--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Odoo" developer_entity: "Odoo S.A." bundle_id: "com.odoo.mobile" app_store_id: "1272543640" category: "Productivity" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-13" report_date: "2026-07-02" last_verified: "2026-07-02T12:35:20.003Z" report_version: "6.0.1" total_reviews: 4700 overall_rating: 2.98 sentiment: "Mixed" sentiment_score: 50 confidence: "high" confidence_score: 0.8 review_sample_size: 4700 data_age_days: 0 momentum_velocity: "intense" intelligence_version: 18 nemesis: "UWV" competitor_count: 11 tags: ["productivity", "subscription", "mixed sentiment", "mobile app", "app review", "app analysis", "business", "owners", "employees"] canonical_url: "https://marlvel.ai/apps/odoo" license: "CC-BY-NC 4.0" content_version: "v2" --- # Odoo App Audit ## TL;DR {#tldr} - **Category**: Productivity Β· Subscription - **Signal**: Rating 2.98 Β· Sentiment Mixed > **TL;DR:** Odoo is a productivity app by Odoo S.A., rated 2.98/5 by 4.7K users, with Mixed user sentiment (50/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** β€” Independent analysis. US Market. No publisher influence. > **Key Insight:** Odoo has Mixed user sentiment with a 2.98/5 rating from 4.7K reviews. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 2.98/5 (4.7K reviews) | | **User Mood** | Mixed | | **Category** | Productivity | | **Developer** | Odoo S.A. | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | High (0.8/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Odoo S.A. - **Category:** Productivity - **Target Audience:** Business owners and employees ranging from micro-businesses to large enterprises requiring integrated management software. - **Platforms:** iOS & Android - **Version Audited:** 6.0.1 - **Audit Date:** 2026-07-02 - **Signal Count:** 4700 reviews analyzed - **Confidence:** High (0.8/1.0) - **App Store ID (iOS):** 1272543640 - **Bundle ID:** com.odoo.mobile - **Google Play ID:** com.odoo.mobile - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-07-02 ## Executive Snapshot **What it is:** Odoo Mobile is a native business management app providing access to CRM, accounting, and project management modules for Odoo Enterprise users on iOS and Android. **Why users hire it:** Users hire Odoo Mobile to maintain business continuity while away from their desks, seeking a unified view of their company data without switching between multiple specialized tools. ## App DNA (Features & Intent) - **[Differentiator] Unified Business Suite:** Access to all Odoo applications from a single native mobile interface. - **[Differentiator] Open Source Customization:** Ability to develop and deploy tailored modules via Odoo.sh. * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} Odoo maintains a global presence in the Business category, charting in over 50 markets including a #44 rank in Uruguay. The discrepancy between its widespread distribution and the 2.6β˜… average rating suggests that while the app succeeds in reaching users, it struggles to retain them through high-quality mobile interactions. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Community edition: Open source, free, Enterprise edition: $24.90/month - **Analysis:** Monetization is anchored at a flat $24.90 per user/month for the Enterprise suite, avoiding usage-based or feature-gated upselling. ## 🟑 User Sentiment (High Confidence: 4.7K reviews) {#user-sentiment} - **Overall Rating:** 2.98/5 - **Platform Split:** iOS 2.6/5 (142 ratings) | Android 3.0/5 (4.6K ratings) - **Overall Sentiment:** Mixed ## SWOT Analysis {#swot} **Core Strengths:** - Unified suite architecture enables cross-module data visibility - Open-source customization via Odoo.sh allows enterprise-specific module deployment **Critical Frictions:** - 2.6β˜… iOS rating indicates poor interface adoption - Lack of offline-first synchronization frustrates field-service users **Growth Levers:** - Vertical-specific mobile modules could capture market share from specialized rivals **Market Threats:** - Regional government-integrated apps like UWV lock in users through mandatory compliance workflows ## Recent Changes (v17 β†’ v18) {#recent-changes} The analysis has been updated to emphasize mobile-specific usability barriers and the emergence of government-integrated apps as a competitive threat. **Overall trend**: Mixed **Compared at**: 2026-07-02 ### High-impact changes - **[Added] Offline-first synchronization** (swot) β€” Added 'Lack of offline-first synchronization' as a weakness impacting field-service users. - **[Added] Government-integrated apps** (swot) β€” Added 'Regional government-integrated apps' (e.g., UWV) as a new threat due to mandatory compliance lock-in. ### Medium-impact changes - **[Shifted] Mobile utility framing** (positioning) β€” Executive summary shifted from 'unified suite' focus to framing the app as a 'secondary utility' rather than a primary engagement driver. - **[Shifted] Incident reporting gap** (features) β€” Feature gap analysis refined to specifically cite 'Industry-specific incident reporting' as a missing capability. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Odoo vs UWV β€” Head to Head - **[UWV](https://marlvel.ai/apps/nl-uwv-app)** by UWV: UWV competes for the same professional user base by providing critical administrative and document management services that overlap with Odoo's enterprise resource planning functionality. - **Key differences:** - Deep integration with government-mandated benefit administration systems creates a high barrier to entry for competitors. - Specialized health status reporting workflows provide a vertical-specific utility that Odoo lacks in its generalist suite. - **Where Odoo wins:** - βœ… Odoo offers a comprehensive, unified suite for end-to-end business management rather than just administrative tasks. - βœ… Superior cross-platform flexibility allows users to manage diverse business operations from a single native interface. - **Where UWV wins:** - ❌ UWV benefits from massive institutional trust and a captive user base requiring mandatory government service interactions. - ❌ Highly focused feature set tailored specifically to regional regulatory compliance and benefit administration requirements. - **Verdict:** Odoo should focus on highlighting its modular flexibility to attract users who find UWV's rigid, single-purpose interface too limiting for broader business growth. ### Contenders (Strong Challengers) - **[Glue Up Manager](https://marlvel.ai/apps/glue-up-manager)** by Glue Up: Glue Up competes by focusing on the event management and member administration aspects of Odoo's broader business suite. - Specialized onsite event operations tools provide a more polished experience for event organizers than Odoo's general modules. - Integrated financial management and campaign monitoring specifically for membership-based organizations creates a strong niche lock-in. - **[TrackTik Guard Tour](https://marlvel.ai/apps/tracktik-guard-tour)** by TrackTik: TrackTik competes with Odoo's field service and management modules by offering specialized, high-stakes operational monitoring for security teams. - ReportPro AI provides automated, industry-specific incident reporting that exceeds Odoo's generic business reporting capabilities. - Command center functionality offers real-time, high-visibility oversight specifically designed for mobile security guard operations. - **[Tokopedia GO for Merchants](https://marlvel.ai/apps/com-tokopedia-localservice-business)** by PT. Tokopedia: Tokopedia GO competes by providing essential store management and customer acquisition tools for merchants operating within a major marketplace. - Native coupon redemption and verification tools streamline the physical-to-digital retail experience for local store owners. - Direct access to a massive existing marketplace customer base reduces the need for external marketing spend. - **[μΉ΄μΉ΄μ˜€λΉ„μ¦ˆλ‹ˆμŠ€ νŒŒνŠΈλ„ˆμ„Όν„°](https://marlvel.ai/apps/app--794)** by Kakao Corp.: This app competes with Odoo by offering business-to-customer communication and sales tracking tools within the dominant Korean social ecosystem. - Leverages the massive Kakao network effect to provide instant customer acquisition and automated chat capabilities. - Integrated AI message generation and payment tracking creates a frictionless sales workflow for local merchants. ### Peers (What They Do Better) - **[Mexico Calendario 2026](https://marlvel.ai/apps/mexico-calendario-2026)** by Jatisari Inovasi Studio: This app competes by providing localized holiday and event management, which is a subset of the scheduling functionality found in Odoo. - Deep localization for Mexican holidays and regional events provides immediate value without complex configuration. - High-density visual customization allows users to tailor their calendar appearance far beyond Odoo's standard professional layout. - **[Yandex Calendar](https://marlvel.ai/apps/com-yandex-calendar-app)** by Direct Cursus Computer Systems Trading LLC: Yandex Calendar competes as a general-purpose scheduling tool that overlaps with the core calendar functionality within Odoo. - Seamless integration with the broader Yandex ecosystem provides a more cohesive experience for existing Yandex users. - Advanced account switching capabilities allow for easier management of multiple personal and professional calendars simultaneously. - **[WidgetCal-Calendar Widget](https://marlvel.ai/apps/widgetcal-calendar-widget)** by YunaSoft Inc.: WidgetCal competes by providing high-visibility calendar management that serves as a lightweight alternative to Odoo's complex scheduling modules. - LockScreen and notification center widgets offer immediate, glanceable access that Odoo's full-app interface lacks. - Premium customization options allow for a highly personalized aesthetic that Odoo's professional UI does not prioritize. - **[Family Shared Calendar: FamCal](https://marlvel.ai/apps/com-appxy-famcal)** by TinyWork Apps: FamCal competes for the productivity-focused user by offering shared scheduling and task management features similar to Odoo's internal planning tools. - Optimized for personal and family coordination rather than enterprise-level business resource planning. - Simplified task delegation and shared memo features provide a lower barrier to entry for non-business users. ### New Kids on the Block (What's Innovative) - **[Turnify β€” Calendario de Turnos](https://marlvel.ai/apps/turnify-calendario-de-turnos)** by Alejandro Sanchez: Turnify targets the shift-based workforce, offering specialized scheduling features that compete with Odoo's employee management modules. - Automated shift swap tracking and rotation patterns provide a dedicated solution for hourly workers and managers. - **[DayBlocks - Visualize Time](https://marlvel.ai/apps/com-davensix-dayblocks)** by ALAN D NAVARRO LOPEZ: DayBlocks introduces a visual