--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Microsoft To Do" developer_entity: "Microsoft Corporation" bundle_id: "com.microsoft.to-do" app_store_id: "1212616790" google_play_id: "com.microsoft.todos" category: "Productivity" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-14" report_date: "2026-05-19" last_verified: "2026-05-19T21:45:03.721Z" report_version: "2.169" total_reviews: 733228 overall_rating: 4.65 sentiment: "Mixed" sentiment_score: 45 confidence: "high" confidence_score: 0.8 top_praise_theme: "Cross-platform synchronization between mobile and desktop environments provides a reliable task management experience" top_complaint_theme: "Home screen widget instability and flickering post-update renders the primary task view unusable" top_request_theme: "Enhanced calendar integration allowing users to drag tasks directly into time-blocked slots" review_sample_size: 99 total_review_count: 99 analyzed_review_count: 60 data_age_days: 1 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "Google Tasks: Get Things Done" competitor_count: 8 tags: ["productivity", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "individuals", "professionals", "seeking"] canonical_url: "https://marlvel.ai/intel-report/productivity/microsoft-to-do" license: "CC-BY-NC 4.0" content_version: "v2" --- # Microsoft To Do App Audit ## TL;DR {#tldr} - **Category**: Productivity · Free - **Signal**: Rating 4.65 · Sentiment Mixed - **Recent focus**: Home screen widget instability and flickering post-update renders the primary task view unusable (top complaint) · Cross-platform synchronization between mobile and desktop environments provides a reliable task management experience (top praise) · Enhanced calendar integration allowing users to drag tasks directly into time-blocked slots (top request) > **TL;DR:** Microsoft To Do is a productivity app by Microsoft Corporation, rated 4.65/5 by 733.2K users, with Mixed user sentiment (45/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Microsoft To Do shows Mixed sentiment (4.65/5 from 733.2K reviews) — users praise cross-platform synchronization between mobile and desktop environments provides a reliable task management experience but report issues with home screen widget instability and flickering post-update renders the primary task view unusable. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.65/5 (733.2K reviews) | | **User Mood** | Mixed | | **Category** | Productivity | | **Developer** | Microsoft Corporation | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | High (0.8/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Microsoft Corporation - **Category:** Productivity - **Target Audience:** Individuals and professionals seeking to organize daily tasks, shopping lists, and work projects, particularly those already using Microsoft 365 services. - **Platforms:** iOS & Android - **Version Audited:** 2.169 - **Audit Date:** 2026-05-19 - **Signal Count:** 99 reviews analyzed - **Confidence:** High (0.8/1.0) - **App Store ID (iOS):** 1212616790 - **Bundle ID:** com.microsoft.to-do - **Google Play ID:** com.microsoft.todos - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-19 - **Short Description:** Increase productivity! Make a daily to do list, create a reminder & share notes! ## Executive Snapshot **What it is:** Microsoft To Do is a task management app for individuals and professionals, structured around list-making and cross-device sync on iOS, Android, and Windows. **Why users hire it:** Users hire the app to centralize tasks from the Microsoft 365 suite into a single daily planner, reducing the friction of switching between email and project management tools. ## App DNA (Features & Intent) - **[Differentiator] My Day:** Personalized daily planner that suggests relevant tasks from existing lists * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Differentiator] Outlook Tasks Integration:** Syncs flagged emails and tasks between Outlook and To Do * *User Intent:* Users expect seamless access across multiple devices. - **[Standard] Shared Lists:** Collaborative task management with real-time sync * *User Intent:* Users seek social connection and competitive engagement with peers. ## Market Position {#market-position} Microsoft To Do holds a #154 Free rank in the IE Productivity category, but its reliance on the Microsoft 365 suite limits its reach compared to standalone competitors. ## Monetization Strategy - **Model:** Free - **Tiers:** Free for all users - **Analysis:** The app functions as a free utility to drive adoption and retention within the Microsoft 365 ecosystem. ## 🟡 User Sentiment (High Confidence: 60 of 99 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.65/5 - **Platform Split:** iOS 4.7/5 (260.5K ratings) | Android 4.6/5 (472.7K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Cross-platform synchronization between mobile and desktop environments provides a reliable task management experience** ### Top Complaints (Impact Areas) - **Home screen widget instability and flickering post-update renders the primary task view unusable** ### Top Requests (What Users Want) - **Enhanced calendar integration allowing users to drag tasks directly into time-blocked slots** ## SWOT Analysis {#swot} **Core Strengths:** - Deep integration with Microsoft 365 suite drives enterprise switching costs - Cross-platform sync maintains consistent user state across devices **Critical Frictions:** - Widget instability post-update disrupts daily habit loops - Keyboard overlay issues degrade note-taking accessibility **Growth Levers:** - Implement time-blocking calendar