--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Perfumers Vault 2: Formula Lab" developer_entity: "M24 Media Ltd" bundle_id: "com.perfodynelabs.pv2" app_store_id: "6748814424" google_play_id: "com.m24media.pv2" category: "Productivity" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-09-28" report_date: "2026-10-01" last_verified: "2026-10-01T00:00:00.000Z" report_version: "2.0.4" total_reviews: 1 overall_rating: 2 sentiment: "Mixed" sentiment_score: 50 confidence: "medium" confidence_score: 0.55 top_praise_theme: "The integrated recording and organizing tools provide a functional foundation for managing ingredient inventories" top_complaint_theme: "The inventory database lacks common ingredients, forcing users to manually input large volumes of data" review_sample_size: 1 total_review_count: 1 analyzed_review_count: 1 data_age_days: 30 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["productivity", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "artisanal", "perfumers,", "indie"] canonical_url: "https://marlvel.ai/apps/perfumers-vault-2-formula-lab" license: "CC-BY-NC 4.0" content_version: "v2" --- # Perfumers Vault 2: Formula Lab Intelligence Report ## TL;DR {#tldr} - **Category**: Productivity · Freemium - **Signal**: Rating 2 · Sentiment Mixed - **Recent focus**: The inventory database lacks common ingredients, forcing users to manually input large volumes of data (top complaint) · The integrated recording and organizing tools provide a functional foundation for managing ingredient inventories (top praise) > **TL;DR:** Perfumers Vault 2: Formula Lab is a productivity app by M24 Media Ltd, rated 2/5 by 1 users, with Mixed user sentiment (50/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Perfumers Vault 2: Formula Lab shows Mixed sentiment (2/5 from 1 review) - users praise the integrated recording and organizing tools provide a functional foundation for managing ingredient inventories but report issues with the inventory database lacks common ingredients, forcing users to manually input large volumes of data. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 2/5 (1 review) | | **User Mood** | Mixed | | **Category** | Productivity | | **Developer** | M24 Media Ltd | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.55/1.0) | | **Data Age** | 30d | ## Metadata & Market Performance - **Publisher:** M24 Media Ltd - **Category:** Productivity - **Target Audience:** Artisanal perfumers, indie fragrance brands, and students of perfumery who require creative tools and regulatory compliance documentation. - **Platforms:** iOS & Android - **Version Reviewed:** 2.0.4 - **Report Date:** 2026-10-01 - **Signal Count:** 1 review analyzed - **Confidence:** Medium (0.55/1.0) - **App Store ID (iOS):** 6748814424 - **Bundle ID:** com.perfodynelabs.pv2 - **Google Play ID:** com.m24media.pv2 - **Data Window:** Analysis based on signals collected up to 2026-10-01 ## Executive Snapshot **What it is:** Perfumers Vault 2 is a fragrance formulation and inventory management app for perfumers and indie brands on iOS and Android. **Why users hire it:** It removes the manual friction of tracking IFRA compliance and ingredient stock levels for artisanal fragrance creators. ## App DNA (Features & Intent) - **[Differentiator] IFRA Compliance Analysis:** Checks formulas against IFRA 51st Amendment standards to identify regulatory restrictions, driving conversion for professional-grade compliance needs. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Batch Making & Inventory:** Tracks ingredient stock levels and deducts materials upon batch completion, creating high switching costs by centralizing supply chain data. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Formula Builder:** Organizes ingredients by top, heart, and base notes with a live pyramid visualization, serving as the core engagement loop. ## Market Position {#market-position} Perfumers Vault 2 serves a specialized productivity niche with a 2-star rating on iOS across a limited initial sample. The subscription-gated compliance tools position the app for professional users rather than casual hobbyists. