships bug fixes only. - No major feature updates recently. > **Cadence:** 5 total versions · 2 majors in last 6 months · 120 days since last update · 782 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Listly • To Do List App is a market-leading productivity app that is completely free. With a 4.26/5 rating from 87 reviews, it delivers strong user satisfaction. > **Bottom Line:** Listly must pivot from referral-based gating to a transparent premium model to remove the friction currently driving negative sentiment. Replacing the referral wall with a one-time unlock would stabilize the user funnel and allow the app to compete on its minimalist UX rather than its distribution barriers. **Best for:** Individuals seeking a minimalist, offline-focused tool for basic task management and list organization. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Deprecate referral-based gating because it is the top-cited user complaint → reduce churn ### Feature Gaps vs Competitors - Integrated calendar view (available in Any.do but absent here) ### Outlook: Stable The minimalist productivity market is consolidating around tools that offer seamless cross-platform sync and integrated scheduling. Listly's lack of feature evolution and reliance on referral friction leaves it exposed to churn as users migrate to more comprehensive alternatives like Google Keep. - 🔴 Referral-based gating continues to drive negative sentiment, which limits new-user conversion and stunts organic growth potential. - ⚪ The app remains in maintenance mode with no significant feature expansion, leaving it vulnerable to rivals with active live-ops. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.26/5 | | Total Reviews | 87 | | Sentiment | Thrilled (85/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Listly • To Do List App** (this app) | 4.26/5 | Thrilled | Zaminiti Pty Ltd | | [Cozi Family Organizer](https://marlvel.ai/apps/com-cozi-icozi-free) | 4.8/5 | Mixed | Cozi | | [TickTick:To-Do List & Calendar](https://marlvel.ai/apps/com-ticktick-task) | 4.9/5 | N/A | Appest Limited | | [Google Keep - Notes and lists](https://marlvel.ai/apps/com-google-keep) | 4.7/5 | Mixed | Google | | [Microsoft OneNote](https://marlvel.ai/apps/com-microsoft-onenote) | 4.7/5 | n/a | Microsoft Corporation | | [Notion: Notes, Tasks, AI](https://marlvel.ai/apps/notion-id) | 4.8/5 | n/a | Notion Labs, Incorporated | ## Company Profile - **Developer:** Zaminiti Pty Ltd - **Website:** [https://splendapps.com/](https://splendapps.com/) - **Social:** [Instagram](https://www.instagram.com/splendapps) · [Facebook](https://www.facebook.com/SplendApps) · [X/Twitter](https://twitter.com/SplendApps) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/listly-to-do-list-app/id1262674178?uo=4) - **Dev Site:** [Official Website](https://splendapps.com/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Cozi Family Organizer*](https://marlvel.ai/apps/com-cozi-icozi-free) (Cozi) · 4.8/5 Rating - [*TickTick:To-Do List & Calendar*](https://marlvel.ai/apps/com-ticktick-task) (Appest Limited) · 4.9/5 Rating - [*Google Keep - Notes and lists*](https://marlvel.ai/apps/com-google-keep) (Google) · 4.7/5 Rating - [*Microsoft OneNote*](https://marlvel.ai/apps/com-microsoft-onenote) (Microsoft Corporation) · 4.7/5 Rating - [*Notion: Notes, Tasks, AI*](https://marlvel.ai/apps/notion-id) (Notion Labs, Incorporated) · 4.8/5 Rating - [*Google Calendar: Get Organized*](https://marlvel.ai/apps/com-google-calendar) (Google) · 4.7/5 Rating - [*Microsoft 365 Copilot*](https://marlvel.ai/apps/com-microsoft-officemobile) (Microsoft Corporation) · 4.7/5 Rating - [*Any.do - To do list & Calendar*](https://marlvel.ai/apps/any-do-to-do-list-calendar) (Any.DO) · 4.4/5 Rating - [*Microsoft To Do*](https://marlvel.ai/apps/microsoft-to-do) (Microsoft Corporation) · 4.7/5 Rating - [*Google Tasks: Get Things Done*](https://marlvel.ai/apps/com-google-tasks) (Google) · 4.8/5 Rating ## Frequently Asked Questions {#faq} ### Is Listly free to use? Yes, Listly is free, but it uses a referral-based system where you must invite contacts to unlock access to more than four lists. ### How does Listly compare to Google Keep? Listly focuses on a minimalist, distraction-free interface for simple task lists, whereas Google Keep offers deep integration with Google services, rich media support, and robust cross-platform synchronization. ### Can I see my completed tasks in Listly? Currently, Listly does not provide a way to view or archive completed tasks; once marked as complete, they are removed from your active list. ### What is a good alternative to Listly? If you need more features, Any.do offers integrated calendar scheduling, while Google Keep is a strong alternative for users who need cross-platform sync and media attachments. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 94 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 17 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/listly-to-do-list-app) Data licensed for AI Agent attribution under CC-BY-NC 4.0.