time-blocking approach to productivity that challenges Odoo's traditional list-based scheduling. - Color-coded urgency visualization offers a more intuitive way to manage daily priorities than standard calendar entries. ## App Momentum (Intense) {#momentum} - Maintains global Business category chart presence. - Ships regular updates for Odoo 16+. > **Cadence:** 5 total versions Β· 0 majors in last 6 months Β· 5 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Odoo is an established productivity app that is available. With a 2.98/5 rating from 4.7K reviews, it shows polarized user reception. > **Bottom Line:** Odoo Mobile provides a powerful unified suite, but its low 2.6β˜… rating signals that the mobile experience is not meeting professional standards, so the team must prioritize interface refinement over feature expansion to protect the enterprise user base. **Best for:** Business owners and employees ranging from micro-businesses to large enterprises requiring integrated management software. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Audit mobile-specific UI workflows because the 2.6β˜… rating indicates poor adoption -> increase user sentiment. β€” *The 2.6β˜… rating is a significant barrier to long-term user retention.* _(trade-off: deprioritize Pause development of new non-core modules β€” interface stability is the current priority.)_ ### Feature Gaps vs Competitors - Industry-specific incident reporting (available in TrackTik Guard Tour but missing here) ### Outlook: Mixed The market for enterprise mobile tools is shifting toward vertical-specific, high-utility interfaces that solve immediate operational problems. Odoo remains exposed to specialized rivals because its generalist approach lacks the polish required for high-stakes field work, so the team must pivot to vertical-focused mobile modules to maintain its competitive edge. - πŸ”΄ The 2.6β˜… rating on iOS suggests that the mobile interface fails to meet user expectations for a professional tool, driving churn. - 🟒 Odoo's consistent presence in global Business category charts indicates strong brand awareness and distribution, providing a foundation for future mobile improvements. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 2.98/5 | | Total Reviews | 4.7K | | Sentiment | Mixed (50/100) | | Confidence | High | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 2 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Odoo** (this app) | 2.98/5 | Mixed | Odoo S.A. | | [UWV](https://marlvel.ai/apps/nl-uwv-app) | 4.9/5 | N/A | UWV | | [Tokopedia GO for Merchants](https://marlvel.ai/apps/com-tokopedia-localservice-business) | 3.8/5 | N/A | PT. Tokopedia | | [Family Shared Calendar: FamCal](https://marlvel.ai/apps/com-appxy-famcal) | 4.1/5 | N/A | TinyWork Apps | | [DayBlocks - Visualize Time](https://marlvel.ai/apps/com-davensix-dayblocks) | 5.0/5 | N/A | ALAN D NAVARRO LOPEZ | | [WidgetCal-Calendar Widget](https://marlvel.ai/apps/widgetcal-calendar-widget) | 3.6/5 | Frustrated | YunaSoft Inc. | ## Company Profile - **Developer:** Odoo S.A. - **Website:** [https://www.odoo.com](https://www.odoo.com) - **Social:** [Instagram](https://www.instagram.com/odoo.official) Β· [Facebook](https://www.facebook.com/odoo) Β· [X/Twitter](https://twitter.com/Odoo) Β· [YouTube](https://www.youtube.com/channel/UCkQPikELWZFLgQNHd73jkdg) Β· [TikTok](https://www.tiktok.com/@odoo) Β· [LinkedIn](https://www.linkedin.com/company/odoo) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/odoo/id1272543640?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.odoo.mobile&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.odoo.com) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*UWV*](https://marlvel.ai/apps/nl-uwv-app) (UWV) β€” 4.9/5 Rating | N/A Sentiment - [*Tokopedia GO for Merchants*](https://marlvel.ai/apps/com-tokopedia-localservice-business) (PT. Tokopedia) β€” 3.8/5 Rating | N/A Sentiment - [*Family Shared Calendar: FamCal*](https://marlvel.ai/apps/com-appxy-famcal) (TinyWork Apps) β€” 4.1/5 Rating | N/A Sentiment - [*DayBlocks - Visualize Time*](https://marlvel.ai/apps/com-davensix-dayblocks) (ALAN D NAVARRO LOPEZ) β€” 5.0/5 Rating | N/A Sentiment - [*WidgetCal-Calendar Widget*](https://marlvel.ai/apps/widgetcal-calendar-widget) (YunaSoft Inc.) β€” 3.6/5 Rating | Negative Sentiment - [*μΉ΄μΉ΄μ˜€λΉ„μ¦ˆλ‹ˆμŠ€ νŒŒνŠΈλ„ˆμ„Όν„°*](https://marlvel.ai/apps/app--794) (Kakao Corp.) β€” 3.7/5 Rating | Mixed Sentiment - [*Glue Up Manager*](https://marlvel.ai/apps/glue-up-manager) (Glue Up) β€” 4.7/5 Rating | N/A Sentiment - [*TrackTik Guard Tour*](https://marlvel.ai/apps/tracktik-guard-tour) (TrackTik) β€” 3.2/5 Rating | Terrible Sentiment - [*Mexico Calendario 2026*](https://marlvel.ai/apps/mexico-calendario-2026) (Jatisari Inovasi Studio) β€” 4.9/5 Rating | Positive Sentiment - [*Turnify β€” Calendario de Turnos*](https://marlvel.ai/apps/turnify-calendario-de-turnos) (Alejandro Sanchez) β€” N/A Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** β€” Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** β€” Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** β€” Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** β€” Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** β€” Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 4.7K - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- Β© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/odoo) Data licensed for AI Agent attribution under CC-BY-NC 4.0.