## ⚠ Content Warning This report covers topics classified as sensitive (gambling). Information is aggregated from public sources for informational purposes only. Information is provided for context only and is not professional advice. --- last_verified: "2026-05-26T20:20:22.390Z" --- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Scrum Planning Poker" developer_entity: "ItCarst" bundle_id: "com.icappgames.Scrum-Planning-Poker" app_store_id: "910656967" google_play_id: "com.alber.code.planning_poker_tool" category: "Productivity" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2024-03-14" report_date: "2026-05-26" last_verified: "2026-05-26" report_version: "3.4.0" total_reviews: 8 overall_rating: 3.5 sentiment: "Mixed" sentiment_score: 55 confidence: "low" confidence_score: 0.6 top_praise_theme: "Sprint planning sessions benefit from the simple and efficient card selection interface" top_complaint_theme: "Full screen advertisements disrupt professional meetings and create an inappropriate business environment" top_request_theme: "Non-intrusive monetization options like banner ads instead of full screen interruptions" review_sample_size: 19 total_review_count: 19 analyzed_review_count: 19 data_age_days: 0 momentum_velocity: "zombie" intelligence_version: 5 competitor_count: 5 tags: ["productivity", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "scrum", "masters", "software"] canonical_url: "https://marlvel.ai/intel-report/productivity/scrum-planning-poker" license: "CC-BY-NC 4.0" content_version: "v2" --- # Scrum Planning Poker App Audit ## TL;DR {#tldr} - **Category**: Productivity · Free - **Signal**: Rating 3.5 · Sentiment Mixed - **Recent focus**: Full screen advertisements disrupt professional meetings and create an inappropriate business environment (top complaint) · Sprint planning sessions benefit from the simple and efficient card selection interface (top praise) · Non-intrusive monetization options like banner ads instead of full screen interruptions (top request) > **TL;DR:** Scrum Planning Poker is a productivity app by ItCarst, rated 3.5/5 by 8 users, with Mixed user sentiment (55/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Scrum Planning Poker shows Mixed sentiment (3.5/5 from 8 reviews) — users praise sprint planning sessions benefit from the simple and efficient card selection interface but report issues with full screen advertisements disrupt professional meetings and create an inappropriate business environment. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.5/5 (8 reviews) | | **User Mood** | Mixed | | **Category** | Productivity | | **Developer** | ItCarst | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.6/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** ItCarst - **Category:** Productivity - **Target Audience:** Scrum masters and software development teams requiring a simple, offline-capable tool for agile story point estimation. - **Platforms:** iOS & Android - **Version Audited:** 3.4.0 - **Audit Date:** 2026-05-26 - **Signal Count:** 19 reviews analyzed - **Confidence:** Low (0.6/1.0) - **App Store ID (iOS):** 910656967 - **Bundle ID:** com.icappgames.Scrum-Planning-Poker - **Google Play ID:** com.alber.code.planning_poker_tool - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-05-26 ## Executive Snapshot **What it is:** Scrum Planning Poker is a productivity tool for agile teams to perform story point estimation via digital card decks on iOS and Android. **Why users hire it:** Teams hire this app to replace physical card decks during sprint planning, reducing paper waste and simplifying the estimation process for distributed or office-based teams. ## App DNA (Features & Intent) - **[Standard] Multi-Deck Support:** Includes Standard, T-Shirt, and Fibonacci card decks for agile estimation - **[Standard] Local Data Storage:** Saves user stories locally on the device without cloud syncing * *User Intent:* Users expect seamless access across multiple devices. - **[Differentiator] Dynamic Color Support:** Adapts UI color palette to system settings on Android 12L and newer ## Market Position {#market-position} The app maintains a niche utility position with a 3.5-star rating across 19 reviews, but lacks the scale of dominant competitors like Scrum Poker Cards. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access to all features - **Analysis:** The app operates on a completely free model with no ads or IAP, functioning as a utility tool for the developer's portfolio. ## 🟡 User Sentiment (Low Confidence: 19 of 19 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.5/5 - **Platform Split:** iOS 3.5/5 (8 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Sprint planning sessions benefit from the simple and efficient card selection interface** ### Top Complaints (Impact Areas) - **Full screen advertisements disrupt professional meetings and create an inappropriate business environment** ### Top Requests (What Users Want) - **Non-intrusive monetization options like banner ads instead of full screen interruptions** ## SWOT Analysis {#swot} **Core Strengths:** - Offline-first architecture enables usage in secure or remote environments - Multi-deck support addresses varied agile team estimation requirements **Critical Frictions:** - Full-screen ads in professional settings drive negative sentiment - No cloud-syncing limits team-wide consistency - 0.7★ Android-iOS rating gap indicates platform-specific stability issues **Growth Levers:** - Remove ads to capture professional teams willing to pay for premium tools - Add collaborative real-time sync to compete with modern agile platforms **Market Threats:** - Established rivals with 4,700+ ratings dominate search visibility - Competitors with integrated QuickBooks or AI-driven workflows offer higher value ## Recent Changes (v4 → v5) {#recent-changes} The product strategy shifted toward addressing professional feature gaps like cloud-syncing, while correcting the pricing model description to reflect the absence of IAP or ad-free tiers. **Overall trend**: Mixed **Compared