--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Microsoft To Do" developer_entity: "Microsoft Corporation" bundle_id: "com.microsoft.to-do" app_store_id: "1212616790" google_play_id: "com.microsoft.todos" category: "Productivity" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-14" report_date: "2026-08-12" last_verified: "2026-08-12T00:00:00.000Z" report_version: "2.169" total_reviews: 733228 overall_rating: 4.7 sentiment: "Mixed" sentiment_score: 45 confidence: "high" confidence_score: 0.95 top_praise_theme: "Cross-platform synchronization between mobile and desktop keeps task management consistent for daily professional and personal use" top_complaint_theme: "Frequent application crashes and freezing during startup or task creation disrupt the daily productivity workflow for many users" review_sample_size: 1648 total_review_count: 1648 analyzed_review_count: 120 data_age_days: 4 momentum_velocity: "maintenance" intelligence_version: 8 nemesis: "Google Tasks: Get Things Done" competitor_count: 8 tags: ["productivity", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "individuals", "professionals", "microsoft"] canonical_url: "https://marlvel.ai/apps/microsoft-to-do" license: "CC-BY-NC 4.0" content_version: "v2" --- # Microsoft To Do Intelligence Report ## TL;DR {#tldr} - **Category**: Productivity · Free - **Signal**: Rating 4.65 · Sentiment Mixed - **Recent focus**: Frequent application crashes and freezing during startup or task creation disrupt the daily productivity workflow for many users (top complaint) · Cross-platform synchronization between mobile and desktop keeps task management consistent for daily professional and personal use (top praise) > **TL;DR:** Microsoft To Do is a productivity app by Microsoft Corporation, rated 4.65/5 by 733.2K users, with Mixed user sentiment (45/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Microsoft To Do shows Mixed sentiment (4.65/5 from 733.2K reviews) - users praise cross-platform synchronization between mobile and desktop keeps task management consistent for daily professional and personal use but report issues with frequent application crashes and freezing during startup or task creation disrupt the daily productivity workflow for many users. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.65/5 (733.2K reviews) | | **User Mood** | Mixed | | **Category** | Productivity | | **Developer** | Microsoft Corporation | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | High (0.95/1.0) | | **Data Age** | 4d | ## Metadata & Market Performance - **Publisher:** Microsoft Corporation - **Category:** Productivity - **Target Audience:** Individuals and professionals who use the Microsoft 365 suite and require a task management tool that integrates with their existing email and planning workflows. - **Platforms:** iOS & Android - **Version Reviewed:** 2.169 - **Report Date:** 2026-08-12 - **Signal Count:** 1648 reviews analyzed - **Confidence:** High (0.95/1.0) - **App Store ID (iOS):** 1212616790 - **Bundle ID:** com.microsoft.to-do - **Google Play ID:** com.microsoft.todos - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-08-12 - **Short Description:** Increase productivity! Make a daily to do list, create a reminder & share notes! ## Executive Snapshot **What it is:** Microsoft To Do is a task management app for individuals and professionals, available across web, iOS, Android, and Windows. **Why users hire it:** Users hire the app to organize daily tasks and sync them across Microsoft 365 services, reducing the friction of managing work and personal lists. ## App DNA (Features & Intent) - **[Differentiator] My Day:** Personalized daily planner that suggests tasks from across all lists for the current day. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Differentiator] Microsoft 365 Integration:** Syncs tasks and reminders across Outlook, Planner, and other Microsoft 365 services. * *User Intent:* Users want timely prompts to stay engaged without missing updates. - **[Standard] Shared Lists:** Collaborative task lists with real-time syncing for family, friends, and colleagues. * *User Intent:* Users seek social connection and competitive engagement with peers. ## Market Position {#market-position} Microsoft To Do maintains a presence in the productivity category, though its chart performance is inconsistent across regions. The lack of major updates in the last 6 months signals a maintenance-mode posture that risks losing ground to rivals with higher release velocities. ## Monetization Strategy - **Model:** Free - **Tiers:** Free for all users - **Analysis:** The app is provided free of charge as a utility to drive usage of the broader Microsoft 365 ecosystem. ## 🟡 User Sentiment (High Confidence: 120 of 1.6K reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.65/5 - **Platform Split:** iOS 4.7/5 (260.5K ratings) | Android 4.6/5 (472.7K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Cross-platform synchronization between mobile and desktop keeps