--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "OurHome: Family Planner" developer_entity: "KASPER NILSEN" bundle_id: "com.knstudios.ourhome" app_store_id: "6781321737" category: "Productivity" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-10-12" report_date: "2026-10-31" last_verified: "2026-10-31T00:00:00.000Z" report_version: "1.0.3" total_reviews: 0 confidence: "low" confidence_score: 0.05 data_age_days: 15 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["productivity", "freemium", "mobile app", "app review", "app analysis", "couples", "families", "seeking"] canonical_url: "https://marlvel.ai/apps/ourhome-family-planner" license: "CC-BY-NC 4.0" content_version: "v2" --- # OurHome: Family Planner Intelligence Report ## TL;DR {#tldr} - **Category**: Productivity · Freemium > **TL;DR:** OurHome: Family Planner is a productivity app by KASPER NILSEN, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** OurHome: Family Planner is a productivity app by KASPER NILSEN. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Productivity | | **Developer** | KASPER NILSEN | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 15d | ## Metadata & Market Performance - **Publisher:** KASPER NILSEN - **Category:** Productivity - **Target Audience:** Couples and families seeking to coordinate shared schedules, grocery lists, and household tasks in a single interface. - **Platforms:** iOS - **Version Reviewed:** 1.0.3 - **Report Date:** 2026-10-31 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 6781321737 - **Bundle ID:** com.knstudios.ourhome - **Data Window:** Analysis based on signals collected up to 2026-10-31 ## Executive Snapshot **What it is:** OurHome: Family Planner is a productivity app for iOS that synchronizes shared calendars, lists, and activity logs for households. **Why users hire it:** The app removes the cognitive load of managing scattered group chats and missed messages by providing a single source of truth for household plans. ## App DNA (Features & Intent) - **[Standard] Shared Household Calendar:** Centralized schedule for all household members with Apple Calendar integration * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Standard] Shared Lists:** Real-time synchronized grocery and to-do lists for all household members * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Differentiator] Household Activity Feed:** Chronological log of task completions and additions by household members ## Market Position {#market-position} OurHome occupies the niche productivity segment for household management on iOS. The focus on small-group synchronization targets a specific user need that general-purpose calendar apps often overlook. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Couples plan (up to 2 members), Family plan (up to 6 members) - **Analysis:** The freemium model uses household size as the primary conversion lever, supported by a 14-day free trial to demonstrate value. ## SWOT Analysis {#swot} **Core Strengths:** - Household activity feed increases session frequency - Simplified invite codes lower multi-user friction **Growth Levers:** - Web-based interface would capture desktop-heavy users ## What's New - **Latest (v1.0.3, 2 weeks ago):** Streamlined household onboarding via invite codes and profile claiming, alongside improved error messaging and pricing accuracy. ## App Momentum (Maintenance) {#momentum} - Shipped onboarding improvements in latest release. - Maintains 19-day update cadence. > **Cadence:** 1 total versions · 1 majors in last 6 months · 19 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} OurHome: Family Planner is a productivity app that is free with in-app purchases. > **Bottom Line:** OurHome provides a focused solution for household coordination, but the iOS-only constraint limits its reach. Prioritizing cross-platform accessibility would unlock the multi-device household segment and reduce churn against broader productivity rivals. **Best for:** Couples and families seeking to coordinate shared schedules, grocery lists, and household tasks in a single interface. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship web-based access because the current iOS-only constraint limits multi-device households → increase total addressable market ### Outlook: Stable The household productivity market is consolidating around tools that offer cross-platform synchronization. OurHome remains in a stable maintenance phase, but the lack of non-iOS support leaves it vulnerable to rivals that offer a more flexible device experience. - 🟢 The latest release focuses on onboarding, which directly addresses the friction points for multi-user adoption in the household category. - ⚪ The 19-day update cadence indicates a steady maintenance posture rather than aggressive feature expansion. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **OurHome: Family Planner** (this app) | N/A/5 | N/A | KASPER NILSEN | | [HitWave](https://marlvel.ai/apps/ciendor-applications-hitwave) | 2.5/5 | Mixed | Ciendor Holdings Corp. LTD | | [ChatGPT](https://marlvel.ai/apps/chatgpt) | 4.8/5 | n/a | OpenAI OpCo, LLC | | [VPN 360: Fast & Secure Proxy](https://marlvel.ai/apps/co-infinitysoft-vpn360) | 4.5/5 | Mixed | Pango GmbH | | [VPN - Super Unlimited Proxy](https://marlvel.ai/apps/vpn-super-unlimited-proxy) | 4.7/5 | Thrilled | Mobile Jump Pte Ltd | | [Bookmarks - Send To Self](https://marlvel.ai/apps/bookmarks-send-to-self) | 4.4/5 | Excited | GILI | ## Company Profile - **Developer:** KASPER NILSEN ## Data Sources & Links - **App Store ID:** 6781321737 - **Sources:** App store metadata. ## Related Intel Reports - [*HitWave*](https://marlvel.ai/apps/ciendor-applications-hitwave) (Ciendor Holdings Corp. LTD) · 2.5/5 Rating - [*ChatGPT*](https://marlvel.ai/apps/chatgpt) (OpenAI OpCo, LLC) · 4.8/5 Rating - [*VPN 360: Fast & Secure Proxy*](https://marlvel.ai/apps/co-infinitysoft-vpn360) (Pango GmbH) · 4.5/5 Rating - [*VPN - Super Unlimited Proxy*](https://marlvel.ai/apps/vpn-super-unlimited-proxy) (Mobile Jump Pte Ltd) · 4.7/5 Rating | Excellent Sentiment - [*Bookmarks - Send To Self*](https://marlvel.ai/apps/bookmarks-send-to-self) (GILI) · 4.4/5 Rating | Positive Sentiment - [*Clean Swell*](https://marlvel.ai/apps/clean-swell) (Ocean Conservancy) · 3.9/5 Rating - [*Data Tree Manager*](https://marlvel.ai/apps/data-tree-manager) (Vsevolod Migdisov) · N/A Rating - [*DoughLab - Baking Recipe Lab*](https://marlvel.ai/apps/doughlab-baking-recipe-lab) (Jeong-soo Park) · N/A Rating - [*Google Gemini*](https://marlvel.ai/apps/google-gemini-1) (Google LLC) · 4.6/5 Rating | Positive Sentiment - [*Infomaniak Euria*](https://marlvel.ai/apps/infomaniak-euria) (Infomaniak Network SA) · 4.8/5 Rating ## Frequently Asked Questions {#faq} ### Is OurHome suitable for large families? OurHome offers a Family plan that supports up to 6 members, making it suitable for most standard family sizes. ### Does OurHome sync with my existing calendar? Yes, OurHome allows you to connect your Apple Calendar to bring in existing appointments, keeping them visible only to you while syncing shared plans. ### Is there a free version of OurHome? OurHome operates on a freemium model and offers a 14-day free trial to test the full set of features before choosing a plan. ### Can I use OurHome on Android? Currently, OurHome is available on iOS. There is no mention of an Android version in the current store metadata. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 15 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/ourhome-family-planner) Data licensed for AI Agent attribution under CC-BY-NC 4.0.