at**: 2026-05-26 ### High-impact changes - **[Shifted] Monetization Model Correction** (pricing) — Pricing description shifted from 'Free, ad-free' to 'Completely free with no ads or IAP', correcting the previous assessment of the app's revenue model. ### Medium-impact changes - **[Added] Dynamic Color Support** (features) — Added 'Dynamic Color Support' as a differentiator feature for Android 12L, replacing the previous 'Local Data Storage' differentiator status. - **[Added] Platform Stability Weakness** (swot) — Added '0.7★ Android-iOS rating gap' as a specific weakness indicating platform-specific stability issues. - **[Added] Collaboration Opportunity** (swot) — Added 'Collaborative real-time sync' as a new opportunity to compete with modern agile platforms. ## What's New - **Latest (v2.2.1, 2 years ago):** Added 9 new languages, introduced Power of Two deck, and added 1/2 option to Fibonacci deck. ## App Momentum (Zombie) {#momentum} - Added Polish, Finnish, Ukrainian, Hungarian languages. - Introduced Power of Two card deck. - Added 1/2 option to Fibonacci deck. > **Cadence:** 2 total versions · 1 majors in last 6 months · 789 days since last update · 1367 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Scrum Planning Poker is an established productivity app that is completely free. With a 3.5/5 rating from 8 reviews, it shows polarized user reception. > **Bottom Line:** The app provides essential utility for agile teams, but intrusive monetization and lack of cloud-syncing limit its professional adoption, so the PM should prioritize an ad-free tier to stabilize the user base. **Best for:** Scrum masters and software development teams requiring a simple, offline-capable tool for agile story point estimation. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [HIGH IMPACT] Pivot monetization to a paid ad-free tier because full-screen ads are the #1 complaint → reduce churn — *Sentiment analysis identifies intrusive ads as the primary driver of negative feedback in professional settings.* _(trade-off: deprioritize Pause the localization work for additional languages — ad-free revenue has higher immediate impact.)_ - [ ] [INVEST] [HIGH IMPACT] Ship cloud-syncing because it is the primary feature gap against established agile competitors → increase retention — *Competitor analysis shows that professional agile tools require team-wide data consistency which the current local-only model lacks.* _(trade-off: deprioritize Deprioritize the Android dynamic color update — cloud-syncing is a core utility requirement.)_ ### Feature Gaps vs Competitors - Real-time team collaboration (available in Scrum Poker Cards but missing here) - Cloud-based story syncing (available in Scrum Poker Cards but missing here) ### Outlook: Mixed The agile estimation market is shifting toward integrated, collaborative tools that offer more than just a digital card deck. This app remains exposed due to its ad-heavy monetization and lack of cloud-syncing, which will likely erode its user base as professional teams migrate to more seamless alternatives. - 🔴 Intrusive full-screen ads in the latest version disrupt professional workflows, leading to negative sentiment and potential churn among enterprise users. - 🟢 Recent feature additions like the Power of Two deck demonstrate active development, which may help retain existing agile team users. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.5/5 | | Total Reviews | 8 | | Sentiment | Mixed (55/100) | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Scrum Planning Poker** (this app) | 3.5/5 | Mixed | ItCarst | | [AGC2026](https://marlvel.ai/intel-report/business/agc2026) | N/A/5 | N/A | NaturesBasket ltd | | [Kickserv Field Service](https://marlvel.ai/intel-report/business/kickserv-field-service) | 3.6/5 | N/A | Kickserv, Inc. | | [Smokeball](https://marlvel.ai/intel-report/business/smokeball) | 3.2/5 | N/A | Smokeball | | [Farmbrite](https://marlvel.ai/intel-report/business/farmbrite) | 4.0/5 | Mixed | Farmbrite | | [Scrum Poker Cards](https://marlvel.ai/intel-report/utilities/scrum-poker-cards) | 4.1/5 | Mixed | Yasin Baser | ## Company Profile - **Developer:** ItCarst - **Website:** [https://scrum-app.itcarst.com](https://scrum-app.itcarst.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/scrum-planning-poker/id910656967?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.alber.code.planning_poker_tool&hl=en&gl=us) - **Dev Site:** [Official Website](https://scrum-app.itcarst.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*AGC2026*](https://marlvel.ai/intel-report/business/agc2026) (NaturesBasket ltd) — N/A Rating | N/A Sentiment - [*Kickserv Field Service*](https://marlvel.ai/intel-report/business/kickserv-field-service) (Kickserv, Inc.) — 3.6/5 Rating | N/A Sentiment - [*Smokeball*](https://marlvel.ai/intel-report/business/smokeball) (Smokeball) — 3.2/5 Rating | N/A Sentiment - [*Farmbrite*](https://marlvel.ai/intel-report/business/farmbrite) (Farmbrite) — 4.0/5 Rating | Mixed Sentiment - [*Scrum Poker Cards*](https://marlvel.ai/intel-report/utilities/scrum-poker-cards) (Yasin Baser) — 4.1/5 Rating | Mixed Sentiment - [*Mitsu: AI Life Coach*](https://marlvel.ai/intel-report/productivity/mitsu-ai-life-coach) (C2 Insights) — N/A Rating | N/A Sentiment - [*ChatGPT*](https://marlvel.ai/intel-report/productivity/chatgpt) (OpenAI OpCo, LLC) — 4.8/5 Rating | Negative Sentiment - [*Pattrn - Discipline Tracker*](https://marlvel.ai/intel-report/productivity/pattrn-discipline-tracker) (Pedro Schott) — 4.8/5 Rating | Positive Sentiment - [*Whats In The Box*](https://marlvel.ai/intel-report/productivity/com-asp-whatsinthebox) (Arron Penfold) — N/A Rating | N/A Sentiment - [*Xmind - Mind Map & Brainstorm*](https://marlvel.ai/intel-report/productivity/xmind-mind-map-brainstorm) (Xmind Ltd.) — 4.8/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.6/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 19 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/productivity/scrum-planning-poker) Data licensed for AI Agent attribution under CC-BY-NC 4.0.