integration to counter Structured - Introduce recycle bin for accidental task deletions **Market Threats:** - Google Tasks rapid 23-release cadence - Structured's visual timeline methodology siphoning power users - Apple Reminders system-level OS integration ## Recent Changes (v2 → v3) {#recent-changes} The app has transitioned into a maintenance phase, with recent updates introducing technical regressions that degrade the user experience and threaten core daily-habit loops. **Overall trend**: Declining **Compared at**: 2026-05-19 ### High-impact changes - **[Declined] Emergence of critical widget complaints** (sentiment) — New user complaints regarding widget flickering and instability post-update have emerged, rendering the primary task view unusable. - **[Added] Introduction of technical weaknesses** (swot) — SWOT analysis now explicitly lists widget instability and keyboard overlay issues as primary weaknesses, whereas these were previously unlisted. - **[Shifted] Development velocity reduction** (positioning) — Development status shifted from active to maintenance, with the update cadence slowing to approximately 43 days between releases. ### Medium-impact changes - **[Improved] Feature repositioning** (features) — My Day and Outlook Tasks Integration were reclassified from standard to differentiator status. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Microsoft To Do vs Google Tasks: Get Things Done — Head to Head - **[Google Tasks: Get Things Done](https://marlvel.ai/intel-report/productivity/com-google-tasks)** by Google: Deep integration within the Google Workspace ecosystem and high-frequency release cadence make this the primary threat for daily task management. - **Moat strength:** High — sustainable advantage over 12 months - **Key differences:** - Native integration with Google Calendar and Gmail allows seamless task creation from email threads. - High-velocity development cycle with 23 releases in six months ensures rapid feature iteration and stability. - Minimalist interface design prioritizes quick capture over complex project management workflows. - **Where Microsoft To Do wins:** - ✅ Microsoft To Do offers superior cross-platform synchronization with the Microsoft 365 ecosystem for enterprise users. - ✅ Integrated 'My Day' feature provides a more focused daily planning experience than Google's list-based view. - **Where Google Tasks: Get Things Done wins:** - ❌ Deep integration with the ubiquitous Google Workspace suite creates a significant barrier to user churn. - ❌ Rapid release cadence allows for faster response to user feedback and platform-specific OS updates. - **Verdict:** To defend against Google Tasks, Microsoft must leverage its unique 'My Day' focus and deeper integration with Outlook to maintain its edge with power users. ### Contenders (Strong Challengers) - **[TickTick:To-Do List & Calendar](https://marlvel.ai/intel-report/productivity/com-ticktick-task)** by Appest Limited [Moat: Medium]: Offers a comprehensive feature set including Pomodoro timers and habit tracking that directly challenges the target's productivity scope. - Built-in Pomodoro timer and white noise generator provide an all-in-one focus environment for users. - Advanced habit tracking and statistics dashboard offer deeper insights into user productivity patterns. - **[Any.do - To do list & Calendar](https://marlvel.ai/intel-report/productivity/any-do-to-do-list-calendar)** by Any.DO [Moat: Medium]: Strong focus on the 'daily planner' experience with a massive user base that competes for the same casual productivity audience. - Smart 'Any.do Moment' feature forces a daily review of tasks to improve user planning habits. - Aggressive cross-platform availability including native desktop and browser extensions for seamless task capture. - **[Google Keep - Notes and lists](https://marlvel.ai/intel-report/productivity/com-google-keep)** by Google [Moat: High]: Dominates the quick-capture note-taking space, overlapping significantly with the target's list-making functionality. - Visual card-based interface allows for faster scanning and organization of disparate notes and lists. - Advanced OCR capabilities allow users to extract text from images and handwritten notes instantly. ### Peers (What They Do Better) - **[Notion: Notes, Tasks, AI](https://marlvel.ai/intel-report/productivity/notion-id)** by Notion Labs, Incorporated: Serves as a high-end alternative for users requiring complex database management and AI-assisted workflows. - Flexible block-based architecture allows for infinite customization of project management and knowledge base structures. - Integrated AI assistant automates content generation and task summarization directly within the workspace. - **[Reminders](https://marlvel.ai/intel-report/productivity/reminders)** by Apple: The default system-level competitor that benefits from deep OS integration and zero-friction installation. - System-level integration allows for Siri-based voice capture and location-based reminders without third-party permissions. - Native widget support and lock-screen integration provide superior accessibility compared to third-party apps. - **[Trello](https://marlvel.ai/intel-report/business/trello)** by Trello, Inc.: Provides a visual Kanban-based approach to task management that appeals to team-oriented workflows. - Kanban board visualization provides a clear overview of project stages and team-based task distribution. - Extensive power-up ecosystem allows for integration with hundreds of third-party business tools. ### New Kids on the Block (What's Innovative) - **[Structured: Daily Planner