task management consistent for daily professional and personal use** - **Simple and clean user interface allows for quick task entry without unnecessary friction or complex navigation menus** - **Categorization features allow users to effectively separate professional responsibilities from personal life and shopping lists** ### Top Complaints (Impact Areas) - **Frequent application crashes and freezing during startup or task creation disrupt the daily productivity workflow for many users** ## SWOT Analysis {#swot} **Core Strengths:** - My Day daily planning loop increases DAU/MAU ratio - Microsoft 365 integration creates high switching costs for enterprise users - Cross-platform sync ensures consistent access across mobile and desktop **Growth Levers:** - Native calendar grid view could capture users currently migrating to visual planners - Undo-functionality would reduce churn from accidental task deletion ## Recent Changes (v7 → v8) {#recent-changes} The app's sentiment has shifted to mixed, and the product roadmap has been reoriented to prioritize sync stability and basic utility gaps like undo functionality. **Overall trend**: Mixed **Compared at**: 2026-08-12 ### High-impact changes - **[Shifted] Sentiment classification update** (sentiment) ### Medium-impact changes - **[Added] New feature gaps identified** (features) - **[Added] SWOT analysis expansion** (swot) - **[Shifted] PM action item pivot** (positioning) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Microsoft To Do vs Google Tasks: Get Things Done - **[Google Tasks: Get Things Done](https://marlvel.ai/apps/com-google-tasks)** by Google: Deep integration within the Google Workspace ecosystem and high-frequency release cadence make this the primary threat for daily task management. - **Key differences:** - Native integration with Google Calendar and Gmail allows seamless task creation from email threads. - High-velocity development cycle with 23 releases in six months ensures rapid feature iteration and stability. - Minimalist interface design prioritizes quick capture over complex project management workflows. ### Contenders (Strong Challengers) - **[Google Keep - Notes and lists](https://marlvel.ai/apps/com-google-keep)** by Google: Dominates the quick-capture note-taking space, overlapping significantly with this app's list-making functionality. - Visual card-based interface allows for faster scanning and organization of disparate notes and lists. - Advanced OCR capabilities allow users to extract text from images and handwritten notes instantly. - **[Any.do - To do list & Calendar](https://marlvel.ai/apps/any-do-to-do-list-calendar)** by Any.DO: Strong focus on the 'daily planner' experience with a massive user base that competes for the same casual productivity audience. - Smart 'Any.do Moment' feature forces a daily review of tasks to improve user planning habits. - Aggressive cross-platform availability including native desktop and browser extensions for seamless task capture. - **[TickTick:To-Do List & Calendar](https://marlvel.ai/apps/com-ticktick-task)** by Appest Limited: Offers a comprehensive feature set including Pomodoro timers and habit tracking that directly challenges this app's productivity scope. - Built-in Pomodoro timer and white noise generator provide an all-in-one focus environment for users. - Advanced habit tracking and statistics dashboard offer deeper insights into user productivity patterns. ### Peers (What They Do Better) - **[Trello](https://marlvel.ai/apps/trello)** by Trello, Inc.: Provides a visual Kanban-based approach to task management that appeals to team-oriented workflows. - Kanban board visualization provides a clear overview of project stages and team-based task distribution. - Extensive power-up ecosystem allows for integration with hundreds of third-party business tools. - **[Reminders](https://marlvel.ai/apps/reminders)** by Apple: The default system-level competitor that benefits from deep OS integration and zero-friction installation. - System-level integration allows for Siri-based voice capture and location-based reminders without third-party permissions. - Native widget support and lock-screen integration provide superior accessibility compared to third-party apps. - **Notion: Notes, Tasks, AI** by Notion Labs, Incorporated: Serves as a high-end alternative for users requiring complex database management and AI-assisted workflows. - Flexible block-based architecture allows for infinite customization of project management and knowledge base structures. - Integrated AI assistant automates content generation and task summarization directly within the workspace. ### New Kids on the Block (What's Innovative) - **[Structured: Daily Planner Todo](https://marlvel.ai/apps/com-leomehlig-today)** by unorderly GmbH: Rapidly gaining traction by focusing on a visual timeline-based approach to daily planning. - Visual timeline interface maps tasks to specific hours, helping users visualize their day's capacity. - Focuses on