--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Odoo" developer_entity: "Odoo S.A." bundle_id: "com.odoo.mobile" app_store_id: "1272543640" category: "Productivity" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-13" report_date: "2026-07-15" last_verified: "2026-07-15T00:00:00.000Z" report_version: "6.0.6" total_reviews: 4700 overall_rating: 3 sentiment: "Mixed" sentiment_score: 50 confidence: "high" confidence_score: 0.8 review_sample_size: 4700 data_age_days: 77 momentum_velocity: "intense" intelligence_version: 28 nemesis: "UWV" competitor_count: 11 tags: ["productivity", "subscription", "mixed sentiment", "mobile app", "app review", "app analysis", "business", "owners", "employees"] canonical_url: "https://marlvel.ai/apps/odoo" license: "CC-BY-NC 4.0" content_version: "v2" --- # Odoo Intelligence Report ## TL;DR {#tldr} - **Category**: Productivity · Subscription - **Signal**: Rating 2.98 · Sentiment Mixed > **TL;DR:** Odoo is a productivity app by Odoo S.A., rated 2.98/5 by 4.7K users, with Mixed user sentiment (50/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Odoo has Mixed user sentiment with a 2.98/5 rating from 4.7K reviews. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 2.98/5 (4.7K reviews) | | **User Mood** | Mixed | | **Category** | Productivity | | **Developer** | Odoo S.A. | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | High (0.8/1.0) | | **Data Age** | 77d | ## Metadata & Market Performance - **Publisher:** Odoo S.A. - **Category:** Productivity - **Target Audience:** Business owners and employees ranging from micro-businesses to large enterprises requiring integrated management software. - **Platforms:** iOS & Android - **Version Reviewed:** 6.0.1 - **Report Date:** 2026-07-15 - **Signal Count:** 4700 reviews analyzed - **Confidence:** High (0.8/1.0) - **App Store ID (iOS):** 1272543640 - **Bundle ID:** com.odoo.mobile - **Google Play ID:** com.odoo.mobile - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-07-15 ## Executive Snapshot **What it is:** Odoo is a suite of open-source business applications for CRM, eCommerce, and project management, available on iOS and Android. **Why users hire it:** Users hire Odoo to consolidate fragmented business operations into a single, customizable database, reducing the overhead of managing multiple disparate software tools. ## App DNA (Features & Intent) - **[Differentiator] Unified Business Suite:** Access to all Odoo applications from a single native mobile interface. - **[Differentiator] Open Source Customization:** Ability to develop and deploy tailored modules via Odoo.sh. * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} Odoo maintains a presence in the Business category globally, though rankings show volatility with recent 10-20 spot drops in major markets like Canada and the UAE. The 2.6-star rating on iOS suggests the mobile product is currently underperforming relative to the desktop suite's market reach. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Community edition: Free, Enterprise edition: $24.90/month - **Analysis:** Monetization is anchored at a flat $24.90 per user/month for the Enterprise suite, avoiding usage-based or feature-gated upselling. ## 🟡 User Sentiment (High Confidence: 4.7K reviews) {#user-sentiment} - **Overall Rating:** 2.98/5 - **Platform Split:** iOS 2.6/5 (142 ratings) | Android 3.0/5 (4.6K ratings) - **Overall Sentiment:** Mixed ## SWOT Analysis {#swot} **Core Strengths:** - Open-source customization via Odoo.sh functions as a B2B distribution barrier - Unified suite architecture reduces data-silo friction for enterprise users **Growth Levers:** - Education partnerships untapped as B2B distribution - Category leader missing wearable integration ## Recent Changes (v27 → v28) {#recent-changes} The analysis now incorporates pricing as a primary competitive friction point, specifically highlighting the $24.90/month flat fee as a barrier for micro-business adoption. **Overall trend**: Declining **Compared at**: 2026-07-15 ### High-impact changes - **[Added] Pricing Barrier Identification** (pricing) ### Medium-impact changes - **[] Pricing and Competitive Threats** (swot) - **[] Strategic Focus Pivot** (positioning) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Odoo vs UWV - **[UWV](https://marlvel.ai/apps/nl-uwv-app)** by UWV: UWV competes for the same professional user base by providing critical administrative and document management services that overlap with Odoo's enterprise resource planning functionality. - **Key differences:** - Deep integration with government-mandated benefit administration systems creates