--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Listta: ToDo & Digital Planner" developer_entity: "ZipoApps" bundle_id: "app.listta.goals" app_store_id: "1556367668" category: "Productivity" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2024-08-12" report_date: "2026-07-28" last_verified: "2026-07-28T00:00:00.000Z" report_version: "4.16.0" total_reviews: 3823 overall_rating: 3.8 sentiment: "Excited" sentiment_score: 75 confidence: "high" confidence_score: 0.7 top_praise_theme: "Minimalist design and lack of intrusive advertisements create a clean environment for daily task management" top_complaint_theme: "Application launch failures and freezing on the loading screen prevent users from accessing their saved data" review_sample_size: 69 total_review_count: 69 analyzed_review_count: 62 data_age_days: 109 momentum_velocity: "zombie" intelligence_version: 5 nemesis: "Microsoft To Do" competitor_count: 7 tags: ["productivity", "freemium", "excited sentiment", "mobile app", "app review", "app analysis", "individuals", "seeking", "centralized"] canonical_url: "https://marlvel.ai/apps/listta-todo-digital-planner" license: "CC-BY-NC 4.0" content_version: "v2" --- # Listta: ToDo & Digital Planner Intelligence Report ## TL;DR {#tldr} - **Category**: Productivity · Freemium - **Signal**: Rating 3.76 · Sentiment Excited - **Recent focus**: Application launch failures and freezing on the loading screen prevent users from accessing their saved data (top complaint) · Minimalist design and lack of intrusive advertisements create a clean environment for daily task management (top praise) > **TL;DR:** Listta: ToDo & Digital Planner is a productivity app by ZipoApps, rated 3.76/5 by 3.8K users, with Excited user sentiment (75/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Listta: ToDo & Digital Planner maintains Excited user sentiment (3.76/5 from 3.8K reviews), with users consistently praising minimalist design and lack of intrusive advertisements create a clean environment for daily task management. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.76/5 (3.8K reviews) | | **User Mood** | Excited | | **Category** | Productivity | | **Developer** | ZipoApps | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.7/1.0) | | **Data Age** | 109d | ## Metadata & Market Performance - **Publisher:** ZipoApps - **Category:** Productivity - **Target Audience:** Individuals seeking a centralized digital assistant to organize daily routines, work projects, and personal notes. - **Platforms:** iOS & Android - **Version Reviewed:** 4.16.0 - **Report Date:** 2026-07-28 - **Signal Count:** 69 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 1556367668 - **Bundle ID:** app.listta.goals - **Google Play ID:** app.listta.goals - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-07-28 ## Executive Snapshot **What it is:** Listta is a multifunctional to-do list and digital planner app for organizing daily tasks, projects, and notes on iOS and Android. **Why users hire it:** Users hire Listta to centralize fragmented personal and work information into a structured, ad-free environment that avoids the complexity of enterprise-heavy tools. ## App DNA (Features & Intent) - **[Differentiator] Tree-structured note folders:** Hierarchical organization of notes, checklists, and documents within a folder system - **[Standard] Project-based task management:** Consolidated view of tasks, events, and notes associated with a specific project container * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Custom reminder melodies:** Unique audio alerts for task and event notifications * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} Listta currently holds a #138 Grossing rank in the Turkish Productivity category. The lack of recent updates compared to established rivals like Microsoft To Do signals a weakening competitive position in the global market. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with core task and note management, In-app purchases for additional features - **Analysis:** Freemium model utilizing in-app purchases to gate advanced functionality while maintaining a free entry point for basic task management. ## 🟢 User Sentiment (High Confidence: 62 of 69 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.76/5 - **Platform Split:** iOS 4.9/5 (46 ratings) | Android 3.8/5 (3.8K ratings) - **Overall Sentiment:** Excited ### Top Praises - **Minimalist design and lack of intrusive advertisements create a clean environment for daily task management** - **Categorization features like folders and sub-projects help users organize complex areas of their personal lives** ### Top