Todo](https://marlvel.ai/intel-report/productivity/com-leomehlig-today)** by unorderly GmbH: Rapidly gaining traction by focusing on a visual timeline-based approach to daily planning. ## What's New - **Latest (vVARY, 1 months ago):** General security patches and bug fixes to improve app stability. ## App Momentum (Maintenance) {#momentum} - Ships frequent stability and security updates. - Maintains cross-platform sync infrastructure. > **Cadence:** 5 total versions · 0 majors in last 6 months · 47 days since last update · 43 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Microsoft To Do is an established productivity app that is completely free. With a 4.65/5 rating from 733.2K reviews, it shows polarized user reception. > **Bottom Line:** Microsoft To Do retains users through its Microsoft 365 integration, but the latest update's UI regressions threaten its core daily-planner utility, so the PM must prioritize widget and keyboard stability to prevent churn to more agile competitors. **Best for:** Individuals and professionals seeking to organize daily tasks, shopping lists, and work projects, particularly those already using Microsoft 365 services. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Rebuild widget rendering logic because instability is the top complaint → restore daily habit loop — *Widget flickering is the #1 reported issue post-update, directly impacting daily active usage.* _(trade-off: deprioritize Pause the calendar integration sprint — widget stability is a higher-priority churn risk.)_ - [ ] [MAINTAIN] [MEDIUM IMPACT] Audit keyboard overlay behavior because note-taking is currently unusable → improve text-editing accessibility — *User reviews explicitly flag the keyboard covering text areas as a primary usability blocker.* _(trade-off: deprioritize Same-quarter capacity available — no major lever displaced.)_ ### Feature Gaps vs Competitors - Time-blocking calendar integration (available in Structured but absent here) - Recycle bin for deleted tasks (available in various competitors but absent here) ### Outlook: Declining The productivity market is consolidating around visual, time-blocked workflows, leaving Microsoft To Do's list-based approach exposed. Unless the team pivots from maintenance-mode to feature expansion, the app will continue to lose casual users to modern entrants. - 🔴 UI regressions in the latest update (widget flickering, keyboard overlay) erode the daily active habit, which compounds the rating drag already visible on Android. - ⚪ Recent updates focused on stability, no feature expansion, leaving the app vulnerable to competitors like Structured that iterate on time-blocking methodologies. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.65/5 | | Total Reviews | 733.2K | | Sentiment | Mixed (45/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Microsoft To Do** (this app) | 4.65/5 | Mixed | Microsoft Corporation | | [TickTick:To-Do List & Calendar](https://marlvel.ai/intel-report/productivity/com-ticktick-task) | 4.9/5 | N/A | Appest Limited | | [Google Keep - Notes and lists](https://marlvel.ai/intel-report/productivity/com-google-keep) | 4.7/5 | Mixed | Google | | [Structured: Daily Planner Todo](https://marlvel.ai/intel-report/productivity/com-leomehlig-today) | 4.8/5 | N/A | unorderly GmbH | | [Notion: Notes, Tasks, AI](https://marlvel.ai/intel-report/productivity/notion-id) | 4.8/5 | Frustrated | Notion Labs, Incorporated | | [Any.do - To do list & Calendar](https://marlvel.ai/intel-report/productivity/any-do-to-do-list-calendar) | 4.4/5 | Mixed | Any.DO | ## Company Profile - **Developer:** Microsoft Corporation - **Website:** [https://go.microsoft.com/fwlink/?linkid=846683](https://go.microsoft.com/fwlink/?linkid=846683) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/microsoft-to-do/id1212616790?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.microsoft.todos&hl=en&gl=us) - **Dev Site:** [Official Website](https://go.microsoft.com/fwlink/?linkid=846683) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*TickTick:To-Do List & Calendar*](https://marlvel.ai/intel-report/productivity/com-ticktick-task) (Appest Limited) — 4.9/5 Rating | N/A Sentiment - [*Google Keep - Notes and lists*](https://marlvel.ai/intel-report/productivity/com-google-keep) (Google) — 4.7/5 Rating | Mixed Sentiment - [*Structured: Daily Planner Todo*](https://marlvel.ai/intel-report/productivity/com-leomehlig-today) (unorderly GmbH) — 4.8/5 Rating | N/A Sentiment - [*Notion: Notes, Tasks, AI*](https://marlvel.ai/intel-report/productivity/notion-id) (Notion Labs, Incorporated) — 4.8/5 Rating | Negative Sentiment - [*Any.do - To do list & Calendar*](https://marlvel.ai/intel-report/productivity/any-do-to-do-list-calendar) (Any.DO) — 4.4/5 Rating | Mixed Sentiment - [*Trello*](https://marlvel.ai/intel-report/business/trello) (Trello, Inc.) — 3.9/5 Rating | N/A Sentiment - [*Reminders*](https://marlvel.ai/intel-report/productivity/reminders) (Apple) — 4.8/5 Rating | Positive Sentiment - [*Google Tasks: Get Things Done*](https://marlvel.ai/intel-report/productivity/com-google-tasks) (Google) — 4.8/5 Rating | Mixed Sentiment - [*Mitsu: AI Life Coach*](https://marlvel.ai/intel-report/productivity/mitsu-ai-life-coach) (C2 Insights) — N/A Rating | N/A Sentiment - [*Pattrn - Discipline Tracker*](https://marlvel.ai/intel-report/productivity/pattrn-discipline-tracker) (Pedro Schott) — 4.8/5 Rating | Positive Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 99 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/productivity/microsoft-to-do) Data licensed for AI Agent attribution under CC-BY-NC 4.0.