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Hobbyist mode: Free, basic formula building and iCloud backup, Professional mode: Subscription, IFRA compliance, AI tools, and batch management - **Analysis:** Freemium model gates professional-grade regulatory and supply chain tools behind a subscription, while keeping core formulation features free to drive user acquisition. ## 🟡 User Sentiment (Medium Confidence: 1 of 1 review analyzed) {#user-sentiment} - **Overall Rating:** 2/5 - **Platform Split:** iOS 2.0/5 (1 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **The integrated recording and organizing tools provide a functional foundation for managing ingredient inventories** ### Top Complaints (Impact Areas) - **The inventory database lacks common ingredients, forcing users to manually input large volumes of data** ## SWOT Analysis {#swot} **Core Strengths:** - IFRA compliance library provides a defensible barrier for commercial users - Biometric security protects proprietary formula data for professional brands **Growth Levers:** - Expanding the default ingredient library would reduce primary friction for new users ## What's New - **Latest (v2.0.4, 1 weeks ago):** General bug fixes and stability improvements. ## App Momentum (Maintenance) {#momentum} - Ships minor bug fixes only. - Maintenance-mode release cadence. > **Cadence:** 2 total versions · 0 majors in last 6 months · 13 days since last update · 13 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Perfumers Vault 2: Formula Lab is a productivity app that is free with in-app purchases. It holds a 2/5 rating from 1 review. > **Bottom Line:** Expanding the ingredient library would address the primary friction point driving negative sentiment. Prioritizing this data expansion over new feature development would stabilize the user base and improve the value proposition for professional subscribers. **Best for:** Artisanal perfumers, indie fragrance brands, and students of perfumery who require creative tools and regulatory compliance documentation. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Expand default ingredient database because manual entry is the top complaint → increase new-user retention ### Outlook: Mixed Users report: The fragrance formulation market is consolidating around tools that offer integrated regulatory compliance. Perfumers Vault 2 is well-positioned for professionals but remains exposed to churn if the ingredient database is not expanded to reduce manual friction, which currently limits the app's appeal to hobbyists. - 🔴 The lack of an extensive ingredient database forces manual entry, which creates a high barrier to entry and erodes long-term retention. - ⚪ The current maintenance-only release cadence suggests the developer is prioritizing stability over rapid feature expansion for the existing professional user base. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 2/5 | | Total Reviews | 1 | | Sentiment | Mixed (50/100) | | Confidence | Medium | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Perfumers Vault 2: Formula Lab** (this app) | 2/5 | Mixed | M24 Media Ltd | | [HitWave](https://marlvel.ai/apps/ciendor-applications-hitwave) | 2.5/5 | Mixed | Ciendor Holdings Corp. LTD | | [VPN 360: Fast & Secure Proxy](https://marlvel.ai/apps/co-infinitysoft-vpn360) | 4.5/5 | Mixed | Pango GmbH | | [ChatGPT](https://marlvel.ai/apps/chatgpt) | 4.8/5 | n/a | OpenAI OpCo, LLC | | [Clean Swell](https://marlvel.ai/apps/clean-swell) | 3.9/5 | n/a | Ocean Conservancy | | [Data Tree Manager](https://marlvel.ai/apps/data-tree-manager) | N/A/5 | N/A | Vsevolod Migdisov | ## Company Profile - **Developer:** M24 Media Ltd - **Website:** [https://pv2.m24media.com/](https://pv2.m24media.com/) ## Data Sources & Links - **App Store ID:** 6748814424 - **Google Play ID:** com.m24media.pv2 - **Dev Site:** [Official Website](https://pv2.m24media.com/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*HitWave*](https://marlvel.ai/apps/ciendor-applications-hitwave) (Ciendor Holdings Corp. 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Yes, the professional subscription tier includes IFRA 51st Amendment compliance checks and batch-making documentation, which are essential for commercial regulatory requirements. ### Does the app include a complete list of perfume ingredients? No, users report that the current ingredient database is missing many standard materials, requiring manual entry for some formulas. ### What is the difference between the free and professional versions? The free version offers basic formula building and iCloud backup, while the professional subscription adds IFRA compliance, AI tools, batch management, and biometric security. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.55/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 1 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 30 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/perfumers-vault-2-formula-lab) Data licensed for AI Agent attribution under CC-BY-NC 4.0.