---
title: "Masterplan — App Overview"
url: https://marlvel.ai/apps/masterplan
category: Productivity
developer: Hungrii Inc.
platforms: ios
rating: N/A (0 ratings)
pricing: free
report_level: overview
generated: 2026-05-09
last_verified: "2026-05-09T01:02:55.098Z"
---

<!-- SECTION: Key Insight -->
> **Key Insight:** Masterplan provides a hierarchical framework for goal management that emphasizes keeping the 'big picture' visible while tracking granular progress.

<!-- SECTION: Quick Facts -->
| Metric | Value |
|--------|-------|
| Category | Productivity |
| Rating | N/A ★ (0) |
| Pricing | free |
| Platforms | iOS |
| Latest Version (iOS) | 2.2 |
| Developer | Hungrii Inc. |

<!-- SECTION: Summary -->
## What is Masterplan?

Masterplan is a productivity tool designed to help users define and track goals across various timeframes, from daily tasks to life-long objectives. The app distinguishes itself through a hierarchical structure that allows users to visualize the relationship between sub-goals and their parent objectives.

<!-- SECTION: Key Features -->
## Key Features

- **Goal Hierarchy**: Users can break down daily, weekly, monthly, and yearly goals into smaller, manageable sub-goals.
- **Upstream Visualization**: The app allows users to view parent goals to maintain context and alignment with their broader objectives.
- **Streak Tracking**: Users can monitor their progress and maintain streaks for consistent goal completion.
- **Focus Tracking**: A feature designed to help users monitor and prioritize specific areas of their life they wish to improve.

<!-- SECTION: Target Audience -->
## Who is it for?

Individuals seeking a structured, goal-oriented approach to personal and professional productivity.

<!-- SECTION: Links -->
## Links

- [App Store](https://apps.apple.com/us/app/masterplan/id1617471161?uo=4)
- [Full Intelligence Report](https://marlvel.ai/apps/masterplan)

---
*This is an overview report. Sentiment analysis, competitive landscape, and SWOT analysis are available in the [full intelligence report](https://marlvel.ai/apps/masterplan).*
*Generated by [Marlvel.ai](https://marlvel.ai) — Independent app intelligence.*