Complaints (Impact Areas) - **Application launch failures and freezing on the loading screen prevent users from accessing their saved data** ## SWOT Analysis {#swot} **Core Strengths:** - Tree-structured folders create high user switching costs - Ad-free minimalist interface sustains organic install velocity **Growth Levers:** - Template functionality would automate repetitive task entry - Native calendar integration would reduce manual entry friction ## Recent Changes (v4 → v5) {#recent-changes} The app has entered a maintenance-mode state characterized by critical launch-blocking crashes and a lack of active development, despite a superficial increase in average rating. **Overall trend**: Declining **Compared at**: 2026-07-28 ### High-impact changes - **[Declined] Emergence of critical stability bugs** (sentiment) - **[Declined] Development status** (swot) ### Medium-impact changes - **[Improved] Rating increase** (sentiment) - **[Shifted] Feature gap priorities** (features) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Listta: ToDo & Digital Planner vs Microsoft To Do - **[Microsoft To Do](https://marlvel.ai/apps/microsoft-to-do)** by Microsoft Corporation: This app serves the exact same task-management niche with a massive, established user base and deep integration into the Microsoft ecosystem. - **Key differences:** - Deep integration with Outlook and Microsoft 365 workflows provides enterprise-grade reliability for professional users. - Cross-platform synchronization across Windows, macOS, and mobile devices creates a seamless ecosystem lock-in. - Shared list functionality allows for real-time collaboration that casual task managers often lack. ### Contenders (Strong Challengers) - **[Any.do - To do list & Calendar](https://marlvel.ai/apps/any-do-to-do-list-calendar)** by Any.DO: Directly competes in the daily planner space by combining task management with calendar views. - Integrates calendar events directly into the daily task view to provide a unified scheduling experience. - Features a 'Plan My Day' interactive prompt that forces users to prioritize tasks every morning. - **[Google Keep - Notes and lists](https://marlvel.ai/apps/com-google-keep)** by Google: Dominates the quick-capture note and list-making space with extreme speed and cloud accessibility. - Utilizes a card-based visual interface that allows for rapid, unstructured information capture and retrieval. - Deeply embedded within the Google ecosystem, enabling instant access to notes across all web-connected devices. ### Peers (What They Do Better) - **[Notion: Notes, Tasks, AI](https://marlvel.ai/apps/notion-id)** by Notion Labs, Incorporated: Operates in the broader productivity space, focusing on database-driven organization rather than simple lists. - Provides a modular, block-based architecture that allows users to build custom workflows beyond simple to-do lists. - Integrates AI-powered summarization and content generation directly into the note-taking and task-management environment. - **[Microsoft OneNote](https://marlvel.ai/apps/com-microsoft-onenote)** by Microsoft Corporation: Focuses on free-form digital note-taking and long-form document organization within the productivity category. - Supports infinite canvas note-taking, allowing for mixed media, handwriting, and complex document layouts. - Organizes content into hierarchical notebooks, sections, and pages, catering to deep-research and academic use cases. - **[Google Calendar: Get Organized](https://marlvel.ai/apps/com-google-calendar)** by Google: Adjacent productivity tool that manages time-blocking and scheduling, often used alongside task managers. - Provides automated scheduling features and time-blocking capabilities that complement task-based planning. - Offers robust event-sharing and group-scheduling features that are essential for professional and personal coordination. ### New Kids on the Block (What's Innovative) - **[Google NotebookLM](https://marlvel.ai/apps/com-google-notebooklm)** by Google: A recent entrant leveraging advanced AI to transform how users interact with and synthesize their personal documents. ## What's New - **Latest (v4.16.0, 1 years ago):** Improved Projects functionality and progress tracking. ## App Momentum (Zombie) {#momentum} - Dormant release cadence for 21 months - Last major update released August 2024 > **Cadence:** 2 total versions · 2 majors in last 6 months · 645 days since last update · 15 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Listta: ToDo & Digital Planner is a market-leading productivity app that is free with in-app purchases. With a 3.76/5 rating from 3.8K reviews, it delivers strong user satisfaction. > **Bottom Line:** The lack of active development creates a critical stability risk that outweighs the app's clean design. Addressing the launch-blocking crashes is the only way to retain the existing user base before they migrate to more reliable, actively maintained alternatives. **Best for:** Individuals seeking a centralized digital assistant to organize daily routines, work projects, and personal notes. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Audit launch-sequence code because launch-blocking crashes are the top complaint → reduce churn ### Feature Gaps vs Competitors - Native calendar syncing (available in Any.do but missing here) ### Outlook: Declining The productivity market is consolidating around tools with rapid, feature-rich update cycles and deep ecosystem integrations. Listta’s current maintenance-mode posture leaves it exposed to churn, as users prioritize stability and modern integrations over the app's static, minimalist design. - 🔴 The 21-month release hiatus indicates the app is in maintenance mode, which prevents it from addressing critical launch-blocking crashes. - 🔴 User dissatisfaction with high subscription costs relative to the lack of updates suggests a high risk of churn to lower-cost alternatives. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.76/5 | | Total Reviews | 3.8K | | Sentiment | Excited (75/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Listta: ToDo & Digital Planner** (this app) | 3.76/5 | Excited | ZipoApps | | [Google Keep - Notes and lists](https://marlvel.ai/apps/com-google-keep) | 4.7/5 | Mixed | Google | | [Google NotebookLM](https://marlvel.ai/apps/com-google-notebooklm) | 4.9/5 | Thrilled | Google | | [Microsoft OneNote](https://marlvel.ai/apps/com-microsoft-onenote) | 4.7/5 | n/a | Microsoft Corporation | | [Notion: Notes, Tasks, AI](https://marlvel.ai/apps/notion-id) | 4.8/5 | n/a | Notion Labs, Incorporated | | [Google Calendar: Get Organized](https://marlvel.ai/apps/com-google-calendar) | 4.7/5 | Mixed | Google | ## Company Profile - **Developer:** ZipoApps - **Website:** [https://listta.app/en](https://listta.app/en) - **Social:** [X/Twitter](https://twitter.com/ListtaApp) ## Data Sources & Links - **App Store ID:** 1556367668 - **Google Play ID:** app.listta.goals - **Dev Site:** [Official Website](https://listta.app/en) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Google Keep - Notes and lists*](https://marlvel.ai/apps/com-google-keep) (Google) · 4.7/5 Rating - [*Google NotebookLM*](https://marlvel.ai/apps/com-google-notebooklm) (Google) · 4.9/5 Rating | Excellent Sentiment - [*Microsoft OneNote*](https://marlvel.ai/apps/com-microsoft-onenote) (Microsoft Corporation) · 4.7/5 Rating - [*Notion: Notes, Tasks, AI*](https://marlvel.ai/apps/notion-id) (Notion Labs, Incorporated) · 4.8/5 Rating - [*Google Calendar: Get Organized*](https://marlvel.ai/apps/com-google-calendar) (Google) · 4.7/5 Rating - [*Any.do - To do list & Calendar*](https://marlvel.ai/apps/any-do-to-do-list-calendar) (Any.DO) · 4.4/5 Rating - [*Microsoft To Do*](https://marlvel.ai/apps/microsoft-to-do) (Microsoft Corporation) · 4.7/5 Rating - [*Mitsu: AI Life Coach*](https://marlvel.ai/apps/mitsu-ai-life-coach) (C2 Insights) · N/A Rating - [*ChatGPT*](https://marlvel.ai/apps/chatgpt) (OpenAI OpCo, LLC) · 4.8/5 Rating - [*Pattrn - Discipline Tracker*](https://marlvel.ai/apps/pattrn-discipline-tracker) (Pedro Schott) · 4.8/5 Rating | Excellent Sentiment ## Frequently Asked Questions {#faq} ### Is Listta free to use? Listta uses a freemium model. Core task and note management features are free, while advanced functionality is gated behind in-app purchases. ### How does Listta compare to Microsoft To Do? Microsoft To Do offers deep integration with the Microsoft 365 ecosystem and a highly stable, multi-platform sync engine. Listta focuses on a minimalist, ad-free interface with tree-structured folders for note organization. ### Is Listta safe for my data? Listta supports automatic cloud backup and synchronization via Google Drive. However, recent user reviews report launch-blocking crashes that can prevent access to saved data. ### What is a good alternative to Listta? Users looking for similar productivity tools should consider Any.do for calendar-integrated task management or Google Keep for rapid, card-based note capture. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 69 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 109 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/listta-todo-digital-planner) Data licensed for AI Agent attribution under CC-BY-NC 4.0.