a high barrier to entry for competitors. - Specialized health status reporting workflows provide a vertical-specific utility that Odoo lacks in its generalist suite. ### Contenders (Strong Challengers) - **[Glue Up Manager](https://marlvel.ai/apps/glue-up-manager)** by Glue Up: Glue Up competes by focusing on the event management and member administration aspects of Odoo's broader business suite. - Specialized onsite event operations tools provide a more polished experience for event organizers than Odoo's general modules. - Integrated financial management and campaign monitoring specifically for membership-based organizations creates a strong niche lock-in. - **[TrackTik Guard Tour](https://marlvel.ai/apps/tracktik-guard-tour)** by TrackTik: TrackTik competes with Odoo's field service and management modules by offering specialized, high-stakes operational monitoring for security teams. - ReportPro AI provides automated, industry-specific incident reporting that exceeds Odoo's generic business reporting capabilities. - Command center functionality offers real-time, high-visibility oversight specifically designed for mobile security guard operations. - **[Tokopedia GO for Merchants](https://marlvel.ai/apps/com-tokopedia-localservice-business)** by PT. Tokopedia: Tokopedia GO competes by providing essential store management and customer acquisition tools for merchants operating within a major marketplace. - Native coupon redemption and verification tools streamline the physical-to-digital retail experience for local store owners. - Direct access to a massive existing marketplace customer base reduces the need for external marketing spend. - **[카카오비즈니스 파트너센터](https://marlvel.ai/apps/app--794)** by Kakao Corp.: This app competes with Odoo by offering business-to-customer communication and sales tracking tools within the dominant Korean social ecosystem. - Leverages the massive Kakao network effect to provide instant customer acquisition and automated chat capabilities. - Integrated AI message generation and payment tracking creates a frictionless sales workflow for local merchants. ### Peers (What They Do Better) - **[Mexico Calendario 2026](https://marlvel.ai/apps/mexico-calendario-2026)** by Jatisari Inovasi Studio: This app competes by providing localized holiday and event management, which is a subset of the scheduling functionality found in Odoo. - Deep localization for Mexican holidays and regional events provides immediate value without complex configuration. - High-density visual customization allows users to tailor their calendar appearance far beyond Odoo's standard professional layout. - **[Yandex Calendar](https://marlvel.ai/apps/com-yandex-calendar-app)** by Direct Cursus Computer Systems Trading LLC: Yandex Calendar competes as a general-purpose scheduling tool that overlaps with the core calendar functionality within Odoo. - Seamless integration with the broader Yandex ecosystem provides a more cohesive experience for existing Yandex users. - Advanced account switching capabilities allow for easier management of multiple personal and professional calendars simultaneously. - **[WidgetCal-Calendar Widget](https://marlvel.ai/apps/widgetcal-calendar-widget)** by YunaSoft Inc.: WidgetCal competes by providing high-visibility calendar management that serves as a lightweight alternative to Odoo's complex scheduling modules. - LockScreen and notification center widgets offer immediate, glanceable access that Odoo's full-app interface lacks. - Premium customization options allow for a highly personalized aesthetic that Odoo's professional UI does not prioritize. - **[Family Shared Calendar: FamCal](https://marlvel.ai/apps/com-appxy-famcal)** by TinyWork Apps: FamCal competes for the productivity-focused user by offering shared scheduling and task management features similar to Odoo's internal planning tools. - Optimized for personal and family coordination rather than enterprise-level business resource planning. - Simplified task delegation and shared memo features provide a lower barrier to entry for non-business users. ### New Kids on the Block (What's Innovative) - **[Turnify — Calendario de Turnos](https://marlvel.ai/apps/turnify-calendario-de-turnos)** by Alejandro Sanchez: Turnify targets the shift-based workforce, offering specialized scheduling features that compete with Odoo's employee management modules. - Automated shift swap tracking and rotation patterns provide a dedicated solution for hourly workers and managers. - **[DayBlocks - Visualize Time](https://marlvel.ai/apps/com-davensix-dayblocks)** by ALAN D NAVARRO LOPEZ: DayBlocks introduces