the 'time-blocking' productivity methodology rather than simple list-based task management. ## What's New - **Latest (vVARY, 1 months ago):** General security patches and bug fixes to improve app stability. ## App Momentum (Maintenance) {#momentum} - Ships bug fixes at ~2-month cadence. - No new feature builds recently. > **Cadence:** 5 total versions · 0 majors in last 6 months · 47 days since last update · 43 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Microsoft To Do is a productivity app that is completely free. With a 4.65/5 rating from 733.2K reviews, it shows mixed user reception. > **Bottom Line:** Microsoft To Do retains users through its Microsoft 365 integration, but persistent crashes and sync issues threaten its long-term viability, so the PM must prioritize stability to prevent churn to higher-velocity rivals like Google Tasks. **Best for:** Individuals and professionals who use the Microsoft 365 suite and require a task management tool that integrates with their existing email and planning workflows. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Audit sync engine because sync failures are a top-3 complaint → improve retention ### Feature Gaps vs Competitors - Native calendar grid view (available in Google Tasks/TickTick but missing here) ### Outlook: Declining The productivity market is shifting toward high-velocity feature iteration and AI-assisted workflows, leaving Microsoft To Do's maintenance-mode strategy increasingly exposed. Unless the team addresses core stability regressions, the app will continue to lose its competitive edge against rivals like Google Tasks that offer deeper ecosystem integration and faster response to user feedback. - 🔴 Persistent crashes and sync failures in the latest release erode user trust, leading to increased churn among long-term professional users. - ⚪ The current maintenance-mode release cadence leaves the app vulnerable to disruption by rivals with higher-frequency update cycles. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.65/5 | | Total Reviews | 733.2K | | Sentiment | Mixed (45/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Microsoft To Do** (this app) | 4.65/5 | Mixed | Microsoft Corporation | | [TickTick:To-Do List & Calendar](https://marlvel.ai/apps/com-ticktick-task) | 4.9/5 | N/A | Appest Limited | | [Google Keep - Notes and lists](https://marlvel.ai/apps/com-google-keep) | 4.7/5 | Mixed | Google | | [Structured: Daily Planner Todo](https://marlvel.ai/apps/com-leomehlig-today) | 4.8/5 | N/A | unorderly GmbH | | [Any.do - To do list & Calendar](https://marlvel.ai/apps/any-do-to-do-list-calendar) | 4.4/5 | Mixed | Any.DO | | [Trello](https://marlvel.ai/apps/trello) | 3.9/5 | N/A | Trello, Inc. | ## Company Profile - **Developer:** Microsoft Corporation - **Website:** [https://go.microsoft.com/fwlink/?linkid=846683](https://go.microsoft.com/fwlink/?linkid=846683) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/microsoft-to-do/id1212616790?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.microsoft.todos&hl=en&gl=us) - **Dev Site:** [Official Website](https://go.microsoft.com/fwlink/?linkid=846683) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*TickTick:To-Do List & Calendar*](https://marlvel.ai/apps/com-ticktick-task) (Appest Limited) · 4.9/5 Rating - [*Google Keep - Notes and lists*](https://marlvel.ai/apps/com-google-keep) (Google) · 4.7/5 Rating - [*Structured: Daily Planner Todo*](https://marlvel.ai/apps/com-leomehlig-today) (unorderly GmbH) · 4.8/5 Rating - [*Any.do - To do list & Calendar*](https://marlvel.ai/apps/any-do-to-do-list-calendar) (Any.DO) · 4.4/5 Rating - [*Trello*](https://marlvel.ai/apps/trello) (Trello, Inc.) · 3.9/5 Rating - [*Reminders*](https://marlvel.ai/apps/reminders) (Apple) · 4.8/5 Rating | Positive Sentiment - [*Google Tasks: Get Things Done*](https://marlvel.ai/apps/com-google-tasks) (Google) · 4.8/5 Rating - [*Mitsu: AI Life Coach*](https://marlvel.ai/apps/mitsu-ai-life-coach) (C2 Insights) · N/A Rating - [*ChatGPT*](https://marlvel.ai/apps/chatgpt) (OpenAI OpCo, LLC) · 4.8/5 Rating - [*HitWave*](https://marlvel.ai/apps/ciendor-applications-hitwave) (Ciendor Holdings Corp. LTD) · 2.6/5 Rating ## Frequently Asked Questions {#faq} ### Is Microsoft To Do free to use? Yes, Microsoft To Do is free and available across web, iOS, Android, and Windows devices. ### Does Microsoft To Do sync with Outlook? Yes, Microsoft To Do syncs reminders and task lists with Outlook and other Microsoft 365 services. ### What is a good alternative to Microsoft To Do? Users looking for alternatives often consider Google Tasks for Workspace integration or TickTick for advanced features like habit tracking and Pomodoro timers. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.95/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 1.6K - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 4 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/microsoft-to-do) Data licensed for AI Agent attribution under CC-BY-NC 4.0.