a visual time-blocking approach to productivity that challenges Odoo's traditional list-based scheduling. - Color-coded urgency visualization offers a more intuitive way to manage daily priorities than standard calendar entries. ## App Momentum (Intense) {#momentum} - Ships frequent updates for stability. - Maintains broad global market presence. > **Cadence:** 5 total versions · 0 majors in last 6 months · 5 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Odoo is an established productivity app. It holds a 2.98/5 rating from 4.7K reviews. > **Bottom Line:** Odoo provides a powerful, unified ERP suite, but the mobile interface's low rating suggests the current UX fails to translate complex desktop workflows, so the PM should prioritize native-first navigation to prevent churn among mobile-heavy field users. **Best for:** Business owners and employees ranging from micro-businesses to large enterprises requiring integrated management software. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Rebuild native navigation because mobile UX is the top complaint → reduce churn ### Feature Gaps vs Competitors - Government-mandated benefit administration (available in UWV but missing here) ### Outlook: Mixed The ERP market is consolidating around specialized, regulatory-compliant tools, leaving generalist suites like Odoo exposed to niche rivals. Odoo must bridge the gap between its desktop-grade power and mobile-first usability to defend its enterprise base against vertical-specific competitors. - 🔴 Mobile UX complaints in reviews indicate the current interface fails to support complex workflows, which compounds the rating drag on iOS. - ⚪ Global chart rankings show high volatility, suggesting that Odoo's market position is sensitive to local competition and regional regulatory shifts. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 2.98/5 | | Total Reviews | 4.7K | | Sentiment | Mixed (50/100) | | Confidence | High | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 2 analyzed | | Trend | Declining | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Odoo** (this app) | 2.98/5 | Mixed | Odoo S.A. | | [UWV](https://marlvel.ai/apps/nl-uwv-app) | 4.9/5 | N/A | UWV | | [Tokopedia GO for Merchants](https://marlvel.ai/apps/com-tokopedia-localservice-business) | 3.8/5 | N/A | PT. Tokopedia | | [Family Shared Calendar: FamCal](https://marlvel.ai/apps/com-appxy-famcal) | 4.1/5 | N/A | TinyWork Apps | | [DayBlocks - Visualize Time](https://marlvel.ai/apps/com-davensix-dayblocks) | 5.0/5 | N/A | ALAN D NAVARRO LOPEZ | | [WidgetCal-Calendar Widget](https://marlvel.ai/apps/widgetcal-calendar-widget) | 3.6/5 | n/a | YunaSoft Inc. | ## Company Profile - **Developer:** Odoo S.A. - **Website:** [https://www.odoo.com](https://www.odoo.com) - **Social:** [Instagram](https://www.instagram.com/odoo.official) · [Facebook](https://www.facebook.com/odoo) · [X/Twitter](https://twitter.com/Odoo) · [YouTube](https://www.youtube.com/channel/UCkQPikELWZFLgQNHd73jkdg) · [TikTok](https://www.tiktok.com/@odoo) · [LinkedIn](https://www.linkedin.com/company/odoo) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/odoo/id1272543640?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.odoo.mobile&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.odoo.com) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*UWV*](https://marlvel.ai/apps/nl-uwv-app) (UWV) · 4.9/5 Rating - [*Tokopedia GO for Merchants*](https://marlvel.ai/apps/com-tokopedia-localservice-business) (PT. Tokopedia) · 3.8/5 Rating - [*Family Shared Calendar: FamCal*](https://marlvel.ai/apps/com-appxy-famcal) (TinyWork Apps) · 4.1/5 Rating - [*DayBlocks - Visualize Time*](https://marlvel.ai/apps/com-davensix-dayblocks) (ALAN D NAVARRO LOPEZ) · 5.0/5 Rating - [*WidgetCal-Calendar Widget*](https://marlvel.ai/apps/widgetcal-calendar-widget) (YunaSoft Inc.) · 3.6/5 Rating - [*카카오비즈니스 파트너센터*](https://marlvel.ai/apps/app--794) (Kakao Corp.) · 3.7/5 Rating - [*Glue Up Manager*](https://marlvel.ai/apps/glue-up-manager) (Glue Up) · 4.7/5 Rating - [*TrackTik Guard Tour*](https://marlvel.ai/apps/tracktik-guard-tour) (TrackTik) · 3.2/5 Rating - [*Mexico Calendario 2026*](https://marlvel.ai/apps/mexico-calendario-2026) (Jatisari Inovasi Studio) · 4.9/5 Rating | Positive Sentiment - [*Turnify — Calendario de Turnos*](https://marlvel.ai/apps/turnify-calendario-de-turnos) (Alejandro Sanchez) · N/A Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 4.7K - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 77 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/odoo) Data licensed for AI Agent attribution under CC-BY-NC 4.0.